EOiLcrial

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Astellia and Videotron, a major operator in
Canada, have strengthened their collabo-
ration to stimulate Wireless Network Qua-
lity of Experience. Videotron is now taking
full advantage of Astellias expert system
for automatic diagnosis and optimization.
The rule-based solution automatically
detects low quality cells, analyses QoS
issues root causes and thereby im-
proves both service quality and optimi-
zation task efciency.
Videotron, a wholly owned subsidiary of Quebecor
Media Inc, is a Canadian leader in cable television,
interactive multimedia development, Internet access,
cable telephone and wireless telephone services.
Having launched a new Wireless Network based on
the latest technology in September 2010, Videotrons
unique quadruple play offer delivers the largest and
most varied selection of multimedia content. With
smart phone sales on the rise and the gradual arrival
of tablets on the market, the highest quality of expe-
rience is extremely important to maintain a competi-
tive position.
Since the launch of their Wireless Network service
in 2010 Videotron has been using Astellias monito-
ring solution to ensure constant network optimization
and measurement of QoS. The solution, deployed on
Videotrons access network converges both OMC
counters and data coming from Astellia probes.
The system, providing both system and subscriber-
centric KPIs, is used daily by Videotrons engineers
for QoS trend analysis, reporting and investigations.
In 2009, when we initiated discussions, Videotron
was looking for an innovative solution to efciently

monitor and optimize their radio access network and
provide the best services from day one. We quickly
demonstrated the added-value in the convergence of
OMC counters and probe-based KPIs, and Astellias
Xpert application for automatic diagnosis, said Fre-
deric Gonzales, Sales Director Americas at Astellia.
The Astellia Xpert system allows engineers to
visualize those cells experiencing quality degra-
dation and provides an initial diagnosis of pro-
blems based on both present and customizable
rules.
Marie-Jose Mthot, RAN Design & Optimization
Manager at Videotron commented: Using Astellias
Xpert application, our optimization engineers can
automatically focus their attention on critical cells.
They are equipped with key information to pinpoint
the origin of the problem and prioritize operations in
the eld.
Xpert has already had a great impact on our ef-
ciency. Our engineers are now using and sharing the
same optimization and investigation rules and have
the ability to create new ones.
CcrLerLs
N E W S L E T T E R
J U N E
2011
Encellerce
LcuarOs
cOsLcmer
saLisfacLicr
According to a recent survey, we have reached
the tipping point where the number of telecom
connections is now exceeding the worlds
population. Wireless accounts for the lions share
and Internet is mobile for more than 80% of the
population.
The telecom market is considered one of the most
attactive ones and is driven by two main factors:
- Anyone whishing to take advantage of mobile
devices and their incredible communication
possibilities opens huge growth opportunities
particularly in emerging markets.
- Innovation in mobile broadband technology and
the abundance of rich media content are generating
considerable trafc surge.
Within this market landscape, Astellia is pursuing
its development based on key fundamental values
shared by our teams:
- Innovation: we aim at positioning our products
and services on the leading edge of the market,
- Excellence: as a pure player company, Astellia
permanently adapts and commits to reaching a
performance level above industry standards,
- Ambition: we have the ambition to be the
reference company in our domain,
- Employees and partner satisfaction: we
develop a motivating environment, particularly
through trust, respect, honesty, transparency and
friendly relationships,
- Customer satisfaction: All these values naturally
serve this main objective.
Our mission is to help mobile operators deliver the
highest level of satisfaction to their subscribers and
increase protability.
Your continuous feedback
is the best way to help us
remain focused on these
goals that, I am sure, you
agree on. Please, keep
us under the positive
pressure which will
make our cooperation
protable and successful
for both parties.
PS: Welcome to Rajesh Sharma, our new Sales &
Customer Operations VP. His choice to join the team
and his strong experience sound as an illustration of our
values.
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J U N E
2011
Astellia has been following the LTE
World Summit for several years now.
We must to admit that the 2011 edi-
tion is really to be seen as the tran-
sition year.
Lets start at the beginning: Astel-
lia participated as exhibitors and
speakers at the event. Some of you
might even have had the opportunity
to discover our new LTE solution in-
tegrating QoE statistics designed to
measure real end-user perception for
data services. Other than the fact that
you were able to meet us, our pre-
sence at the show is to be seen as a
sign that we are now ready to propose our LTE
solution and services to support operators in
this new adventure. That said, our impression
is that LTE is now taking off for real. The tone
of the presentations has really changed com-
pared to previous summits. It is the rst year
that presentations didnt all start by explaining
how data trafc is exploding and how critical it
is to get into this new powerful and cost effec-
tive technology. This year presenters were far
more pragmatic, providing feedback from the
rst network implementations, as well as what
key factors are to be taken into consideration
in order to have a network working efciently.
EpecLrOm leaOacle
A denitive hot topic of the summit was
around the spread of frequencies. It is ac-
cepted that the success of LTE relies on what
lead to the success of its parent technologies
GSM and UMTS: Roaming. Looking at the
number of different bands allocated to LTE, it
is hard to believe that terminals will be able
to support all those bands (in addition to the
current 2G and 3G band set, not mentioning
Wi and Bluetooth capabilities). It seems that
operators are begging their regulators to align
frequency plans across the countries.
ErsOre Lcp OaliL
As expected, QoS/QoE has also been the
center of many discussions. To maintain
good quality despite constant trafc growth,
solutions were discussed around what we
could call tiered offering. Several presenters
conrmed the need to adopt solutions to en-
sure trafc prioritization although it created
some debate around bandwidth monetization
and net-neutrality. This also raised another in-
teresting point: how do we make sure all this
works properly? Or that subscribers get what
they paid for?
Vcice?
Not quite ready yet. Some have taken the
availability of voice as necessary criteria to
start their deployment, others are acknowle-
dging the availability of workaround, but eve-
rybody agrees on the fact that it will require
a few more years before we have real voice
(over IP) on LTE networks.
Tle leLfeL
A last point that is worth mentioning: the mode
of deployments. The majority will be heteroge-
neous, multi-layered with interaction between
the different layers and technologies.
The overall conclusion is that the techno-
logy is there and meets the expectations in
terms of performance so far (latency <25ms,
single user throughputs > 150Mbps). But the
journey is not nished as many steps need
to be passed, with the introduction of voice,
multimode terminals, multivendor networks,
and of course all the further steps planned
to enhance performance, LTE Advance and
beyond.
As we did for 2G, 3G and have started to
do with LTE, Astellia will be present to help
operators turn each of these challenges into
successes by making sure each step runs as
smoothly as possible.
lr Orief
Tle feu Ccre fE E.1
sclOLicr irclOOes.
fepLOre Cr prcOirg
ssLem
Astellia's new generation of intelligent and
high capacity !P probing system is desig-
ned for mobile broadband monitoring and
optimization. Neptune embeds Deep Packet
!nspection technology (DP!) to classify data
trafhc and identify the various applications
used for every session such as Youtube,
Facebook and Skype.
Lsage MralLics
This new application is designed to per-
form multidimensional usage analysis for
data services. !t provides unique insight on
subscribers' behavior and mobile application
usage patterns.
Examples:
- !dentify the most popular mobile apps
used by groups of subscribers
- visualize the handset distribution on
networks and service usage per handset type
FaOlL marager
Fault Nanager is ideal for mobile network
and trafhc supervision. !t detects inefhcien-
cies as well as network equipment outages
and triggers alarms in real time.
