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Global Differences In Content Distribution

By Hendrik Koekkoek, Analyst at Distimo

Amazon Appstore Apple App Store for iPad


IPAD

Apple App Store for iPhone


IPHONE

Apple Mac App Store


MAC

BlackBerry App World for all devices BlackBerry App World for PlayBook GetJar Google Android Market Nokia Ovi Store Windows Phone 7 Marketplace
Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com

Distimo 2011, some rights reserved

Distimo Publication - September 2011

NEW AND NOTEWORTHY


This months publication focuses on the global differences in mobile app stores including content localization (local apps that are only published in one country) and differentiated user preferences around the world. In this publication, the importance of localized content will be analyzed across the major mobile app stores.* The major findings are: Consumers around the world have very different preferences for apps. Globally, an average of 27% of the most popular applications are popular exclusively in one country in the Apple App Store for iPhone. The Nokia Ovi Store has by far the highest proportion of applications published in just one country (29.4%), however the proportion of applications that is popular in just one country is not very different from the other stores. Google Android Market has a higher proportion of content that is uniquely available in one country than the Apple App Store for iPad: 4.9% vs. 3.4%. The United States is the country with the most exclusively published apps: the total number of applications published in the Apple App Store for iPhone in the United States alone is 7,158. The most popular applications in the United States are highly similar to other countries: only 19% of the most popular apps in the Apple App Store in the US are popular in the US only. Content differentiation is most important in Asia: 67% of the most popular applications in Japan are popular in that country only in the Apple App Store for iPhone. The same rings true in China where 56% of the most popular applications in the Apple App Store for iPhone are popular only in that country. Aside from the proportion of locally popular apps per country, there are also blocks of countries that share a high number of overlapping top applications. These blocks are within the same region or share the same primary language in most cases. One of these blocks consists of the US, UK, Australia and Canada. These countries have an average overlap of top applications of 54%, compared to a storewide average of only 33%.

* The analyses in this publication cover the mobile applications stores in August 2011 in the following countries, subject to availability per store: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Finland, France, Germany, Greece, Hong Kong, India, Italy, Japan, Mexico, Netherlands, Poland, Romania, Russia, Singapore, Slovakia, South Africa, Spain, South Korea, Switzerland, United Kingdom and United States.

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

PROPORTION OF APPLICATIONS PUBLISHED EXCLUSIVELY IN ONE COUNTRY

5.2%
IPHONE

3.4%
IPAD

4.9% 29.4% 3.5% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%

The graph above shows the proportion of the total number of available applications per store that is available in only one of the analyzed countries. We must first look at the number of apps per store that are published in one country only (locally published apps) in order to analyze the importance of locally focused content. Aside from the Nokia Ovi Store, a small but significant proportion of all available apps are tailored to one country only in all stores. The Apple App Store for iPad has the smallest proportion of applications that are published in only one country. The proportion of applications in the Nokia Ovi Store that are published in one country only is surprisingly large. The next graph shows which countries are primarily responsible for the share of locally published applications per store, which also explains the high proportion of locally published applications in Nokia Ovi Store.

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

FOUR COUNTRIES WITH MOST LOCALLY PUBLISHED APPS PER STORE


12%

10%

8%

6%

4%

2%

0%

IPAD

IPHONE

The chart above clearly reveals that the majority of the locally published applications in the Nokia Ovi Store are published in two countries only: Italy and China. The fact that the Nokia Ovi Store features so many locally published apps in Italy is due in large part to two publishers: 3 and Dada. Together, these two publishers publish over 8,000 applications in Italy, and while they are primarily ringtones and wallpapers, they account for nearly 9% of the complete Ovi catalog. The reason for the high number of locally published apps in China in Nokia Ovi Store is largely due to the publishing restrictions in China in this store. In China, games can only be published through the licensed aggregators KongZhong and Tom Online. Similarly, videos can only be published by the publisher CNR. Together, these three publishers publish 5,845 apps just in China. The distribution of locally published apps in the stores other than Nokia Ovi Store is strikingly similar. In these stores, the UK and US are among the four countries with the most locally published applications in each store, with the US having as many as 7,158 apps that are available exclusively in the US in the Apple App Store for iPhone. The four countries - US, UK, South Korea and Japan - with the most locally published apps are all equal when we look at the Apple App Store for iPhone, Apple App Store for iPad and Google Android Market only. This reveals that the focus of publishers on specific countries is very similar even across stores. Note that South Korea and Japan have been excluded in the analysis of Windows Phone 7 because they were not yet available in August 2011.

