1. The document discusses the marketing plan of a group for a fertilizer product called "CROP BOOSTER". It outlines the members of the marketing panel, the process for selecting the fertilizer product, and their society-oriented approach.
2. It then finalizes the fertilizer product and name, and provides competitive information on major fertilizer companies currently operating in India. The group believes there is potential for good returns given India's growing population and agricultural needs.
3. An environmental scan notes recent government support for fertilizer companies through subsidies to motivate new entrants to the industry.
Original Description:
Original Title
India Growth in Agriculture Was So Slow Before Green Revolution Taken Into Account by NORMAN BORLOUGUE
1. The document discusses the marketing plan of a group for a fertilizer product called "CROP BOOSTER". It outlines the members of the marketing panel, the process for selecting the fertilizer product, and their society-oriented approach.
2. It then finalizes the fertilizer product and name, and provides competitive information on major fertilizer companies currently operating in India. The group believes there is potential for good returns given India's growing population and agricultural needs.
3. An environmental scan notes recent government support for fertilizer companies through subsidies to motivate new entrants to the industry.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
1. The document discusses the marketing plan of a group for a fertilizer product called "CROP BOOSTER". It outlines the members of the marketing panel, the process for selecting the fertilizer product, and their society-oriented approach.
2. It then finalizes the fertilizer product and name, and provides competitive information on major fertilizer companies currently operating in India. The group believes there is potential for good returns given India's growing population and agricultural needs.
3. An environmental scan notes recent government support for fertilizer companies through subsidies to motivate new entrants to the industry.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
8USINLS Name of the members of our market|ng pane| kam||Asrar ( group |eader) 2uha|b Mohammad Naseem khan Mohammad Aszad Ash|shMa|hotra Mohammad Ia|sa| asha koh|t kumar I|nayathan|a
rocessof se|ect|ng the product nere we have done extens|ve market research on fert|||zer |ndustry of Ind|a We a|| of us have consensus about the product after know|ng about the scenar|o of Ind|a1here are on|y 9 ma[or p|ayers |n the fert|||zer |ndustry we a|ready know that |ncreas|ng need of fert|||zer w||| never be s|owed down due expand|ng popu|ous of Ind|a We have restr|cted area of |and on wh|ch about 11S 8||||on peop|e surv|ve In |ong run or short run company has to cope up w|th |ess r|sk because need of the fert|||zer woud'nt be droppedoff Access to the market |s re|at|ve|y easy
Cur soc|ety or|ented approach 1he year 1968 marked the beg|nn|ng of the green revo|ut|on |ead|ng to quantum [umps and product|on of wheat and r|ce but unfortunate|y the |ast ten years have w|tnessed a fat|gue |n the green revo|ut|on w|th the growth rate |n foodgra|n product|on fa|||ng be|ow popu|at|on growthNot on|y has agr|cu|tura| growth been |ow |n the |ast decade the pr|ces rece|ved for agr|cu|tura| products have a|so fa||ed to keep pace w|th cost or the genera| pr|ce |eve| and as a consequence prof|tab|||ty has dec||ned Ind|an farmers are unab|e to access the fert|||zer at |ower pr|ce as ma[or amounted from fore|gn countr|es wh|ch charge much Now product|v|ty of the foodgra|ns can be augmented by extens|ve fert|||zer uses and GM techno|ogy (GLNL1IC MCDIIICA1ICN) NCW Ind|a need compan|es wh|ch can MAkkL1INGLAN kCILC1 rep|en|sh the th|rst of fert|||zerAbout 644 popu|ous surv|ve on farm|ng So our product wou|d cover need of ma[or|ty of popu|at|on
IINALI2A1ICN CI 1nL kCDUC1 AND I1S NAML
We have f|na||zed the fert|||zer productand |ts name "CkC 8CCS1Lk"
CCML1I1IIL INICkMA1ICN Private Companies Producing FertiIizer in India Some of the private companies producing fertiIizers in India are mentioned beIow:Khaitan ChemicaIs and FertiIizers Limited - This Company produces single super phosphate fertilizer and sulphuric acid. The fertilizer is manufactured in the granular form in this company. Khaitan Chemicals and Fertilizers Limited has its office in ndore.
