ABOUT KFC

Especially for Malaysians

We are an establishment that is run by Malaysians and managed by Malaysians; we took it upon ourselves to create a selection of food that would make Malaysia proud on the international scene. Kentucky Nuggets, for example, was conceived in Malaysia and then found its way to KFC worldwide. Today, Kentucky Nuggets is one of KFC's successes.

The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own. KFCH, operates over 620 KFC outlets comprising of Malaysia, Singapore, Brunei, Cambodia and India.

"Meals on Wheels" was also developed in Malaysia. It was created for the purpose of bringing great tasting chicken to places where a KFC Restaurant might not be available. So, any offices or companies can hold functions at any place and anytime! All our achievements add to our Malaysian identity. But it has only been possible because you invited us to share your lives.

Just for Kids

Then we wanted something really special for our younger customers because they are integral part of our lives. So, the KFC Kids' Chicky Club was developed exclusively for kids. Even 'Chicky', KFC's mascot, takes an active interest in all the KFC Kids' Chicky Club activities. We wanted to give every child something they can look forward to as a treat every weekend or on any special occasion. We sincerely hope that their childhood will be filled with wonderful memories. Thank You, Malaysia... Ultimately, KFC Malaysia has a lot to thank Malaysians for. Especially their support through the years.

finger lickin' good food every year. This year marks the 10th Anniversary of Projek Penyayang. This in turn, was followed by Tabung Penyayang KFC, a charitable fund, whose sole purpose was to help orphanages in Malaysia. Tabung Penyayang was founded in 1997, to help children and the needy through various CSR programme. Tabung Penyayang KFC is a unique fund as it represents a percentage of revenue generated from the sale of KFC's Kids' Fun Meals.In August 1999, KFC introduced its 'Tabung Penyayang' KFC Collection Box as an extension to the Tabung Penyayang KFC Programme. Collection boxes are placed at all KFC restaurants enabling customers to contribute and be apart of this charitable effort. Today, 3 of KFC Restaurants are run by speech and hearing-impaired staffs that was designed to serve physically challenged individuals. They serve to dispel the myth that a disability impede a person from leading a normal life and gives them a sense of confidence and selfesteem.These 3 restaurants are located in Peninsular and East Malaysia. First is at Sentul Raya, in Kuala Lumpur, second is at Saujana, in Sarawak and the third is at Tanjung Aru, Sabah.Currently, we are still conducting other programmes for Malaysian charities. And we will continue to extend a corporate helping hand whenever and wherever we can. KFC is the largest fast-food chain in Malaysia and Brunei, serving world famous Original Recipe fried chicken which contains secret blend of 11 herbs and spices. Apart from serving finger-licking good food, we continuously aim for high quality and are committed to ensure food safety by stringent control to maintain our standards.

Something for Malaysians

At KFC, we recognize that improving the quality of life and economic vitality of the communities in which we conduct business is in the best interest of our company, our patrons, our employees and our industry.And to show our appreciation for Malaysian support for making us a market leader; all of us here at KFC Malaysia wanted to give something back to the community. So, Projek Penyayang KFC was developed to provide food to 80 homes every quarter. Projek Penyayang KFC was founded in 1995 in an effort to enable thousands of orphans and underprivileged children to enjoy KFC meals. Over 6,500 children are treated to a

Our Products
We cook our products well above the minimum temperature recommended by WHO. We have developed standard procedure that would minimize risk of cross contamination between raw and ready-to-eat products.

Supplier Quality

The results are reported to and reviewed by our regional franchisor for continuous improvement. Suppliers performances are constantly monitored through regular submission of quality reports. In addition, our food technologists also conduct quarterly QA evaluations on our in-house suppliers. We provide information on the nutritional values of KFC products to assist our customers in planning a wholesome and balanced meal. For frying all of our products, we use non-hydrogenated palm oil that contains insignificant amount of trans fat and it is 100% cholesterol free. We have a team of food technologists constantly experimenting with new flavors and creative concepts to provide more value, choices and healthy options for our customers. Apart from introducing international products into our market, we have also developed some popular local flavors designed to enable our customers to enjoy an exciting dining experience. Quality control begins from the supply of all the raw materials. We conduct an annual supplier audit, namely the STAR Audit, which is a YUM proprietary programme, similar in many ways to the ISO approach. The STAR Audit comprises two versions; the Food Safety and the Quality Systems Audits. The STAR Audit is either conducted by a third party international auditing company appointed by YUM or our very own team of professional food technologists from the KFC Quality Assurance Department. We use top quality raw materials from reputable suppliers such as Nestle, UBF, Kerry Ingredients, LambWeston, Simplot, McCain and Jomalina, as well as from our in-house suppliers such as Ayamas, Region Food, KFC Bakery and KFC Commissary. Our chicken supplier Ayamas is monitored closely by Department of Veterinary Service and has obtained the VHM (Veterinary Health Mark) Logo. It is also an ISO 9001 certified company. All Ayamas chickens are slaughtered by personnel certified by Jabatan Agama Islam Selangor to ensure Halal procedures are met.

