B GIO DC V O TO

TRNG I HC HOA SEN

KHOA KINH T THNG MI
MN KINH T VI M

HAND-MADE

THE WAY YOU ARE

Ging vin ging dy

Thy L Ngc c

Lp

L5

Nhm

06

Sinh vin thc hin

1. Nguyn Tr ng

101540

2. Phm Thu H

101548

3. Nguyn Th Diu Hnh

101522

4. Nguyn Ngc Nhn

101575

5. Ng Phm Thanh Trc

101577

6. m Th Hi Yn

101542

Thi gian thc hin

Hc k 10.1 Nm hc 2010-2011

B GIO DC V O TO
TRNG I HC HOA SEN
KHOA KINH T THNG MI
MN KINH T VI M

HAND-MADE

THE WAY YOU ARE

Ging vin ging dy

Thy L Ngc c

Lp

L5

Nhm

06

Sinh vin thc hin

1. Nguyn Tr ng

101540

2. Phm Thu H

101548

3. Nguyn Th Diu Hnh

101522

4. Nguyn Ngc Nhn

101575

5. Ng Phm Thanh Trc

101577

6. m Th Hi Yn

101542

Thi gian thc hin

Hc k 10.1 Nm hc 2010-2011

TRCH YU

hand-made cn c tn gi tt khc l DIY (do it yourself). hand-made c a

chung do s c o, l mt, n th hin tm huyt, tnh cm ca ngi lm ra sn phm v
th hin c tnh, ci ti khc bit ca ngi s hu mn .
Thu ht mt b phn ln gii tr. S xut hin ca handmade ( lm bng tay) ban
u c xem nh ch dnh ring cho mt b phn nhng bn tr c c tnh mnh v mun
to cho mnh mt phong cch ring bit. Nhng khng bao lu sau, ngi ta thy handmade
trn ngp trong gii hc sinh sinh vin. n gin, c o, sng to, tr trung l nhng
tiu ch a handmade nghim nhin tr thnh s la chn hng u ca th h tr. Bn cnh
, hand-made cng c mt b phn trung nin quan tm tm hiu.
Chnh bi nhn thc c s thu ht v mc nh hng ca mt hng ny, chng ti
quyt nh chn hand-made lm ti thc hin n, nhm tm hiu nguyn nhn to nn
con st hng hand-made, ng thi tm kim thng tin v mt th trng rt gn gi vi i
sng hc sinh-sinh vin, tm hiu kh nng tham gia th trng v tim nng ca n. T
cung cp thng tin v to iu kin cho nhng ai mun th sc trong th trng ny.
Sau khi thc hin n, chng ti cng khng nh y khng nhng l mt th
trng thu ht ngi mua, m cn l mt th trng mu m cho nhng ngi c am m,
nng khiu cng kh nng kinh doanh.
T ti ny c th m rng hng pht trin tip theo l nhng mt hng hand-made
phc v cho mt s i tng nht nh, v d nh fan-made. Hoc m rng ra hng handmade tnh thng, vi nhng ngi trc tip lm ra sn phm l nhng ngi tt nguyn
nhng c ch kin nh cng s t thc v bn thn cng nh kin thc kinh doanh.

ii

LI CM N

Chng ti chn thnh cm n thy L Ngc c ging vin b mn Kinh t Vi m

hng dn trnh by ni dung n v gip chng ti c kin thc cng k nng
hon thnh n ny.
Gi li cm n n thy Trn Anh Tun ging vin b mn Tin hc i cng
hng dn chng ti phng php trnh by mt n hon thin.
Chng ti cm n qun l v nhn vin shop Take One showroom 100 Nguyn
Hng o, phng 14, qun Tn Bnh tch cc h tr chng ti tin hnh kho st v
phng vn.
Cm n tt c cc bn tham gia vo cuc kho st, gip chng ti c nhng s liu
c th v kin chn thc v ti m chng ti quan tm.
Cm n gia nh ca tt c cc thnh vin l ngun ng vin khng nh, gip
n ny cng tr nn hon thin.
Chn thnh cm n!

iii

NHN XT GP

.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................

iv

MC LC

TRCH YU ............................................................................................................................. ii
LI CM N.......................................................................................................................... iii
NHN XT GP ............................................................................................................. iv
MC LC .................................................................................................................................v
DANH MC BNG BIU HNH NH .............................................................................. vi
BNG PHN CNG CNG VIC ...................................................................................... vii
1)

T VN .....................................................................................................................1

2)

THNG TIN TH TRNG ............................................................................................2

3)

2.1)

Tng quan th trng sn phm qua cc nm .................................................................2

2.2)

Tm hiu thng tin thc t th trng .............................................................................7

2.2.1)

Bng kho st th trng hand-made: .................................................................7

2.2.2)

Tng kt cc s liu v thng tin thc t ca th trng ...........................................9

PHN TCH TH TRNG........................................................................................... 11

3.1)

Cc d on v th trng ........................................................................................... 11

3.2)

Cch bt u cho nhng ai mun th sc .................................................................... 14

