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GYAN GANGA COLLEGE OF TECHNOLOGY JABALPUR

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Career DeveIopment Centre

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MR. vlvK KUMAR A5A1l
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MBA-III SEMESTER



FORWARD



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I hereby Iorward project title on the
'BRANDING & PROMOTION OF HCL CAREER DEVELOPMENT
CENTRE
Which is been submitted by IMRAN SIDDIQUI in partial
FulIillment oI requirement Ior reward oI degree MBA 'Rani Durgawati
Vishwavidyalaya
Jabalpur, (M.P.)










Director of MBA department
Gyan Ganga CoIIege of TechnoIogy
JabaIpur, (M.P.)




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DECLARATION

ere I declare that the project report entitled 'on the branding & promotion
oI areer Development entre which being is submitted in partial
IulIillment oI the degree oI MBA oI Rani Durgawati Vishwavidyalaya
Jabalpur is the authentic record oI my own work done under the guidance oI
Mr.Vivek Ashati (enter Manager ) Jabalpur.

The matter reported in the project is neither being used elsewhere nor been
submitted earlier Ior the award oI degree oI Master oI Business
Administration.

8.o~.cc-e (

IMRAN SIDDIQUI

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ACKNOWLEDGEMENT

I take this opportunity to express my deep sense oI gratitude to my mentor.
Mr. Vivek Asati. e has always been oI great help Ior me, be it regarding
suggestions Ior questionnaire, report making or any other problem. e has
always helped me in every way he could. e proved to be an excellent
project mentor. I am highly thankIul to him, Ior being the way he was to me.

I am very grateIul to him in all regards.


I am also thankIul to our director sir Dr. A. K. Dhagat Ior his support and
also thankIul to my all Iaculty members Ior the guidance. I sincerely
acknowledge every individual who has helped me in preparation oI this
project.

`!`

1. EXEUTIVE SUMMARY 07

2. MPANY PRFIE 9-27
Introduction 10
bjective oI 20
Advantages 22
Vision & mission 22
Products 25

3. RESEAR METDY 28-36
bjectives 28
Research design 29
Research plan 30
Data collection 31
Strategy 34

4. imitation 37

5. ANAYSIS & INTERPRETATIN 38-48

6. RESUT 50

7. NUSIN 51

8. SUESTIN 52

9. REFERENES 54

10. ANNEXURE 55

EXECUTIVE SUMMARY

The internship is an integral part oI the MBA. The organization that I choose
Ior my internship project is D. During our 45 days training in
D I learned many things in a realistic manner. That was my Iirst



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experience as a job. Branding & promotion was the topic I conducted the
research. The research was conducted by preparing a Questionnaire Ior the
student. For execution oI the project methodology adopt is the collection oI
data through Questionnaire, processing and analyzing the data.
The Ieedback and suggestion Irom the students were taken and compiled.
The nature oI respondent selected are:
1. ollege student
2. oaching student
3. Undergraduate student
4. Non IT student
And I also collected some inIormation Irom the training oIIicer Mr. Vivek
Kumar Asati.
The area oI project work is Jabalpur, where the survey has been
taken a primary objective oI the project is to branding & promotion oI
D Jabalpur. It was a great to our internship in & overall it was a
great learning experience and understanding Ior me.

OB1ECTIVES OF STUDY

To promote areer Development entre in Jabalpur.
2 To create brand career Development centre in Jabalpur city.
3 To create awareness oI career development entre among
students oI Jabalpur.


PREFACE


'Education is the mirror oI liIe. This mirror oI liIe gives the reIlection oI
man to himselI and with it introduces him Irom the reality oI liIe. Education



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is the most necessary object oI his liIe. It is similar to the Ioundation
necessities oI our liIe. It gives a sincere and hygienic development to the liIe
oI a man.

In the present era, only the theoretical knowledge is not enough, practical
knowledge is also necessary important. Today, a man makes himselI an
expert in a particular Iield oI liIe with the particular management.

bserving the importance oI the necessity oI this practical training, all the
educational institutions have made it compulsory with the theory. It is
important because though a person has learned a lot Irom the books when he
will work as a trainee than he will be able to called as an expertise in that
particular Iield.

