Assignment-3 Of MICE

Topic: Painting Exhibition in National Gallery of Modern Art Delhi

Submitted To:
Me. Rohan Sharma. Lecturer Lovely Professional University, Punjab

Submitted By:
Sheetal Tandon ROE168A12 Reg No: 3020070152

Delhi: Land for Conducting Events

Delhi, the capital of India is also one of its most important business and trade centers. Many industrialists and business entrepreneurs find this city as a wonderful venue to market their products. This city is more or less bustling with activity all year round and it comes as no surprise that a number of fairs are held here on a regular basis. Delhi is extremely popular with tourists due to the various monuments and ancient structures found here. It is a picturesque place and hence fairs are set up here to captivate tourists and local people alike. There are many fields, grounds, lawns etc on which these fairs are held. One of the more famous grounds is the Pragati Maidan. This venue is used throughout the year for many different fairs and exhibitions. The Auto Expo, which is famous throughout the nation, is held here annually. The International Trade Fair is also held here on a yearly basis during the month of November. This fair is of extreme importance to the business community as a wide range of companies and industries showcase their products here. It is held for about thirteen days and is a major tourist attraction as lakhs of people visit it every day. Many other fairs are held in Delhi according to season. Typically the months of October and November are when most of the fairs are held. Festivals are generally a very crucial time to set up a fair as people are looking to buy new things. During Diwali some of the biggest fairs in Delhi are organized. Handicrafts, cloth, furniture and so on are some of the common items sold at the fairs. Fairs also involve shows for the visitors so they can be entertained between shopping. Fairs in Delhi are indeed an important part of the city culture and continue to be held.

Delhi: A MICE Destination

New Delhi has been the favourite MICE destination for quite some time. With several world heritage monuments, and great sightseeing, large landscaped gardens, great cuisine, entertainment and night life New Delhi provides an exciting backdrop to many a corporate events like conferences in New Delhi & meetings in New Delhi. It has headquarters of several large Indian corporate houses, hosting your corporate event in the city could help save travel expenses for a large number of employees and partners alike. The second-largest metropolis in India, Delhi, as a MICE destination offers umpteen options for holding conventions, seminars and exhibitions. It provides state-of-the-art technology and facilities. Delhi has hosted some of the most prestigious conferences for several organizations in past few years. The city offers varied choices from convention centres to five-star hotels with in-house MICE facilities.

The major convention centres of Delhi are:

Pragati Maidan Exhibition Complex: Located near Connaught place and operated by Trade Promotion Organization, Pragati Maidan Exhibition Complex houses 17 Exhibition Halls, 3 Auditoriums and 3 Open Air Theatres. It boasts of having latest infrastructure and facilities of International Standards.

The Habitat Centre: Located near India Gate, The Habitat Centre is India's most comprehensive convention centre offering a convention centre, a 480 seat auditorium, 57 rooms, eight restaurants and a fitness centre.

Federation of Indian Chambers of Commerce and Industry: Federation of Indian Chambers of Commerce and Industry provides infrastructure and facilities for holding conferences, meeting and exhibitions. It has an auditorium which can host a conference of 600 persons and a 400-guest hall.

Other Convention centres in Delhi are Vigyan Bhavan, Siri Fort Auditorium, Talkatora Indoor Stadium and the Air Force Auditorium. Many five-star hotels in Delhi offer in-house MICE facilities. These includes: Hotel Ashok, The Taj Palace Hotel, Hotel Le Meridian, Hyatt Regency Delhi, the ITC Maurya Sheraton and

Towers, Hotel Crowne Plaza, Hotel the Grand InterContinental and Hotel The Oberoi etc.