4)

KT LUN ...................................................................................................................... 16

5)

BI HC THC TIN ................................................................................................... 17

TI LIU THAM KHO..................................................................................................... viii

PH LC ................................................................................................................................ ix

DANH MC BNG BIU HNH NH

Hnh nh:
Hnh 1: Thip hand-made c th l mn qu c o dnh tng bn b hoc ngi yu. .............2
Hnh 2: Khn len m ma ng lnh...........................................................................................4
Hnh 3: Bng hand-made c o v sng to ........................................................................5
Hnh 4: Thip ci hand-made ................................................................................................. 12
Hnh 5: Ipod c tnh.................................................................................................................. 13
Hnh 6: Gu bng hand-made ................................................................................................... 13
Bng biu:
Bng 1: Bng gi mt s mt hng Hand-made ph bin ............................................................6
Biu :

Biu 1: Mc s dng cc sn phm hand-made .................................................................9

Biu 2: tui khch hng ....................................................................................................9
Biu 3: c im to nn sc ht ca hand-made............................................................ 10
Biu 4: Phng php thu thp thng tin ............................................................................... 11

vi

BNG PHN CNG CNG VIC

STT

K hoch v tin trnh thc hin

Tho lun cng vic cn lm.

Phn cng thc hin cng vic.

Tm kim thng tin theo mc c giao.

Lm bng hi v thc hin kho st.

H thng cu hi phng vn v lin h i tng phng

vn.

Phn cng thc hin

C nhm
Trc
C nhm
H, Hnh, Trc
H, Hnh, Trc

Tin hnh thc hin phng vn v quay hnh.

H, Hnh, Trc

Tng kt s liu v thng tin thc t th trng.

ng, Hnh, Trc

a ra nhng phn tch, d on v th trng.

ng, Nhn, Yn

Rt ra kt lun v lin h thc tin.

ng, Hnh, Trc

10

Chu trch nhim lm PowerPoint.

ng

11

Chu trch nhim trnh by Word.

Trc

12

Tin hnh thuyt trnh trc lp.

C nhm

Thun li:
c s h tr t ging vin v s ng h ca gia nh.
Cc thnh vin c phng tin di chuyn, thun tin cho vic tin hnh phng vn,
thu thp s liu.
Tinh thn trch nhim t mi thnh vin.
Kh khn:
Cha c kinh nghim lm n.
Thc hin nhiu n ca cc mn khc nhau.
Nhiu c nhn khng thch vic phng vn nn vic tin hnh thu thp kin gp kh
khn.
V th trng hand-made trong nc l th trng t do nn t thng tin tng hp
v s liu tng qut.

vii

Hand-made The way you are

1) T VN
X hi pht trin, cng ngh hin i, sn phm do my mc ch tc theo dy chuyn
ngy cng tinh xo v hon thin. Tuy nhin, hand-made ang dn tr thnh mt xu
hng mi v ngy cng cun ht s quan tm ca hng nghn, hng triu ngi bi nhng
u im c bit ch ring n c: c o v khng ng hng.
Nhm chng ti quyt nh chn Hand-made lm i tng nghin cu v tm hiu,
nhm hiu thm v nguyn nhn to nn sc thu ht mnh lit ca nhng mt hng tng
nh bnh thng, nhng to nn mt cn st mi la tui, c bit l gii tr hin nay.
ng thi nm thm thng tin v mt hng ny, bao gm cc s liu v kh nng pht trin
ca ngnh, to iu kin cho nhng ngi c hng th kinh doanh v mun pht trin trong
th trng vn ang c a chung - Hand-made.
Song song , vic thc hin n ny gp phn gip thnh vin trong nhm nng
cao kh nng lm vic v hc tp, bit cch ng dng mn Kinh t Vi m, bit cch nghin
cu th trng, rn luyn tc phong lm vic nhm v l ngi tin phong tm hiu mt th
trng mi nhiu th v: Hand-made.

Hand-made The way you are

2) THNG TIN TH TRNG
2.1) Tng quan th trng sn phm qua cc nm
hand-made cn c tn gi tt khc l DIY-do it yourself, tc nhng sn phm t
lm da trn c sng to v gout thm m ca mi c nhn. hand-made c a chung
chnh bi s c o, l mt, n th hin tm huyt, tnh cm ca ngi lm ra sn phm v
th hin c tnh, ci ti khc bit ca ngi s hu mn . hand-made c to ra t
nhng bn tay kho lo cng c tnh kin tr, u c sng to. Thng thng, cc sn phm
hand-made gm c thip, hoa giy, khn len, ti xch, cc trang sc v c qun o thi
trang c by bn trong cc gift-shop, shop online hoc bn l ng; hay nhng mn qu
lu nim bng v c, v s thng gp cc thnh ph du lch; thm ch nhng mn trang
sc c lm t qu vi k thut tinh xo hoc nhng chic in thoi c cn nm bng
kim cng vi gi t vi trm n vi triu USD cng c xp vo hng hand-made.

Hnh 1: Thip hand-made c th l mn qu c o dnh tng bn b hoc ngi yu.