So, it has been made a compulsory part oI every management institute as we
got this experience and knowledge under the guidance and instructions oI
YAN ANA EE F TENY, JABAPUR (M.P.). We
also tried to accumulate this training within myselI with the help oI the
members oI areer Development entre where we were able to get the
knowledge oI how train the workers in an eIIicient and eIIective manner.














9

INTRODUCTION

dominates the IT space as a leader.58,000 giIted proIessionals, a
colossal US $5.0 Billion turnover, an international presence in 19 countries,



10
and most importantly a Deep -rooted commitment to innovate, makes it a
true Technology iant. As the Iountainhead oI the most signiIicant pursuit
oI human mind, believes, only a eader can transIorm you into a
leader. D is an initiative that enables Individuals to beneIit Irom
expertise in the space and become Industry ready IT proIessionals
takes students to the core oI IT Iundamentals and the most advanced
cutting problems .Its course modules are structured to give you the best oI
both worlds, academic and hands-on. Whether you are a beginner or a
working proIessional, D can make a diIIerence to your learning
curve and thereby to your earning curve. A pioneer in IT industry and a
leader Ior 31 years, has been on the IoreIront oI most oI the
innovations in InIormation Technology. With strengths in hardware,
soItware and networking technologies, has emerged as a global leader
in IT space.
As the Iountainhead oI the most signiIicant pursuit oI human mind,
believes, only a leader can transIorm you into a leader. D is an
initiative that enables individuals to beneIit Irom expertise in the space
and become Industry ready IT proIessionals.
To enhance its market reach and strength, has tied-up with global
technology leaders, viz. MicrosoIt, racle, isco, Red at and Thomson
Prometric. These alliances will help students learn the contemporary
technologies through diIIerent modes oI learning. As the Iountainhead oI the
most signiIicant pursuit oI human mind (IT), strongly believes, "nly a
eader can transIorm you into a eader". D is a Iormalization oI
this experience and credo which has been perIected over three decades.
It is an initiative that enables aspiring individuals to beneIit Irom s
longstanding expertise in the space and become Industry ready IT
proIessionals.
As the training arm oI InIosystems, areer Development entre
(D) carries Iorth a legacy oI excellence spanning across more than three
decades. D is an initiative that enables individuals and
competencies to beneIit Irom s deep expertise in the IT space.
Among the Iastest growing IT education



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brands in India, D oIIers a complete spectrum oI quality training
programs on soItware, hardware, networking as well as global certiIications
in association with leading IT competencies

Program ReIationship

strongly believes in the power oI relationships and partnership

No matter the size oI your business, partnering with InIosystems will
help you succeed. everaging over three decades oI experience in total
technology solutions, its our commitment to help you be as successIul as
possible.
We provide you access to s innovative technologies, marketing
strategies and value added services. By working on every aspect oI the IT
industry, we have the experience to create world class products and services
to help you give the best to your customers.



O s labs - Pioneers in design, development and building IT
products



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O Indias largest ardware, System Integration, Networking Solutions &
Distribution ompany
O 3 decades oI expertise in technology solutions
O Partners with leading global players to provide the best oI solutions to
end users
O The largest manuIacturer oI Ps and aptops in India
O argest direct sales, digital liIestyle product distribution and retail
network
O Extensive service network that reach out to 4,000 towns
Benefits from a Proven Commitment from HCL
Infosystems

At InIosystems, partnerships are liIelong relationships that mutually
beneIit each other. We can help to enhance your business and reap the
rewards oI our mutual success.

We oIIer diIIerentiated technology and dedicated service support
inIrastructure as per the needs and requirements oI your customers. We
provide technology specializations that map to areas oI signiIicant business
growth Ior your business and your customers.







