TYLER PACE

1387 S 7th St
Independence, OR 97351
tyler.pace@gmail.com
tylerpace.net

EDUCATION
Present Ph.D. Candidate, Human-Computer Interaction and Design, Indiana University
Area(s): Creativity, Collaboration, User Experience, Socio-Technical Systems
Minor: Communication and Culture
Advisors: Professors Jeffrey Bardzell and Shaowen Bardzell
Thesis Title: Appropriating Digital Artifacts for Performative Mastery: A Case Study of a Networked
Community and their Tools
2008

M.S., Human-Computer Interaction and Design, Indiana University

GPA: 3.975/4.00; Area(s): HCI, New Media, Games
Advisors: Professors Jeffrey Bardzell and Shaowen Bardzell
Capstone Research: Socially Exclusive Values in MMORPG Character Creation

2005

B.S. with High Distinction, Informatics, Indiana University

GPA: 3.885/4.00; Minors: Business, Information Technology
Capstone Research: Real Time Monitoring System for Intrusion Prevention Systems

HONORS AND AWARDS

2012

CHI 2012 Doctoral Colloquium

CSCW 2012 Doctoral Colloquium

2011

Humanities, Arts, Science, and Technology Advanced Collaboratory (HASTAC) Scholar

2010

Outstanding Paper Award

Journal of Information, Communication, and Ethics in Society (JICES)
Best Paper Nominee
IEEE International Symposium on Collaborative Technologies and Systems (CTS)

2009

Department of Informatics Associate Instructor Teaching Award

2007

Finalist in Student Design Competition at ACM CHI 2007

2006

Iota Nu Phi Informatics Honor Society

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EMPLOYMENT
2010-Present

Indiana University, School of Informatics and Computing, Bloomington, IN

Research Assistant, NSF CreativeIT #IIS-1002772
Research areas include creative expression in World of Warcraft machinima and creative
production in online craft and hobbyist communities.

2009-2010

Indiana University, School of Informatics and Computing, Bloomington, IN

Research Assistant, NSF Office of Cyberinfrastructure #OCI-0928542
Research areas included group collaboration via cyberinfrastructure applications, practicebased perspective of cyberinfrastructure design, and the development of a virtual world
prototype for monitoring cyberinfrastructure resources.

2007-2008

Indiana University, School of Informatics and Computing, Bloomington, IN

Research Assistant, One-to-One Quantemo User Engagement Lab
Research areas included affective experience of viral internet videos, social media for
neuromarketing, and player engagement with in-game advertising. Research emphasis on
integrating physiological, psychological, and subjective evaluations of affective interactions.

2007-2008

One-to-One Interactive, Boston, MA

Research Consultant
Research areas included the development and execution of a methodology for integrating
physiological and psychological measurements of user engagement with digital media.

2004-2007

Eppley Institute, Indiana University, Bloomington, IN

User Experience and User Evaluation Specialist
Managed the selection and implementation of an e-learning course management system
(CMS) for the US National Parks Service.

2005

Ernst and Young, Chicago, IL

Intern, Security and Technology Solutions
Responsible for documenting the financial systems access control and auditing protocols
for Fortune 100 US retail clients.

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REFEREED JOURNAL PUBLICATIONS

2009

[J.2]

Pace, T., Houssian, A. and McArthur, V. (2009). Are Socially Exclusive Values Embedded
in the Avatar Creation Interfaces of MMORPGs? Journal of Information, Communication and
Ethics in Society 7 (2/3), 192-210. Emerald Group Publishing. [Full Paper]
[Outstanding Paper Award Winner]

2007

[J.1]

Pace, T. (2007) Digital Identity Crisis. Design Philosophy Papers: Preview of Design Philosophy
Politics. 2007 #2. Team D/E/S, Queensland, AU. [Short Paper]

