p r e s e n t s

gloBal green economy index

An Analytic Tool Measuring National Green Reputations & Performance
F a l l 2 0 1 1

THE 2011

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2011 d u a l c i t i z e n

overvieW

he 2011 Global Green Economy Index (GGEI) is a comprehensive analytic tool offering stakeholders in the green economy a robust system to track, analyze and improve upon both the perceptions and performance of national green economies. Dual Citizens core practice is providing governments and international organizations with strategic communications counsel and associated analytics. We produce the GGEI to offer our clients actionable intelligence to inform communications strategies as they relate to sustainability policies and the green economy. Like last year, the 2011 GGEI measures perceptions of the green reputations of 27 countries as judged by hundreds of expert practitioners working in the green economy globally. The expanded 2011 GGEI benchmarks these perceptions against a performance index designed to capture an objective, data-driven measure of national green performance. This unique tool provides a variety of stakeholders with valuable insight: Government ministries and leadership Assess gaps between the perceptions and reality of your national green performance and use these findings to further strategic efforts to improve your competitive positioning and national green reputation. Industry associations, cleantech clusters and investors Garner best practices for investment facilitation and cleantech promotion and analyze the market mechanisms and communications strategies driving investment in the global green economy today. International organizations Organize the global green economy on a national level according to over 35 indicators and use these data to inform multilateral, regional and country-level policy and programs. We offer our clients two levels of custom data delivery and strategic consulting related to this product (see page 9 for more details). This report provides an executive summary of our key findings in 2011 and background on the survey and index methodology. We look forward to increased engagement in this dynamic sector and welcome your continued feedback and queries about our expanding product offering.

Sincerely,

Jeremy Tamanini Founder, Dual Citizen Inc. Jeremy@dualcitizeninc.com P.S. For urban green stakeholders, contact us for more information on our pilot program in 2011 measuring green city reputations and performance.

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2011 d u a l c i t i z e n

m e t h o d o lo g y

The 2011 Global Green Economy Index assesses the following 27 countries representing over 90% of the international green economy today
Argentina Australia Brazil Canada China Denmark Finland France Germany Iceland India Israel Indonesia Italy Japan Mexico Netherlands New Zealand Norway South Africa South Korea Spain Sweden Turkey United Arab Emirates United Kingdom United States

Our perception survey was launched in February 2011 by polling more than 5,000 non-governmental practitioners working in the areas of climate change policy, cleantech (venture, private equity and within firms), carbon markets, think tanks, academia, and sustainable tourism. We allowed respondents one response to the survey and they received no financial incentive to participate other than the option to receive a complimentary copy of this report. Online surveys make exact geographic confirmation of this sampling challenging, but our distribution list included at least 25 individuals from each of the 27 nations surveyed, with approximately 80% of the distribution to individuals working in the Americas and EU; 15% to China, Japan, Israel, Norway, South Africa and the United Arab Emirates; and 5% from the remaining nations. Focus groups in early 2010 determined the four primary dimensions of the survey and a similar process defined the 12 subcategories of the index, a decision process also influenced by data accessible in the marketplace today. The selected weights for each dimensionwhich are identical for the perception survey and the indexreflect a similarly thorough process. One unique aspect of this product is to take into account the value of leadership domestically and through international forums. In this regard, the index offers several datasets to measure these more abstract values. While the Global Green Economy Index is focused on national reputations and performance, in 2011 we included a pilot survey where we measured the green reputations of major cities. This enables the beginning of a comparison between city results and national ones for the following 27 urban areas: Buenos Aires, Sydney, So Paulo, Toronto, Beijing, Copenhagen, Helsinki, Paris, Berlin, Reykjavik, Delhi, Tel Aviv, Jakarta, Rome, Tokyo, Mexico City, Amsterdam, Auckland, Oslo, Johannesburg, Seoul, Madrid, Stockholm, Istanbul, Abu Dhabi, London, and New York.

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index design

The 2011 Global Green Economy Index includes 4 primary dimensions, 12 sub-categories and over 35 datasets as follows:

Renewable Targets

(1)

leadership

(3)

(1)

Clean Energy Policies

(7)

Sector Vitality
(5)

Global Media Coverage

(11)

Accreditation Schemes
(1)

International Forums
(3)

Emissions Trending
(1)

Investment Facilitation
(1)

Ministry Evaluation
(1)

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green tourism

National Institutions

domestic policy

(2)

cleantech investment

Investment Volume

Competitiveness

2011 d u a l c i t i z e n

top green reputations

The rankings below reveal the top 10 national green reputations as judged by our survey of experts as compared to the top 10 national performers as calculated by the Global Green Economy Index.

