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CHAPTER: 1

INTRODUCTION

Introduction to the Company


Stock Holding Corporation of India Ltd. (SHCIL) was incorporated at the special initiative of the Government of India as a Public Limited Company in 1986. It has been jointly promoted and owned by the All India Banks and Financial Institutions, viz., LIC, GIC and its subsidiaries, ICICI Bank, UTI, IDBI, IFCI and IIBI, all leaders in their fields of business. SHCIL began by offering custodial and post trading services, adding depository services and other services to its portfolio over a period of time. SHCIL has established itself in India as a one-stop solution provider in the Financial Services domain. SHCIL maintains dedicated communication channels, well connected to Client institutions, Stock Exchanges, Clearing houses and Depositories, thus maintaining process & quality leadership. As a custodian entrusted with sizeable assets, SHCIL is continuously leveraging its scale and capabilities to help its clients mitigate risk and optimise efficiencies with greater control.

VISION
To be a global major in providing complete investment solutions, with relentless focus on investor care, through superior efficiency and complete transparency.

APPROACH
VALUE FOR INVESTORS TRUST: SHCIL values the trust reposed in by the clients and is committed to uphold it at all cost.

INTEGRITY AND HONESTY: Integrity, honesty and transparency are the underlying principles in all our dealings.

PERSONALISZED ATTENTION: The most valued asset is our relationship with the clients, which has been built over years by giving personalized attention.

NETWORK WHICH WORKS: SHCIL has a vast network extending to 200+ cities/towns ensuring easy accessibility, convenience and hassle free trading experience

RESEARCH BASED ADVISORY SERVICES: SHCIL offers proactive and timely world class research based advice and guidance to its clients to enable them to take informed decisions.

Core Values of SHCIL


1. Safety & Efficiency of Operations is a hallmark of SHCIL 2. Professionalism & Integrity 3. Customer First 4. Relationship building 5. Commitment to Quality irrespective of asset size

CORE VALUES

SERVICES PROVIDED BY THE COMPANY


Financial Institutions Mutual Funds Banks (Nationalized, Scheduled, Public Sector, Private Sector, Co-operative, Foreign) Insurance Companies foreign Institutional Investors Corporate Venture Capital Companies Foreign Venture Capital Companies PF Trusts Clearing and Settlement services

Post trading services


SHCIL has specially trained personnel handling thousands of trade instructions involving large values on sophisticated systems using digital signature on STP (Straight Through Processing) systems, ensuring smooth trade confirmations to Stock Exchanges.

Physical Custody (Vault) Services


SHCIL has extensive Vault capacity with state-of-the-art technology. This includes tracking with bar-coding techniques. Certificates are held in customized, fire resistant Modular Sliding Storage Units, with automated location tracking, and Logs with tight security

Institutional dp services
Depositories, viz. NSDL (National Securities Depository Ltd.) and CDSL (Central SHCIL has installed dedicated DPMs (Depository Participant Modules) on both the Depository Services (India) Ltd).

Client Relationship Management


Every Institutional client is assigned to an experienced Client Relationship Manager who assists in resolving special issues relating to the client. Over and above the services offered we have a premium offering called ADVAIT, an integrated, web-based, online reporting system which provides a single window access to institutional reports with enhanced security features

Derivatives Processing (Custodian & Clearing)


Mutual Fund Distribution utilizing our Pan-India presence with more than 150 centers in A, B, C class cities and towns of India.

SHCIL PRODUCTS45
ADD SHARES Use the dematerialized shares in your account as a collateral to get you a loan.

EQUIBUY Purchase shares now without coordinating with brokers or worrying about your settlement obligation at the exchange.

FUND INVEST Invest in a wide range of Mutual Funds schemes.

GOI BONDS Subscribe to Relief Bonds issued by the GOI and hold them in the electronic mode with SHCIL, RBI authorized intermediary.

INSURANCE Corporate Agent of Life Insurance Corporation for Life Insurance products and New India Assurance for Non-Life Insurance products.

STOCK DIRECT Helps you combine your buy and sell of shares, your settlement and fund transfer all at one go.

OUR FINANCIALS
We are a zero-debt financially sound company with healthy reserves. We have a consistent dividend-paying track record.

