Cartazine

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THE ART OF CARDS

Colouring cards offer you a wide array of possibilities. Kids find it quite terrific to be able to colour in their favorite cartoon figures using their own creative imagination.

ZDF Enterprises GmbH ZDF/NFP/Ger 2003.

CONCEPT CARDS
Colouring cards, a creative marketing tool!
Introducing a new product? Do your sales need a bit of a boost? Cards as a bonus gift make for guaranteed success. Increasing your impact, rewarding customer loyalty, generating traffic: no one and nothing does this better than the Carta Mundi cards. And to shine an even brighter light on your brand or your product to attract the younger audience, try out our colouring cards, an ideal way to catch their attention. They want nothing better than to busy themselves with colouring pencils, crayons, or felt markers. Purely as a creative tool or as part of a game... Carta Mundi scores the lines and you colour them in (or vice versa). And personalizing the cards with your logo or product name is always one of the options. Therefore, if you want extra attention for your product... the time is ripe for some colourful action, for instance, by offering a bonus. You can obviously take a whole deck, but you will also create an impression with just a few cards as an extra gift with an

existing product. Carta Mundi can call upon its enormous know-how and has already designed countless concepts and card promotions that again and again have proven themselves stepping stones to success. An artistic touch upon your brand, just to add an extra dimension to the story.

A multi-varied fan of ideas for card games.

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With the cards you will reach the children.

Children, they constitute a target group that requires a specific approach strategy. Children are not the direct buyers or users of your products? This may be so but do not underestimate the importance of communicating with them. For is it not a well-known fact that kids frequently influence the purchasing behavior of their parents? Cards are the ideal medium to attract childrens attention. Cards give your product that special added value. To accommodate this extra dimension, we are producing a combination of four components. Cards can entail game elements, you can collect them, you can use them to satisfy the creative impulse, or they can play an educational role. One deck of cards can contain a number of these aspects or combine all of them simultaneously. Hence, it is perfectly possible that an educational game of cards offers countless ways to enjoy it but that, first, it has to be collected and put together.

Collector

Collectors item: In search of.

Think back to your childhood. No doubt, you too used to spend many hours on your card collection of football stars, rock idols, or cartoon figures. You probably moved heaven and earth trying to complete your collection? Searching about, saving, bargaining, exchanging: and an exciting time it was! And why not take that extra step? Youth, when interested in something, wants the whole lot. They cherish their priceless cards, will proudly show you their collection, and are hell-bent on getting the complete deck. Not a bad thing for you, for your name keeps popping up again and again. Before you know it, youll be in the midst of a new hype. Carta Mundi will together with you work out an ideal presentation for the selected concept. A whole range of special techniques are possible in this process: glitter foil, lenticular, heat sensitive ink, glow-in-the-dark, sticker cards ...

Collector, Game, Creativity, or Education? No, you do not have to make a choice amongst them. It is indeed surprising how many different facets and faces one game of cards can display...

Game Concept: Kids love to play with cards.

Playtime! Nothing pleases kids more. Their lives are one big game. To get their attention, you need special attractions to appeal to their playful instincts. One of these attractions is cards, personalized with your logo or slogan. In addition, a creative package will make your promotion even more difficult to resist. Cards further stimulate kids to interact more with each other. Playing together with others is much more enjoyable than alone. A game of cards is an introduction to social interaction and contributes to a childs development of communicative and social skills. For the real playful child will play once, play twice, play once again, and This calls for a top quality product. Carta Mundi cards are strong and durable, therefore a good investment for the long term. In this way, an apparently simple tool is turned into a durable marketing instrument. Forget about calling it "just a game".

Game

Creativity: Cards that inspire kids.