Ngun: http://mjcraftsdesignstudio.blogspot.com/2005/10/here-nowchristmas-handmadegreeting.htm
V vy ty theo i tng v mc ch s dng, nhn chung th trng hand-made
hin nay c xp thnh hai loi: bnh dn v cao cp. D l hand-made bnh thng hay
t tin th n lun th hin tnh c nht v nh ca mnh, bi hand-made th hin s
sng to ca ngi lm ra n ch khng rp khun t nhng tng trng lp. Cm t
Hand-made lc u ra i nhm ch nhng mn qu (thip, gng tay, khn len cng nhng
mn trang sc nho nh,) t tay lm tng cho nhau. Sau ny, nhiu bn tr nhy cm
2

Hand-made The way you are

nhn thy mt lng ln nhu cu t nhng ngi a thch hng c, lun mong mun s l,
hp thi v nng thc sng to m khng c kh nng lm, cng vi c m kim tin t
lp sm ca cc bn tr to ra th trng hand-made nh hin nay. S kho tay cng
vi mt cht tng c th l khi u cho mtcng vic kinh doanh.
Th trng hand-made l th trng cnh tranh c quyn. Th trng ny c s
tham gia ca nhiu doanh nghip, vi nhiu quy m v cch thc rt a dng: t by bn bn
l ng, gift-shop nh l, n h thng shop c chi nhnh trn c nc (Take one,).Bn
cnh cn c s ng gp khng nh ca th trng hot ng online. Trn cc trang mng
x hi nh Facebook, 360 plus n cc website chuyn shopping online nh: muare.vn,
enbac.com, 123mua.com, hot ng bun bn din ra rt si ni, c bit l nhng shop
bn hand-made, v y cng l th trng tim nng cho nhng bn tr mun khinghip
nhng cha iu kin kinh t.Vic gia nhp ngnh kh d, i vi mt hng hand-made
bnh dn, nguyn vt liu a phn n gin, d tm v gi c hp l, cht liu adng: t gm,
thy tinh, cho n trai, v c, ht nha Vi nhng ngi mi bt u, iu quan trng nht
l phi thc s c am m, kin thc, s kin tr cng nh k nng lm nhng mn nh
xinh xn, mt cht nhy cm vi th trng v kh nng marketing cng l nhng yu t cn
thit thnh cng.
Minh L, 18 tui, ang theo hc ngnh m thut chia s: Lm hand-made mt thi
gian mt cht nhng mnh cm thy vui v b ra m hi, cng sc v sc sng to lm
ra n. T cng on chun b nguyn liu, thit k tng ri v phc tho, ct hnh cho n
trang tr ha tit u phi t m tng chi tit. L khng ch lm thip hand-made tng bn b
vo cc dp l c bit m cn tm cch bn nhng sn phm ca mnh qua mt s trang web
trn mng.
Cc sn phm hand-made c m rng ra khng ch ring trang sc, m cn l c
mt th gii a dng ca qun o, giy dp, ti xch, ph kin, thip v lu nim u l
sn phm ca s kho lo v sng to v mang m c tnh cng nh gout s thch ca mi
c nhn lm ra n. Mc cnh tranh ph thuc vo s khc bit ca sn phm, tuy nhin
chng vn c th thay th cho nhau.

Hand-made The way you are

Hnh 2: Khn len m ma ng lnh.

Ngun: Chu Vit Nga, 9X t tin, t ho hand-made, http://tintuc.xalo.vn/001175399990/9x_tu_tin_tu_hao_do_hand_made.html
Dn dn, gi tr ca hand-made ngy cng c nng ln v ty thuc vo cht
liu cng nh cng sc b ra lm ra c mt sn phm hand-made. Vy nn mi c
chuyn mt chic vng tay bnh thng gi mi my ngn v mt mt dy chuyn cn
qu c gi vi chc triu ng. Chung qui cng u do tnh c o ca hand-made m ra.
Khng nh cc th trng khc, th trng Hand-made t b nh hng, chi phi bi cc
yu t bn ngoi. V cng ngy, nhng ca hng kinh doanh hand-made c mc ln u
n do nhu cu ca ngi tiu dng ngy cng ln.
Anh Ngha, ch shop trn ng Hng Vng, thnh ph Tam K (Qung Nam), cho
bit: Mi ngy c hn 100 lt khch ti xem v mua hand-made. S ng l hc sinh,
sinh vin. H rt thch dy eo c v vng eo tay. Gi nhng loi ny rt r, t 5 nghn n
50 nghn, rt hp vi ti tin ca cc bn y. Mt ln vo thmthnh ph H Ch Minh, anh
Ngha b thu ht bi cc mt hng hand-made, t anh ny ra nh kinh doanh mt
hng ny, cng nh dng n lm qu, by t tnh cm vi ngi thn. C c ngi quen
trong Thnh ph H Ch Minh, anh ly c ngun hng r, p v by bn. Sc ht ca mt
hng ny rt mnh, anh Ngha lun cp nht cc mt hng mi, nh hot ng ca shop
din ra ngy cng si ni.