Highly Authenticated Research Team


SHCIL is having a high tech in-house research wing equipped with highly experienced personnel & latest technical tools to give right advice at the right time to its clients. The research based advisory support is forwarded to the clients in the following ways: Weekly research magazine Wise Money distributed to clients Research Based SMS support to clients for equities. Live interactive chat rooms with the market experts during trading hours. Fundamental Research reports sent to clients. Daily market update reports sent through E-mails twice daily (morning mantra and evening buzzer). Investor awareness seminars conducted across the country on a regular basis. SHCIL as one Stop Solution for financial Services. SHCILs core competence in Custodial business spans 18 years, with a dedicated pool of trained and experienced professionals working literally round the clock using state-of-art computer systems and world class technology. SHCIL maintains dedicated communication channels, well connected to Client institutions, Stock Exchanges, Clearing houses and Depositories, thus maintaining process & quality leadership. As a custodian entrusted with sizeable assets, SHCIL is continuously leveraging its scale and capabilities to help its clients mitigate risk and optimize efficiencies with greater control. It is also Providers of one of the best trading platforms in terms of speed, convenience and risk management to trade in NSE, BSE, F&O, NCDEX, and MCX & DGCX.

Accolades and Certifications


Citation and Medal from Smithsonian Institute, Washington D.C, U.S.A. for " Visionary and Innovative use of Technology in Finance, Banking and Insurance Industry". First South Asian Corporate to receive this.

Computer Society of India Award for best IT usage in the Country Our software processes have been assessed at SEI CMM Level 3. Accepted industry leader and pioneer in Custodial Systems.

Our Technology
Comprehensive business solutions adept in handling high volume time critical transactions within a secured environment. Zero error approach towards delivery of products and services Single window view of business and up-to date information Oracle database currently of 1.6 Terabytes size (and growing) managed by competent IT personnel with domain expertise. Data mirroring using cluster technology and fiber optic connection as part of Disaster Management Plan Network Security using Firewall, Proxy, Intrusion Detection System(IDS) and Intrusion Prevention System (IPS) Internet products with built in PKI features. Dedicated communication channels with built-in redundancies in connectivity to Client Institutions, Stock Exchanges, Clearing houses and Depositories.

Why SHCIL?
Why you would choose SHCIL as a preferred Service Provider Well integrated front and back office, paper and electronic systems. A focused Client Relation Team to manage your needs & queries. A single point contact for your comfort. In-house capability to address all IT needs in terms of software development, maintenance, back office processing, database administration, network

maintenance, backups and disaster recovery. Multilevel security is maintained in software, applications and guards to access to various data, client and internal reports. Expertise in running processes utilizing digital signatures. Regular Audits internal and external, by SEBI, Depositories, Clients and compliance to rules and regulations. Constant review and benchmarking of processes to ensure adherence to global best practices. Insurance cover with international re-insurance. Full Confidentiality of business operations.

ACHIEVEMENTS
SHCIL began by offering custodial and post trading services, adding depository services and other services to its portfolio over a period of time.SHCIL has established itself in India as a one-stop solution provider in the Financial Services domain.

ISO 9001:2000 certified DP for both shares and commodities. SHCILs core competence in Custodial business spans 18 years, with a dedicated pool of trained and experienced professionals working literally round the clock using state-of-art computer systems and world class technology SHCIL maintains dedicated communication channels, well connected to Client institutions, Stock Exchanges, Clearing houses and Depositories, thus maintaining process & quality leadership.

As a custodian entrusted with sizeable assets, SHCIL is continuously leveraging its scale and capabilities to help its clients mitigate risk and optimize efficiencies with greater control.

Our Depository Participant services address your individual investment needs. With a parentage of leading financial institutions and insurance majors and a proven track record in the Custodian business, we have reiterated our past success by establishing ourselves as the first ever and largest Depository Participant in India.

SHCIL's long-standing association with Clearing Members has enabled it to develop services based on an understanding of their working and their requirement for timely and accurate information. We currently offer Depository services to more than 680 clearing members of various exchanges connected with NSDL and CDSL. Our Customer Care lines answer all your DP queries while the

Interactive Voice Response (IVR) system gives you information on your account and other valuable data like CC calendar details, tariff, ISIN information, etc.

