On ce up on a ti me a to rto ise an d a

hare had an ar gu men t about wh o

was faster . Th ey deci de d to sett le
th e argum ent wi th a r ace . They
agr eed on a rou te an d star ted off
th e rac e.

2002/12/20 1
 Th e hare sh ot ahead an d r an
br iskly fo r some ti me. T hen see ing
th at he w as far ahead o f th e
tor toi se, he th ou gh t he'd si t un de r
a t ree fo r some time and relax
befor e con ti nuing t he r ace .

2002/12/20 2
 He sat under the tree and soon fell
asleep. The tortoise plodding on
overtook him and soon finished the
race, emerging as the undisputed
champ.

2002/12/20 3
 The hare woke u p and reali ze d
th at he'd lost t he race .

Th e mor al o f th e stor y i s that

slow and stea dy w ins th e race.

2002/12/20 4
 This is t he ve rsion of the sto ry
th at we've all gr own up w ith .

But th en rece ntly, someo ne t old me

a mo re inter esti ng ve rsion of t his
st or y.

It con ti nues.

2002/12/20 5
 The har e was di sap poi nted at
lo si ng the race an d h e di d some
Defec t Pr even ti on (R oot Cause
An alysi s).

He r ea li sed th at he'd lo st th e rac e

on ly beca use he had be en
over con fi den t, car eles s an d lax.

2002/12/20 6
 If he had not ta ken t hings for
gr anted, ther e's no way th e
tor toi se could hav e bea ten hi m.

So h e ch allen ged th e to rtoi se t o

anoth er rac e.
Th e tor to ise ag reed.

2002/12/20 7
 Th is t ime, th e har e wen t all out
an d ran with out sto pping fr om star t
to fi nish .

He won by se veral mi le s.

Th e mor al o f th e stor y ？

Fa st an d consi sten t w ill alw ays

2002/12/20 beat th e slow an d stead y. 8
 If you h ave two people i n you r
or gan isa tion , one slo w, met hodi ca l
an d reli ab le, an d the o th er fas t and
st ill r el iable at wh at he does, th e
fast an d reli able chap wi ll
con si st ently cli mb th e
or gan isati onal ladd er faster th an
th e slow , meth odi cal ch ap .

2002/12/20 9
 It's go od t o be slo w and st eady;
but i t's be tter to be fas t and
reliable.

But th e stor y do esn 't en d h er e.

The tor toi se did so me t hinki ng th is

ti me, and r eali zed that th er e's n o
way h e ca n bea t th e hare in a race
the w ay it was cur ren tly fo rmatt ed.
2002/12/20 10
 He th ough t for a w hile, and th en
challen ged th e hare to anoth er
rac e,

Bu t on a sli gh tl y di ffe ren t rou te.

2002/12/20 11
 The hare agr eed.

Th ey st arted off.

In ke ep ing wi th his self-m ade

comm itmen t to be consi sten tly fa st,
th e hare to ok off an d r an at to p
sp ee d un ti l he came to a broad
river .
2002/12/20 12
 Th e fi nishing li ne was a coup le of
ki lom eter s on th e ot her si de of the
river .

Th e har e sat th er e wo nder ing w hat

to do.

In the mean ti me th e t or toi se

tr un dled alo ng, go t into th e river ,
swam to the opp osi te ba nk, 13
2002/12/20
con ti nued walki ng and fi nish ed th e
 The mor al o f th e stor y?

Fi rst iden tify you r core

com peten cy and then ch an ge th e
playi ng fi el d to sui t yo ur cor e
com peten cy.

2002/12/20 14
 In an organ isati on, if you ar e a
good sp ea ker , make sure you
cr eate op por tun iti es to g ive
pres en tations t hat en able t he
sen ior man agemen t to noti ce you.

2002/12/20 15
 If you r str en gth is analysi s, make
sur e yo u do som e so rt of resea rch,
make a rep ort an d sen d it up st airs.

Worki ng t o yo ur str ength s wi ll not

on ly get yo u not ice d but w ill also
create op portu nities fo r g rowth an d
adva ncemen t.

2002/12/20 16
 The sto ry sti ll hasn 't en ded.

2002/12/20 17
 Th e har e an d th e to rto ise, by this
ti me, had be co me pretty g ood
fr iends an d th ey di d som e th inki ng
to geth er .