Creativity

There is a bit of an artist lurking inside every child. And kids get the greatest enjoyment out of tackling cards with markers, scissors, and glue. Cards are the perfect medium to stimulate the budding artistic urge into creative expressions. The card concepts worked out by Carta Mundi are little pearls of creativity. They are irresistible invitations to artistic manifestations of the highest order. What this means is indulging to ones hearts content in colouring and tearing, cutting and gluing together, folding and building. And once again, all of these activities will serve your interests to the greatest advantage. In Carta Mundis gallery of cards you are bound to find one set of creations that appeals to your tastes. Or, failing that, we can create a new "work of art" that perfectly fits into what you are searching for. Let your fantasies roam free!

Education
Education: Kids discover while they play.
Kids are curious and want to learn new things. They are fast learners as a result. And it is quite possible even faster learners when it comes to card games. The accepted adage "learn while you play" is never more true than in the case of cards. Are you looking for a clever way to bring something new to kids, just the right type of attractive carrier with a message that means something to kids? A card with just the right kind of message is the thing for you. Not preachy stuff, but educational in a subtle and enjoyable way. Carta Mundi has already served its customers with reams of inventive projects. For instance, we can relate the games theme to your product or your sector: nutrition, health, the environment, whatever... the topic areas are endless. Rely on an educational game of cards to turn your promotion into a success.

Game
Game concept: Soooooo many varied possibilities.
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GERMANY PROJECT: HAPPY FAMILIES GAMES WITH CATS AND DOGS CUSTOMER: ABAKUS FOR GIMPET/GIMBORN

For lovers of our feline and canine friends. A pet shop retailer was looking for a happy way to draw the attention of the pet owners. Thus, preferably a game with a lot of snuggles and cuddles. The choice fell on two pedigree "happy families" games about cats and dogs. This kind of choice can be the ideal solution to draw extra attention to the link with your own products.

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EDUCATION CREATIVITY COLLECTOR GAME

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S PA I N PROJECT: MEMO-GAME MILIKI CUSTOMER: EL OCHO FOR VIPS

Cards make your customers think of you around the clock. VIPS, a Spanish chain of around-the-clock shops, served a reminder tool with meals in their cafeteria. And who would steal the show but the games featured character, a much-loved little figure on Spanish television by the name of Miliki. What better way for VIPS to carve its name solidly into its customers memory?
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Game
Game concept: Kids love to play with cards.
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UNITED KINGDOM PROJECT: JUNGLE SNAP CARD GAME CUSTOMER: CRESCENDO FOR HAVEN EUROPE

Nothing like a game of cards to bring out the sun. Hospitality happens to be an important ingredient for any holiday park. A small gesture turns into a sign of attentiveness that will evoke a lot of appreciation. To welcome also its little holiday makers, Haven Europe provided them with a card game of their favorite cartoon heroes. Is it a surprise then that they are already looking ahead to their next holiday at Haven Europe?
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EDUCATION CREATIVITY COLLECTOR GAME

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GERMANY PROJECT: TRAVEL GAME/HAPPY FAMILIES AIRPORT CUSTOMER: HAPAG-LLOYD

UNITED KINGDOM PROJECT: HAPPY HOUSEHOLDS GAME CUSTOMER: ATTENBOROUGH ASSOC. FOR NEW ZEALAND LAMB

Traveling with a game of cards on hand a sunny experience. Traveling by plane can often be a tiring and tiresome experience. How can you, as a tour operator, make the flight a bit more pleasurable and more enjoyable? You can with the "Happy Families" Airport game, for instance. Everybody turns into a pilot and the time simply flies by. Happy kids, happy parents. Even the waiting around becomes enjoyable!
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EDUCATION CREATIVITY COLLECTOR GAME

Let your customers clamour for more. New Zealand Lamb discovered that the traditional British household had changed its tastes. It turned to a Happy Households game as the ideal recipe for promoting its lamb product. The result was finger-licking good: a successful PR-tool with a lot of media publicity. This brought an enjoyable family game to the table, together with more lamb dishes, of course.
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Collector
Collectors item: In search of