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

FOUR COUNTRIES WITH MOST LOCALLY POPULAR APPS PER STORE


While some publishers publish their applications in just one country as shown above, it is also interesting to see whether there are significant differences in the top applications across countries. To analyze this, we first looked at the proportion of the 100 most popular free and 100 most popular paid applications that are popular in just one country (locally popular apps). By looking at this number, we obtained a view in which countries consumers have a very unique taste in apps and in which countries consumers have a more globalized preference. The results yielded some fascinating facts.*
90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

IPAD

IPHONE

Looking at the graph above, we see that even though in the Nokia Ovi Store the proportion of locally published apps is much higher, the number of locally popular apps is not very different from the other stores. What is particularly interesting about this graph is the fact that even though the United States has the most locally published apps in the Apple App Stores, when looking at the proportion of locally popular apps this is relatively low: only 22% and 19% of the 100 most popular free and paid apps are popular in the US only in the Apple App Store for iPad and the Apple App Store for iPhone respectively, compared to store averages of 21% and 27%. However, this is exactly the other way around in Russia. Only 0.05% of all iPhone apps are published in Russia only, however Russia ranks third when looking at the proportion of locally popular apps. Note that locally popular apps are very popular, not just in the Apple App Store for iPhone, but also in the other stores in Russia as well. In all stores, China and Japan have the most locally popular apps (no data available for these countries for WP7). Given that we found in our recent report that the download volumes in Asia in the Apple App Store for iPhone in these countries are among the highest, it makes sense to focus or adjust your apps for these countries.

* The following analyses exclude South Korea, South Africa and Brazil. These countries do not have any games in the Apple App Store, and would distort the findings of this study if included.

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

COUNTRY OVERLAP OF THE TOP APPLICATIONS


We examined whether blocks of countries exist with similar preferences for applications along with the local popularity of apps. To analyze this, we used the Apple App Store as an example. We looked at the proportion of the 100 most popular free and the 100 most popular paid applications that are equal between country pairs. The proportion of top applications in one country that appears in another country as well is 33% on average. However, there are interesting exceptions where the overlap is much higher. These exceptions are mainly based on region or language. The overlap of the top apps of the United States with other countries is shown below.

Proportion of the top apps in the US that is also among the top apps in the other country
70%

60%

50%

40%

30%

20%

10%

0%

The overlap proportion of the top applications of the United States with other English speaking countries (Canada, Australia and the UK) is significantly higher than it is with non-English speaking countries. The US has the least overlap with Japan and China, which are the Apple App Stores two most localized countries. The block of English speaking countries is not the only block of countries that share a high similarity in the most popular applications. Other blocks of countries that have a high proportion of the top apps in common with each other are: Mexico and Argentina (overlap 60%), Belgium, The Netherlands and France (average overlap 51%) and Germany, Austria and Switzerland (average overlap 57%). China has a high proportion of overlap of top apps with Hong Kong and Singapore with an average overlap of 25%. This might seem low, however the average overlap of China with other countries is only 16%.

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

FOR DEVELOPERS
This publication has shown the importance of globally differentiated user preferences for apps. Distimo Monitor, our app store analytics tool for developers, now helps to keep track of the performance of your apps globally and helps to identify opportunities for geographic reach.

Compare your download volume per country with the volumes of all apps in the market. Find out in which countries opportunities lie and where you are outperforming the market.

Follow the growth in download volumes per country over time and benchmark your apps against the market. See in which countries the market is picking up and jump in.

Benchmark pricing points and business models of your apps against those of the most grossing apps in the market. Learn which model and pricing point works best.

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


Rank 1 Application Old Time Radio Player by Mobile Software Design, LLC Wifi Analyzer by farproc Contract Killer by Glu Mobile Inc. Kids Match'em by vomasoft Kindle for Android by Amazon.com Cartoon Defense Free by bbazzigames Rocket Bunnies by Defiant Development Alarm Clock Xtreme Free by Angle Labs Do Not Press The Red Button by AppZap Sleepy Time Lite by CWS Software LLC

AMAZON APPSTORE - UNITED STATES - AUGUST 2011


Category Entertainment Price free

Utilities

free

Games

free

Games

free

Books & Comics

free

Games

free

Games

free

Utilities

free

Entertainment

free

10

Lifestyle

free

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED PAID APPLICATIONS


Rank 1 Application Cut the Rope by ZeptoLab Airport Mania 2: Wild Trips by Amazon Digital Services Inc.

