Professional Documents
Culture Documents
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About Author
Hina Naz
is seasoned Technology consultant, senior Communication specialist and digital Entrepreneur having diverse experience with telecom vendor and education. Managing Lineage of TechInfo which is full service digital communication blog presents contemporary information about communication and technology on the basis of best practices and corporate solutions. She is extremely focused to ensure results according to timelines and persuaded to strategically and cost effectively utilizing technology in alignment with corporate goals. Her proven areas are technology strategic planning, integration and deployment, technical communication, program/Project management, implementing best practice methodologies and continuous improvement programs.
Connect with Hina for business engagements and consulting: Facebook Twitter Google+
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Theme
We love to write about current technological patters in which the most common Tags are SEO, Social media, Blogging, Internet Marketing, Project Management,Communication and Technology. The theme of our writings based on best practices and solutions.
Mission
Our mission is to impart knowledge across boundary so we respect our readers suggestion and feedback and works according to their interest and requirement. When we receive some knowledge demand from our respected readers, we work on it and try to provide best of the best solutions and results according to timeliness.
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Introduction
y revolutionizing the social media techniques, business psychology has been changed so rapidly, todays businesses are independent and spreading across boundaries. If you are creative, innovative and have entrepreneur approach then you can become business icon like any famous entrepreneurs only need to put the right things in right place at right time. I am going to disclose hidden power that resides inside you but you are unable to explore it in constructive way. We are all dependent over technology in some ways and spent most of the time using social media. Think how it could be beneficial if you transform the mind to use technology by doing something creative.
Concept of Social media is all about connecting people with openness and integrity by sharing a centralize platform
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Lets move forward and learn how can we play this game to become entrepreneur and how businesses can avail this opportunity to transform their business with ROI targets. Basically Social Media is an important tool that businesses are using to acquire new customers and better more reliable and fast service comparing with existing ones. If you are not using it in your business then you need to consider instantly to take full benefits. I am writing this e-book to increase your knowledge of what is happening in Social Media and how can you take benefit from it. Majority of the people are aware with Social Media tools like Facebook, YouTube, Google+ and Twitter. These tools are becoming an essential part of Internet marketing today and transforming business insights digitally. The power emitting from the word Social basically engaging people manually and electronically. If you are student, house wife, self made, professional, business owner and entrepreneur, you can do that you want only thing that will be require is Commitment, Dedication and Hard work.
One of my friend recently visited me and told she spent 50% of her day time in exploring social activities via using multiple media platform. I asked, what benefit are you getting and how social media bringing changes in your life. She said only word Nothing. My concept of rolling her statement to drive the message that many of us doing same without exploring such benefits that has been flooding around. Mind change is the key Lets delve into, how to converge mind power to use our abilities and instincts to avail opportunities.
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In reference to your engagements first redevise your strategy to conduct work. In this way you will find yourself connected with your thoughts process to attain objectives.
When we use the word social web engagement in networking environment then it means customers and stakeholders are participants rather than viewers. Social media in business allows everyone to express and share an opinion or idea somewhere along the businesss path to market. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to successful social media marketing. In this context, the Social networking sites like Twitter, Facebook, YouTube, blogs, websites and other associated tools and techniques allow individual followers to retweet or repost
Lineage of TechInfo | facebook.com/Lineageoftechinfo
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comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Several companies are now providing specialized tools and platform for social media marketing. Tools can be used for a variety of different things such as:
Social Media Monitoring Social Aggregation Social Book Marking and Tagging Social Analytics and Reporting Automation Social Media Blog Marketing Validation
Associated tools
Sysomos - Social media monitoring and analytics provider Hubspot - Inbound social media market Klout - Monitoring and analytics Twtbuck - Social network advertising
Digital Branding:
Facebook, Twitter, blogs, Youtube and other related social tools gives you freedom to endorse your digital branding across boundaries. By using digital branding methods, your business will be indentified in unique way. Corporate organizations always focus to put heavy budget on branding strategy.
Lineage of TechInfo | facebook.com/Lineageoftechinfo
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Digital Evaluation:
Have you ever thought how customers and consumers identify your business? How they take interest in your product and services? Social tools give you platform to evaluate your business strategy indeed the Brand strategy for improvisation.
Digital marketing
Digital marketing or the Internet marketing is the great requirement of current business scenarios. By using effective marketing techniques you can take your business at next level. Social media has given big room for marketer and promoters to publish their tactics in distinguishable way. The patterns of digital marketing may vary according to business applications but concept of marketing is same. I give, highest priority to Digital marketing when comes to task of business promotions.
Viral marketing/advertising
According to my friend who writes Seths blog says, Viral marketing is an idea that spreads and an idea that while it is spreading actually helps market your business or cause. Basically, its a buzz word which refers marketing related techniques that use prior existing networks to promote brand awareness or to attain other marketing objectives like product sales. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time. Viral marketing is also termed as Viral advertising which is simply a word of mouth on warp speed. You can avail chance to take advantage of this latest marketing tool and techniques and endorse your name in no time. Create an excitement about your products or services that by using different tactics will result in people not being able to resist wanting to be your Social media friend.