FRANCE PROJECT: COLLECTORS CARDS WITH THE GREENS CUSTOMER: DAKTARI FOR MARCH DE PHALEMPIN

In your market too a collectors card can be worth its weight in gold. Buy three kilos, pay for two? A cooperative of fruit and vegetable farmers picked on a more creative kind of way to promote a new brand of Brussels endive. Buyers of a case of endive received an original set of collectors cards. Their kids were very happy with the purchase. From now on, its Brussels endive every day!
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H U N G A RY H U N G A RY PROJECT: CHIO-PROMOTION TERMINATOR STICKER CARDS CUSTOMER: WOLF PROJECT: POM-BR SNACKS WITH HAPPY FAMILIES CARDS CUSTOMER: WOLF

Does your product bring out that special tongue-tingling extra flavour? In the section of salted snacks, the battle for customer preference is raging fiercely. No points for second place! No wonder then that the offer of extra help is gratefully received. Sealed-in action heroes, for instance. The original traiding card is visible after the sticker has been removed. True fans are collecting all of the cards, thus putting together the whole movie story.
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EDUCATION CREATIVITY COLLECTOR GAME

Doggie cards as a gift is a bear of a good idea. Lovers of salty potato bears are likely to be crazy about dogs as well: so they thought at Pom-Br. And they were correct. The salty potato bear crowd couldnt keep its hands off the funny dog cards: they started to collect them like there was no tomorrow. The case holding a complete set of Happy Households cards was then used as public relations material.
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Education: Kids discover while they play.

SWEDEN PROJECT: QUIZ CARDS IN COMBINATION WITH SCHOOL BOOKS CUSTOMER: PER EDBERG REKLAM FOR ALMQVIST & WIKSELL

Quiz cards make schoolbooks a lot more interesting. As publisher of schoolbooks you are searching for greater personal reader involvement for your product? Ever considered adding a quiz game to your editions? This will excite interest and the students will find the answers inside the books. Geography, history, religion, and society, these topics were never more popular than today. This project received a passing grade with distinction!
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Educational
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U N I T E D S TAT E S O F A M E R I C A PROJECT: CARD GAME ABOUT CARBOHYDRATES CONCEPT: CARB CARDS BY JUDY VANDERWIST

Cards to keep the menu in proper balance. More and more children are acquiring bad eating habits. An alternative method to point out the dangers of bad nutrition and to show the proper way to eat can be the card game. With Carb Cards, kids get to know the amount of carbohydrates in their favorite foods, with varied and healthy meals as a result.
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SWITZERLAND PROJECT: CARD GAME WITH NUTRITIONAL INFORMATION CUSTOMER: KUERT DRUCK AG FOR NUTRIKID

Eat healthily and well with the help of a card game. It is important to get kids interested in the healthy eating habits. A card game can assist school teachers and parents to limit the potential of having overweight or obese children. The Nutrikids make fine role models with whom the target group can identify perfectly. In their own funny ways, they are making this serious message more palatable.
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BENELUX PROJECT: INFORMATIVE CARD GAME ABOUT THE EXPANSION OF THE EU CUSTOMER: EUROKIDS TEAM

Educational
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Old and new nations under the miscroscope. Since May 2004, the European Union has welcomed 10 new member states. Thanks to the card game Viva and Vipie, the expansion is made more comprehensible. It helps to familiarize children with the "new" countries that were just admitted to European Union membership and to refresh their knowledge about the 15 "old", original countries.
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THE NETHERLANDS PROJECT: EFTELING-CARDS AS INVITATIONS CUSTOMER: JONGE GEZINNEN BV FOR MAGAZINE "GROTER GROEIEN"

SWEDEN PROJECT: MEMO-GAME TO PASTE PICTURES ON CUSTOMER: IDKOMPANIET FOR FUJICOLOR

Fairy-tale cards to send out as invitations. Nothing pleases more than asking your friends to come to your birthday party. When you can do this with the fairytale pixy Efteling-cards, you can double the fun of the whole experience. The magazine "Groter Groeien" has published an edition with a flowpack of invitations on which the birthday child can note down all the information about his or her party. Everybody wants to be part of the fun!
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EDUCATION CREATIVITY COLLECTOR GAME

A picture speaks louder than a thousand words. With the well-known saying in mind, this memo-game was created for the photo-developer Fujicolor. Collect photos, paste them onto the cards, and on with the game. This makes for an ideal game for the small fry to quickly get to know all of the new faces in their nursery.
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Creativity
Creativity: Cards that inspire kids.