#1 GERMANy

#1 NEW ZEAlAND

#2 ChINA

#2 DENMARK

pe rFormance

#3 DENMARK

#3 GERMANy

pe rception

#4 UNITED STATES

#4 NoRWAy

#5 SWEDEN

#5 ICElAND

#6 BRAZIl

#6 SWEDEN

#7 NoRWAy

#7 BRAZIl

#8 NEW ZEAlAND

#8 CANADA

#9 NEThERlANDS

#9 FINlAND

#10 CANADA

#10 UNITED KINGDoM

Experts credit Germanys political leadership with notable international advocacy for green issues and for implementing successful domestic policies in a consistent manner. New Zealands best green performance in 2011 suggests that prioritizing green in the political and economic spheres can transform smaller nations into global sector leaders. Perceptions of the United States and China improved this year as expert opinion acknowledged the increasingly responsible role that these nations play yet their overall performance lags behind that of most of their European counterparts.

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ADE

RS

HIP
The ability of our index to quantify green leadership empowers stakeholders to better understand this increasingly vital component of national reputations and benchmark perceptions of their leaders against their actual performance.

LE

#1 GERMANy

#1 NEW ZEAlAND

#2 SWEDEN

#2 ICElAND

#3 DENMARK

pe rFormance

#3 DENMARK

pe rception

#4 NoRWAy

#4 SoUTh AFRICA

#5 NEThERlANDS

#5 UNITED KINGDoM

#6 UNITED KINGDoM

#6 SWEDEN

#7 CANADA

#7 BRAZIl

#8 NEW ZEAlAND

#8 MEXICo

#9 BRAZIl

#9 FINlAND

#10 UNITED STATES

#10 GERMANy

A block of northern European countries dominate the leadership category as judged by our expert survey as leaders and institutions in these nations continue to proactively brand themselves green. Our index confirms the leadership value to nations hosting the annual Conference of the Parties (COP) summit (ie. Denmark, Mexico and South Africa) and the ability of smaller green economies (ie. New Zealand and Iceland) to make a big impact on the global stage. Nations with vocal individual advocates for the green economy significantly improved their survey ranking compared to one year ago.

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ESTI

O C P LI

While our perception survey offers expert assessments of the strength of 27 domestic policy frameworks, our index measures their actual impact, prioritizing national policy performance over non-binding commitments.

CY

pe rFormance

pe rception

Experts continue to recognize northern European nations on the policy dimension but highlight Chinas merits and credit the United States with an overall improvement, particularly at the state level. Nations with a high reliance on renewable energy sources today perform well in our index, as do nations with concrete success at lowering their overall and per capita greenhouse gas emissions. Our expert survey reveals confidence that the worlds largest economies have the right policies in place to promote renewable energy yet these same nations lack concrete improvements in lowering their GHG emissions.

D
#4 ChINA #6 SPAIN

OM

#1 GERMANy

#1 NoRWAy

#2 DENMARK

#2 ICElAND

#3 SWEDEN

#3 BRAZIl

#4 NEW ZEAlAND

#5 NEThERlANDS

#5 SWEDEN

#6 CANADA

#7 NoRWAy

#7 FINlAND

#8 UNITED STATES

#8 DENMARK

#9 ICElAND

#9 GERMANy

#10 UNITED KINGDoM

#10 MEXICo

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IN

VESTME

TECH

Our index assesses the vitality and investment opportunity in 27 cleantech markets and provides firms and agencies focused on directing or facilitating cleantech investment with actionable strategic insight.

N
T

per Formance

pe rception

Large high-tech economies and their BIC counterparts are judged by experts to be the most attractive cleantech investment targets over the next ten years. Highly developed European economies dominate the top of our cleantech investment index because their cleantech sectors are relatively evolved, well financed and linked to fast-growing international markets. Cleantech markets are geographically nuanced and characterized by a wide array of financing mechanisms and differing levels of government investment.