TrerOirg arO MggregaLicr
This web-based application provides sta-
tistics on QoE and services and KP! trend
analysis capabilities for mobile network
optimization.
McLiviL Mralsis
Used for in-depth investigation and troubles-
hooting, this application provides call data
records, call trace and protocol decoding.
3
In July 2010, Wataniya Kuwait deployed
the Astellia VIP Care solution on both
its 2G and 3G networks. The operators
objective was to strengthen customer
loyalty and maximize revenue with high-
value subscribers. One year later we
decided to meet Sabeur bin Muhammed
Ouni, Senior Telecom Engineer at Wata-
niya to understand how the solution is
used and how it contributes to customer
growth.
mlaL is cOr rcle aL
maLaria?
I am senior telecom engineer managing a
team of 3 people responsible for end-to-end
QoS optimization for Wataniyas VIP and Cor-
porate customers. Our mission is to ensure
that high-value subscribers are supplied with
premium voice and data services. This in-
cludes generating regular VIP QoS reports for
our marketing department, anticipating poten-
tial problems causing quality degradation and
investigating VIP customer complaints. We are
also responsible for providing recommenda-
tions to our operation team to perform correc-
tion plans on VIP cells.
Mre Llere ar specific
sOOscriOers cO are
fccOsirg cr uiLl Vlf Care?
Yes, an important thing to remember in Kuwait
is the fact that a very large part of our revenue
is generated by corporate eets and VIP cus-
tomers who are heavy mobile data users who
require speed and secure connections. They
are subscribers with a high ARPU, typically
business people, corporate eets, or subscri-
bers with business plans. There are approxi-
mately 100,000 subscribers monitored on a
weekly and monthly basis.
Car cO give Os scme
enamples cf ulaL cO
lave aclieveO Osirg Vlf
Care?
The rst important thing to mention is the fact
that Wataniya has just been recognized as
Best Telecom Operator of 2011 by The
Arabian Business Magazine for its innova-
tion, performance and customer experience. Our
top priority is to deliver the best customer expe-
rience, by offering the nest quality of service.
Using VIP Care, we can not only identify the
most popular cells used by VIPs but also
rank them in terms of quality of service. This
enables us to prioritize and focus our correc-
tive plan on areas experiencing bad quality. By
using this tool we have been able to reduce
our average call drop rate from 1% to 0.4%.
Furthermore, having measured the SMS
success rate on our network we found that it
was not up to the standard we were looking
for. By analyzing it, we identied that some
subscribers were unable to receive SMS
because their mobile memory card was full.
We contacted each of these subscribers and
recommended them to empty their mobiles
of SMS messages. The success rate rose
from 96% to 99%. Since quality processing
has been implemented: every time a mobile
experiences this particular problem, the SMS
centre automatically sends a ash SMS to the
impacted subscribers.
In terms of data services, we identied that
5% of our most valuable subscribers could not
initiate any sessions because their handsets
were either not well congured or had invalid
APN registered in the HLR. Working with our
customer care and Core network optimization
teams, we managed to recongure these mo-
bile terminals and increase our data access
success rate from 95% to 99%.
Finally, our network is made of equipment
from two different vendors. Statistics from VIP
Care showed that one of them had a 1% call
drop rate for 3G services that we considered
too high. The problem was coming from neigh-
boring 2G and
3G cells that
were not pro-
perly tuned to
maintain a pro-
per connecti-
vity and smooth
handovers. We sent a trouble ticket to the
vendor and managed to reduce this call drop
rate from 1% down to 0,6%.
mlaL impacL las iL laO cr
maLaria's sLraLeg Lc
gair OOsiress cOsLcmers?
VIP Care has a tremendous effect on custo-
mer satisfaction, overall network quality and
user experience. Wataniya has recently an-
nounced increased revenue and prot a very
large part of which comes from the VIP and
corporate sector. The Wataniya management
are extremely happy with this performance
and wish to extend VIP Care from its current
100,000 subscribers to 200,000.
lcu is iL OriOe ccmpareO
Lc Lle cLler sclOLicrs
availaOle cr Lle marleL?
We have had the opportunity to test other
solutions from your competitors. Without hesi-
tation; I would say that Astellia offers unique
telecom expertise through its advanced
KPIs and its close support to customer.
COsLcmer FccOs
maLaria OccsLirg Vlf saLisfacLicr
N E W S L E T T E R
Kuwait Mobile telecommunication
industry overview:
4,6 million mobile subscribers in Kuwait
Mobile penetration rate: 125%
3 mobile operators:
- Zain: 41,2% market share
- Wataniya: 40,7% market share
- Viva: 18,1% market share
Wataniya Kuwait:
- 2G and high speed HSPA+ broadband
services
- 1,8 million subscribers
- 80,000 VIP and 10,000 corporate
subscribers monitored with VIP Care
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J U N E
2011
4
feu kcrl
Tel. +1 646 375 2435
OeirOL
Tel. +961 382 6008
Publishing director: Christian Queffelec - Contact: David Bouchon
Fic Oe Dareirc
Tel. +55 21 2586 6028
faris
Tel. +33 1 40 86 09 72
Eirgapcre
Tel. +65 6372 3538
DclarresOOrg
Tel. +27 11 258 8885
mOmOai
Tel. +91 22 3953 0534
www.astellia.com
ZA du Plessis - CS 27241 - 35772 Vern sur Seiche cedex - France - Tel. +33 (0)2 99 04 80 60 Fax: +33 (0)2 99 04 80 61 infos@astellia.com
CeLLirg Lc lrcu Os
mlaL maOe cO OeciOe Lc
jcir MsLellia?
We are seeing convergence of 5 key trends
3G, Social Networking, VoIP, Video and Smart-
phones / Tablets. This is creating massive
growth in data trafc in mobile networks and
raising concerns about the available capacity.
As a result, mobile operators are changing
business models to fund capacity expansion
and also creating innovative offerings to provide
superior experience to their end customers.
Astellia with its innovative solutions and an
installed base in 180 mobile operators around
the world is in a unique position to help mo-
bile operators make most of their investments.
Astellia has high development ambitions to
further help mobile operators capitalize on
growth in mobile internet. I am driven by chal-
lenges and I wish to be part of this adventure.
OaseO cr cOr enperierce,
ulaL OerefiLs Oc cO
Llirl MsLellia las Lc cffer
cperaLcrs?
Astellia has established itself as one of the lea-
ding providers of QoS and QoE optimization
solution to mobile operators across the world. It
offers comprehensive solutions enabling ope-
rators to gain deep insight into their network
and services, understand mobile usage pat-
terns and speed up the delivery of innovative
solutions to their customers. With its innovative
solution, proactive global customer support
and value-added services offering, it has gai-
ned the condence of mobile operators on a
global scale.
mlaL uill Oe cOr firsL
cOjecLives aL MsLellia?
As our customers, mobile operators begin to
rethink their business models. Astellia has to
evolve to meet their changing priorities. We
have initiated changes to position Astellia on
the fore-front and we are the only player in our
industry who is singularly focused on mobile
operators compared to our main competitors
who tend to also address other customer
segments. I am looking forward to meeting
customers and understanding their evolving
priorities, so that we can continue to provide
innovative solutions to help them maximize
return on investments.
Rajesh Sharma, Astellias new VP Sales and Customer Operations
Astellia has recently appointed Rajesh Sharma to the position of Vice President
Sales and Customer Operations. He will lead all sales, operations and customer
service activities to drive Astellias expansion into new markets and growth of its
customer base. We interviewed him to learn more about his background and motiva-
tions to join Astellia, share his views on our market and understand what his mission
will be at Astellia.