In a world where the right technology inIrastructure is a prerequisite, we
oIIer a reliable IT backbone to our partners. combines technical



13
Innovation with built -in reliability to keep your business running. We
provide a one stop shop Ior meeting end-to-end IT requirements, thus
oIIering a smooth IT management.
Additionally, we oIIer industry leading technology,
designed to deliver a price to perIormance advantage to help you provide
increased beneIits to your customers. ur high-quality products and services
give you means to work in a smarter way and be more productive and
competitive. At we understand that diIIerent customers have diIIerent
needs. We have constantly innovated to oIIer a range oI products to cater to
diIIerent requirements oI the customers.
We have pioneered the home P market oI India - we designed
Indias Iirst Multimedia-enabled Beanstalk Media entre P Ior home users;
we have developed Ezeebee and Ps and ME aptops Ior personal
productivity. Whether gaming, enjoying music or movies or connecting to
the Internet, these systems oIIer ease oI use that transcends to greater
perIormance and more satisIaction Ior the individual user is Ior work or
home.













We bring this exciting range oI Desktops and aptops through our vast
network oI neighborhood partner outlets Ior buying convenience oI the
customers. Further these products are backed by s 24X7 onsumer



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Support elpline.
Enterprises have unique needs Ior their computing platIorms and s
range oI business Desktops and aptops come with unique Ieatures that
enhance productivity while reducing T. For our Enterprise & SMB
customers who buy directly Irom us, or through Enterprise Rate ontracts or
through our vast network oI Strategic Business Partners we oIIer customized
built to order range oI ME Business aptops and InIiniti Desktops.
everaging on three decades oI expertise in total technology solutions,
business Desktops and aptops oIIers increased security, ultra-eIIicient
manageability and maximum productivity Ior a smart business landscape.

s manuIacturing Iacilities are ISO 9001 - 2000 & ISO 14001 certiIied
and adhere to stringent quality standards and global processes.
Desktops and aptops are manuIactured and marketed specially to withstand
unique Indian terrain and conditions. commits to manuIacture 'reen
Ps and aptops that are RoS compliant and adhere to stringent
environment management standards. As market leaders in IT arena we
oIIer our partners the best oI options.

Unparallel Support

When the situation calls Ior it, we can help you with our dedicated 24X7
Touch service network. You can beneIit Irom services oIIered through
our oIIices in 170 cities, 505 points oI presence, reaching 4,000 towns.

Pre- and post-sales support Irom specialists makes identiIying the best
solution Ior each sales opportunity even more predictable. This allows Ior
our shared quest Ior excellence and commitment to serve customers better.

Extensive Marketing Support

has closely seen the IT industry rise Irom scratch, and has actively



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participated in its progress. We have picked up valuable marketing lessons
in serving the IT needs oI the Indian customers. You can combine your
individual strengths and reputation with the power oI a global brand.

We can help you to Iocus on some oI the most critical marketing needs
Iacing your business. Additionally, we can provide you a set oI proven sales
and marketing tools designed to help you generate new leads, increased
demands Ior products and services and help you reach your business goals.

Structured for Ease and Value

Each element oI business partnership solutions are designed to reduce
the costs oI deployment, support and management. So whether its Ior you
or your customers, we provide complete IT solutions - all at a great value.

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From The Desk of Head HCL CDC

At , the concept oI people-empowerment has been our guiding Iorce

through an eventIul journey oI over three decades having made a $5.1
billion global conglomerate. has played a pioneering role in creating
and transIorming the IT& IT Enabled Services Industry in mope and abroad,
across areas oI hardware, networking solutions, distribution, inIrastructure
management, product engineering, managed services, soItware development
and BP services. This has equipped us to create and deliver appropriate
content Ior industry-led training programs.
opyright 2009 areer Development entre

PRIVACY POLICY l DISCLAIMER l SITEMAP l
CONTACT US

ver the years, has shaped the careers oI thousands oI IT ProIessionals
and transIormed lives. I invite you to share this legacy oI excellence in the
Iorm oI areer Development entre (D) and become the IT
ProIessional oI tomorrow.
The global economic order is set to change again placing Iresh demands on
individuals and organizations alike. It is now more than ever beIore, that we
need to re-invent ourselves in term ability and perIormance. This is the time
to build upon a Iresh set oI competencies that the market place can value and
deploy.