Introduction to Exhibitions
An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries and exhibition halls, and World's Fairs. The word "exhibition" is usually, but not always, the word used for a collection of items. Sometimes "exhibit" is synonymous with "exhibition", but "exhibit" generally refers to a single item being exhibited within an exhibition. Exhibitions may be permanent displays or temporary, but in common usage, "exhibitions" are considered temporary and usually scheduled to open and close on specific dates. Types of Exhibitions 1. Art Exhibitions- Art exhibitions include an array of artifacts from countless forms of human making: paintings, drawings, crafts, sculpture, video installations, sound installations, performances, interactive art, etc. Art exhibitions may focus on one artist, one group, one genre, one theme or one collection; or may be organized by curators, selected by juries, or show any artwork submitted. Fine arts exhibitions typically highlight works of art with generous space and lighting, supplying information through labels or audioguides designed to be unobtrusive to the art itself. 2. Interpretive Exhibitions- Interpretive exhibitions are exhibitions that require more context to explain the items being displayed. This is generally true of exhibitions devoted to scientific and historical themes, where text, dioramas, charts, maps and interactive displays may provide necessary explanation of background and concepts. Interpretive exhibitions generally require more text and more graphics than fine art exhibitions do. The topics of interpretive graphics cover a wide range including archaeology, anthropology, ethnology, history, science, technology and natu ral history etc. 3. Commercial exhibitions- Commercial exhibitions, generally called trade fairs, trade shows or expos, are usually organized so that organizations in a specific interest or industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the

public, while others can only be attended by company representatives (members of the trade) and members of the press.

Infrastructure for Art Exhibition in Delhi

Sited in a particularly convenient location, right in the very heart of New Delhi, the Dhoomimal Art Gallery is an established gallery selling a range of Indian art works, while the National Gallery of Modern Art (NGMA) is a great place to come and enjoy an array of contemporary art from around the world. Many seasonal exhibitions take place at both the New Delhi National Academy of Art (Lalit Kala Academy) and also at the India International Centre (IIC), both of which are notable venues and regular host visiting exhibitions and art-related events. The main art galleries are below:

New Delhi Art Galleries:

1. National Gallery of Modern Art (NGMA) - Founded in 1954 and full of impressive

paintings, sculptures, photographs and graphics, the New Delhi National Gallery of Modern Art features works by many notable Indian artists. The gallery's many collections also feature some contemporary pieces by international artists, such as Henry Moore.
2. Dhoomimal Art Gallery - Enjoying a particularly central location within the city's

lively Connaught Place, the Dhoomimal Art Gallery is amongst the most historic galleries within the whole of the Delhi area. Home to an extensive and permanent collection of art works, this is also a working commercial gallery and a good place to purchase paintings by local artists.
3. Lalit Kala Academy (National Academy of Art) -

Featuring three floors of

exhibition space and many visiting exhibitions, the Lalit Kala Academy is perhaps better known to tourists as the New Delhi National Academy of Art. The gallery itself was established by the very first Prime Minister of independent India and actively promotes Indian Art.
4. India International Centre (IIC) - Located in the heart of Delhi and worthy of some

time, the India International Centre features a number of different art galleries, often

hosting a series of themed exhibitions. Established in 1958, this organisation has gained quite a reputation over the years.
5. Triveni Kala Sangam- Home to four separate, themed gallery spaces and regularly

hosting exhibitions of works produced by local artists from the New Delhi area, the Triveni Kala Sangam always has plenty of paintings to enjoy. Many people come here to visit the extensive bookstore, or simply for refreshments.

List of the Best Exhibitions Centres in Delhi

List of Forthcoming Exhibitions and Fairs Approved By ITPO To Be Held In Delhi (for 2011) Sr. No.
1.

Exhibition Centre
Add My Trade

Address
A-316,Wadwa Complex,, Vikas Marg, Nagar Metro

2 3

Government Centre Sardana`s Art

Station., New Delhi Exhibition Sector 12, Old Faridabad, Faridabad, Haryana Centre Sardana's Art Centre. Office: 87, Mohan Singh place, Connaught Circus, New Delhi Plot No. 25 Knowledge ParkII. Gautam Budh Nagar, Near Greater Noida Expressway,

Private Limited 4 India exposition mart ltd

5 6

Greater Noida. Exhibition (I) P Ltd - 217 B, 2nd Floor, Okhla Comnet Hotel Clark International Industrial Area, New Delhi 5/47 WEA SARASWATI MARG,, KAROLBAGH, DELHI 2 / 5, D D A Building, Khemka Center, Nehru Place,

Aditya Promoters (P) Ltd.