Restaurant Quality

The main attributes for KFC restaurant excellence are CHAMPS. C - Cleanliness H - Hospitality A - Accuracy M - Maintenance P - Product Quality S - Speed of Service We have a field service team of QA personnel (also known as CHAMPS Recognition Specialist) to conduct regular evaluations in every KFC restaurants throughout the country. The evaluation covers all aspects of CHAMPS including the cleanliness and sanitation of the premises and equipment, personal hygiene, hospitality/friendliness in service, accuracy in the serving order, good maintenance, product quality standards and speed of service. Above all, we follow strict temperature control and shelf life to ensure the food served to our customers is fresh and safe. We have a Mystery Customer Program known as CHAMPSCHECK which evaluates customers experience in our KFC restaurants. We have appointed a reputable surveillance company to check against the CHAMPS concept. Every restaurant is subjected to a visit by a Mystery Customer and the dine-in / take-away experience is evaluated and scored. KFC sets a minimum standard of 90% as passing score for this evaluation. Feedbacks taken from this evaluation is used and studied for continuous improvement in our restaurants.

KFC HACCP Programme We have also established a Hazard Analysis Critical Control Point (HACCP) Programme for KFC restaurants. HACCP is a management system for the assurance of food safety. The process includes identifying, evaluating and controlling hazards i.e. physical, biological and chemical to ensure food safety. It is applied from receiving of raw materials at our restaurant until serving to our customers. KFC KLCC has been audited and certified by a reputable certification body since 2005. All the established Critical Control Points (CCPs) are now included in our Daily Operations Checklist which is used by all the KFC restaurants in the country. Sanitation / Personal Hygiene Our daily operations manual clearly highlights each step of the sanitation procedure to ensure strict compliance to the KFC requirement. Each staff has to undergo the Food Handlers Course conducted internally by KFC which is recognized by the Ministry of Health. We have implemented a handwashing procedure to ensure each staff washes his/her hands at least once every hour and whenever necessary. The procedures include wetting hands first, then rubbing the hands together, fingers between fingers, around the wrist and up to the elbow with liquid antibacterial handsoap, for 30 seconds. Then the hands are rinsed with clean water under the hands-free tap, and dried with single-use paper towels. No bare hands are allowed to touch any finished products. Instead, we constantly stress on the importance of using

disposable gloves, sanitized scoops or tongs. All our restaurant teams including managers are immunized against Typhoid upon employment. Pest Control Due to the encouraging conditions in the tropical climate, pest control is indeed a challenge. However, we relentlessly continue to maintain our standards and have engaged reputable pest control companies to assist us in this matter. The trained service teams conduct regular inspections which include night treatment after operation hours and also provide follow-up checks during operation hours whenever needed, in every restaurant. There is a detailed checklist to ensure that no steps are missed. All pesticides are approved by Pesticide Board and have Material Safety Data Sheet on file for staff reference. Each pest control company will present periodic trend reports of pest activity to the management for corrective actions and remedy. The total cost for all the services nationwide is approximately half a million ringgit annually.

What Is Halal Food?

Halal food is food that complies with Islamic Law or Shariah. Halal stipulates that food consumed to be:

- Hygienic - Not harmful to health - Free from any forbidden parts of animal origin - Free from anything regarded as filth (najis) under Islamic law

In addition, meat products must be derived from animals that are permissable and slaughtered according to Islamic Law.

The QSR Brands Guarantee

QSR Brands guarantees that all the products it manufactures and sells in Malaysia are Halal. The QSR Brands Shariah Advisory Council stringently oversees the whole chain of its halal food manufacturing processes to ensure Halal compliance with JAKIM's Halal Certification requirements. JAKIM's Halal logo are displayed on all of our product packaging certifying that it has passed the tests of Halal compliance.