Everyone wants to be rich and wealthy. But to amass wealth and make it grow, it is necessary for one to invest wisely. Then SMC Global became long and exciting journey. Where service of a knowledgeable and trustworthy guide is invaluable and imperative to make journey easier and more enjoyable. Mutual Funds became a part of the company three years before i.e. from July 2005. The company has grown radically in the mutual fund industry and has able to get a noticeable position.

Founders and Promoters


Stock Holding Corporation of India Ltd. (SHCIL) was incorporated at the special initiative of the Government of India as a Public Limited Company in 1986. It has been jointly promoted and owned by the All India Banks and Financial Institutions, viz., LIC, GIC and its subsidiaries, ICICI Bank, UTI, IDBI, IFCI and IIBI, all leaders in their fields of business.

SHCIL began by offering custodial and post trading services, adding depository services and other services to its portfolio over a period of time.SHCIL has established itself in India as a one-stop solution provider in the Financial Services domain.SHCIL has a network of 190 branches spread across the country providing services at your doorstep. Please select your state to locate the nearest branch address and contact details. Call up any of our nearest branch for information on Products and Services.

CHAPTER-2

REVIEW OF LITERATURE

Literature Review
P.Jones Charls Investment Analysis and Management 1- Risk Adjustment Measure in this I gathered information about different methods to anlaysis the risk of portfolio E.Fisher Donald, J.Jordan Ronald Security Analysis And Portfolio Management 2-Risk and Return- where I gathered information of different step should take before investing in any fund and security Rustagi R.P Investment Analysis And portfolio management 3-indian capital market- this information guided me to know the whole system of Indian capital market. Chandra Prasanna Investment Analysis And Portfolio Management 4-mutual fund in india- this information guided me to know about the structure of mutul fund and how many parties are involve in mutual fund market. Kavin S Portfolio Management 5-investment and risk it helps me to know about the risk involve in investing in mutual fund. Khan Y.M Financial Service 6-with the study this information I came to know about how many intermediaries parties are involve while dealing in mutual fund. Gupta S.P. statistical methods 7. The information regarding the statistical tools and their limitations in different fields the research is given in this section. This section explains why to use correlation and what are the situations in which correlation can be used, and what does correlation means. Schaums: Statistics Outline8- Sultan Chand Publication The information regarding the statistical tools and their limitations in different fields the research is given in this section. This section explains why to use trend analysis and what are the situations in which correlation can be used, and what does correlation means. Fisher & Jordan security analysis & investment management9: Security Analysis & Portfolio management-this book has been used to calculate the indices on which basis the ranking has been given. Pandian Punitawathy Security Analysis & portfolio management 10: Security Analysis & portfolio management: This book helped in understanding the concept of different indices for portfolio evaluation.

Beri G.C.- Marketing Research113rd edition: This book helped in understanding the different research designs and analytical tools used here. Kothari C.R. Business Research Methodology 12 The information regarding the basics of research and research methodology , what are the different types of research designs, what is problem statement, what are the sources of data
13-

collection and what are the methods of data collection is given in this section. Mittal D.K, Varshney P.N Indian Financial System mutul fund in india-

provide the information about the diffent schemes , advantage and disadvantage to invest in mutual fund Kumar Ranjit Reseach Methodology 14-identifiy variable- this study helps me to recognise the dependent and independent variable of my study. Anbarsu D Joseph,Boominathan V.K15-study of mutul fund helps to know about the measurement tools like sharpe,trenyor,Jensen. Pandey I.M. Financial Management
16

-Financial Management by Vikas have been

Publishing House the concept of mutual funds & various schemes studied from this book. Srivastva Management of Indian Financial Institutions
17

: Management of

Indian Financial Institutions-Himalaya Publishing House 6th edition. Introduction of mutual funds, their advantages, disadvantages and various types have been taken from it. Sekaran,Uma,18 Research Methods for Busines P.No 117-130:The various Elements of research design. Nargundkar, Rajendra19 Marketing Research P.No. 21-37:The meaning of research, the Research Process,and various steps of research process Jain T.R, Statistics for MBA, 2nd edition, V.K. (India) Enterprises, 2006-07,
P. no. (Part b 77- 155 & PartC135-138)