AMAZON APPSTORE - UNITED STATES - AUGUST 2011


Category Games Price $0.99

Games

$0.99

Plants vs. Zombies (WiFi Download Only) by PopCap Games, Inc. Angry Birds (Ad-Free) by Rovio Mobile Root Explorer by Speed Software Angry Birds Rio (Ad-Free) by Rovio Mobile EasyTether by Mobile Stream Sleepy Time by CWS Software LLC Quell by Fallen Tree Games Angry Birds Seasons (Ad-Free) by Rovio Mobile

Games

$2.99

Games

$0.99

Productivity

$0.99 - $3.99

Games

$0.99

Utilities

$9.99

Lifestyle

$1.49

Games

$0.99

10

Games

$0.99

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


Rank 1 Application Skype for iPad by Skype Software S.a.r.l PlayItYourself 4 HD by AlphaWeb Plus LLP Mr Giggle 2 HD Lite by Koala Extreme Road Trip by Roofdog Games Fragger HD by Miniclip.com Angry Birds HD Free by Rovio Mobile Ltd.

APPLE APP STORE FOR IPAD - UNITED STATES - AUGUST 2011


Category Social Networking Price free

Games-Music, Music Games-Board, Games-Puzzle Games-Action, Games-Arcade Games-Action, Games-Arcade Games-Arcade, Games-Puzzle

free

free

free

free

free

Calculator for iPad Free by International Travel Weather Calculator iBooks by Apple Underground Basketball by AlphaWeb Plus LLP 123D Sculpt by Autodesk Inc.

Utilities

free

Books

free

Games-Simulation, Games-Sports

free

10

Entertainment

free

- this application features in-app purchases

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED PAID APPLICATIONS


Rank 1 Application Pages by Apple Zombie Gunship by Limbic Software Angry Birds HD by Chillingo Ltd Angry Birds Seasons HD by Rovio Mobile Ltd. Cut the Rope: Experiments HD by ZeptoLab UK Limited Fruit Ninja HD by Halfbrick Studios Angry Birds Rio HD by Rovio Mobile Ltd. MyPad+ - for Facebook & Twitter by Loytr Inc Keynote by Apple GarageBand by Apple

APPLE APP STORE FOR IPAD - UNITED STATES - AUGUST 2011


Category Productivity Price $9.99

Games-Action, Games-Simulation Games-Arcade, Games-Family Games-Action, Games-Arcade Games-Action, Games-Puzzle Games-Action, Games-Arcade Games-Arcade, Games-Puzzle

$0.99

$1.99 - $4.99

$1.99

$1.99

$2.99

$2.99

Social Networking

$0.99

Productivity

$9.99

10

Music

$4.99

- this application features in-app purchases

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


Rank 1 Application Extreme Road Trip by Roofdog Games Rail Maze by Spooky House Studios UG (haftungsbeschraenkt) Facebook Messenger by Facebook, Inc. Tap Tap Glee by Tapulous, Inc. Milk The Cow by MUGOCO Inc Music Download by Zentertain Ltd.

APPLE APP STORE FOR IPHONE - UNITED STATES - AUGUST 2011


Category Games-Action, Games-Arcade Games-Puzzle, Games-Strategy Price free

free

Social Networking

free

Games-Music Entertainment, Games-Action, Games-Kids Music

free

free

free

"Free Music Download" - Downloader and Player by BSOSoft Too Addictive! by FDG Entertainment Siege Hero by Armor Games Inc Prize Claw by Game Circus LLC

Music

free

Games-Family, Games-Puzzle Games-Action, Games-Puzzle Games-Arcade, Games-Puzzle

free

free

10

free

- this application features in-app purchases

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED PAID APPLICATIONS


Rank 1 Application Angry Birds by Clickgamer.com Fruit Ninja by Halfbrick Studios Cut the Rope: Experiments by ZeptoLab UK Limited Angry Birds Rio by Rovio Mobile Ltd. Zombie Gunship by Limbic Software Camera+ by tap tap tap Angry Birds Seasons by Rovio Mobile Ltd. Tiny Wings by Andreas Illiger Cut the Rope by Chillingo Ltd SPY mouse by Electronic Arts