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FRANCE PROJECT: JUNIOR PICTIONARY CUSTOMER: CREATA FRANCE FOR McDONALDS

McDonalds will receive a Junior Pictionary as a gift. For the birthday boy or girl, of course, but Dad may join in the fun too!
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Long shall they play, long shall they play... Parents sometimes are looking for alternative ways to organize their childrens birthday parties. Whoever organizes a party at

EDUCATION CREATIVITY COLLECTOR GAME

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Creativity
2004 Mattel, Inc. All rights reserved. Pictionary is a registered trademark of Mattel, Inc. The Mattel and Pictionary logos are registered trademarks of Mattel, Inc. Manufactured in Belgium by Carta Mundi. Mattel France S.A., 27-33 rue d'Antony, Silic 145, F-94523 Rungis cedex. 2004 McDonalds Corporation.

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CARTAZINE 3

Kids cases a look back.

A whole bunch more of successful card game concepts that focused specifically on the children... Where do you want us to start?

FIN

BIOLUVIL UNILEVER: Children can learn the alphabet so much faster with the aid of a memory game. And all the more readily when Mum receives it as a free gift with her laundry detergent. SANOMA MAGAZINES: And a pleasant surprise it is to unexpectedly find push-through cards of your favorite hero inside your Donald Duck magazine! After a few issues youll have collected an entire card game.

FIN

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CH

educational game about spelling with a touch of humor to make it doubly attractive. A clever idea by a publisher of educational materials.
CANDIA: A fascinating game featuring beautiful figures. Let the magic search begin! Some of the cards are found only in the six-pack chocolate milk cartons. CHAMPOMY: All children love a party, especially when in the duo-pack of childrens champagne theyll discover an exciting game of cards.

SKI: An

CARTAZINE 5
FR

THIERRY VESCO: This ergonomic card game teaching about cheese varieties fits perfectly into the players hand.

FR

FRIESLAND DRINKS/CCMEL: With a game of dominoes, happy households, or a memory game, the multi-packs of chocolate drinks will literally be flying out of the door in droves. SCANDIC HOTELS: Parents staying overnight at the hotel will be pampered with a chocolate treat on their pillow; the children will find a beautifully drawn memory card game... NESTL: Breakfast

FR

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NESTL: Double your pleasure with the two-sided puzzle printed on the box of instant cocoa powder: easy version on one side; a more difficult one on the other.

cereals taste better when the box contains "collectible cards" from National Geographic.

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from

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A lot of added value for little money.

Are you selling products or offering services? Whatever it is your organization is involved in, card games never fail to make a significant statement. As a bonus or retail product, as a tool in an awareness campaign, or as an instrument in support of your public relations strategy... cards will unfailingly give you that extra value at an affordable price. Remember that a card concept starts as low as 10 eurocent! This means that Carta Mundi can offer you significant added value even when your budget is limited. Cards will ensure that much sought-after qualitative contact without forcing you into great expenditures or serious investments to bring your message home. In addition, you can select an existing formula or have a specific concept developed to suit your personal desires or the strategic objectives you have established. Do you want to focus particularly on one aspect of your business or do you rather prefer a combination of game elements, creativity, collector aspects, and educational information? Countless possibilities are yours for the choosing. When you are in search of something extra, cards are extra attractive!