Fajesl Elarma
Rajesh Sharma brings with him more than 1S
years of successful sales and business develop-
ment experience in ENEA and Asia Pacihc in the
telecom and software industry. He has occupied
various senior sales positions for prominent com-
panies and developed a strong understanding of
the telecommunications sector including mobile
operators and equipment vendors.
Nost recently, as Director for ENEA at Citrix
Systems !nternational, he led the business unit
responsible for System !ntegrators and Telco in
ENEA. This became one of the company's fastest
growing business segments in ENEA.
Previously, Rajesh worked for 11 years in senior
sales and business development roles in ENEA at
Nortel. During his tenure he led various success-
ful sales initiatives to grow Nortel business in
the Telecom operators and Enterprise segments.
Nost recently he was Sales Director ENEA at
Nortel Networks where he was responsible for
strategic partnerships with !BN, ENC
2
, Dell and
Sun Nicro System. !n Asia Pacihc, he worked
with the Tata Group in !ndia and also completed
assignment with CDNA division of Lucent Tech-
nologies in Asia Pacihc.
Raj holds a Naster's degree in Engineering from
!!T Kanpur, an NBA
from the Asian !nstitute
of Nanagement, Philip-
pines and has comple-
ted Executive Programs
from Wharton Business
School and London Bu-
siness School. He is a
member of the Execu-
tive career panel for Cor-
porate Entrepreneurship
at !NSEAD, France.
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feu Lelli, lrOia
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Booth: #B15
Make the most
of your network
ZA du Plessis - CS 27241 - 35772 Vern sur Seiche cedex - France - Tel: +33 (0)2 99 04 80 60 - Fax: +33 (0)2 99 04 80 61
Astellia Newsletter
February 2011
EOiLcrial
MsLellia gairs sLrcrg
fccLlclO ir lrOiar mcOile
marleL
Astellia is pleased to announce the recent
signature of a major GSM and GPRS
network optimization contract with
one of the top 5 mobile operators in India.
This breakthrough deal is a great achie-
vement for Astellia in one of the worlds
fastest growing mobile markets with close
to 700 million subscribers.
Under this agreement, the Astellia
solution will be deployed on several of
Indias telecom circles including top metro circles.
Astellia will provide its probe-based moni-
toring solution along with its OSS-Based
Performance Management System. This will
help the operator optimize both radio access
and core networks increasing voice, roa-
ming and data income.
In addition, using Astellias Roaming and VIP
Care applications, the operator will be armed to
focus on its most valuable subscribers and
measure QoS and QoE perceived by these cus-
tomers. This will ensure that they are delivered
with the highest quality of service.
Finally, Astellia will also provide the operator with
ongoing assistance and share its advanced ex-
pertise in network optimization, roaming
and data service analysis.
In a market where operators are facing strong
competition, we are condent that this long term
partnership will allow our customer to accelerate its
strategy aiming at delivering premium services to
its VIP and Roaming subscribers and securing high
value revenues, comments Bertrand Favier,
Director of Sales and Marketing for Asia-
Pac and India at Astellia.
Astellia decided to focus investment in the In-
dian mobile market a year ago creating a local
and dedicated team covering technical support,
sales and services. Operators have since shown
a rapid and growing interest in Astellias solution
and expertise. This rst major contract is a sure
sign that we are heading in the right direction in
terms of our market driven product offer and com-
mercial approach, says Christian Queffelec,
CEO and co-founder of Astellia.
CcrLerLs
N E W S L E T T E R
F E B R U A R Y
2011
FeaO
fcr reu
clallerges
First of all, on behalf of all at Astellia, let me wish
you and your families a happy and prosperous 2011.
Thanks to our new and existing customers, Astellia
has experienced significant growth in 2010 with
new market opportunities, in particular India as
you can read in this months issue.
In India and in other markets, our added-value
services and experience have been recognized
as a key differentiator by our customers. They
enable them to quickly maximize their investment
returns in Astellia Solutions and revenue.
As most of you will already be aware, Astellias
strong expertise was rst developed in radio
access optimization for GSM & UMTS
networks with performance indicators that were
already both system and user oriented. What you
will discover in this issue is that for data services
Astellia has built a strong solution embedding
unique Key Quality Indicators measuring
subscribers experience.
While the challenge of mobile operators is to deliver
the expected level of service to their increasingly
demanding subscribers, Astellias objective is to
help our customers drive greater profitability by
offering comprehensive visibility over both
network QoS and service usage as well as
in-depth information to detect and resolve
technical issues rapidly.
Astellia now provides a fully unified per for-
mance monitoring solution covering 2G, 3G
and 4G technologies, from access to core,
with a subscriber-centric approach. It can
also include convergence between signaling and
OMC information.
This months edition will give you the opportunity to
learn more about the
benets of our new
Core PS solution based
on Neptunes new
generation of IP
Probes and you will also
get some feedback from
our rst LTE trials.
Thats why I feel that 2011
will mark another major
milestone for the benet
of all our customers.
New Core PS Solution
Neptune Gn, New Intelligent Probe
p.2
p.2
Frdric Vergine
CTO Astellia
Cigale LTE
p.M
Visit us
at Stand
1B0S,
Hall 1
2
frcOOcL LevelcpmerL
EnperL Opiricr
fepLOre Cr MsLellia's reu
irLelligerL prcOe fcr Ccre
OaLa reLucrls
Lrveilirg LrifieO QcE mcriLcrirg
F E B R U A R Y
2011
feu mliLe
fapers
mcOile OrcaOOarO
The hype words of the last 2 years are
dehnitively Trafhc explosion, QoE
and E2E.
!n this new white paper Nonitoring
Nobile Broadband Astellia addresses
how to meet these new challenges
through the use of Nonitoring solutions.
Taking key variables into consideration
and illustrated with real cases, we ex-
plain how proper QoE can be assessed by
liaising radio information with user plane
analysis. We also explain how our solu-
tion can improve subscriber experience,
helping operators to make the connection
between QoE analysis, factual network
performance statistics and conhguration
from core to radio.
LTE
Astellia has announced the availability of
its LTE solution. As well as multiple com-
mercial openings, 2011 is expected to
be an intensive year for LTE in terms of
pilots, trials and experimentations.
Read Astellia's recent white paper on LTE
and learn how Astellia can help operators
to succeed in this new technology phase
during trials, pilots, vendors' testing and
commercial operations.
Available to download from our website
www.astellia.com
In the last edition, we highlighted the
importance for operators to measure
and deliver the highest level of QoE
for mobile data applications. In this is-
sue we meet Jacques Guenneugues,
Product Manager for the Core PS solu-
tion at Astellia to learn more about the
challenges faced by operators that are
linked to the data traffic surge and the
latest developments in the Astellia ser-
vice assurance product suite.
mlaL Orcve MsLellia ir
Oevelcpirg a reu Ccre
fE sclOLicr?
Jacques Guenneugues: From a simple status:
New generation smartphones, rich multimedia
content and attractive mobile data packages
have driven the trafc surge. Unfortunately, tradi-
tional monitoring solutions can no longer cope
with the amount of
data to capture and
process.
In the meantime, the
need for business in-
telligence to leverage
revenues and opti-
mize network and
service quality has
never been so high.