REFEREED CONFERENCE PUBLICATIONS

2013

[P.14] Pace, T., Toombs, A., Gross, S., Pattin, T., Bardzell, J., and Bardzell, S. (2013) A
Tribute to Mad Skill: Expert Amateur Visuality and World of Warcraft Machinima. Proc.
of the 2013 ACM CHI Conference on Human Factors in Computing. Paris, France.
[Full Paper, Acceptance Rate: 20%]
[P.13] Gross, S., Pace, T., Bardzell, J., and Bardzell, S. (2013) Machinima Production Tools: A
Vernacular History of a Creative Medium. Proc. of the 2013 ACM CHI Conference on Human
Factors in Computing. Paris, France. [Full Paper, Acceptance Rate: 20%]
[P.12] Pace, T., DeWitt, N., ODonnell, K., Bardzell, J., and Bardzell, S. (2013) From
Organizational to Community Creativity: Paragon Leadership & Creativity Stories at Etsy.
Proc. of the 2013 ACM Conference on Computer Supported Cooperative Work (CSCW). San
Antonio, TX. [Full Paper]

2012

[P.11] Bardzell, J., Nichols, J., Pace, T., and Bardzell, S. (2012) Come Meet Me at Ulduar:
Progression Raiding in World of Warcraft. Proc. of the 2012 ACM Conference on Computer
Supported Cooperative Work (CSCW). Seattle, USA. [Full Paper, Acceptance Rate: 25%]

2011

[P.10] Pace, T., Bardzell, J., and Bardzell, S. (2011) Collective Creativity: The Emergence of
World of Warcraft Machinima. Proc. of the 2011 BCS Conference on Human-Computer
Interaction. New Castle, UK. [Short Paper]

2010

[P.9]

Pace, T., Bardzell, S., and Fox, G. (2010) Practice-Centered e-Science: A Practice Turn
Perspective on Cyberinfrastructure Design. Proc. of the 2010 ACM GROUP Conference on
Supporting Group Work. Sanibel Island, USA. [Full Paper, Acceptance Rate: 36%]

[P.8]

Bardzell, J., Pace, T., and Terrell, J. (2010) Virtual Fashion and Avatar Design: A Survey
of Consumers and Designers. Proc. of the 2010 ACM NordiCHI Conference on Human-Computer
Interaction. Reykjavik, Iceland. [Full Paper, Acceptance Rate: 28%]

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2009

2008

2007

[P.7]

Pace, T., Bardzell, S., and Fox, G. (2010) Human-Centered e-Science: A GroupTheoretic Perspective on Cyberinfrastructure Design. Proc. of the 2010 IEEE Symposium on
Collaborative Technologies and Systems (CTS). Chicago, USA.
[Full Paper, Acceptance Rate: 45%] [Best Paper Nominee].

[P.6]

Pace, T., Bardzell, S., and Bardzell, J. (2010) The Rogue in the Lovely Black Dress:
Intimacy in World of Warcraft. Proc. of the 2010 ACM CHI Conference on Human Factors in
Computing. Atlanta, USA. [Full Paper, Acceptance Rate: 22%]

[P.5]

Bardzell, S., Bardzell, J., and Pace, T. (2009) Affect, Engagement and Internet Video.
Proc. of the 2009 IEEE International Conference on Affective Computing and Intelligent Interaction
(ACII). Amsterdram, Netherlands. [Full Paper, Acceptance Rate: 38%]

[P.4]

Bardzell, J., Pace, T., Brunetti, L., Huang, Q., Perry, N. and G, Hyewon. (2009).
Emerging Standards in Virtual Fashion: An Analysis of Critical Strategies of Virtual
Fashion Blogs. Proc. of the 2009 IEEE Hawaii International Conference on System
Sciences (HICCS). Waikoloa, USA. [Full Paper, Acceptance Rate: 47%]

[P.3]

Bardzell, J., Bardzell, S., Pace, T., and Reed, K. (2008). Blissfully Productive: Grouping
and Cooperation in World of Warcraft Instance Runs. Proc. of the 2008 ACM Conference on
Computer Supported Cooperative Work (CSCW). San Jose, USA.
[Short Paper, Acceptance Rate: 23%]

[P.2]

Pace, T. (2008) Can an orc catch a cab in Stormwind? Cybertype Preference in the
World of Warcraft Character Creation Interface. Ext. Abs. of the 2008 ACM CHI Conference
on Human Factors in Computing Systems. Florence, Italy. [Full Paper, alt.chi]

[P.1]

Bardzell, J., Jakobsson, M., Bardzell, S., Pace, T., Odom, W., and Houssian, A. (2007).
Virtual Worlds and Fraud: Approaching Cybersecurity in Massively Multiplayer Online
Games. Proc. of the 2007 Conference of the Digital Games Research Association (DiGRA). Tokyo,
Japan. [Full Paper, Acceptance Rate: 63%]