Locally-Manufactured Products
Internal Controls To ensure that all our products conform to Halal requirements, apart from obtaining Halal Certificate for its operational premises, we operate stringent internal

controls over raw materials procurement, manufacturing, packaging, storage, transportation and utensils. We are extremely careful to prevent crosscontamination with filth (najis) or dangerous contaminants. We also adhere to industry best practices to maintain the highest standards of quality and hygiene in food production. External Certification The Department of Islamic Development Malaysia (JAKIM) inspects our factory, restaurants, ingredients and processes before permitting us to use their logo. The Halal Certification Process Locally-Manufactured Products

Raw Materials
All raw materials supplier are required to submit a statutory declaration to confirm that they comply with Halal requirements in relation to the manufacturing process, storage and transportation of product supplied. For enquires, please email to halal@kfcholdings.com.my

To be the leading integrated food services group in the Asia Pacific region based on consistent quality products and exceptional customer-focused service.

To maximise profitability, improve shareholder value and deliver sustainable growth year after year.

Imported Products
All imported products are certified Halal by the source country local Islamic food and nutrition certification body recognised by JAKIM. To further verify the Halal status of our imported products, officials from QSR Brands Shariah Advisory Council, inspect the facilities of all our suppliers abroad. Validition Process for Imported Products

ABOUT KFC

1939 At 50, the Colonel perfected his Original Recipe chicken with his secret blend of 11 herbs and spices, pressure-cooked to seal in the chicken's flavourful goodness. He was made an honarary "Kentucky Colonel".

1890 It all began with the dream of one man, Colonel Harland D. Sanders. Born on 9 September 1890. 1950s Colonel Sanders travelled across U.S. and Canada by car, restaurant to restaurant, franchising his chicken business at age 65.

1896 At 6, after Dad passed away, the Colonel started cooking for his family, as Mom went to work.

1st Restaurant At Jalan Tunku Abd Rahman 1st Jan 1973 1st Speech & Hearing Impaired outlet on Jalan Imbi 15th Nov 1986

1930s The Colonel held many different jobs before he started cooking for hungry travellers at his service station in Corbin, Kentucky at age 40. His fried chicken was so good. He started a restaurant across the street.

100th Restaurant At Petaling Jaya, SS2 23rd Dec 1991 2nd Speech & Hearing Impaired outlet in Tanjung Aru, Sabah 24th Feb 1996

200th Restaurant At Sunway Metro 12th Nov 1996 3rd Speech & Hearing Impaired outlet in Saujana, Sarawak 14th Oct 1996

400th Restaurant At Kulai 8th Nov 2007

500th Restaurant At Subang 2 29th Nov 2010 250th Restaurant At KLCC 8th May 1998 The only KFC outlet To open in National Heritage building on Jalan Larut, Penang 24th June 1987

300th Restaurant At Kepong Drive/Thru 10th Dec 2001

350th Restaurant At Jalan University Drive/Thru 10th Mac 2005

Award Trusted Brand in 2010 - Gold Award (Voted by Consumers for Family Restaurant Category) Trusted Brand

Year 2011

Awarding Body Readers Digest

Marketing Excellence Award

2008

Yum! Brands

Franchisee 2008 Of The Year Yum! Reel Advertising Excellence Brand 2009

Yum! Brands Yum! Brands

Effie Award 2009 (Bronze) 2010 Yum! Brands Readers Digest Readers 2009 Digest Most Trusted Brands Franchisee 2009 Of The Year Putra Brand Awards Association of Accredited Malaysia 100

Effie Readers Digest

Reader's 2010 Digest Most Trusted Brands Putra Brand 2010 Award 2010 (Silver) Industrial Excellence Award for Service Sector 2008

Yum! Brands

Brand 2008 Excellence in Product Branding for Fast Food Chicken Category KFC People 2008 Excellence Award Best Operations Excellence Award Restaurant Excellence Award 2008

Brand Laureate

Yum! Brands

Yum! Brands

2008

Yum! Brands

Kamaruzzaman bin Abu Kassim Chairman Non Independent Non Executive Director

Ahamad bin Mohamad Deputy Chairman Non Independent Non Executive Director

Datuk Ismee bin Ismail Non Independent Non Executive Director

Datin Paduka Siti Sadiah binti Sheikh Bakir Non Independent Non Executive Director

Jamaludin bin Md Ali Managing Director

Kua Hwee Sim Independent Non Executive Director

YAM Tengku Sulaiman Shah Alhaj Ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Alhaj Independent NonExecutive Director

Tan Sri Dato' Dr Yahya bin Awang Independent Non Executive Director

Hassim bin Baba Independent Non Executive Director