Mobile operators are now looking at optimizing
monitoring investments and sharing both in-
frastructure and intelligence between various
teams and applications.
mlcse reeO Oces iL
aOOress?
The solution provides usage analysis statistics
for Marketing, QoS and QoE KPIs for data
Astellia announces the release of Neptune, its
new generation of intelligent and high
capacity IP probing systems. The rst
version, Neptune for Gn, is designed to help
operators monitor and optimize their mo-
bile broadband networks and deal with
the traffic surge.
Dedicated to User
Plane and ser-
vice monitoring,
Neptune Gn comple-
ments Astellias Ocean
probing product line with
increased capture and
processing performance.
The new platform performs data cap-
ture over 1GE or 10GE Ethernet links.
Neptune embeds a whole set of intelligent
technologies such as:
- Innovative Deep Packet Inspection (DPI)
to classify data trafc and identify the appli-
cations used during every session such as
YouTube, Facebook and Skype.
- User Plane traffic counters and session
summaries for usage analysis and fault
management.
- Highly exible User Plane targeting and
sampling.
This technology is essential to handle the
increasing amount of data to be analyzed
on PS networks.
Measuring and
delivering the
highest level of user
experience applying
differentiated QoS is
one of our customers main
challenges, comments Frdric
Vergine, CTO at Astellia.
With its cost effective and scalable archi-
tecture, Neptune delivers both the power to
capture and process a huge amount of data
and the capability to perform in-depth service
analysis.
Jacques Guenneugues
Core PS Product Manager
3
Based on substantial information generated by Nep-
tune, the Astellia multidimensional Usage Ana-
lytics application will enable marketing teams to
make better and faster business decisions.
Examples:
- Understand mobile user behaviour and service usage,
- Perform subscriber segmentation based on data
usages,
- Identify and quantify the most popular mobile appli-
cations used by their customers aged from 20 to 25
years old owning an iPhone 4.
The application will also help
optimization teams compare
traffic over several cells and
analyze their profiles based
on the services and applica-
tions used. For example, this in-
telligence will be used to adapt
radio capacity per cell and ne-
tune OMC (RNC, NodeB) con-
gurations.
In parallel, optimization teams
will be able to measure and
benchmark equipment per-
formance based on unique
QoE KPIs. In this case, the
performance of 3 RNCs from 3
different vendors is measured
and benchmarked based on
QoE KPIs - the percentage of
MMS sent / received exceeding
45 seconds which is considered
as too long.
N E W S L E T T E R
service optimization, fault management
for supervision teams and highly detailed
data session information for customer care to
enable complaint investigation.
Ec ulaL's reu ir Llis
sclOLicr?
We have developed Neptune Gn, a new
generation high capacity IP probing system
embedding intelligent technology such
as Deep Packet Inspection. It is designed
to handle and process huge amounts of
data to feed various applications and opera-
tors teams with rich business intelligence.
We have also been focused on developing a
powerful, easy to use and exible multidimen-
sional Usage Analytics application ena-
bling marketing and management teams to get
unique insight on subscribers usage: ob-
taining a better understanding of the most popular
applications used for every handset for example.
Finally, we have released our trend analysis
application, Trending & Aggregation
for Core PS. We have integrated the Pac-
ket Services Monitoring (PSM) module that
generates QoE KPIs such as email transfer
throughput per le size, Web page down-
load time and Live video streaming defects
responsible for image pixilation.
MsLellia, enperL ir FMf
cpLimizaLicr arO rcu ir
Ccre fE?
With this new solution, our approach is to
provide a fully integrated end-to-end mobile
service assurance to operators, providing them
with comprehensive visibility over the
whole communication chain including hand-
sets, access and core networks and data content.
Monitoring the Gn interface, situa ted
between the GPRS and UMTS networks, is par-
ticularly attractive from a nancial perspective.
Capturing user plane information from this link
offers a very cost effective way to generate
QoE statistics.
When investigating quality regressions cau-
sing customer frustration with internet service
for example, probes located on the Iu and
Iub interfaces are a great help for operators.
Monitoring the signaling on the Iu links
is extremely efcient in identifying most
problems and allocating them either to
core or access networks.
In most cases, quality regressions come from
poor radio conditions i.e. coverage, mobility
or overshooting cells. The monitoring of the
Iub interface on strategic areas will provide
crucial information to pinpoint the root
cause of the problem and anticipate reve-
nue leaks.
In a nutshell, the Astellia solution fully integrates
both Core and RAN monitoring. This enables
operators to identify potential QoE regressions,
analyzing the User Plane on the Gn interface
and to translate them into technical causes
thanks to the monitoring of the Iu and Iub links.
lcu Oc cO OiffererLiaLe
frcm Lle ccmpeLiLicr?
First, Astellia is one of the only providers of a
fully integrated end-to-end service mo-
nitoring solution. This means that opera-
tors are not only able to measure subscribers
quality of experience through statistics but they
can also perform very detailed multi-interface
investigations.
Secondly, Astellia is recognized for its unique
QoE KPIs measuring service quality
from the eyes of subscribers. We also provide
a comprehensive view of service availability,
delivery and integrity through the correlation of
both OMC counters and customer-centric KPIs.
Finally, operators can benet from our strong
expertise in end-to-end data service and QoE
analysis through audits.
marleLirg. OpLimizaLicr.
mlere
Lc meeL Os
F E B R U A R Y
2011
4
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feu kcrl
Tel. +1 646 375 2435
OeirOL
Tel. +961 382 6008
Publishing director: Christian Queffelec - Contact: David Bouchon
Fic Oe Dareirc
Tel. +55 21 2586 6028
faris
Tel. +33 1 40 86 09 72
Eirgapcre
Tel. +65 6372 3538
DclarresOOrg
Tel. +27 11 258 8885
mOmOai
Tel. +91 22 3953 0534
www.astellia.com



ZA du Plessis - CS 27241 - 35772 Vern sur Seiche cedex - France - Tel. +33 (0)2 99 04 80 60 Fax: +33 (0)2 99 04 80 61 infos@astellia.com
Lc Life Orirgirg LTE L
Astellia has already successfully proved the
efciency of its Cigale LTE solution while par-
ticipating in various pilots and trials with
Middle Eastern and European operators
using several equipment vendors. During these
trials, Cigale LTE has helped operators to as-
sess network performance and carry out in-
depth investigation of network behaviour.
A crucial aspect of the trials was the detection
and analysis of problems and system
failures that arose. Among the most common
problems that Astellias solution uncovered,
investigated and helped to solve were:
ferfcrmarce issOes
- Limited service accessibility,
- Set-up failure for SIP sessions,
- Waiting time to connect to an FTP server too
long.
EsLem failOres
- Interworking problems between enodeBs and
MME after reset and during handovers,
- Too many retransmissions over SCTP trans-
port layer.
As with any new network, an important
aspect of the LTE trials is to validate the
technology. Astellias solution
tested the technical capabi-
lity of LTE through measuring
the network performance
(throu ghputs, jitter, round trip
delay).
The quality of experience
offered to subscribers is parti-
cularly important, seeming as
LTE is a pure data network.
Cigale LTE addressed this
during the trials by measuring
the QoE envisaged for each
data service using customer focused KPIs, for
example webpage download time.
To ensure maximum visibility of network
performance, tracking of eld tests was also
carried out during the trials, providing the ope-
rators with detailed reports of tests performed
on a daily basis including colour coded CDRs
indicating success or failure of the tests.