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REFEREED ABSTRACTS AND PRESENTATIONS

2012

[A.6] Pace, T. (2012) Creative Self-Expression in Socio-Technical Systems. Ext. Abs. of the 2012
ACM CHI Conference on Human Factors in Computing Systems. Austin, USA.
[Doctoral Colloquium, Acceptance Rate: 23%]
[A.5] Pace, T. (2012) Creative Self-Expression in Socio-Technical Systems. Ext. Abs. of the 2012
ACM CSCW Conference on Computer Supported Cooperative Work. Seattle, USA.
[Doctoral Colloquium, Acceptance Rate: 33%]

2011

[A.4] Pace, T. and DeWitt, N. (2011) Tasty Cupcakes Make You Happy: Exploring Virtual
Food in HCI. Proc. of the 2011 Conf. of the Association of Internet Research (AoIR). Seattle, WA.
[Presentation]
[A.3] Pace, T. (2011) Real Intimacy in Virtual Worlds. Proc. of the 2011 International Congress on
Qualitative Inquiry (ICQI). Urbana-Champaign, IL. [Presentation]

2008

[A.2] McArthur, V., Pace, T., and Houssian, A. (2008). Construction of Cybertypes in Lineage
II: An Analysis of Game Interfaces and Support Documentation. Ext. Abs. of the 2008 ACM
Future Play Conference. Toronto, Canada. [Poster]

2007

[A.1] Pace, T., Ramalingam, S. and Roedl, D. (2007) Celerometer and Idling Reminder:
Persuasive Technology for School Bus Eco-Driving. Ext. Abs. of the 2007 ACM CHI Conference
on Human Factors in Computing Systems. San Jose, USA. [Poster]

BOOK CHAPTERS
2008

[C.1] Bardzell, J., Bardzell, S., and Pace, T. (2008). Virtual Worlds and Real Fraud. In Ramzan,
Z., & Jakobsson, M. (Eds.). Crimeware. Indianapolis: Wiley.

BOOK REVIEWS
2011

[B.1] Pace, T. Book Review: Ken Hills, Online a Lot of the Time: Ritual, Fetish, Sign. Durham,
NC: Duke University Press, 2009. (2011). Journal of New Media and Society. Sage
Publications.

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WORKSHOP PAPERS
2013

[W.3] Pace, T. and Gross, S. (2013) World of Warcraft Machinima: Para-Game Communities as
Cultures of Participation. In Christou, G., Law, E., Geerts, D., Nacke, L., and Zaphiris,
P. Workshop on Designing and Evaluating Sociability in Online Video Games. Ext. Abs. of
the 2013 ACM CHI Conference on Human Factors in Computing. Paris, France.

2008

[W.2] Bardzell, J., Bardzell, S., Pace, T., and Karnell, J. (2008) Making Player Engagement
Visible: A Multimodal Strategy for Game Experience Research. In Bernhaupt, R.,
IJsselsteijn, W., Mueller, F., Tscheligi, M. and Wixon, D. Workshop on Evaluating User
Experience in Games. Ext. Abs. of the 2008 ACM CHI Conference on Human Factors in
Computing. Florence, Italy.
[W.1] Pace, T. (2008) Magic Circle or Firewall: Deception and Security in Massively
Multiplayer Online Role Playing Games. In Joinson, A., Hancock, J., and Briggs, P.
Workshop on Secrets and Lies in Computer-Mediated Interaction: Theory, Methods and
Design. Ext. Abs. of the 2008 ACM CHI Conference on Human Factors in Computing. Florence,
Italy.

TECHNICAL REPORTS AND WHITE PAPERS

2009

[WP.5] Bardzell, J., Bardzell, S., and Pace, T. (2009). Design Lessons from User Generated
Content: An Analysis of User Generated Internet Video and Flash Animations.
[White Paper, 18p].
[WP.4] Bardzell, J., Bardzell, S., and Pace, T. (2009). Social Media for Marketing: An Analysis
of Digg.com Engagement and User Behavior. [White Paper, 17p].