CL
#1 ChINA #4 BRAZIl #5 INDIA #6 JAPAN #7 CANADA

AN

#1 DENMARK

#2 UNITED STATES

#2 GERMANy

#3 GERMANy

#3 SWEDEN

#4 ISRAEl

#5 CANADA

#6 NEW ZEAlAND

#7 AUSTRAlIA

#8 UNITED KINGDoM

#8 NoRWAy

#9 DENMARK

#9 FINlAND

#10 SWEDEN

#10 UNITED STATES

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TO

URI

REEN

Our index is the only tool in the marketplace today offering a comprehensive measure of national performance advancing green tourism and providing an assessment of how sector experts evaluate these efforts.

S
M

#1 NEW ZEAlAND

#1 NEW ZEAlAND

#2 ICElAND

#2 UNITED KINGDoM

pe rFormance

#3 AUSTRAlIA

#3 SoUTh AFRICA

pe rception

#4 CANADA

#4 DENMARK

#5 BRAZIl

#5 SWEDEN

#6 NoRWAy

#6 NEThERlANDS

#7 GERMANy

#7 GERMANy

#8 SWEDEN

#8 JAPAN

#9 SoUTh AFRICA

#9 ITAly

#10 DENMARK

#10 AUSTRAlIA

New Zealand is again the global best practice case for promoting green tourism, a fact receiving significant recognition from our experts and index alike. Most nations we cover have failed to formalize green tourism accreditation schemes, reinforcing the notion that green tourism is an abstract, hard to quantify activity. Opportunities exist to better integrate national tourism bodies and transportation sectors for the purpose of furthering responsible tourism globally.

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customiZed data & consulting services

Dual Citizen Inc. developed the Global Green Economy Index to provide customized data and analysis to help government and private sector stakeholders advance their position in the global green economy. Related to this product, we provide two tiers of consulting services to advance client agendas based upon insights from the Global Green Economy Index as follows:

tier 1
CUSToMIZED DATA DElIVERy
Full perception survey results for 27 nations and associated cities Full index data for 27 nations across 37 datasets highlighting national or regional performance where requested Full index methodology defining referenced sources, weight, and rationale for each of the four primary dimensions and twelve sub-categories Gap analysis assessing key areas where national reputation underperforms index values as specified by client needs and statistical relevance Custom research to complement existing index values with data pertinent to client engagement

tier 2
CoNSUlTING SERVICES
The data and analysis from Tier 1 above On-site consulting and team workshops designed to connect findings from the survey and index with client teams, government ministry leadership, sector investors and industry associations Custom communications brief outlining strategic blueprint for bridging negative gaps between survey perceptions and national performance Other consulting services tailored to enrich client teams with data and insights from our specialization in this sector

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2011 d u a l c i t i z e n

acKnoWledgements

We would like to acknowledge the following reports, institutions and individuals

Cleantech Matters: Seizing Transformational opportunities (Ernst & Young) DestiNet: Sustainable Tourism Information and Communications Portal (Partnerships for Sustainable Development) Environmental Performance Index 2010 (Yale Center for Environmental Law and Policy) Global Climate Change Policy Tracker: An Investors Assessment (DB Climate Change Advisors) Renewables 2011 Global Status Report (Renewable Energy Policy Network for the 21st Century) The Clean Energy Patent Growth Index (Published by Heslin, Rothenberg, Farley & Mesiti P.C.) The Travel and Tourism Competitiveness Report 2011 (World Economic Forum) Whos Winning the Clean Economy Race? G-20 Investment Powering Forward (The Pew Charitable Trusts)

Bloomberg New Energy Finance Cleantech Group ekoPolitan Cleandxr Ernst & young IVC Research Center International Institute for Sustainable Development

STRATEGIC ADVISoRS

STATISTICAl ANAlySIS DESIGN

Franco Tamanini

Michael Comstock Sonja Davidovic Nitzan Goldberger Karuna Ramakrishnan Michael Tubman

Jon Varriano Zachary Stickney David DeParolesa

RESEARCh

PRoDUCTIoN

ABoUT DUAl CITIZEN INC.

Dual Citizen works with governments and international organizations on creative strategies to advance their economic and policy agendas. Our work is organized around four main service offerings: strategy, branding, marketing & communications, research, and training programs. For more information, please visit www.dualcitizeninc.com and follow us on Twitter @DualCitizenInc.

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