MangaIore ChemicaIs - This is the only company in the state of Karnataka that is engaged in the manufacturing of chemicals and fertilizers. The plant has an annual turnover of more than Rs. 800 crore.
Nagarjuna FertiIizers - With their office at Hyderabad, this company is engaged in the production of fertilizers and agro-chemicals. t also engages other activities such as refining petroleum, finance and power.
Zauri ChambaI - An undertaking of the K.K Birla Group, this company engages in the production of fertilizers such as urea, hybrid seeds, cement and chemicals. The company also provides engineering solutions and home finance. The company was established in collaboration with the US Steel Corporation. The company has established NPK plant, DAP plant, urea plant and ammonia plant in the country.
MAkkL1INGLAN kCILC1 C FertiIizers - This Company is dedicated to the manufacture pf agro-inputs that will facilitate the agricultural sector. The company manufactures the product ANAND single super phosphate along with other micro-nutrients, plant hormones and chemicals for the protection of plants. The company has established its unit in Bilaspur, Uttar Pradesh.
ujarat State FertiIizers &ChemicaIs Limited - This multiproduct company is dedicated to the production of fertilizers such as ammonium sulphate, urea, DAP and NPK. t also produces water soluble fertilizers. Along with fertilizers, the company is engaged in the production of bio-fuels, bio-fertilizers, plant tissue culture and oleum.
DSCL - The primary business of this company based in North ndia is the manufacture of urea and other farm inputs such as DAP, chemicals and pesticides. 1hese are Lhe ma[or players ln ferLlllzer lndusLry ln lndla8uL Lhese lndusLry are noL sufflclenL Lo replenlsh Lhe ferLlllzer LhlrsL of lndlan vasL agrlculLural sysLemLvenAfLer LhaL lndla lmporLlng ferLlllzer from forelgn counLrles So we can expecL abouL good reLurn Lhrough ferLlllzer lndusLry
Lnv|ronmenta| scann|ng 8ecenLly ln Mumbal lL has been announced for glvlng supporL Lo ferLlllzer companles by allocaLlng subsldles and governmenL would focus on Lo moLlvaLe Lhe upcomlng ferLlllzer companles 8uLFertilizer production is capital intensive and presently the cost ofproduction of indigenous material is high and returns on investment arelow. The ndian fertilizer industry which achieved phenomenal growth ineighties, witnessed decline in the growth rate during the nineties. n therecent past, the fertilizer industry has not attracted any significantinvestment. No multinational has invested in fertilizer sector in ndia.Due to sufficient indigenous capacity and low international prices of urea the Government of ndia in Feb. 2000 decided that no new grassroots projects will be allowed during the next three years in either public, private or cooperative sector. So even if the Government reviews its decision, the earliest a project could start would be by 2004-05.Government is also considering disinvestment of its equity of public sector fertilizer unitsupto 51 per cent or even more. Thus, handing over the management control of the company to a strategic buyer. The disinvestment in National Fertilizer Limited (NFL), a major urea producer in the country is underway.Lack of availability of natural gas in the country has prompted investors to MAkkL1INGLAN kCILC1 collaborate for joint ventures abroad for urea production. Gulfcountries, due to abundant availability of gas, nearness to ndian shores and investment friendly environment, are becoming the first choice for joint ventures.Among the Public Sector Units, The Fertilizer Corporation of ndia Limited (FC), Hindustan Fertilizer Corporation Limited (HFC), Projects &Development ndia Limited (PDL), Pyrites, Phosphates & Chemicals Limited (PPCL) were declared sick. They are under consideration of Bureau of ndustrial and Financial Restructure (BFR).As ndia does not have potential rock phosphate reserve, it is completely dependent on import of either rock phosphate or phos acid or DAP. There has been new capacity addition by way of importing rockphosphate and converting it to phos acid and then to DAP/NPK or conversion of phos acid at rock phosphate mines abroad in JV and importing phosphoric acid for further conversion to DAP/NPK. t is heartening to note that apart from the operating joint venture plants for phosphoric acid in Senegal, Jordan and Morocco some more projects and expansions are being contemplated by the ndian companies.
The Role of Small and Medium Agrifood Enterprises in Food Systems Transformation: The Case of Rice Processors in Senegal: FAO Agricultural Development Economics Technical Study 10