Concepts capable of generating a great impact for proportionally a minor investment? Cards games are not only attractive to children; they are attractive to your budget as well.

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CARTA MUNDI HEADQUARTERS Belgium - Carta Mundi n.v. Visbeekstraat 22 - B-2300 Turnhout Tel.: +32 (0) 14 42 02 01 - Fax: +32 (0) 14 42 82 54 e-mail: info@cartamundi.com www.cartamundi.com

USA - Carta Mundi Inc. 10444 Wallace Alley Street - Kingsport, TN 37663 Tel.: +1 (0) 423 279 9200 - Fax: +1 (0) 423 279 9201 e-mail: info.usa@cartamundi.com www.cartamundiusa.com ASIA - Carta Mundi Asia Pacific Pte Ltd. 161B, Telok Ayer Street - 068615 Singapore Tel.: +65 (0) 6 227 32 92 - Fax: +65 (0) 6 234 27 06 e-mail: info.asia@cartamundi.com www.cartamundi.com FRANCE - Carta Mundi France s.a.r.l. Les Mercuriales - 40, rue Jean Jaurs - F-93176 Bagnolet Cedex Tel.: +33 (0) 1 5582 19 20 - Fax: +33 (0) 1 4363 92 47 e-mail: info.france@cartamundi.com www.cartamundi.com NETHERLANDS - Carta Mundi b.v. Rietwijkerstraat 36 - NL-1059 XA Amsterdam Tel.: +31 (0) 20 615 95 36 - Fax: +31 (0) 20 615 95 18 e-mail: info.nederland@cartamundi.com www.cartamundi.com POLAND - Carta Mundi Polska Sp. z o.o. Pl. Kilinskiego 1 - PL-32-660 Chelmek Tel.: +48 (0) 33 844 70 77 - Fax: +48 (0) 33 844 70 73 e-mail: info.poland@cartamundi.com www.cartamundi.com GERMANY - ASS/Spielkartenfabrik Altenburg GmbH Leipziger Strasse 7 - D-04600 Altenburg Tel.: +49 (0) 3447 582 0 - Fax: +49 (0) 3447 582 109 e-mail: info@spielkartenfabrik.de www.spielkartenfabrik.de - www.ass-spielkarten.de

UK - Carta Mundi Ltd. Chapel House - 3 Chapel Street - Guildford, Surrey GU1 3UH Tel.: +44 (0) 1483 303 121 - Fax: +44 (0) 1483 303 205 e-mail: info.uk@cartamundi.com www.cartamundi.com UK - Games & Print Services Units 8-17 Sandhurst Kings Road Charlfleets Industrial est. Canvey Island Essex SS8 OQY Tel: +44 (0) 1268 511522 - Fax: +44 (0) 1268 510337/515337 e-mail: mail@gamesandprint.co.uk - www.gamesandprint.co.uk SPAIN - Carta Mundi Espaa SL Gran Va Carlos III 84-3 - Edificio Trade - E-08028 Barcelona Tel.: +34 (0) 93 492 34 36 - Fax: +34 (0) 93 492 34 37 e-mail: info.espana@cartamundi.com www.cartamundi.com NORDIC - Carta Mundi Nordic AB Sickla industrivg 7 - S-131 34 Nacka Tel.: +46 (0) 8 514 436 40 - Fax: +46 (0) 8 511 755 70 e-mail: info.nordic@cartamundi.com www.cartamundi.com HUNGARY - Carta Mundi Kft Dek Ferenc u. 10 - H-1052 Budapest Tel.: +36 (1) 318 94 30 - Fax: +36 (1) 318 09 18 e-mail: info.hungary@cartamundi.com www.cartamundi.com SWITZERLAND - AGM AGMller Urania Bahnhofstrasse 21 - CH-8212 Neuhausen am Rheinfall Tel.: +41 (0) 52 674 03 30 - Fax: +41 (0) 52 674 03 40 e-mail: info@agm.ch www.agm.ch

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