Company Analysis of

Confidence Cement Limited About The Company:

Confidence Cement Limited (CCL) is the first private sector cement manufacturing company in Bangladesh established in early 90's with having 4,80,000 M/T annual production capacity at chittagong, 16 K.M away from chittagong port, besides Dhaka chittagong highway. CCL is the first ISO-9002 certified cement manufacturing in Bangladesh. It has a unique management system in quality Assurance, Marketing, Sales, and Procurements. It manufactures ordinary Portland cement. Our company aims to be the number one cement manufacturing company in Bangladesh, through continuous development and by producing high & consistent quality cement to meet all customers requirement at all time. To achieve these objectives CCL uses modern machineries, calibrated testing equipment's, computerized packing & raw materials mixing devices in its production process. Additionally the company frequently arranges internal & external training program for the staff of all level to develop the potentiality and skill of its human resources. CCL is always keen to keep the customers satisfied by proving the best possible service.

Products and Quality:

In 1994 after commencement of production CCL was able to make two most popular brands is cement in this country. Now Lion brand is the brand leader in all over the country. Rajmistry brand is popular leading brand in own territories as well as other parts of the country. CCL manufactures Ordinary Porland Cement (OPC) in conformance with BSTI requirements. It is noted that CCL's cement specifications is much higher than the parameters specified by BDS 232:1993 or meets the BS12:1996 & ASTM C150:95 type-1. To ensure best quality, CCL maintains a unique computerized raw material mixing process to get the finest & high quality cement with compressive strength. The clinker is grained through close circuit ball mills with uniform blains, which gives the cement better spread. The uniform fineness of CCL cement helps in cutting down construction costs as only small quantities are required to cover large areas. Apart from the most modern technology the paper bags used by CCL have an additional feature. The bags ends are pasted not stitched. Pasted means all the piles of paper are overlapped upon each other and glued. Due to this, pilferage/Adulteration in a pasted sack is protected.

Why CCL is different:

The higher strength of CCL cement affords greater economy. Less cement is required for concrete & mortar works, resulting in saving of up to 25% on cement costs. The higher grade of concrete achieved by using CCL cement enables further saving of up to 5%-10% on steel costs, depending upon the type of construction. We have 3.33 MW power plants to ensure uninterrupted power supply for smooth production and delivery.

 The plant is being equipped with an advanced lab backed by sophisticated

computer system and computer facilities to closely monitor the quality parameters. Every one hour interval this lab collects the cement samples and takes necessary prevention measures where required. Cement delivery is done from conveyor belt at factory site, directly. So no old inventory remains in stock. One stop service for the customers. 41 tipper trucks (20 M/T each) deployed for carrying the Clinker from Chittagong Port which ensures the availability of cement in time.

Key Revenue Drivers:

Sale of Portland Composite Cement (PCC) through the brand namely 'Lion Brand Cement is the key revenue driver.

Company Insight:
Confidence Cement Limited has pursued innovative and aggressive business strategy and seeks to seize large market by reaching mass people through economies of scale. CCL's main target sales zone is in Chittagong.

Recommended Mixing Proportion

Different kinds of works require different strength for mortars & concretes: to use for construction works. Generally, mixing design very for mortars and concretes to suit different purposes. The following are the common proportions used with ordinary cement for mortars and concretes in comparison with CCL cements for particular desirable strength and satisfactory concrete workability : CONCRETE ITEMS Ordinary Cement C:S:CA
Heavy Foundation, Concrete Roads Massive Works, Dams. Columns For R.C.C: Slabs, Beams, Walls Water Tanks Pipes 1.0:1.5:3.0 1.0:2.0:4.0 1.0:1.5:3.0 1.0:2.5:5.0 1.0:2.0:4.0 1.0:2.0:4.0 1.0:4.0:8.0 1.0:3.0:6.0 1.0:2.0:4.0

MOTTAR ITEMS Ordinary Cement C:S

Masonry Plaster : External Internal Ceiling Tile Work Pointing 1.0:6.0 1.0:4.0 1.0:4.0 1.0:4.0 1.0:2.0~3.0 1.0:8.0 1.0:6.0 1.0:6.0 1.0:6.0 1.0:2.5~3.5 1.0:5.0~6.0

CCL Cement C:S:CA

1.0:5.0:10.0 1.0:4.0:8.0 1.0:2.5:5.0

CCL Cement C:S

1.0:8.0

Physical Properties:

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