Koushik
hatterjee
ead D







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ABOUT US

At D, we pride upon the Iact that our training programs provide
students with a sustainable competitive edge that not only helps them secure
the initial placement but rather remains as an asset throughout their career
span.
opyright 2009 areer Development entre




PRIVACY POLICY l DISCLAIMER l SITEMAP l
CONTACT US

01 earn industry nitty-gritty Irom Top proIessionals

02 ustomized and industry speciIic career program. ands on experience

03 AIter D certiIication leave behind your placement worries











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OB1ECTIVES OF HCL CDC


MANAGEMENT OB1ECTIVES

To Iuel initiative and Ioster activity by allowing individuals Ireedom oI
action and innovation in attracting deIined objectives.



OUR PEOPLE OB1ECTIVES

To help people in inIo systems ltd. Share in the companys successes,
which they make possible; to provide job security based on their
perIormance; to recognize their individual achievements, help them gain a
sense oI satisIaction and accomplishment Irom their work.

CORE VALUES

We shall uphold the dignity oI the individual
We shall honor all commitments
We shall be committed to quality
Innovation and growth in every endeavor
We shall be responsible corporate citizens







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HCL CDC ADVANTAGES



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O ERITEDE
O IS 9001:2000 ERTIFIATIN
O UTTIN EDE URSEWARE
O BA AIANES
O INRETNATINA RENITIN
O ANDS-N TRAININ
O WIDESPREAD NETWRK
O 100 PAEMENT RERD

VISION: "Together we create the enterprises oI tomorrow".

MISSION: "To provide world -class inIormation technology
solutions and services in order to enable our customers to serve their
customers better".





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STRUCTURED PROGRAM PROVIDED BY
HCL CDC

certiIied enterprise engineer (E)

certiIied network engineer (NE)

Basic hardware

Advance networking

Network technology

System engineer

Network technology and device

inux administrator

certiIied soItware engineer(do not track)

certiIied soItware engineer(java track)

certlfled softwure englneer(orucle developer truck

Implementing windows application using VB.net

Implementing windows application using c#net

ore java 1.5

Advance java 1.5



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Basic oI IT hard ware

MS oIIice





tml

Internet and mail

certiIied service pro(S pro)











HCL PRODUCT

is an IT company and it is an Indian company and it produces

computers & laptop. areer Development entre is the



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subsidy oI the TD thats growing in service sector.
D provides the training to students & employee in the Iield pI
ardware, soIt ware, networking and telecommunication


HCL CDC PRODUCTS

areer development entre is an initiative that enables

individuals and organization to beneIit Irom s deep expertise
in the IT space. Among the Iastest growing IT education brands in
India, D oIIers a complete spectrum oI quality training
program on soItware, hardware, networking as well as global
certiIication with leading IT organizations worldwide. To join the
pampered tribe oI IT wiz kids, the career development center or
D oIIer a number oI industry relevant courses.


MSE- Micro soIt certiIied soItware engineer
NA- isco certiIied network associate
RE- Red hat certiIied engineer.



Competitor of HCL CDC

In our home city there are many competitor oI areer development
entre. Some oI these are doing good job in domestic market and policy oI
some competitors are eIIective. Jet King is Iastest growing competitor oI



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areer Development entre. Some player also has competition in IT
education sector




ompetitor oI D
1. T
2. IIJT
3. NIIT
4. IIT
5. JET KIN

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RESEARCH METHODOLOGY


Research in common parlance reIers to a search Ior knowledge. ne can also
deIine research as a scientiIic and systematic search Ior pertinent
inIormation on a speciIic topic. In Iact, research is an art oI scientiIic
investigation. Some people consider research as a movement, a movement
Irom the known to unknown.
Research is an academic activity and as such the term should be used in a
technical sense. According to liIIord Woody research comprises deIining
and redeIining problems, Iormulating hypothesis or suggested solutions:
collecting, organizing and evaluating data; making deduction and reaching
conclusion; and at last careIully testing the conclusions to determine weather
they Iit the Iormulating hypothesis.
As the main aim oI the project was branding and promotion oI the
areer development centre and also Iind thinking oI students about
areer Development entre. The method oI market research was used to get
the desire inIormation and Iind thinking oI students about areer
Development entre. For this market research strategy was prepared.