Hand-made The way you are

Hnh 3: Bng hand-made c o v sng to

Ngun: Shop NXinh (http://noxinh.tk/)

Ca mt ng - cng 1 vn, ai chng thch nhn nhng mn qu t tm lng hn l

vt cht. So vi nhng mn qu t tin c by bn la lit th vic nhn mt mn qu do
chnh tay ngi thn lm em li nhiu ngha. Vi tm l nh vy, vic th trng handmade ngy cng si ng l iu khng kh gii thch. Cng ngy con ngi cng trn
trng nhng mn qu lm bng tay hn l nhng n sn. Bng chng l trong nhng
ngy l ( 20/11, 24/12, 14/2,8/3) nhng tm thip, nhng b hoa, nhng chic khn len hay
nhng thi chocolate c t trong nhng hp qu nho nh v ngay n nhng chic mc
kha, vng tay, hoa tai u thu ht ngi mua. Gi c a dng cng l mt li th ca
hand-made. Vi i tng Hc sinh-Sinh vin, cc bn tr c th la chn nhng mt hng
gi c dao ng t 10.000 n 100.000 hay 200.000. Vi nhng ngi i lm, h c th
tm mua nhng mt hng cao cp hn, p ng c s trang trng cn thit, gi s cao hn
v c nhiu s la chn ph hp vi thu nhp ngi mua, t hng trm n hng triu ty
vo nguyn liu, tay ngh hoc thng hiu.

Hand-made The way you are

Bng 1: Bng gi mt s mt hng Hand-made ph bin
Mt hng

Gi
5000 -> 30.000

Thip
Gu bng

150.000 -> 400.000

Trang sc (nhn, dy chuyn, vng eo tay, bng tai)

10.000 -> 150.000

Ph kin:
mc kha, kp tc, bng , hoa ci o, mc xch

5.000 ->50.000

nn

20.000 -> 150.000

khn chong

100.000 -> 300.000

giy v

150.000 -> 250.000

Ti xch, bp tay

50.000 -> 300.000

Gi, mn, drap ging

120.000 -> 500.000

Trang tr ni tht

50.000 tr ln

Ngun: Kho st cc ca hng trn cc tuyn ng Nguyn Tri, Cch Mng Thng Tm,
L Vn S
Tuy mi pht trin trong thi gian gn y nhng hng hand-made cng ngy cng
tm c ch ng i vi ngi tiu dng.V tt nhin, hng ha khng phi u made in
Vit Nam, hu ht u xut x t Hn Quc Trung Quc, Thi Lan bi mu m a dng, bt
mt v gi tin hp l. Nhng iu d dng nhn thy l nhng ca hng made in Vit Nam
ang ngy cng xut hin nhiu v to c nhiu ting vang. Tiu biu l chui ca hng
Takeone chuyn kinh doanh gi hand-made ca c bn Trn Phng Huyn - sinh vin nm
cui ca i hc Ngoi thng. Cho n nay, Huyn c trong tay 10 showroom: 6 ti H
Ni v 4 ti TP HCM, ngoi ra cn cc i l ti Thanh Ha, Nng v nhiu tnh khc.
iu chng minh hng hand-made vn c th lm giu cho nhng ngi kinh doanh n
ch khng cn gi gn trong vic cho v nhn nh trc y. V hin nhin, khi handmade thnh mt mn mang du n ring v c th mang li ngun li kinh t th khng c
l do g hng hand-made li khng th xut khu sang cc nc khc.

Hand-made The way you are

2.2) Tm hiu thng tin thc t th trng
Kho st 100 ngi (gm 50 nam v 50 n). i tng kho st gm:

Sinh vin i hc Hoa Sen;

Ngi trong gia nh v bn b quen bit ca cc thnh vin;

Kho st bt k ti trc cng siu th Big C T Hin Thnh.

2.2.1) Bng kho st th trng hand-made:

A. Bn c thng s dng cc sn phm hand-made?
a. Rt hay s dng (47%)
b. Thnh thong (45%)
c. Khng bao gi (8%)
B. Bn nm trong tui no?
a. 15 22 (35%)
b. 23 30 (26%)
c. 30 40 (18%)
d. Trn 40 (13%)
C. Gii tnh ca bn l:
a. Nam (50%)
b. N (50%)
D. Bn thng quan tm n mt hng hand-made no? (cu hi m)

Phn ln, mi ngi chn mt hng thip, trang sc, ph kin qun o v nhng vt dng trang tr nh
E. c im no ca hand-made m c th thu ht bn?
a. c o, th hin c c tnh bn thn (37%)
b. S t m trong mi sn phm (26%)
c. Ph hp vi ti tin (29%)
d. kin khc (8%)
F. Bn c sn lng ch mt thi gian t mt sn phm hand-made cho ring
mnh khng?
a. C (33%)
b. Khng (29%)
c. Cn ty thi gian bao nhiu (38%)
G. Bn thng mua hand-made vo nhng dp no?
a. Khi thy bn thn cn (27%)
7

Hand-made The way you are

b. tng bn b (22%)
c. Khng cn dp c th, thch th mua (51%)
H. Khi tm kim thng tin mua mt mn hand-made bn lm nh th no?
a. Da vo kinh nghim bn thn (19%)
b. Thng tin t nhng ngi quen (20%)
c. Thng tin t bo ch, truyn hnh, internet (37%)
d. T tm kim ti cc khu vc chuyn bn (24%)
I. Bn thng la chn cch mua hng hand-made nh th no?
a. Mua hng trc tip (68%)
b. Mua qua mng (32%)
J.