APPLE APP STORE FOR IPHONE - UNITED STATES - AUGUST 2011


Category Games-Action, Games-Arcade Games-Action, Games-Arcade Games-Action, Games-Puzzle Games-Arcade, Games-Puzzle Games-Action, Games-Simulation Price $0.99

$0.99

$0.99

$0.99

$0.99

Photography

$0.99 - $1.99

Games-Action, Games-Arcade Games-Action, Games-Arcade Games-Family, Games-Puzzle Games-Action, Games-Adventure

$0.99

$0.99

$0.99

10

$0.99

- this application features in-app purchases

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


Rank 1 Application Touchgrind by Illusion Labs Facebox Pro for Facebook by Zentertain Ltd. Rail Maze by Spooky House Studios UG (haftungsbeschraenkt) Evernote by Evernote Skitch by Skitch Xcode by Apple GeekTool by Tynsoe.org Twitter by Twitter, Inc. Full Deck Solitaire by GRL Games eBay by eBay Inc.

APPLE MAC APP STORE - UNITED STATES - AUGUST 2011


Category Entertainment, Games-Arcade, Games-Simulation Social Networking, Utilities Games, GamesPuzzle, GamesStrategy Productivity Price free

free

free

free

Graphics & Design, Productivity

free

Developer Tools

free

Developer Tools, Utilities Social Networking, Utilities Games, GamesCard, GamesStrategy Lifestyle, Utilities

free

free

free

10

free

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED PAID APPLICATIONS


Rank 1 Application OS X Lion by Apple Pages by Apple FaceTime by Apple Keynote by Apple Numbers by Apple iPhoto by Apple Angry Birds by Rovio Mobile Ltd. iSplash by T-bone, LLC iMovie by Apple Final Cut Pro by Apple

APPLE MAC APP STORE - UNITED STATES - AUGUST 2011


Category Productivity, Utilities Business, Productivity Lifestyle, Social Networking Business, Productivity Business, Productivity Lifestyle, Photography Games, Games-Action, Games-Kids Graphics & Design, Photography Photography, Video Photography, Video Price $29.99

$19.99

$0.99

$19.99

$19.99

$14.99

$4.99

$0.99

$14.99

10

$299.99

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


Rank 1 Application BlackBerry Messenger by Research In Motion Limited Facebook by Research In Motion Limited Twitter by Research In Motion Limited Windows Live Messenger by Research In Motion Limited crunchSMS by Delicious Inc. Poynt by Poynt Corporation Pandora by Pandora Media, Inc.

BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - AUGUST 2011


Category Im & Social Networking Im & Social Networking Im & Social Networking Im & Social Networking Im & Social Networking Price free

free

free

free

free

Maps & Navigation

free

Music & Audio

free

Who Is It - LED Light Alerts for Contacts by The Jared Company Free Chat for Facebook by SolverLabs Flashlight : Free - No. 1 Rated Flashlight on App World by The Jared Company

Utilities

free

Im & Social Networking

free

10

Entertainment

free

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED PAID APPLICATIONS


Rank 1 Application

BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - AUGUST 2011


Category Photo & Video Price $2.99

HUGE Sale - PhotoClub - Funny Make Machine With Photos by MMMOOO Sea Storm Animated Theme 2.0 by Mobstar Media Ltd A+ Chat for Facebook by shendz Chat for Facebook Pro by Bare Apps One Touch Flashlight (Uses Camera Light) by The Jared Company Live ScreenSavers - 20 in 1 by Ajani InfoTech Private Limited Memory Booster - RAM Optimizer by S4BB Limited iLock 2.1 - Password App Photo Folder Network Connection by MMMOOO Love Is Love - Great Offer of Valentine's Day by MMMOOO Earth 2.0 by NuMentis Designs