OB1ECTIVES OF RESEARCH

1) To promote areer Development entre in Jabalpur.
2) To create brand career Development centre in Jabalpur city.
) To create awareness oI career development entre among
students oI Jabalpur.





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RESEARCH PROCESS
Research Process Embodies a series oI activities: deIining the issue or
problem to be studied, examining primary and secondary data, generating
primary data (iI needed), and analyzing data, making recommendations, and
implementing Iindings.
The research process can be understood by the Iollowing Ilow chart:




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RESEARCH DESIGN

The Iormidable problem that Iollows the task oI deIining the research
problem is the preparation oI the design oI the research project, popularly
known as the 'research design. Decision regarding what, where, when, how
much, by what mean concerning an inquiry or a research study constitute a
research design. 'A research design is the arrangement oI conditions Ior
collection and analysis oI data in a manner that aims to combine relevance to
the research purpose with economy in procedure. In Iact, the research
design is the conceptual structure within which research is conducted; it
constitutes the blueprint Ior the collection, measurement and analysis oI
data. As such the design includes an outline oI what the researcher will do
Irom writing the hypothesis and its operational implication to the Iinal
analysis oI data. More explicitly, the design decisions happen to be in
respect oI:
O What is the study about?
O Why is the study being made?
O Where will the study be carried out?
O What type oI data is required?
O Where can the required data are Iound?
O What period oI time will the study include?




DATA COLLECTION



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Primary data:

Data which is collected on our own is called primary data.

W Personal interaction.
Discussion with people and students.
roup discussion.
onduct seminar.
Questionnaire, Surveys and suggestions



Secondary data:

Already existing data is called secondary data.

O ompanys website.

O Articles in companys internal newsletters/periodicals.

O thers sources.



SAMPLE SIZE-

The sample size oI the research is 100 students.

Sampling Plan



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The sampling beings with deciding about the population.We choose an area
under survey that was our own city JABAPUR. nce the universe is
decided, the sampling plan will be continued as Iollows. Non IT colleges
and institute are the place, where I have to promote about career
development centre. DiIIerent coaching is also my target. Non graduate
students are also my target because they need job and they not well qualiIied
so they can do this type oI job easily.
Because there are very large population so we Iound that area where we can
get much inIormation Irom student in diIIerent Iield.

Sampling Strategy
I know that students who are already doing IT course. They will not take
interest in this hard ware and networking course. So we can convene only
non IT students.
Non IT student means like B.S, B.M, B.A., B.B.A., Biology students
and also students who are under graduate. Seminar is the most important part
oI my study so conduction oI seminar is necessary. Provide inIormation
about to students through seminar was beneIicial Ior me. My target
was hostler students, because they have extra time aIter college. And
students oI rural area is my another main target because they need this type
oI course.
AIter that I Iound that college and coaching and diIIerent institute where we
can Iound students and can get inIormation.
SAMPLING UNIT



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Research was intended to the analysis the MARKET RESEAR oI D.
All the students were considered Ior the survey.
1. St. Aloysius college
2. .S. college
3. Mahakousal college
4. Navyug college
5. itkarni college
6. Mankuwarbai college
7. Matagujari college
8. awabagh college
9. Khalsa college,
10.Mahanadda

SAMPLING METHOD
The most commonly method used in the todays situation is mainly survey
and personal interview. It yields most satisIactory result in the research
work. As it is an industrial product and the customer are out oI station, so the
interview was conducted through mobile.
Actually we cant say that was an interview that was only way oI getting
inIormation. Students were Iree to say anything about the course as it was
just Ior convincing them.





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STRATEGY

A marketing strategy is a process that can allow an organization to
concentrate its resources on the greatest opportunities to increase sales and
achieve a sustainable competitive advantage. A marketing strategy is most
eIIective when it is an integral component oI corporate strategy, deIining
how the organization will engage customer, prospects and competitor in the
market area Ior success. It is partially derived Irom broader corporate
strategies, corporate and corporate goals. They should Ilow Irom the Iirms
mission statement. They are also inIluenced by a range oI micro
environmental Iactor.