Bot h rea li zed th at th e la st r ace

cou ld h ave been run m uch bet ter .

2002/12/20 18
 So they deci de d to do th e la st
race agai n, but to run as a team
th is ti me.

They star ted off, and thi s time th e

hare ca rried t he tor toi se ti ll the
river ban k.

Th er e, th e to rto ise to ok over an d

sw am ac ross w ith the h ar e on his19
2002/12/20
back.
 On th e op posi te ban k, th e hare
agai n car ried th e to rtoi se an d th ey
reach ed t he fi nish ing li ne to get her.

Th ey bo th fel t a grea ter sen se o f

sat isfacti on th an th ey'd felt ea rlier .

2002/12/20 20
 The mor al o f th e stor y?

It's go od to be indi vi du ally

br illi ant and to have str ong cor e
com peten ci es; but un less y ou'r e
able t o wo rk i n a team an d harness
ea ch ot her's cor e com peten cies,
yo u'll always perfor m below p ar
beca use th ere will alw ays be
si tua tion s at wh ich yo u'll do poor ly
and som eone else does w ell. 21
2002/12/20
 Teamw or k is mai nly about
situati on al leader shi p, le tti ng th e
per so n wi th t he r elevan t cor e
comp eten cy for a si tu ation t ake
lead er sh ip.

2002/12/20 22
 Th er e are mor e less ons to be
lea rnt fr om t his st or y.

Note th at nei ther t he hare nor t he

tor toi se gave up aft er fai lu res .

The har e deci ded t o wo rk harder

an d put in mo re effo rt after his
fai lur e.
2002/12/20 23
 The tor toi se ch anged his str ateg y
beca use he w as alr ea dy wo rki ng as
har d as he cou ld .

In l ife, when face d with fai lur e,

so meti mes it i s ap prop riate t o wor k
har der and put in mo re effo rt.

2002/12/20 24
 So meti mes i t is appropriate to
chan ge st rategy an d try som ething
di ffer en t.

An d somet imes i t is appropriate to

do both .

2002/12/20 25
 The har e and th e tor to ise also
lea rnt anot her vi tal lesson .

When we sto p com peti ng against a

rival an d instead st art co mp eti ng
agai nst th e si tuati on, we per for m
fa r better .

2002/12/20 26
 When Ro be rto Go izueta t oo k over
as CE O of Co ca-C ola in th e 1980 s,
he was fa ced w ith inten se
com peti tion fr om Pe psi that was
ea ting i nto Co ke 's g row th .

2002/12/20 27
 Hi s execut ives were Pe psi -
fo cuss ed and inten t on increa si ng
marke t sh ar e 0. 1 per ce nt a ti me.
Go izueta de ci ded to sto p com peti ng
agai nst Pe psi an d instead com pete
agai nst th e si tu ati on o f 0.1 per ce nt
gr ow th .

2002/12/20 28
 He asked his execut ives what was
the aver age flui d intake of an
Amer ican per day?
Th e answer w as 14 oun ces.
What was Coke's shar e of th at?
Two oun ces .

Goi zuet a sa id C ok e needed a la rger

sh ar e of th at mar ket.
2002/12/20 29
 The com petiti on wasn 't Pep si . It
was th e water , tea, coffee , mi lk an d
fr ui t jui ces that wen t into the
remai ning 12 oun ces .

Th e publi c sh ou ld reac h fo r a Coke

wh enever they felt li ke dr inki ng
someth ing.

2002/12/20 30
To t his en d, Coke put up ven ding
mac hines at eve ry street corner .

Sa les to ok a q uantum ju mp an d
Pep si has never qui te caugh t u p
si nce.

2002/12/20 31
 To sum up , t he sto ry of the har e
and tor to ise t ea ch es us many
th ings.

Chief amo ng them ar e th at fast and

con sisten t wi ll alw ays bea t slo w
an d st eady; wo rk t o yo ur
com peten ci es; pooli ng reso ur ces
an d wor ki ng as a tea m w ill alwa ys
beat indi vi dual per fo rmer s; never
gi ve up when fa ced wi th fa ilur e;
an d fi nal ly, comp ete against th e 32
2002/12/20

situati on .