2008

[WP.3] Bardzell, J., Bardzell, S., and Pace, T. (2008). Emotion, Engagement, and Internet
Video. [White Paper, 19p].
[WP.2] Bardzell, J., Bardzell, S., and Pace, T. (2008). Player Engagement and In-Game
Advertising. [White Paper, 19p].
[WP.1] Bardzell, J., Bardzell, S., and Pace, T. (2008). Serious Games for Marketing: Learnings
from Corporate and Amateur Efforts in Second Life. [White Paper, 15p].

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INVITED TALKS
2012

[IT.14]

Pace, T. (2012) Social Creativity and HCI. I542 Foundations of HCI. Indiana University.

2011

[IT.13]

Pace, T. (2011) Content Analysis as a Research Strategy. Cultural Research in Technology

Group. Indiana University.

[IT.12]

Pace, T. (2011) Creativity and World of Warcraft Machinima. I310 Multimedia Arts and
Technologies. Indiana University.

[IT11]

Pace, T. (2011) Socially Embedded Values in MMORPGs. I453 Information Ethics and
Society. Indiana University.

2010

[IT.10]

Pace, T. (2010) Socially Embedded Values in MMORPGs. I453 Information Ethics and
Society. Indiana University.

2009

[IT.9]

Pace, T. (2009) User Construction and Experience of Intimacy in World of Warcraft.

Graduate Student Symposium @ State of Play 6. New York University.

2008

[IT.8]

Pace, T. (2008) Player Engagement and In-Game Advertising. Massachusetts Innovation

and Technology Exchange (MITX). Boston, USA.

2007

[IT.7]

Bardzell, J., Bardzell, S., Karnell, J. and Pace, T. (2007) Serious Games for Marketing:
An Analysis of Second Life Corporate and User Builds. Massachusetts Innovation and
Technology Exchange (MITX). Boston, USA.

[IT.6]

Pace, T. (2007) Virtual Worlds and Real Fraud. Enlightened Games Group. Indiana
University.

[IT.5]

Bardzell, S. and Pace, T. (2007) Virtual Worlds for Serious Use: Military and
Government Applications. I399/N485 Virtual Worlds for Serious Use. Indiana University.

[IT.4]

Bardzell, S. and Pace, T. (2007) Virtual Worlds for Serious Use: Marketing and
Branding. I399/N485 Virtual Worlds for Serious Use. Indiana University.

[IT.3]

Bardzell, S. and Pace, T. (2007) Cheating and Cybersecurity in Virtual Worlds.

I399/N485 Virtual Worlds for Serious Use. Indiana University.

[IT.2]

Bardzell, S. and Pace, T. (2007) The World of Virtual Worlds. I399/N485 Virtual
Worlds for Serious Use. Indiana University.

[IT.1]

Bardzell, S. and Pace, T. (2007) Players and Virtual Worlds. I399/N485 Virtual Worlds
for Serious Use. Indiana University.

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MEDIA COVERAGE AND PRESS RELEASES

2010

[MC.16] Scholarship of video games and virtual worlds, BoingBoing

[MC.15] Sociologists Measure Social Behavior and Psychology in World of Warcraft, SocialTimes
[MC.14] Sociologists invade World of Warcraft, see humanitys future, ArsTechnica
[MC.13] Gamers get intimate over World of Warcraft, AtomicPC
Gamers get intimate over World of Warcraft, The Inquirer
[MC.12] School of Informatics and Computing professor awarded high honor at annual CHI
conference, Indiana University

2009

[MC.11] Design Lessons from User Generated Content: An Analysis of User Generated Internet
Video and Flash Animations, One to One Global
[MC.10] Proof: Headlines Are Crucial, Neuroscience Marketing

2008

2007

[MC.9]

OTOinsights Releases t=zero Report on Emotion, Engagement, and Internet Video,

One to One Global

[MC.8]

Getting Serious About In-Game Advertising Metrics, Serious Games Market

Getting Serious About In-Game Advertising Metrics, Future Making Serious Games

[MC.7]

Theres no such thing as a virtual world, BCNDesign

[MC.6]

OTOinsights Releases t=zero Report on Player Engagement and In-Game Advertising,

One to One Global

[MC.5]

OTOinsights Releases t=zero Report on Learning from Corporate & Amateur Builds in
Second Life, One to One Global

[MC.4]