Bn thng tm kim thng tin v hand-made qua nhng website no?

a. muare.vn (22%)
b. 123mua.com (33%)
c. raovat.vn (32%)
d. Cc web khc (13%: enbac.vn, vatgia.com, raovat.vn, chomuaban.vn,)

Hand-made The way you are

2.2.2) Tng kt cc s liu v thng tin thc t ca th trng
Sau khi kho st 100 ngi, chng ti c nhng s liu thc t v xu hng s dng
ca mi ngi i vi mt hng hand-made.

Mc s dng cc sn phm hand-made

8%
Rt hay s dng

47%

Thnh thong

45%

Khng bao gi

Biu 1: Mc s dng cc sn phm hand-made

Ngun: Kt qu kho st ca nhm.
Vi con s 92% s dng sn phm hand-made chng t y l th trng hot
ng rt si ni v thu ht c nhiu s quan tm ca mi la tui. Biu sau th hin
c iu .

tui khch hng

14%

38%

15 - 22

20%

22 - 30
30 - 40

28%

Trn 40

Biu 2: tui khch hng

Ngun: Kt qu kho st ca nhm.
Theo nh kho st v phng vn, khch hng tui 15 22 (38%) chim phn ln
trong th trng hand-made, h quan tm ch yu n cc mt hng thip, ph kin, trang
9

Hand-made The way you are

sc Cn i tng trn 30 tui, xu hng s dng hand-made thin v nhng vt dng
trang tr ni tht, phn ln tm mua v s dng cc mt hng th cng m ngh. Trong ,
nam gii c xu hng tm mua ph kin trang phc (nn, mc xch,), qun o gout c v
cc vt dng trang tr ni tht. Phi n li c hng th hn v thip, nhng vt dng trang tr
nh, trang sc c style l v khng ng hng, ti xch, qun o c trang tr vi slogan
v hnh nh c ngha c bit vi mi c nhn.

c im to nn sc ht ca Hand-made
8%
37%

c o, c tnh
S t m

29%

Gi c hp l
kin khc
26%

Biu 3: c im to nn sc ht ca hand-made
Ngun: Kt qu kho st ca nhm.
a s mi ngi u kim kim s c o t nhng mt hng hand-made, v l
mt trong nhng cch gip h th hin c tnh bn thn. 37% s ngi c kho st u
ng vi kin trn v u cho rng l mt trong nhng tiu ch quan trng nht nh
hng n s la chn ca h. Gi c hng ha cng l mt yu t quan trng tc ng n
quyt nh ngi mua vi 29% cho rng h rt tm n vic gi c c hp l v ph hp
vi thu nhp. Ngoi ra, cht lng, s t m, phng thc mua bn v trao i lin lc d
dng, thun tin cng rt c quan tm.
i vi mt hng hand-made i hi nhiu thi gian v kin nhn c vi ngi bn
ln ngi mua. Ngi mua thng chp nhn ch i c c mt sn phm lm hi lng
nhu cu ca mnh, nhng ch chp nhn mt mc thi gian hp l. Tuy nhin, vn c mt s
ln khng thch vic ch i, h thch s nhanh chng v d dng nn hi lng vi nhng
mt hng hand-made c sn. Chnh yu t thi gian cng l mt vn nn c cc nh sn
xut quan tm nhm p ng tt hn nhu cu ca khch hng.
10

Hand-made The way you are

hand-made l nhng sn phm c nhiu gi c, p ng phn ln nhu cu ca mi
iu kin kinh t, ng thi y l nhng sn phm c th s dng nhiu trong i sng hng
ngy. Ngi tiu dng thng khng t ra k hoch c th, h mua nu h thch (51%), mua
tng bn b (22%) hoc dng lm lu nim tin ch i vi khch du lch, c bit l
khch quc t.