COMMUNICATION STRATEGY

When did interact the customer then there I will use my soIt skills and
interpersonal skills through questionnaire, I will try to Iamiliar with the
students because when I get more Iamiliar with the customer then customer
Ieel very comIortable and they believe me easily. I should have good
command in English Ior get better corporate exposure but I should know
indi and local language as well oI rural areas because they understand
easily in their language.









QUESTIONNAIRE




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In a survey method, questionnaire is the instrument most Irequently used and
its yields the most satisIactory result.
The questionnaire used Ior customer contained a total oI some questions.
While preparing the questionnaire, attention was given to number, type
wordings and sequence oI questions.
The questionnaire included only open ended and structured questions and
proper care oI taken to minimize ambiguity. By questionnaire we I have to
know thinking oI people about the career development center. There is
some basic question in my questionnaire which is easy Ior people to Iill up
this questionnaire.



PRESENTATION

This was the very important part oI the training. I went to many college and
conduct seminar which was very eIIective.
By the help oI seminar, we can provide inIormation to maximum number oI
students at a time. Principal & directors oI many colleges gave me
permission and helped to conduct the seminar which was a great experience
Ior me. There were some employees oI with me to help in seminar. I
am very thankIul oI those people.






BRANDING & PROMOTION

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BRANDING

In branding procedure we dont have to convene to

people/students to purchase product. This is only awareness about
product in the market or we can say provide inIormation about
. In branding I gave only inIormation to students oI diIIerent
colleges and institute by seminar & presentation and also gave
posters and Pam plats. Branding is very important Ior making
STANDARD. Branding oI a product directly aIIect to the sales oI
product. Sale oI product on notional and international level is
possible only through branding. Advertisement is the most useIul
way oI branding.

PROMOTION

In this procedure we have to promote our product. It can be easy
by advertisement. In this we have to show, our product is better
than others. I distributed Pam plates & poster in this procedure to
promote the product oI career development center and also
conduct seminar in diIIerent colleges. This also helps to increase in
demand oI product.




LIMITATION OF THE STUDY




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O The data collected is totally dependent on respondents view, which
could be bias in nature. Some times respondents do not give a
response or give partial response. The reason may be lack oI
knowledge or unwillingness to answer.
O There were also some problems with permission oI conduct seminar
in colleges. In some college I was unable to conduct seminar because
that was exam time oI these college.
O The sample size is small and it may not actually represent the whole
population.
O There were limited time period Ior doing all work properly.
O ake oI authority was another problem in research because beIore
every decision I took permission Irom s center manager.











38


&









39
1. Are you aware about ?

Yes No




Interpretation-By this question I Iound there are 85 students who know about
and 15 students dont know what is .




2. Do you know what career development center is?

Yes No



40

Interpretation-By this question I Iound there are only 71 students, who know
what is areer Development enter and 29 students
dont know about areer Development enter.

. ave you seen any advertisement oI D?

Yes No





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Interpretation-By this question I Iound only 65 students saw advertisement
oI areer Development enter and 35 students never
saw advertisement oI D.


4. Are you aware about the courses which D provides?


Yes No




42


Interpretation- In this I Iound there are only 30 students who know about the
course which D provides and 70 students dont know
about courses.

. Does brand ambassador create more value in the product?

Yes No

43

Interpretation- In this there are 46 students who think brand ambassador
create more value in the product and 54 students dont think
this.

6. Do you get all the necessary inIormation through advertisement?

Yes No




44

Interpretation- According to 58 students the advertisement is eIIective
enough to give all the necessary inIormation about and 42
students are unsatisIied.

7. Which course would you preIer?

ong term Short term




45


Interpretation- By this question I Iound there are 38 students who preIer to
long term courses oI and 62 students preIer to short term
course.

. Do you know which type oI Iacility provides D to the students?

Yes No




46


Interpretation- By this question I Iound only 29 students are there who know
about the Iacility which areer Development enter
provides to the students and 71 students dont know about this.