Exhibition

New Delhi Stall Designer D-59, IInd Floor, Gulmohar

and Fabricator Delhi- Park, New Delhi 9 Tejaswi Interior today Pvt. Sector 164, - B Pocket - 1, Pocket 1, Ltd. 10 Dara Projects (P) Ltd Mayur Vihar Phase-I, New Delhi A 47, District Centre, Laxmi Nagar, New Delhi

S. No
1

Name Of Exhibition

Period

Economic Times Asia IT January 14-16, 2011

2 3 4 5 6 7 8 9 10 11 12 13 14 15

Expo 2011 India Art Summit 2011 January 20-23, 2011 India International Pet Trade January 21-23, 2011 Fair 2011 Traffic Infra Tech Int'l Engineering February 02-04, 2011 & February 10-12, 2011 February 11-12, 2011 February 17-19, 2011 February 23-25, 2011 February 24-26, 2011 February 24-26, 2011 February 25-26, 2011 March 09-11, 2011 March 25-27, 2011 March 24-26, 2011 May 05-08, 2011

Technology Fair - 2011 IEE Expo - Tech Forum 2011 Electronics for You-2011 ID India Expo 2011 Fensterbau Frontale India 2011 ACREX 2011 ReIndia Expo 2011 PU Tech 2011 Medical Fair India 2011 Convergence India-2011 India Machine Tools Show 2011

The exhibition that I have covered in this particular assignment is a painting exhibition that of Indian Life and Landscape by Western Artists which took place in the National Modern Art Gallery Delhi

About National Art Gallery

National Gallery of Modern Art in Delhi is situated inside the Jaipur House, near India Gate. elhi National Gallery of Modern Art in the year 1954. A one of its kind institution, it has on display approximately 4,000 paintings, graphics, and sculptures of the modern artists, dating back from the mid 19th century till date. The museum showcases art as it has evolved and changed over the years, starting from about 1857. The museum makes efforts to make sure that its quality as well as standards is not compromised, even a single bit. National Gallery of

Modern Art, Delhi, also organizes exhibitions for those who want to display their work. It has helped many artists gain recognition and make a progress in the field of modern art.

About the exhibition- Indian Life and Landscape

Period of exhibition- October 27, 2009 to December 6, 2009. Invitees of the painting exhibitionThis painting exhibition was done on a major level. To cover this exhibitions many renound faces of India were called to see the exhibition who may or may not be the art lovers. The name of those who attended the exhibition called Indian Life and Landscape at the National modern Art Gallery, New Delhi are: 1. Pt. Birju Mahara- Born February 4, 1938, is currently the leading exponent of the Lucknow Kalka-Bindadin gharana of Kathak dance in India. 2. Jatin Das- He has been painting for more than 45 years. He was born in December 1941 in Mayurbhanj, Orissa, India. 3. Prabhash Josh- Born on 15 July 1936, is a noted figure in Indian print media. He is a well known writer and political analyst. 4. Dr. V. Mohini Gir- Former chair, National Commission for Women 5. Mridula Mukherje- She is Professor of Modern Indian History at the Centre for Historical Studies, JNU. She is presently director of Nehru Memorial Museum and Library (NMML). 6. Savindra Sawarka- In the history of Modern Indian Art, Savindra Sawarkar is the first Dalit painter to aesthetics the Dalit pictorial signifiers and is a poignant pioneer of projecting the Dalit pain and anguish in the visual culture by using various techniques, which are unique in the Indian context. Description of the EventNational Gallery of Modern Art in collaboration with the Victoria and Albert Museum, London, presents Indian Life and Landscape by Western Artists, an exhibition of more than ninety paintings and drawings from the V&A 1790 1927, at National Gallery of Modern Art, Jaipur House, New Delhi from October 27, 2009 to December 6, 2009.

The exhibition is a collection from Londons Victoria and Albert Museum which shows rare and interesting watercolours, sketches, aquatints, lithographs and engravings by European artists who visited India between 18th to 20th century. This was the first visual representations of India by western artists which were of imaginary landscapes and settings. They were based on the written accounts of travellers to India from across Europe. It was only after professional European artists began to travel to India that they painted, for the first time, scenes based on direct observation. Their passionate interest in this new and exciting land led to the creation of a comprehensive pictorial record of India, in a visual style familiar to western audiences. Indias spectacular architecture, the immense natural beauty of her landscapes, and the great diversity of her people have inspired many artists world over. The exhibition is divided into four sections showcasing the works of various schools of art. The exhibit begins with a Picturesque tour of India through dramatic pictures of splendid forts, temples, and palaces. The second section showcases works by amateur artists who were captivated by the landscape and architecture of India. Many of these amateurs were East India Company employees, who transferred to canvas their personal experiences. The third section is dedicated to the Romanticism of Indian art that depicts striking, decorative paintings entirely from the imagination. For instance, on view is a panoramic view of the Taj Mahal, paintings of busy street scenes, majestic princes, and doe-eyed nautch girls. The fourth section, based on realism, documents the social life and people engaged in various professions during that time.