Phng php thu thp thng tin

24%

Kinh nghim

19%

T ngi quen
20%
37%

Internet, bo ch, truyn

hnh
n khu vc chuyn bn

Biu 4: Phng php thu thp thng tin

Ngun: Kt qu kho st ca nhm.
Ngi tiu dng c rt nhiu cch tm hiu v tip cn mt hng mnh ang quan
tm. Internet l mt trong nhng phng tin hu hiu. S ng xem vic shopping online
nh mt s thch v l phng php nh nhng gip h tm hiu sn phm mnh ang quan
tm trc khi quyt nh mua (37%). Mt s trang web online c lng hot ng bun bn
din ra si ni nh: muare.vn (22%), 123mua.com (33%), raovat.vn (32%), S khc li
thch vic trc tip do cc con ng, khu vc chuyn bun bn sn phm h quan tm
(24%). S cn li thng n nhng shop quen hay hi thm kin ngi thn. Ngi bn
cn khai thc v s dng mt cch trit cc phng thc qung b v gii thiu sn phm
mt cch hiu qu nht.
3) PHN TCH TH TRNG
3.1) Cc d on v th trng
Ngy nay, khi m ngi ta qu quen thuc vi v p bng by, mt m do
nhng chic my t ng lm ra th li c khng t ngi a chung cc mn hand-made.
11

Hand-made The way you are

hand-made cun ht hng nghn, hng triu ngi bi u im c bit ch ring n c c o v khng ng hng. cng l l do ti sao hand-made tr thnh xu hng hot v
cc k n khch, mc d gi ca n t hn nhng sn phm cng loi c sn xut hng
lot, bi n c lm-bng-tay.
T cho thy hand-made ngy cng ng vai tr quan trng trn th trng mua
bn ngy nay. N khng ch gip tng li nhun cho ngi bn m cn tha mn nhu cu ca
ngi mua. Trong nhng nm tip theo, hand-made c d on s ngy cng c a
chung ca cc bn tr. Nhng tro lu a dng ca n lin tc bng n v to nhng cn st
(nh Bohemian, Harajuku hay mt giy vi v mu), i hi ngi theo n th hin c tnh,
phong cch ca ring mnh bng nhng mn khng ng hng. V nh th, mode handmade c m rng ra c mt th gii a dng vi trang sc, ca qun o, giy dp, ti
xch, ph kin, thip v lu nim.
Ngoi ra, thip ci hand-made c d on trong tng lai s rt c a chung.
im c bit u tin m thip ci hand-made mang li chnh l bn c th tha sc th
hin tng ca mnh trn tm thip. Ha tit, hoa vn c th ph cch v ty theo s thch
ca c du, ch r. Thay v cm trn tay nhng tm thip vi mu m truyn thng th c v
nh s mi l m thip ci hand-made mang li tht s tr nn cun ht.

Hnh 4: Thip ci hand-made

Ngun: Thip ci hand-made
http://www.diendan.eva.vn/thiep-cuoi-hand_made-t118147.html
Trong tng lai, xu hng lm hand-made bng nhng vt dng thn thin vi mi
trng rt c a chung, s dng cc nguyn liu ti ch nh a nhc, lon, chai, np chai,
que kem ang dn c quan tm v nhn c s ng h bi tnh nhn vn v chi ph
thp.
12

Hand-made The way you are

Bn cnh , cng vi s pht trin ca hi-tech cng ngh cao, s xut hin cc
nhu cu ph kin i km nhm trang tr v lm tng c tnh ca ngi s hu.

Hnh 5: Ipod c tnh

Ngun: Ajuma - theo DIY.O
http://ichinews.acc.vn/bai-viet/14835/be-cuu-bao-ve-ipod/xem.htmx
Theo nh s kho st cc gift shop trn a bn Thnh ph H Ch Minh, gu bng
lun l mt hng bn chy mi thi im. Da trn tnh hnh thc t , rt c th xu hng
th trng trong cc nm tip theo s pht trin mnh mt hng gu bng hand-made, c
ci tin v hnh dng, trang phc v ph kin.

Hnh 6: Gu bng hand-made

Ngun: Shop th bng hand-made
http://mocua.vn/up/threads/251262-Thu-bong-handmade-re-re-Vai-da-vai-ni-vai-long-hatxop-gon-xop-nhoi-thuNgnh cng nghip ny s ngy cng ti sng hn. Mi ngi khng ch thch sn
phm th cng v v p v s tinh xo ca n m h cn hiu rng trong mi sn phm u