Astellias solution will not only accompany ope-
rators in trial phases but also in deployment of
LTE. The solution equips operators to measure
the network performance as regards the
subscribers perception, and measures QoS
and QoE on the user plane. This then em-
powers operators to improve the overall quality of
service across their networks. Benchmarking
of equipment (handsets) is also essential to
ensure compatibility with data services.
Providing maximum visibility and constant
monitoring of networks, Astellias LTE solu-
tion is ready to accompany operators in the
unfolding challenge of LTE.
For more details on Cigale LTE please visit our
website, www.astellia.com
Eirgapcre
21
st
- 24
th
June 2011 / Booth: # BK3-07
mOricl,
Cermar
15
th
- 16
th
March 2011
DclarresOOrg,
EcOLl Mfrica
14
th
- 17
th
March 2011
Las Vegas, LEM
17
th
- 20
th
April 2011
Booth: # 408
MmsLerOam,
feLlerlarOs
17
th
- 19
th
May 2011
Booth: # 61
OrlarOc,
LEM
22
nd
- 24
th
March 2011 / Booth: # 562
Oarcelcra, Epair
14
th
- 17
th
February 2011
Booth: # 1B08
LOOai, LriLeO
MraO EmiraLes
22
nd
- 25
th
May 2011
Inter enodeB Handover procedure
LTE has nally arrived. It is gradually being introduced by operators, for the most part on a trial basis and for
some in full deployment. In anticipation of this development, Astellia announces a major milestone of its LTE
Monitoring Solution, Cigale LTE.
the most
network
ZA du Plessis - CS 27241 - 35772 Vern sur Seiche cedex - France - Tel: +33 (0)2 99 04 80 60 - Fax: +33 (0)2 99 04 80 61
Astellia Newsletter
December 2010
Editorial
Astellia strengthens
its 3G network
optimization solution
Astellia has just released a new
portable probe-based monito-
ring solution for UTRAN optimi-
zation and troubleshooting.
Easily transported from site to
site, the new Astellia 3G UTRAN
optimization solution is designed
for three main applications. First
in the case of new site inte-
gration, it reduces the costs
associated with drive tests and
enables fast commercial launch.
It is also ideal for experts carrying
out detailed investigations
of complex data service pro-
blems. Finally, for operators who
have deployed 3G monitoring on their main cities, it
represents a cost effective investment to pe-
riodically cover other regions with less traffc.
Using the Astellia solution, optimization engi-
neers can:
- Detect quality degradations through KPIs
focused on subscribers experience such as
time to fully download all contents of a web
page provided per cell,
- Perform top-down analysis to uncover
problem root causes, from high level KPIs to
CDRs, multi-interface call trace and protocol
decoding,
- Fine-tune site parameters thanks to radio
business-oriented features for neighboring
cells optimization, detection of overshooting
cells and top worst cells.
Supplied with its own compact suitcase, the in-
tegrated solution combines a new mobile probe
and an embedded software suite dedicated to the
monitoring of UTRAN interfaces (Iu, Iub and Iur).
It is quickly set up in-the-feld, thanks to its auto-
detection and auto-confguration capabilities.
Contents
N e w s l e t t e r
D e C e M B e r
2010
Share 3G knowledge & best practices Optimizing mobile broadband Quality of Experience
p.2 p.3
3G - The best
days are
ahead
With the interesting enhancements in our
3G solution and some major 3G contracts
awarded to Astellia over the last year, we
have decided that this newsletter was a good
opportunity to refect these stories.
The 3G revolution is fnally taking off to become
the main revenue driver for operators.
Compelling mobile applications and interactive
smartphones have changed the way we live and
communicate, adopting a new mobile lifestyle.
In regions such as the Middle East and Africa,
mobile broadband is becoming the main way to
connect to the Internet.
Once their 3G networks are rolled out, our
customers are all faced with the same challenge.
Bandwidth-greedy applications such as mobile
gaming and video streaming are increasingly
popular and put a huge strain on operators. The
solution? Delivering greater speed and capacity
through 4G technologies is tempting of course
but operators still want to see the return on their
3G investments and 4G will take a while to come.
3G still has its best days ahead. Operators need to
manage traffic load and fine-tune both their
access and core network infrastructure
accordingly. This is no longer possible by me-
asuring Quality of Service on network centric KPIs.
Operators now need a better understanding of the
true subscriber experience and must analyze
end-to-end data services performance.
In this months issue, you will have the opportunity
to read 3G consultant interviews presenting the
unique expertise and methodology developed
by Astellia in data
service and QoE
ana lysis. You will al-
so learn more about
the 3G and Packet
Switched courses
of fe red by our Telecom
Training Centre. Final-
ly, this newsletter will
inform you of the
latest de ve lopments in
As tel lias 3G solution.
Grard Erabit
Marketing Director
International
dimension
p.4
2
Expert Opinion
Optimizing mobile broadband
Quality of Experience:
Challenges & solutions
Data services are driving mobile operator growth. Operators are now
faced with the complex challenge of providing the best possible quality
of experience to their subscribers in order to reduce churn while mana-
ging the traffc surge.
In this months issue, we talk to Thierry Jacq, 3G Product Manager at
Astellia to gain better insight into the concept widely referred to as
Quality of Experience optimization (QoE) that most operators want to
master.
D e C e M B e r
2010
In brief
Activity Analysis 4.0
New Statistics viewer
The application now integrates a new viewer
to visualize statistics previously available in
Cigale View.
Main enhancements:
- More intuitive navigation:
- From tabular views to graphs
- Data fltering capability
- Increased interactivity
- KPIs can be focused on any individual
cells.
Global Tracing
This feature enables faster complaint
investigation. Customer support can now
rapidly access, trace and analyze any
subscribers activity wherever and whe-
never they were when experiencing poor
quality of service, over multiple interfaces
and all technologies.
New Ocean XLR 3 model
Greater reliability, performance and re-
duced storage cost through:
- A 70% increase of the data capture rate,
- Storage capacity x 3,
- The latest SAS HDD generation,
- Windows 2008 OS.
VIP Care 6.0
VIP Care is designed to closely monitor the
QoS delivered to high-value subscribers.
New features:
- Up to 1 million VIP subscribers,
- xDRs generated in near real-time,
- KPIs every hour,
- Correlation of handovers : 3G/2G, 2G/2G,
- Visibility over any subscribers activity
across multiple technologies.
Why is QoE
so complex
to assess?
Thierry Jacq: Slow
web page download
time, frozen or buffe-
ring video streaming
are some examples
of poor quality that
most 3G subscribers
have experienced. But
they cant be detected with OMC-based per-
formance management systems and remain
very complex to measure with most probe-
based monitoring solutions. These solutions
are too system-focused and do not fully refect
true subscriber experience.
What are the key factors
for optimizing data
service QoE?
Measuring true data
service quality of ex-
perience implies super-
vising the whole com-
munication chain. This is
only possible by analy-
zing and correlating both data service
content and network behavior. This means
for example being able to measure what the
exact QoE is for an individual user such as Mr
Lepage who drives close to Paris - Charles de
Gaulle airport and has trouble checking his fight
status using his smartphone.
In order to analyze the problem experienced
and identify the weak link, you need to
take into account various factors such as the
subscribers profile, location, handset,
mobile application, the cell, the network
equipment and the exact radio condi-
tions his communication has to go through.
In Mr Lepages case, identifed at one of our
customers, the analysis highlighted that fol-
lowing an RNC software upgrade, his mobile
was no longer compatible with the new feature
enabling reconfguration of HSUPA channels.