Section I: A Picturesque tour of India

From the mid-eighteenth century, professional European artists began to turn to India for their inspiration. They were attracted by the opportunity to explore unfamiliar lands, to make their fortune, and to further their reputation. The beginning of The Picturesque, a major literary and aesthetic movement in England led to a revolution in western art and promoted a particular way of observing and depicting landscapes. A typical picturesque scene included elements of roughness and irregularity, the inclusion of old ruined buildings or impressive architectural structures added variety and created an evocative atmosphere. India offered an infinite range of subjects to depict in this manner. The picturesque tradition of the 18th century helped create the order, balance and serenity of the magnificent aquatints of Indian scenery and architecture created by artists such

as Thomas and William Daniell. The uncle-nephew duo traveled widely in India, painting magnificent buildings that have now crumbled to dust. Hence, these paintings are a priceless record. Ruins of the Palace at Madurai, Fortress of Gingee, in the Carnatic and Hindu Temple at Agouree on the River Soane are few examples of their noteworthy works.

Section II: Amateur Artists

While professional western artists continued delving deeper into their Indian subjects, amateur artists as well tried their hand at drawing India. These artists sketched and painted for their own private pleasure, rather to earn a living through it. The majority of amateurs were servants of the East India Company or worked as civilians in the army, using their leisure time for painting. They sometimes formed social groups to share their knowledge. Many worked outside the artistic conventions of the time and had very different levels of skill. Their work also forms an important part of the display, as a record of personal experiences.

Section III: Romanticism in India

A different view of India was presented by those influenced by the succeeding Romantic movement, which emphasized the wildness and drama of the natural world resulting in some of the most striking and evocative paintings of India. The movement encouraged artists to focus on their intuition and imagination and create paintings that evoked strong emotions. Elements of the picturesque remained within the artists repertoire and at the same time, they embraced another aesthetic theory of the period, the Sublime. This favoured the depiction of subjects in a way that intended to produce a sense of great awe and wonder in the viewer. The dramatic mountainous regions of India and the grand architectural monuments lent themselves to Romantic interpretation. People were often idealized and portrayed in an enchanting manner. Artists used their imagination to enhance their work, some, who had never been to India, embellished the sketches of others and created engaging and powerful images.

Section IV: Realism and the Indian student

From the 1860s, the arrival of photography and increased access to western illustrations, cultivated a taste in the Indian public for real-life pictures. Indian artists began to use western modes of representation which included figure drawing. This trend was encouraged by the schools of Art in Bombay, Madras, Lahore and Calcutta which had come under the control of the colonial government. Artist John Lockwood Kipling (1837-1911), the father of Rudyard Kipling and John Griffiths (1838-1918) were appointed as the dean of the J.J School of Art in Mumbai, which produced many top Indian artists, including M. F Husain and F.N Souza. Kipling was commissioned by the government to produce a series of studies of crafts people, some of which are displayed in the exhibit. His sepia-toned images conjure up an age gone by, with sweetmeat sellers almost hidden behind mounds of sweets, farmers harvesting cotton by hand, and weavers creating fabric on the loom. One of John Griffiths most memorable

paintings titled A woman holding a fish on her head, Bombay is his lifelike sketch of a local fisherwoman balancing a massive fish on her head, a classic Bombay scene that can still be seen today. The charm of the exhibition, thus, lies not just in being able to travel back to a period in history that will never come back, but also get an invaluable sociological document from centuries ago.

Suggestions
From the above we can see that the exhibition which I have covered was best in all respect since the infra structure of the gallery was excellent and also the various facilities provided were also superb but I would like to give to the suggestion that would be normally taken in consideration by any painting exhibition. The below written are the various suggestions that can be helpful in the success of the exhibitions. So below written are the various things to be kept in mind and give them as the recommendations for the same: 1. In the Beginning: First Art Exhibition- First of all, exhibitor must secure his gallery space. It should be a good place to get over exhibitors art exhibition anxiety in a far less intimidating atmosphere than a public gallery.