Jain, ,T.R., and Aggarwal, Dr. S.C20, Statistics For M.B.A,VK publication, PP13 Part b,2nd Edition ,PP 131-134 Part (Correlation is studied to use these test in study. Gupta S.P. and Gupta M.P.
21

, Business Statistics, Twelth Edition, Sultan

Chand and Sons Publications. PP 237-241,628-629 (test hypotheses testing)

Journal
ICFAI reader22- Mutual fund distribution channel- In this I gathered the information about the various parties involved in mutual fund transaction. It guided me to know about the growth of the various schemes of Mutual Fund over the last few years. Economic & political weekly23 April-2006 It helped me to know about the trends of mutual fund industry. Some data regarding this has been taken from it. Indian journal of commerce24-jun, 2006: In this article they shows the growth of the mutual fund in India is given Southern Economist25 Sep.2006: In this the performance of the mutual fund was given. Journal of finance26-feb, 2006: In this the various schemes offered by the mutual fund houses were given Facts for you27-jan, 2006: In the information about the risk and return was given. The Management Accountant28 - April 2007: In this article related to the benefit related to the mutual fund as comparison to the fixed deposits in he Banks was given. Southern Economist29 - December 15, 2006: different Mutual fund houses was given. SEBI Bulletin 30 July, 2007: In the Asset Management of the different mutual fund houses was given. Charter financial analysis31-jan, 2007: In this information about the various Analytical tools was given Journal of finance32-dec, 2007: In this the fund size of the different Mutual fund was given. ICFAI reader33-july2007, Feb 2008: In this information about the Entry and Exit load was given. Business world34-May2007-in this information given about diffent assest management company In this the portfolio of the

ICFAI reader35-feb 2009-informtion given about financial institusion have participantion in the mutual fund industry The Journal of finance36-in this information given about the different hedge tool against risk Business world37-27july2009-information given about the uti mutul fund

Websites visited:
http://www.amfiindia.com/showhtml.asp?page=aboutus38-This site explained the information regarding various mutual funds and its growth in past years. www.mutualfundsindia/navreports.jsp39 It provided me the data regarding various parties involved in mutual funds and investment pattern of public and private sector mutual funds http://www.amfiindia.com/navtypereport.asp#Type1040 Data regarding NAVs on different dates has been taken from this site. www.financeindiamart.com41- Different expert comments have been extracted & the mechanism of mutual funds has been taken from this site .http://www.hdfcfund.com/navcorner/index.jsp42 This site provided information regarding managing of funds by the investors and investment criteria in different funds http://www.tatamutualfund.com/aboutus/index.jsp43--portfolio etc http://www.utimutualfund.com/aboutus/index.jsp44-director etc http://www.valuereserachonline.com/history/ index.jsp45-- This site provided information regarding nifty index. This site provided past year of return nifty. www.shcil.com
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This

site

provided

information regarding Tata mutual fund such as history of Tata mutual fund,

This

site

provided

information regarding UTI Mutual fund such as history, portfolio, board of

- This site provide the information about the company back

round and services provided by the compay

Sundaram BNP Paribas Asset Management Co Ltd.


Sundaram Asset Management Company Limited is a public limited company incorporated under the Companies Act, 1956 with a paid up capital of Rs. 15 crores. It is a wholly owned subsidiary of Sundaram Finance Limited. It has been appointed Investment Manager vide Investment Management Agreement (IMA) dated August 24, 1996 executed between the trustees and the AMC. Sundaram Finance Limited is the Sponsor for the Mutual Fund and Sundaram Finance Trustee Company Ltd. is the trustee.

Corpus under management


Rs.14794.08 Crs. as on Aug 31, 2009

Key Personnel
D.N. Ghosh (Chairman) T.P. Raman (CEO) T S Sritharan (Hd of Operation), P.Sundararajan(Compliance Officer) . S.Balasubramanian (IRO) Dr. Ashoke Bijapurkar (Director), Mr. T.N. AnantharamaIyer (Director)

Fund Managers
Satish Ramanathan Dheeraj Singh K Ramkumar J. Venkatesan Mr. S Krishnakumar N Prasad, Rahul Pal Srividhya Rajesh

DSP Black Rock Investment Managers Pvt. Ltd.