MITX | One to One Interactive Engagement Series: Player Engagement & In-Game
Advertising, One to One Global

[MC.3]

New laboratory lets IU Informatics faculty study interactive social media, Indiana
University

[MC.2]

IU Researchers to Study Interactive Social Media, Inside Indiana Business

[MC.1]

Informatics students take on world at human-computer design content, Indiana

University

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TEACHING
2012

Instructor, I310 Multimedia Arts and Technologies

Indiana University, School of Informatics and Computing
# Students: 63; Eval: Outstanding Course: 88%; Outstanding Instructor: 95%
Associate Instructor, I300 Human-Computer Interaction
Indiana University, School of Informatics and Computing

2011

Instructor, T100 Introduction to Informatics and Computing

Indiana University, School of Informatics and Computing
# Students: 7; Eval: Outstanding Course: 83%; Outstanding Instructor: 100%
Associate Instructor, I300 Human-Computer Interaction
Indiana University, School of Informatics and Computing
# Students: 30; Eval: Outstanding Associate Instructor: 96%

2010

Instructor, T100 Introduction to Informatics and Computing

Indiana University, School of Informatics and Computing
# Students: 11; Eval: Outstanding Course: 93%; Outstanding Instructor: 93%
Associate Instructor, I300 Human-Computer Interaction
Indiana University, School of Informatics and Computing
# Students: 35; Eval: Outstanding Associate Instructor: 97%

2009

Associate Instructor, I202 Social Informatics

Indiana University, School of Informatics and Computing
# Students: 78; Eval: Outstanding Associate Instructor: 99%

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PROFESSIONAL ACTIVITIES AND SERVICE

Associate
Works-in-Progress, ACM Conf. on Human Factors in Computing (CHI), 2011-2014
Chair
Reviewer ACM Conf. on Human Factors in Computing (CHI), 2009-2014
ACM Conf. on Computer Supported Cooperative Work (CSCW), 2010-2013
ACM Conf. on User Interface Software and Technology (UIST), 2009-2011
ACM Conf. on Designing Interactive Systems (DIS), 2010
ACM NordiCHI Conf. on Human-Computer Interaction (NordiCHI), 2010-2012
Journal of New Media and Society (JNMS), 2009-2012
Journal of Information, Communication, Ethics, and Society (JICES), 2009-2010
Journal of Virtual World Research (JVWR), 2010-2011
Management Information System Quarterly (MISQ), 2009-2010
Association of Internet Researchers (AoIR), 2009-2011
Digital Games Research Association (DiGRA), 2009-2011
International Congress on Qualitative Inquiry (ICQI), 2011
Student ACM Conf. on Human Factors in Computing (CHI), 2010-2012
Volunteer ACM Conf. on Computer Supported Cooperative Work (CSCW), 2012
Service at Co-Chair, Graduate Informatics Student Association, 2009-2010
Indiana Member, Graduate and Professional Student Organization, 2008-2010
University Member, University Technology Services Strategic Planning Committee, 2008-2009
Co-Chair, University Planning Commission Student Subcommittee, 2007-2008
Member, University Presidents Student Advisory Council, 2002-2007
Member, University Committee for Fee Review, 2002-2004
Affiliations Association of Computing Machinery (ACM) 2007-Present
ACM SIG on Computer Human Interaction (SIGCHI), 2007-Present
Association of Virtual Worlds, 2009-Present
Design Research Society, 2010-Present

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REFERENCES
Jeffrey Bardzell, Ph.D.
Associate Professor, Human-Computer Interaction

Shaowen Bardzell, Ph.D.

Associate Professor, Human-Computer Interaction

School of Informatics and Computing

Indiana University
919 E. 10th St
Bloomington IN, 47408
jbardzel@indiana.edu

School of Informatics and Computing

Indiana University
919 E. 10th St
Bloomington IN, 47408
selu@indiana.edu

Mary Gray, Ph.D.

Senior Researcher, Microsoft Research
Associate Professor, Communication & Culture

David Hakken, Ph.D.

Professor, Social Informatics
Director, Social Informatics Program

Microsoft Research New England

One Memorial Drive
Cambridge, MA 02142
mlg@indiana.edu

School of Informatics and Computing

Indiana University
901 E. 10th St
Bloomington IN, 47408
dhakken@indiana.edu

Additional references available upon request.

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