2. Planning an Art Exhibition- The first thing to do is to establish the dates, allowing time to have some promotion materials printed. It is useful also to give art exhibition a name. One can do it by picking out one painting, and working my promotion materials around that. For example if your art exhibition was Firebird and then you can chose a Bird of Paradise painting. 3. Creating an Art Exhibition Mailing List- This is very important. If exhibitor have not started one, do so now. Use Microsoft Access for this and, whenever exhibitor meets anyone, their name goes on the list. If you do not have access to a computer, a secretarial service will maintain one for you and provide you with a set of labels when you are ready. Remember to send your cards out to everyone you can think of, every time one goes out it adds to your name recognition, and therefore to increase prices. Dont forget regional galleries and the media in your area. They will notice an art card more than one of the hundreds of press releases they receive on a daily basis. 4. Writing Press Releases for an Art Exhibition Having said that about art cards, it dont mean that press releases are not important. They are. Try to find an interesting angle and invite specific writers to your opening. You will need to write an Artists Statement and/or a About the Artist piece to hang in a prominent position. I think it is a good idea to include these along with your press releases. 5. The Paintings in the Art Exhibition- I think it is important to make a gallery plan to give exhibitor an idea of how he is going to hang his work, and the number of pieces he will require. It doesnt have to be set in stone, as he can always make changes when he is hanging, but having a plan takes the worry about not having enough work available. 6. Be sure to have someone lined up to help you with the hanging- Even though exhibitor have an eye for where things should go, may be he is useless when it comes to the technicalities of hanging pictures in a straight line. So he should have a couple of friends who can do it to perfection. 7. Dont leave the framing until the last minute- one should not leave framing until the last minute because sometimes regular framer may go on holiday for weeks before exhibition, without informing 8. Pricing Paintings in an Art Exhibition- Pricing is always the most difficult part of the process. Particularly when you are on your own. Keep a list of paintings, both on the computer and in hard copy, with thumbnails, sizes and prices on which you should update regularly.

9. Price cards- Each of exhibitors paintings in the show will need a title/price card, which in its simplest form can be the back of your business card or, have a small clip frame beside each work, which looks more professional. 10. Having Something for Everyone in an Exhibition- Not everyone can afford to purchase original work, so try to have something to offer those who cannot. 11. Organising an Exhibition Preview - Invite your friends to a preview evening, prior to the event actually opening. Its nice to have that support, and it can be as simple or complex as you wish. And, most of all, during the preview party, enjoy. Enjoy with your friends, and most of all, enjoy the accomplishment of seeing your work on display. Take compliments and feedback with grace.

References

http://www.buzzintown.com/delhi/events/category--painting-exhibition/order-asc/sort-by--title/id--804.html

http://www.chitraart.com/ http://www.delhicapital.com/events/art-culture.html http://thedelhiwalla.blogspot.com/2007/03/olivia-frasers-painting-exhibition.html http://www.atacarnet.in/ITPO_Approved_Fairs.pdf http://www.thomex.com/trade-events/delhiwood-2011-2231.html http://www.new-delhi.world-guides.com/new_delhi_art_galleries.html

http://www.delhitourism.nic.in/delhitourism/entertainment/art_gallery.jsp http://ngmaindia.gov.in/up-indian-life-landscape.asp http://www.howtodothings.com/business/how-to-create-an-exhibition-display http://painting.about.com/cs/careerdevelopment/a/exhibitionplan.htm http://painting.about.com/cs/careerdevelopment/a/exhibitionplan_2.htm https://www.maxxfunholidays.com/mice-india/mice-in-delhi.html http://www.indiandestination.com/mice-in-new-delhi.html

http://ngmaindia.gov.in/up-indian-life-landscape.asp

http://www.hotels-new-delhi.com/tourist-attractions/museums-art-galleries/modernartgallery.html

http://en.wikipedia.org/wiki/National_Gallery_of_Modern_Art http://www.bharatonline.com/delhi/museum/gallery-modern-art.html http://www.saatchi-gallery.co.uk/museums/museumprofile/National+Gallery+Of+Modern+Art,+Delhi/244.html