DSP BlackRock Investment Managers Ltd. is the investment manager to DSP BlackRock Mutual Fund. The philosophy of DSP BlackRock Investment Managers Ltd. has been grounded in the belief that experienced investment professionals, using a disciplined process and sophisticated analytical tools, can consistently add value to client portfolios. DSP BlackRock Investment Managers Ltd. takes a three dimensional approach to the management of the organization, incorporating functional, product and regional elements in support of clients goals. The functional dimension looks at the company s operations by specific task, such as portfolio management, account management or operations. The product dimension brings together the cross-disciplinary expertise critical to managing client assets in each class. Finally, the regional aspect of the company s model recognizes the unique, geography-specific needs of clients as well as the importance of local regulatory issues. Corpus under management Rs.15902.556 Crs. as on Sep 30, 2009

Key Personnel
S. Naganath (President & CIO), Anup Maheshwari (head equities and corporate strategy), Dhawal Dalal (Senior VP and HeadFixed income), Apoorva Shah (Senior VP and fund manager), Ramamoorthy Rajagopal (CAO)

Fund Managers
Aniruddha Naha Anup Maheshwari Aseem Gupta Dhawal Dalal Mayana Sobti Rajani

Religare Asset Management Company Limited


Religare Asset Management is promoted by the Religare Group, one of the leading integrated financial services groups in India. The businesses of the Religare Group extend across three key verticals; the Retail, Institutional and Wealth spectrums, catering to a diverse and wide base of clients. Religare, with its pan India and global footprint, offers a diverse bouquet of investment offerings and financial services. Corpus under management Rs.8618.52 Crs. as on Apr 30, 2009

Key Personnel
Mr Saurabh Nanavati (CEO), Mr Ketan Ugrankar (COO) Mr Suresh Jakhotiya (Comp) Mr. Surinder Singh Negi (ISO), Ashish Nigam (Hd FI), Vetri Subramanium( Hd Eq).

Fund Managers
Mr. Pradeep Kumar Nitish Sikand Umesh Sharma Mr. Vinay Paharia Ashish Nigam Mr. Vetri Subramaniam

CHAPTER : 3 RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
Research is commonly refers to the search for knowledge. It is the scientific and systematic search for pertinent information on a specific topic. In fact research is an art of scientific investigation. As by Clifford Woody: -Research comprises of defining and redefining the problems, formulating hypothesis or suggesting solutions, collecting, organizing and evaluating the data, making deductions and reading the conclusion and at last carefully testing the conclusion to determine whether they fit formulated hypothesis.

FORMULATION OF RESEARCH PROBLEM

EXTENSIVE LITERATURE SURVEY

COLLECTION OF DATA

ANALYSIS OF DATA

INTERPRETATION

RECOMMENDATION

RESEARCH DESIGN11,12,18

A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. The research design with help to answer the following questions: Why the study is being made? From where the data needed could be collected? What time is required for the study to be competed & how much material is needed? What will be the technique for data collections? How the data can be analyzed?

Research Design can be categorized as:

TYPES OF RESEARCH DESIGN

EXPLORATORY RESEARCH DESIGN

DESCRIPTIVE & DIAGNOSTIC RESEARCH DESIGN

EXPERIMENTAL RESEARCH DESIGN

Research design in study: In the study I will apply descriptive research design. As descriptive research design is the description of state of affairs, as it exists at present. In this type of research the researcher has no control over the variables, he can only report what ahs happened or what is happening.

DATA COLLECTION12
After the research problem has been identified and selected the next step is to gather the requisite data. While deciding about the method of data collection to be used for the researcher should keep in mind two types of data VIZ. primary and secondary

TYPES OF DATA

PRIMARY DATA .

SECONDRY DATA

Data has been collected from secondary source.


The secondary data as it has always been important for the completion of any report provides a reliable, suitable, adequate and specific knowledge. The standard cost reports, working sheets provide the knowledge and information regarding the relevant subjects.

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