13

Hand-made The way you are

c mt cht hn ngh s bn trong v ci mi ngi mua khng ch l sn phm. cng l
l do s lun c c hi v th trng cho nhng ai mun th sc trong lnh vc ny.
3.2) Cch bt u cho nhng ai mun th sc
Hand-made l mt th trng tim nng v l ni u t thng minh cho nhng ai c
nh tham gia kinh doanh. Tuy hot ng rt si ni, nhng vn c mt vi khong trng
nht nh trong th trng mu m ny.
Khi mi khi nghip ngi bn cn xc nh r mt s i tng khch hng c th,
sau khi mi th dn n nh mi bt u tin hnh m rng i tng phc v. Nh vy s c
mt lng khch hng n nh, khi h cm thy hi lng vi sn phm s gii thiu cho
ngi thn v bn b. Hy bt u vi nhng mt hng mnh tht s yu thch v dn a dng
ha, lm phong ph thm cc sn phm ca shop. Vi nhng sn phm c u t bi tay
ngh v tm lng lun thu ht s ch ca mi i tng.
Cc shop kinh doanh hand-made a phn hot ng nh l v tha mn s thch c
nhn nn phm vi hot ng kh nh. Bn cnh , hand-made c tnh ngh thut nn vic
nh gi khng h n gin v mc gi thng ch hp l mc tng i, gi c i khi ty
thuc v kin ch quan ca ngi bn.
Sp ti, hot ng ca th trng online s pht trin rt mnh m, km theo l dch
v giao hng thu tin tn nh hoc chuyn pht nhanh qua bu in s ngy cng thng
dng hn. Bn cnh nhng li ch ca vic bn hng online nh t tn ph t chc bn hng,
mt bng, thng xuyn cp nht v linh ng trong vic giao nhn, kinh doanh online vn
gp nhiu kh khn. Nh ri ro trong vic giao-nhn hng, rt nhiu trng hp ngi mua
b la nhng khng c cch gii quyt, hay ngi bn phi m hng khi khch t li
khng ly. Hay vic ngi mua so snh gia ph giao hng vi gi sn phm, vi nhng sn
phm gi r, t ngi chu b mt s tin giao hng tng ng hoc ln hn gi tr sn
phm.
Bn cnh l vic tng cng qung co trn tp ch. Ngi bn c th lm cng tc
vin vi cc bo, vit bi hng dn lm hand-made n gin vi nhng nguyn vt liu
d tm, cui bi vit s c mt vi li gii thiu v shop cng nh phng thc lin h. Nh
vy s gip ngi mua thm s la chn, h c th quyt nh t lm hoc s lin h tin
hnh mua bn. Cch ny khng phi l b quyt v lm gim khch, m khin cho ngi mua
14

Hand-made The way you are

cm thy mnh c nhiu s la chn v thoi mi vi chnh iu , ng thi cng hi lng
vi s chia s tng t cc ch shop, t gia tng ho , thin cm v cm thy thn thin
vi ngi bn hn. Cn ngi bn bc u thnh cng trong vic gy ch v to
thng hiu sn phm.
Tin n qung co trn truyn hnh l cch tt mi ngi bit n thng hiu
hand-made ca chnh mnh. C th hp tc vi cc chng trnh truyn hnh lm talk show
thc t ti shop, hng dn mi ngi cc la chn nguyn liu hay ni v cc xu hng
hand-made sp ti (nh Ging sinh sp n nn thip v nguyn liu lm thip ang rt c
a chung,)
hand-made thc t l mt tro lu ang c a chung c s ng gp khng
nh bi ngi ca cng chng. i khi ch cn mt bc nh hay on clip ca thn tng
c tung ln, s lp lnh xinh ti nh cc ph kin hand-made cng khin ngi hm m
pht st v lng sc kim mua. Da vo xu hng , ngi bn cng cn xem xt n
nhng mt hng phc v cho ngi hm m - nhng ngi chi rt rng tay cho s thch ca
mnh. Nhng mt hng ny cn c mt cch gi khc Fan-made.
Mt iu rt quan trng m ngi bn thng b qua, l vic ghi li du n hay k
hiu ca mnh ln sn phm c bn ra. D bt u l mt shop nh khng danh ting,
nhng vic tm, sng to ra mt logo cho ring mnh l iu khng th thiu nu mun
xy dng thng hiu v lm n lu di mi ngi bit n mnh.

15

Hand-made The way you are

4) KT LUN
Sau nhng tm hiu, kho st v kt qu thu tp c, ta c th nhn thy hand-made
l mt th trng giu tim nng v nn m rng khai thc. Chng ta vn c th khi nghip
vi mt s vn tng i v khng qu lo v vn mt bng bi shop vn c th hot ng
tt trn cc website hoc cc mng x hi. Bn cnh , i tng khch hng kh ln, khch
mi tui u c nhu cu i vi mt hng ny.
Bit lng nghe kin v nm bt nhng xu hng mi ca th trng p ng kp
thi cho ngi tiu dng lun l li khuyn cn thit cho cc doanh nghip, tp th, c nhn
kinh doanh hand-made.
Tnh c o v s sng to - hai yu t thit yu khi ni v th trng hand-made.
Khng rp khun, khng n theo, mi sn phm hand-made u th hin r ci ti c nhn
ca mi ngi lm ra n. Khoan ni n gi c, c o v sng to l nhng yu t u tin
to ra tnh t ph cho mi sn phm, bi mi sn phm hand-made lm ra u phc v
cho tng i tng m n hng ti. D l bnh dn hay cao cp, ai cng mun s hu cho
ring mnh mt mn c m ngi khc khng c.
Trong bi cnh thu nhp ngy cng cao hin nay, gi c ca mt mn hng khng cn
l mi quan tm hng u ca ngi tiu dng, iu m h quan tm nht chnh l kiu dng
v cht lng ca sn phm. Ch cn h cm thy ng th d gi c cao hn bnh thng,
h vn sn lng mua cho mnh. Nhng nhn chung, tr nhng mn hand-made xa x th
hu ht nhng hand-made trn th trng u c gi bnh dn, mi ngi ai ai cng u c
th mua sm tha thch.
V trong th trng vn ni ting tht gi ln ln nh hand-made th ngi tiu
dng nn tnh to khng b la. Nh bit, Vit Nam l th trng tim nng ca
nhng mn made in China v iu tt nhin, hng hand-made vn khng ngoi l. Hy
khn kho kim tra cht lng ca sn phm ch ng nn v bt mt bn ngoi h gc
bn, v hy chng t bn lun lun l ngi tiu dng thng minh.