After disabling this feature, Mr Lepage and
all other owners of this popular type of smart-
phone featuring the same chipset recovered
full access to their favourite services.
What has Astellia
developed to cover such
a large scope?
We have focused our efforts on the monitoring of
high-value packet services and on the user
plane analysis, elaborating advanced
service and customer-
centric Key Quality
Indicators. These KQIs
are correlated with
network behaviour data
including information such as
location, handover, radio condi-
tions and drops. To identify poorly
performing mobile terminals, we have de-
veloped the Handset Profling application.
Monitoring subscribers activity from an end-
to-end perspective is of crucial importance.
Thats why we have developed a 3G network
monitoring solution covering both the access
and the core networks including the Iub,
IuPs, Gn and Gi interfaces.
Finally our experts who work along side
with operators have developed a unique
methodology that is shared through audits,
consultancy and services.
Thierry Jacq
3G Product Manager
3
Moving from 2G to 3G
Networks
Nairobi - Kenya
Duration: 2 days
Course objective: Assist operators in the
process of rolling out UMTS networks or those
who require a better understanding of the evol-
ving role of 3G. It provides a comprehensive
overview of UMTS technology, examining:
- The evolution from 2G to 3G,
- Core network and Iu interface procedures,
- UTRAN, Iub and radio interface procedures,
- Releases 5 and 6, evolution of the UMTS
network (HSDPA/HSUPA).
Optimize QoE for Data
Services
Paris - France
Duration: 2 days
Course objective: Help operators carry out
end-to-end data service analysis, and covers:
- Mobile network packet switched protocols,
- The basics of radio and transport layers,
- The most used services (web browsing,
email, MMS and video streaming)
- The methodology to analyze subscribers usage,
- Best practices on how to measure and op-
timize data service performance, QoS and
QoE.
Getting ready for
Long Term Evolution
The 4
th
generation network promises unequal-
led speed and reliability for new multimedia
services. This evolution implies major modifca-
tions in both radio access and core networks.
Course objective: Provide a solid base of
LTE fundamentals examining:
- The principles of LTE network and its asso-
ciated services,
- LTE interworking with 2G/3G wireless net-
works,
- Radio, eUTRAN and Core network interface
procedures.
N e w s l e t t e r
To understand how this approach
is integrated into audits, we have
also interviewed Herv Miot, 3G
consultant at Astellia.
Can you
tell us more
about your
audit metho-
dology?
Herv Miot: A typical
audit performed by
Astellia is based on
the analysis of a simul-
taneous data capture
on the Iub, IuPS and
Gn interfaces. The audit is usually carried out
on a 3 step basis:
The frst analysis is performed on traces
collected on the Iu Interface. It consists
of a QoS and QoE assessment based on
a set of Key Quality Indicators. These me-
trics are then benchmarked against market
reference KPIs. The Iu link is one of the most
important interfaces as it bridges core and ac-
cess networks. This frst phase usually iden-
tifes 90% of problems affecting the QoE
and enables us to allocate them either to
the access or to the core network.
The second objective is to investigate bad
KPIs and analyze performance problems
responsible for quality degradations focusing on
the Iub interface to analyze poor radio condi-
tions or UTRAN equipment failures and on
the Gn link to spot core network problems.
In parallel, after analyzing service usage, we
focus on the QoE delivered for the most
popular data services. This can cover
Internet browsing, video streaming, email
and MMS. Typically audits measure service
access, retainability, mobility, throughput, po-
tential latency and packet loss.
What are the main causes
for quality regressions?
Quality degradations can have four main ori-
gins: external content service providers, core
network equipment, weak radio conditions on
the RAN and low performing handsets.
Can you give us some
typical QoS problems
impacting QoE?
One of the most recent audits I did in South
America is a good example of the typical pro-
blems that can impact QoE. It also illustrates
the need for both end-to-end data service visi-
bility and user plane analysis.
From a QoS perspective, this audit pinpointed
that 39% of subscribers could not access
data services because their handsets APNs
(Access Point Name) were wrongly set up.
After activating the APN overwrite / redi-
rection feature at SGSN and HLR level, the
percentage of subscribers unable to use data
services was reduced down to 23%. Those
users who were still rejected were mostly
prepaid subscribers with no credit left.
This analysis led to a significant revenue
increase for the operator.
And what about service-
focused analysis?
The audit also highlighted that web surfing
represented 80% of the operators data
traffic, therefore the optimal performance of the
DNS (Domain Name Server) service was es-
sential. The analysis revealed that the DNS res-
ponse time was very slow: In 82% of cases
it was more than 500 milliseconds whereas this
fgure should normally be below 20 ms. The
time delay was due to 2 main problems loca-
lized at core and access levels: The DNS ser-
ver was hosted by an external provider and a
latency was spotted between the NodeB and
the RNC, probably due to latency of the IP
backbone.
Astellia Telecom Training Center
Share 3G knowledge & best practices
Astellias Telecom Training Center regularly organizes training sessions on 3G and Packet Switched mobile
networks. All courses are delivered by experts with strong practical experience.
>>> To register please contact Floriane Perchard f.perchard@astellia.com
22-23 MARCH
2011
22-23 FEB
2011
Herv Miot
3G Consultant

D e C e M B e r
2010
4
Where
to meet us
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International
dimension
New York
Tel. +1 646 375 2435
Beirut
Tel. +961 382 6008
Publishing director: Christian Queffelec Contact: David Bouchon
Rio de Janeiro
Tel. +55 21 2586 6028
Paris
Tel. +33 1 40 86 09 72
Singapore
Tel. +65 6372 3538
Johannesburg
Tel. +27 11 258 8885
Mumbai
Tel. +91 22 3953 0534
www.astellia.com
New Delhi,
India
9
th
- 11
th
December 2010
Booth: #1460
Astellia shortlisted
for Best Network
Improvement at the
Africacom awards
Astellia has been
nominated for the
Best Network Im-
provement award
at the Africacom
2010 Congress
in Cape Town for
the data service
audit performed
at Airtel Zambia
in 2009.
Astellia has been
recognized for
enabling Airtel to
accelerate data
services adoption, improve both QoS
and QoE on its mobile data networks
and maximise revenues by more than
$1,200,000 a year.
The analysis helped the operators to
identify and reconfgure wrong performing
handsets, remove viruses causing network
ineffciency, grant all subscribers access to
data services and optimize Airtels web
portal architecture amongst others.
This Airtel success story is available for
download at www.astellia.com
Can you tell us about
your experience and your
decision to join Astellia?
I worked for 12 years with Alcatel Lucent
throughout Africa as Sales and Country Mana-
ger. I became extremely familiar with the African
telco market and the importance of understan-
ding and adapting to the local cultures.
While there, I used to hear about Astellia
regularly. With many years of experience on
this market they have built up a solid reputation
and a unique knowledge of African operators.
I naturally viewed joining Astellia as the per-
fect opportunity to share my experience, in a
fast-growing company with strong expertise in
mobile network optimization.
What are the main
characteristics of
the African telco market?
This market, dominated by prepaid subscri-
bers, is growing constantly with 2G and 2.5G
established everywhere. Subscribers tend to
use multiple SIM cards and operators are de-
veloping new services such as mobile banking
and text-based social networking to increase
customer retention. The gradual arrival of 3G
opens new opportunities for operators to in-
crease ARPU through data services.
How can Astellia help
African operators?