9. ave you ever been attend any seminar oI D?

Yes No





47


Interpretation- by this question I Iound there were 20 students who attend
seminar oI areer Development enter and 80 students
never attend any seminar oI D.



10.According to you what is the image oI areer development
enter in the market?


Excellent good bad cant say




48


Interpretation- According to 16 students, image oI D is very good
and 37 students thinks D is good but not very good and
22 students says it is bad and 25 students cant say about this.



FINDINGS OF THE STUDY

According to survey I got many students which are interested in computer

education, among them most oI the under graduates and they are seeking Ior
good institute and career development center. But they dont know about
areer Development entre due to lake oI advertisement oI
areer Development entre. From above question I came to know that



49
many students are interesting in soItware engineering in spite oI networking,
hardware, or other computer knowledge.
I got that many students are unknown about D and they are
well known about other IT institute and to make people aware about
we have to use promotion strategy in branding oI areer Development
entre.
I asked many oI students about their preIerences in computer
programs oI D and most oI them answered YES, they are interested
as they will get good job aIter this training. According to survey I got many
students who want this type oI course but they have lake oI knowledge about
courses which areer Development entre provides.








OVERALL RESULT OF THE STUDY


O 18 students are aware oI D and courses and they
know well about D center in Jabalpur.




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O 27 students are interested in joining such courses but they
are not aware about D center in Jabalpur.

O 60 students are not interested in joining D.














CONCLUSION

I had a Iew opportunities to have interaction with many students during
training and inIormal times and also during visit to diIIerent colleges. I have
got clear picture oI training program & also got concept clear. It made my
doubt clear which were there at time when training started. This training
program is also very much beneIicial Ior my bright Iuture.



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The objective oI this phase is to include all the Iacts and Iindings our
suggestion Irom which company can brand it selI and promote and came to
know strategies about competitor. And most oI the institute use branding Ior
their product so should has branding in local market as well in notional
market. should also provide short term courses with their networking
and other program. There are less number oI hoardings and poster in city
and also less advertisement in diIIerent media channel so they should think
about advertisement.






SUGGESTION

O Policies oI areer development entre are good but
should provide some short term courses.
O Another problem oI areer development entre is
about Iees, they should think about the discounting oI Iees.
O should increase advertisement oI its product in local
market that can be by banner, poster, local TV advertisement,
local news paper etc.



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O areer Development entre should also merge with
colleges.
O should also conduct timely seminars in colleges.










RECOMMENDATIONS

I have done deep study and I came to know about Iollowing points:
Many students preIerred IT institute which would help them to get job and
easy to aIIord, it means D should use promotional strategy in urban
as well in rural area because in rural areas students are ready to take
admission in the same institute where students oI their town and villages
were already study hence, I suggest should start their promotional
activities more in rural than urban area.



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As, we have interacted with the students oI these colleges, we understand
that most oI the students are oI indi medium and even through they are
interested, they are not able to understand what we are explaining. ence iI
possible we can make our promotion strategies keeping in mind the indi
medium students, which will be beneIicial Ior us









REFERENCES


I visited in colleges and diIIerent institute Ior collecting data. But
that all data was not enough Ior the study so I got some secondary
data through visit at diIIerent site oI like:


www.hcl cdc.in
www.hcl career development center.co.in


I took inIormation Irom diIIerent business books and s
catalogue.

R. . Kothari research



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Philip Kotler - marketing













ANNEXURE

This is the sample of the question which I used in survey.




Q1. Are you aware about ?


Yes No


Q2. Do you know what career development center is?

Yes No



Q3. ave you seen any advertisement oI D?



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Yes No



Q4. Are you aware about the courses which D provides?


Yes No


. Does brand ambassador create more value in the product?

Yes No





6. Do you get all the necessary inIormation through advertisement?


Yes No


7. Which course would you preIer?


ong term Short term




Q8. Do you know which type oI Iacility provides to the students?


Yes No




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Q9. ave you ever been attend any seminar oI D?


Yes No



10. According to you what is the image oI areer development enter
in the market?


Excellent good bad cant say