16

Hand-made The way you are

5) BI HC THC TIN
Vic thc hin n gip chng ti bit cn lm g c th tm kim thng tin cn
thit, rn luyn cc k nng mm nh lm vic nhm, by t kin, ni chuyn trc m
ng Bn cnh l vic nng cao kin thc v phng thc tip cn th trng, lin h
phng vn, t cu hi v t tin trc ng knh.
Bi vit cp v lm r mt s vn v sn phm hand-made nh tnh hnh
cung-cu v nhng yu t nh hng, th trng v cch bt u vic kinh doanh trong th
trng si ni ny. bn cnh , bi vit cng nu ra mt s mt hng tiu biu cng gi
c ca chng trn th trng hin nay.
Tuy nhin, vn cn nhng vn m ti cha phn tch nh cc sn phm fanmade v h thng cc sn phm hand-made do ngi khuyt tt lm ra, chng t gi tr tn
ti ca h, h c th t ho vi i rng mnh tn m khng ph. y l nhng vn
rt hay nu c th pht trin thnh ti v tip tc c nghin cu trong tng lai.
Trong qu trnh tin hnh n, nhm chng ti rt ra mt s kinh nghim thc t:
Cn c trnh tin hc nht nh, l sinh vin nm nht, nu vn cha quen vi
cch trnh by n nn lin h trc tip v nh ging vin tin hc hng dn.
C th dng mi quan h rng ri ca mnh t nhng nm ph thng m rng
phm vi v s lng kho st, nhm em li s liu chnh xc hn.
Nn tin hnh hp nhm thng xuyn hay t nht 1 tun/ ln trong qu trnh thc
hin n, nhm trnh by kin hoc gt mc gp phi trong qu trnh lm vic.
Tham kho kin t thy c v gia nh.
Nn c nhiu bo tng kin thc v tnh hnh kinh t v nhng t chuyn mn,
cng nh c th d on xu hng th trng sn phm mt cch hp l v kh
nng ng cao.

17

TI LIU THAM KHO

Chu Vit Nga, 9X t tin, t ho hand-made, 25/01/2010 - 06:41,

http://dantri.com.vn/c135/s135-374698/9x-tu-tin-tu-hao-do-handmade.htm
Anh Minh, Trang sc handmade: C tnh bng chnh s sng to, 30/11/2006 - 13:47,
http://sgtt.vn/Van-hoa/96886/Trang-suc-handmade.html
M Dung, c o, c tnh hand-made, 13/4/2007 - 23:00,
http://baoquangnam.com.vn/the-thao/41/5606-doc-dao-ca-tinh-do-handmade.html
Lm giu t th cng, 11/30/2008 - 9:01,
http://mfo.mquiz.net/News/?function=NEF&tab=Moi-ngay-1-chuyen&file=30835

viii

PH LC

Gii ngha:
Hand-made: l t nhm ni n nhng vt dng lm bng tay m khng s dng n
my mc.
DIY: Do it yourself (t lm)
Fan-made: nhng vt dng do ngi hm m lm ra, nhm th hin tnh cm i vi
thn tng v tha mn thch s hu cc vt dng c hnh nh, tn, hoc k hiu lin
quan n thn tng.
Bohemian: Xu hng thi trang c du nhp vo Vit Nam trong nm 2009, v tr
thnh tro lu thi trang vo u nm 2010.

Ngun: Xu hng cc hot Kiu tc Bohemian

http://www.thoitrangchaua.com/bi-quyet-lam-dep/28-bi-quyet-lam-dep/3873-xu-huong-cuchot-kieu-toc-bohemian.html

ix

Ngun: Hi Linh, Din vy bohemian do ph cui tun,

http://news.goonline.vn/619-6154/dep/dien-vay-bohemian-dao-pho-cuoi-tuan.htm
Harajuku () l tn ca mt a im quanh Nh ga Harajuku v tuyn ng ray
Yamanote ti khu Shibuya ca Tokyo, Nht Bn. a im ny ni ting th gii vi
phong cch v tro lu thi trang ang rt thnh hnh trong gii tr Nht Bn cng nh
gii tr chu . Trong bi vit ny, Harajuku mang ngha l mt tro lu thi trang
c du nhp t Nht Bn.
Ngun: http://vi.wikipedia.org/wiki/Harajuku

ng ph Harajuku (Nht Bn)

Ngun: Japan-geographic
http://japanest.com/forum/showthread.php?t=8517&s=0c8ea96a0466e4a4daa4ad86d53cc0e
c

Thi trang Harajuku ti Vit Nam

Ngun: http://www.photo.yeah1.com/showthread.php?t=49335

xi