First, we have reinforced our Africa Sales team
based in Johannesburg to be closer to our
customers.
To build competitive advantage and accelerate
new service adoption, operators need to deliver
high QoE. This is possible by using probe-based
monitoring solutions in addition to OMC counters.
Astellias solution helps operators optimize 3G
networks and get end-to-end data service visibility.
With the strong trend for alliances of operator
groups, operators often need to measure per-
formance across multiple networks from head-
quarters. They also require crucial information
to optimize QoS and network performance at a
local level. Astellia provides solutions on these
two distinct levels.
Finally, our consultancy & services department
provides expertise in data service optimization
to most of our African customers. We can also
offer customized training courses.
Jean-Philippe Larvol, Sales Director for Africa, Astellia
We interviewed Jean-Philippe Larvol, recently appointed Sales Director for Astellia in Africa to
learn more about what he believes Astellia can bring to the African telco market.
Dubai, UAE
30
th
November -
1
st
December 2010
Booth: #30
Barcelona,
Spain
11
th
- 14
th
February 2011
Booth: #1B08
Nairobi,
Kenya
25
th
- 27
th
- January 2011
ZA du Plessis - CS 27241 - 35772 Vern sur Seiche cedex - France - Tel. +33 (0)2 99 04 80 60 Fax: +33 (0)2 99 04 80 61 infos@astellia.com
AfricaCom
A
W
A
R
D
S
Make the most
of your network
ZA du Plessis - CS 27241 - 35772 Vern sur Seiche cedex - France - Tel: +33 (0)2 99 04 80 60 - Fax: +33 (0)2 99 04 80 61
Astellia Newsletter
June 2010
EOiLcrial
1O kear
CeleOraLicrs
Elarirg
enperierce
A major strength of Astellia has always been
to maintain close proximity with our clients.
One tool to build a strong relationship with
our customers consists of holding Astellia
customer conventions on a regular basis. These
events provide our clients with an open forum for
discussion.
Last year a convention was organised with
SFR, gathering people from teams such as
radio and data optimisation, supervision and
customer care. Towards the end of the year,
a similar event took place in Bahrain bringing
together 10 operations from the Zain Group.
The most recent convention, held in Egypt
with the Orascom Group, was attended by
representatives from 4 different entities.
These highly interactive meetings are a unique
opportunity for both Astellia and our customers
to share experience and best practice through
product information, practical workshops,
demonstrations and case studies.
Operators can nd out about the latest product
developments and learn valuable tips and
techniques to get the most out of Astellias
solution. It may also be a unique opportunity for
people from different teams working for the same
operator to meet and share their practice and
best use of the solution. For Astellia, these events
are an ideal occasion to get end-user feedback
and discuss future development.
All operators who have attended these
conventions are eager to renew these
meetings on a regular basis. Should you wish
to participate in such an event, please get in
touch with your sales contact.
In this months issue, we have selected a
particularly interesting business case that was
presented during one of last years events. It
illustrates how this operator benets from the
Astellia handset proling solution in order to
select the best performing terminals.
On the occasion of the Mobile World Congress
in Barcelona, Astellia celebrated its tenth
anniversary with its customers and partners.
Other events including the CommunicAsia
tradeshow on the 15th - 18th June in
Singapore will present further opportunities to
organize similar celebrations.
On the 4
th
of June, a special event was held at
Astellias headquarters attended by all 220
collaborators. It was the perfect occasion to
mark 10 years of evolution.
We have made unprecedented progress thanks
to the loyalty of our clients and our commitment
to innovation, commented Christian Queffelec,
CEO and co-founder of Astellia, Over
the years, Astellia has achieved many key mi-
lestones including the development of solutions
designed for mobile network optimisation and
the acquisition of new technologies such as
Trending & Aggregation and Xpert for Automatic
Diagnosis.
One of Astellias greatest strengths lies in our
staff members who each bring their skills and
expertise to the organization. This ensures that
Astellia is well equipped to deal with operators
challenges and expectations in the fast-paced
telco environment.
Client proximity has always been at the heart of
Astellias policy. With this in mind, Astellia opened
eight ofces around the world to support existing
customers and reinforce our sales presence.
Given the success of the last ten years, Astellia
is ready to meet the challenges the future will
bring to help operators make the most of their
network.
CcrLerLs
p.M
LTE and Innovation at Astellia

VP Sales & Marketing
N E W S L E T T E R
Case study: Benchmark & select best performing handsetsh
Africa)
Astellia
strengthens
international
sales presence
J U N E
2010
p.2
p.M
p.
2
EpcLliglL
lr Orief
LTE arO lrrcvaLicr aL MsLellia
lrLervieu uiLl OerLrarO mizzi,
lrrcvaLicr marager aL MsLellia
Innovation is at the forefront of mobile technology. We interviewed
Bertrand MIZZI, Innovation Manager at Astellia to find out more about
LTE and other hot topics.
J U N E
2010
feu visOal iOerLiL
fcr MsLellia
On the occasion of its tenth anniver-
sary, Astellia has ofhcially launched its
new visual identity to better rehect its
development and its dynamism. Astellia
is shedding its blue look and adopting a
more contemporary colour scheme with
black and orange.
This new identity has also been integrated
into our website. Why not take a look at
www.astellia.com.
MsLellia's RMf
rcamirg sclOLicr
rcu availaOle fcr G
!n addition to its availability in 2G, the
Astellia roaming solution now precisely
identihes roaming capture zones
and measures their efhciency for 3G
services. The solution measures data
service accessibility and retainability
for inbound roamers.
Operators are now able to analyse both
2G and 3G roamers' usage and pro-
hles. Wireless carriers can also evaluate
the trafhc roamers generate and their
roaming agreements efhciency.
Finally the solution can be used for
troubleshooting purposes in order
to analyse quality regression due to
radio conditions, low performing or
badly conhgured handsets.
mlere Oces MsLellia
sLarO regarOirg LTE?
Bertrand MIZZI: We are on time with our LTE
schedule. Our customer base is mainly using
UMTS-HSPA; most of them plan to push this
technology forward and therefore they dont fall
into the category of LTE early adopters. Even
so, they are still considering deploying LTE.
Several trials are ongoing and Astellia has
already started supporting its customers in this
task, as we do for IMS. We have developed
an LTE monitoring toolset designed to assess
the technology and measure performances. A
key objective is to help operators benchmark
terminals and network vendors during trial and
pilot phases.
MparL frcm LTE, ulaL are
Lle cLler lcL Lcpics fcr
2O1O?
Bertrand MIZZI: Above all, the hot topic in
the Mobile industry is managing the explo-
sion of data trafc which is incidentally also
an important issue for LTE. Astellia has been
focused for quite some time now on elaborating
the right way to address this challenge. It is
perfectly clear that capturing the entire Mobile
Data trafc is not an option anymore. There-
fore we have implemented an intelligent way of
focusing in-depth analysis on the valuable part
of the trafc thanks to a smart combination of
ltering, targeting and sampling features. This
selective capture of the User Plane is perfor-
med according to criteria like user (or group
of users), type of service, geographical area,
type of terminals or even sampling. Meanwhile
statistics and measurements are generated
on the overall User Plane trafc. The signalling
strategy has not changed, the entire CP trafc
can still be captured.
Evercre is Lallirg aOcOL
L raOic visOalisaLicr aL
Lle mcmerL. ls Llere a
real OemarO frcm cOr
cOsLcmers?