Themes

$1.99

Im & Social Networking Im & Social Networking

$0.99

$1.99

Utilities

$0.99

Utilities

$1.99 - $4.99

Utilities

$4.99

Utilities

$0.99

Themes

$4.99

10

Themes

$0.00 - $1.99

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


Rank 1 Application Free Chat for Facebook by SolverLabs Navita Translator by Navita Tecnologia The River Test - Free by SolverLabs Hangman by Spice Pixelated by Ebscer Kiddo - (0 - 5 years) by Spice Facebook for BlackBerry PlayBook by Research In Motion Limited Doodle Blast by FlexibleAIR Free Chess by SolverLabs iSpeech Translator by iSpeech.org

BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - AUGUST 2011


Category Im & Social Networking Price free

Travel

free

Games-Puzzles

free

Games-Puzzles

free

Games-Strategy

free

Entertainment

free

Im & Social Networking

free

Games-Puzzles

free

Games-Board Games

free

10

Utilities

free

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED PAID APPLICATIONS


Rank 1 Application

BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - AUGUST 2011


Category Photo & Video Price $2.99

HUGE Sale - PhotoClub - Funny Make Machine With Photos by MMMOOO Chat on Facebook by Smarter Apps Chat for Facebook Pro by SolverLabs Lexulous by RJ Softwares File Browser by Aftab Blaq for BlackBerry PlayBook by Kisai Labs TouchUp Pro - Photo Editor by esDot Development Studios aVNC - VNC Client by AiFlex Limited Bix HD by Padadaz Chess by SolverLabs

Im & Social Networking Im & Social Networking Games-Board Games

$2.99

$0.99

$1.99

Utilities

$0.99

Im & Social Networking

$1.99

Photo & Video

$2.99

Utilities

$2.99

Games-Action

$0.00 - $0.99

10

Games-Board Games

$0.99

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


GETJAR JAVA - UNITED STATES - AUGUST 2011
Rank 1 Application Nimbuzz by Nimbuzz Opera Mini Web Browser by Opera Software BOLT Browser by Bitstream Inc Happy Farm by MocoSpace eBuddy Messenger by eBuddy BV qeep by BLUE LION mobile GmbH Street Wars by MocoSpace GlassPlayer music player by GlassWare Ltd Category Price free

free

free

free

free

free

free

free

Yahoo! Mobile

free

10

Facebook Mobile by Facebook

free

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


GETJAR SYMBIAN - UNITED STATES - AUGUST 2011
Rank 1 Application Opera Mini Web Browser by Opera Software Nimbuzz by Nimbuzz BOLT Browser by Bitstream Inc eBuddy Messenger by eBuddy BV Happy Farm by MocoSpace qeep by BLUE LION mobile GmbH Street Wars by MocoSpace Google Maps by Google Inc. UC Browser English by UC Mobile Outlaw Racing 2011 by Tequila Mobile SA Category Price free

free

free

free

free

free

free

free

free

10

free

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


Rank 1 Application Google Maps by Google Inc. Backgrounds by OGQ YouTube by Google Inc. Facebook for Android by Facebook Pandora internet radio by Pandora KakaoTalk Messenger by kakao Angry Birds by Rovio Mobile Ltd. Adobe Flash Player 10.3 by Adobe Systems Blast Monkeys by Yobonja Angry Birds Rio by Rovio Mobile Ltd.

GOOGLE ANDROID MARKET - UNITED STATES - AUGUST 2011


Category Live Wallpaper, Travel & Local, Widgets Personalization Price free

free

Media & Video, Widgets

free

Social, Widgets

free

Music & Audio, Widgets

free

Communication

free

Games-Arcade & Action

free

Tools

free

Games-Arcade & Action Games-Arcade & Action

free

10

free

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED PAID APPLICATIONS


Rank 1 Application PowerAMP Full Version Unlocker by Max MP (MSR Limited) Cut the Rope by ZeptoLab Robo Defense by Lupis Labs Software Beautiful Widgets by LevelUp Studio Titanium Backup PRO Key root by Titanium Track Fruit Ninja by Halfbrick Studios Root Explorer (File Manager) by Speed Software ROM Manager (Premium) by ClockworkMod PicSay Pro - Photo Editor by Shinycore SwiftKey X (Phone) by TouchType Ltd

GOOGLE ANDROID MARKET - UNITED STATES - AUGUST 2011


Category Music & Audio Price $5.13 - $5.16

Games-Brain & Puzzle Games-Arcade & Action Live Wallpaper, Personalization, Widgets Tools

