3-52.5 y.

CONFIDENTIAL BM/APR 2006/MGT153/123

UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION

COURSE COURSE CODE EXAMINATION TIME

INTRODUCTION TO BUSINESS MGT153/123 APRIL 2006 3 HOURS

INSTRUCTIONS TO CANDIDATES 1. This question paper consists of two (2) parts: PART A (5 questions) PART B (6 questions) Answer ALL questions from PART A and four (4) questions from PART B. answer on a new page. Start each

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Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this examination pack consists of: i) ii) the Question Paper an Answer Booklet - provided by the Faculty

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DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO

This examination paper consists of 4 printed pages
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BM/APR 2006/MGT153/123

PART A Rizal has been a computer programmer for a large computer technology company for three years. He took this job after graduating from UiTM, where he majored in computer science. Recently Rizal has been thinking about leaving the company and starting his own business. Rizal understands computer hardware and software and has a strong understanding of how to implement a computer system throughout an organization. His knowledge of the computer field would put him in an ideal position to be a computer consultant. As a starting point, Rizal decided to find information and assistance from the government and private agencies such as MARA and Bank Pembangunan Malaysia to help him to start his business. He also plans to seek the help of his friend, En. Mohamad to assist him in preparing the business plan in order to raise fund for his new venture.

QUESTION 1 Define business. (1 mark) QUESTION 2 In order to perform well, managers rely on four types of skills. Identify and describe the skills that managers need. (10 marks) QUESTION 3 As a corporate executive at MARA, En. Ali is supposed to explain to his customer, Rizal on the various forms of business ownership. Describe in detail the forms of business ownership. (6 marks) QUESTION 4 Rizal plans to offer Mohamad to be his business partner. List and briefly describe three (3) advantages and disadvantages of a partnership. (15 marks) QUESTION 5 What is included in a business plan? Give a brief explanation of the elements. (8 marks)

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PARTB

QUESTION 1 a) Explain with examples two (2) types of business goals. (5 marks) b) Discuss the main purposes of business goal setting. (10 marks)

QUESTION 2 Identify the basic functions of managers. Briefly describe each function. (15 marks)

QUESTION 3 a) Define franchising. (1 mark) b) Distinguish between franchisor and franchisee. (4 marks) c) Franchising is one way of obtaining ownership of an existing business. Describe in detail types of franchising. (10 marks)

QUESTION 4 Discuss the various types of compensation packages that could be offered to employees. (15 marks) QUESTION 5 a) Selecting a site or location is a critical decision that can have a major impact on the cost of production. Outline and explain five (5) key location decisions that should be considered. (10 marks) Briefly explain any two (2) primary resources used for production. (5 marks)

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QUESTION 6 a) What is distribution channel? (2 marks) b) Describe briefly the advantages of a direct channel of distribution. (8 marks) c) List and briefly explain two (2) reasons for advertising. (5 marks)

END OF QUESTION PAPER

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