Bertrand MIZZI: Yes, indeed. 3D radio
visualisation appears to be very useful to
address optimisation issues as it helps radio
engineers to map quality problems taking into
account the geographical topology without
performing drive tests. We have been working
on the subject with some operators and have
come up with an innovative way to show the
localisation of problems such as drop calls and
their density on a 3D satellite view (Google
Earth

!). This has turned out to be a great

added value and we are launching it as a rst
product along with Cigale Abis and then with
Cigale Iub.
Cigale Abis 3D radio visualisation
3
Clallerge
With the tremendous expansion of multi-
media smartphones and the surge of data
services, operators are faced with the
challenge of optimizing both their 2.5G and
3G networks. On the other hand, subscribers
QoE expectations are growing and users
who experience poor mobile quality often
blame the network. This is not necessarily the
case: faulty handsets can be responsible for
some of these problems.
The quality of handsets is becoming
increasingly important in order to deliver
a unique user experience. Unfortunately
operators are nding it more and more dif-
cult to test mobile device performance before
market launch.
It is for this reason that a major European Tier
1 operator decided to use Astellias Handset
Profiling Solution (HPG). Their aim was
to ensure consistency throughout the value
chain consisting of multimedia content,
wireless networks and mobile handsets.
The operator quickly understood that being
able to measure any handset performance
on their network would be a precious asset
for accelerating mobile data service adoption
and revenue.
se sLOO Ca
Oerclmarl K selecL
OesL perfcrmirg larOseLs
N E W S L E T T E R
OerefiLs
Benchmark and select best
performing terminals
Detect quality regression due to
poorly performing handsets
Accelerate data service adoption
through top QoE
Increase negotiation power
towards handset makers
Optimise both 2G and 3G
networks resources to manage
data service growth.
Understand handset usage
Tle iflcre Case
Since the introduction of the iPhone

, the operators marketing team has been using the

Astellia solution to measure the penetration of all new iPhone Operating Systems
as they are released. This benchmarking means that the operator can recommend the best
performing OS on its e-portal.
The operator has also gained a more in-depth understanding of iPhone user behaviour and
usage. For example, by identifying the most widely used applications (emails, video-streaming,
web browsing, etc.), as well as the most popular websites (Facebook, Google, Flickr

, ) per
type of handset.
The rapid success of smartphones such as the iPhone has had a considerable impact on the sta-
bility of the network, says Herv Miot, 3G Specialist at Astellia. The fact that the 3G network
is near saturation means that data trafc has to be redistributed accordingly between available
network layers (HSDPA / Edge / GPRS). Consequently both 2G and 3G network resources now
need to be managed and optimized conjointly. The key radio metrics provided by HPG are critical in
the optimization of both 2G and 3G network capacity, coverage and intersystem mobility.
Today, HPG is considered as a strategic solu-
tion for the operator. Firstly, it is used to gene-
rate reports for the Board of Directors and
the Marketing team. These reports enable
handset benchmarking and selection of
the best performing terminals to trigger en-
hanced data service usage. Secondly, it
serves to identify, analyse and resolve
problems such as call drops, MMS failures,
drop rates and HO 3G-2G efciency which
arise due to low performing handsets.
larOseL perfcrmarce Oerclmarl
Example of handset performance benchmark
FccOs cr le
reverOe sLreams
The handset proling solution is fed by Ocean probes which are deployed in strategic geo-
graphic areas such as business districts and airports where usage of data services is
particularly high.
These probes collect data from every active customer allowing true visibility of indivi-
dual handset performance on the network. As well as enhancing the use of professio-
nal mobile applications, emails and social networking, the operator ensures that handset
models used by roamers are compatible with its network and that applications
are fine-tuned for the handsets that use them the most.
To enable the operator to evaluate different handsets, the Astellia solution provides Key
Quality Indicators for the most valuable services such as video streaming, web brow-
sing, email, MMS services, FTP
J U N E
2010
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MsLellia sLrergLlers
irLerraLicral sales
preserce
feu kcrl
Tel. +1 646 375 2435
OeirOL
Tel. +961 382 6008
Publishing director: Christian Queffelec - Contact: David Bouchon
Fic Oe Dareirc
Tel. +55 21 2586 6028
faris
Tel. +33 1 40 86 09 72
Eirgapcre
Tel. +65 6372 3538
DclarresOOrg
Tel. +27 11 258 8885
mOmOai
Tel. +91 22 3953 0534
ZA du Plessis - CS 27241 - 35772 Vern sur Seiche cedex - France - Tel. +33 (0)2 99 04 80 60 Fax: +33 (0)2 99 04 80 61 infos@astellia.com
www.astellia.com
LOOai, LME
30
th
November -
1
st
December 2010
Booth: #63
Lalar, Eeregal
16
th
-17
th
June 2010
Booth: #6
Cape Tcur,
EcOLl Mfrica
10
th
-11
th
November 2010
Booth: #P50b
Erricc Oassc,
CEE Eales
LirecLcr
aL MsLellia
Enrico enriches Astellias sales team with
more than ten years of experience in the
telecommunications industry in Central &
Eastern Europe.
His credentials include several years at
TTC Marconi in various key positions in
sales, business development and consul-
ting activities. Enrico was responsible for
sales to alternative operators of the whole
Ericsson portfolio, including transport
networks, wireline and wireless access
networks, data systems and related ser-
vices.
He joined Astellia in March 2010 as CEE
Sales Director. Based in Prague in the
Czech Republic, his role is to manage
existing customers and develop sales in
the region.
Car cO Lell Os a OiL mcre
aOcOL cOr OaclgrcOrO
arO enperierce?
Freddie SEAH: Yes certainly. I have over 17
years of experience in Account Management,
Business Development and Partner Mana-
gement roles within the telecommunications
and software industries in Asia. I have helped
4 international start-ups including Bytemobile,
WDSGlobal and OpenMarket establish their
presence in the region, ensuring new business
leads and a client base in key Asian markets as
well as boosting their revenue growth by over
300%. These companies provide solutions such
as data optimisation, mobile content adapta-
tion, service provisioning and infrastructure
integration services.
mlaL Orcve cOr Oecisicr
Lc jcir Lle MsLellia Msiar
Team ir Eirgapcre?
Freddie SEAH: From my experience and
discussions with mobile operators in the same
arena, I had heard about several Astellia
success stories worldwide as well as in the
Asian region. I have always been interested in
working for a mid-size company, valuing close
partnerships with customers and I strongly
believe I have a signicant role to play in the
development of Astellia on this market.
mlaL Oc cO Llirl MsLellia
car Orirg ir Lerms cf aOOeO
valOe Lc Lle Msiar mcOile
Lelcc marleL?
Freddie SEAH: Asia is a huge and maturing
market for mobile operators. With the arrival
of 3G data services, subscribers are not only
looking for good prices, but more importantly for
increased quality of service. To address these
challenges, the Astellia solution can greatly
help operators. Their customer focused solution
is designed to measure and improve the user
experience, resulting in increased subscriber
loyalty and enhanced competitive advantage.
FreOOie Eeal, EcOLl EasL Msia Eales LirecLcr aL MsLellia
In this months edition, we interview Freddie Seah, newly appointed South East Asia Sales Director
Asia at Astellia to nd out more about his motivations and the opportunities he sees on the Asian
mobile market.
Fic Oe Dareirc,
Oraail
31
st
June - 1
st
July 2010
Booth: #C10
Eirgapcre
15
th
-18
th
June 2010
Booth: #3F2-14