$1.01 - $1.64

$2.99 - $3.00

$2.85 - $2.87

$6.41 - $6.46

Games-Arcade & Action

$1.05 - $1.25

Productivity

$3.27 - $3.93

Tools

$5.86 - $6.00

Photography

$4.29 - $4.30

10

Productivity

$2.00 - $4.06

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


NOKIA OVI STORE - UNITED STATES - AUGUST 2011
Rank 1 Application Chat For Facebook PRO by Mail-Bit LTD Skype by Skype Snaptu by Snaptu High Speed 3D Free by HeroCraft YouTube Downloader by picoBrothers YouTube by YouTube FREE Translating Parrot by Transclick Angry Birds Free by RovioMobile Bubble Popper XXL - Free by Lunagames Opera Mobile web browser by Opera Software Category Social Networks Price free

Utilities

free

Social Networks

free

Games-Action

free

Photo & Video

free

Entertainment

free

Utilities

free

Games-Arcade

free

Games-Arcade

free

10

Utilities

free

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED PAID APPLICATIONS


NOKIA OVI STORE - UNITED STATES - AUGUST 2011
Rank 1 Application ThreadSMS Standard 1.98.5 by EHandySoft Fruit Ninja by Halfbrick JOIKUSPOT PREMIUM WiFi HotSpot by Joikusoft Angry Birds by RovioMobile Farm Frenzy by HeroCraft Pink in White by intheme c.studio Angry Birds Rio by RovioMobile Gravity by mobileways.de FingerPrint by ThinkChange ThreadSMS for touch devices by EHandySoft Category Utilities Price $2.99

Games-Action

$0.99

Utilities

$9.99

Games-Arcade

$1.99

Games-Arcade

$0.99

Themes

$0.00 - $1.99

Games-Arcade

$1.99

Social Networks

$9.99

Entertainment

$4.99

10

Utilities

$2.99

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED FREE APPLICATIONS


Rank 1 Application YouTube by Microsoft Corporation Adobe Reader by Adobe Systems Inc. Penguin by Mike Newman Minesweeper by Microsoft Game Studios Facebook by Microsoft Corporation Sudoku by Microsoft Game Studios Xbox LIVE Extras by Microsoft Game Studios 3D Paperball by A Trillion Games gMaps by Alexey Strakh Paper Dash by Jake Poznanski

WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - AUGUST 2011


Category Music & Video Price free

Tools & Productivity

free

Games - Family

free

Games - Puzzle & Trivia

free

Social

free

Games - Puzzle & Trivia Games - Xbox Companion Games - Puzzle & Trivia Travel & Navigation Games - Action & Adventure

free

free

free

free

10

free

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

HIGHEST RANKED PAID APPLICATIONS


Rank 1 Application Angry Birds by Microsoft Game Studios Tentacles by Microsoft Game Studios

WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - AUGUST 2011


Category Games - Action & Adventure Games - Action & Adventure Games - Action & Adventure Games - Action & Adventure Games - Strategy & Simulation Games - Sports & Recreation Games - Strategy & Simulation Games - Puzzle & Trivia Games - Sports & Recreation Games - Action & Adventure Price $2.99

$4.99

SONIC THE HEDGEHOG 4 Episode I by SEGA Fruit Ninja by Microsoft Game Studios Plants Vs Zombies by PopCap Games Need for Speed Undercover by Electronic Arts Beards & Beaks by Microsoft Game Studios Sallys Salon Luxury Edition by GameHouse Live Cro-Mag Rally by Microsoft Game Studios PAC-MAN Championship Edition DX by Namco Bandai Games

$6.99

$2.99

$4.99

$4.99

$2.99

$4.99

$2.99

10

$6.99

Distimo 2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - September 2011

DISTIMO CUSTOM REPORTS


Aside from this free monthly publication, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your company. Custom reports are currently available for any country worldwide for the Amazon Appstore, Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry App World for all devices, BlackBerry App World for PlayBook, GetJar, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Phone 7 Marketplace. Additional application stores will be available in the coming months. To get a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page.

CONTACT US
For sales enquiries, please contact Remco van den Elzen, VP Business Development at remco@distimo.com or call +31 30 82 00 567. For press enquiries please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).

ABOUT DISTIMO
Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com

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