Lead generation
Lead generation is basically the use of a Internet, or any associated specialized service like Social tools to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues, or conducting specialized research. Leads can consist of the
Lineage of TechInfo | facebook.com/Lineageoftechinfo
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names and addresses (like; e-mail) of individuals and organizations. Lead lists can be gathered or filtered from targeted databases such as telephone and Internet directories. Websites and search engines are the excellent source to generate leads depending on time and quality of research. Most companies are doing research for their clients to provide lead list.
Customer interaction/engagement
Offers, deals, events, sales schemes and other associated techniques might plays a big role to enhance your customers. You can interact with your niche by using customer engagement techniques to bring more business for your company or organization. You can do it simply without invest time and big budget.
Direct Advertisements
Various services have been provided by various prestigious organization to run your advertisements schemes directly or indirect way. Facebook advertisement scheme give benefit to organizations to speed-up their sales. Its a paid service which is quick and easy, targeted to your exact demographic and tracked so you can see the results. Other social platforms also recommend business owners to use their channels for advertisements.
Reputation Management
There is no metric that can quantify the quality of your system. Its all about your work, performance and quality of services that you deliver to your clients with honesty, dedication and commitment. Social media tools provides direct channel to communicate with your clients by keeping organizational values in mind. Its a matter of repute so business owners need to be prudent and vigilant while devising social media strategy and their implications after implementation phase. There should be No compromise on quality content and communication ethics.
Customer Feedback/commenting
User friendly social tools are in high line of people use like twitter, linkedin and facebook. You can dissiminate your promotion plan directly via status, tweets and messages. Its a great revolution that engaging customers lively toward your business and gives you direct message how people going to use your brand, service or product.
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Lets discuss about some essential features of famous Social networking sites:
Most recommended feature of using business page is with customizing URL Recommendation No: 02 Customize URL for Business identification
Business identification with comprehensive format is quite important so I always suggest to use customized URL according to your business theme. E.g; the name of your business ( My
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business theme belongs to Lineage of techInfo so I put http://facebook.com/Lineageoftechinfo) as I thought it will be memorable and recognizable to my readers.
Facebook customize URL option doesnt allow to change after changing first time so make sure to do it attentively in first attempt
Recommendation No: 03 Manage Profile and business theme with proper logo
Now get ready to customize the page by uploading profile picture (max. 200 x 600 pixels). Most recommended to use business logo and other related picture that you consider to bring benefits to your business circle. Now you can filling up the essential details that should be filled in a very serious mode. Be remember, you are going to sell your product/concept or service so be conscious while putting up the content. As I always marked this sentence Content is the king that can also sell premature concepts or service. Dont compromise on quality content. I will discuss it in more detail as we move forward.
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It provides solid platform to network with your niche Instant way of messaging to get and share latest information Analytic way to ensuring competitors move Network without boundaries Communicate your thoughts directly to other without boundaries Business promotions Customer engagements
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I really love the concept of Micro-blogging which intact the real subject of the message and entails to the point communication. If you are new on Twitter then come and create profile account and brand it with your business and profession accordingly. Now, the next phase gives you freedom to start following your friends, related businesses and according to your niche. Next, go for status updates which are the key to get success on Twitter. Your contents are your strength. People listen, what you talk even you are not a public figure. According to the experience many people got success and become famous using Twitter power. You can be one of them if you explore the hidden instincts successfully. Once you will start your status updates, you will see your followers are increasing in no time. But you need to disseminate Authentic, Reliable, Competitive, Timely, Verifiable information from your profile. Irrelevant information never be entertained and people will see you as fake member. So be Real and Authentic in your approach.
Always focus to share: Authentic, Reliable, Competitive, Timely, Verifiable information from your profile
Never share:
Irrelevant information from your profile. It will declare you as Fake profile
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5. Initiate questions and reply accordingly with @username tag. 6. Synchronize your profile with other social tools like Facebook, Linkedin, blogs and websites. 7. Place live badges of your tweets on your blogs and websites. 8. Use interactive tweeting styles to get connect with your followers. 9. Whatever you do professionally, tweet it to share with people. 10. You tweets timeline should be live to get followers. 11. Many experience tells, picture tweeting create big improvement to increase twitter following. For this, you can use Twitpic.com. 12. Correspond with # Hashtags. 13. Communicate with people using hot # Hashtags. 14. Talk with Top twitter people as it will disseminate you among many people. 15. My preference is to generate talks by using #hashtags and track the relevant person and talk. 16. Talk with Top twitter people as it will disseminate you among many people. 17. Instigate hot topics to discuss. 18. Participate in other discussions. 19. Engage in fire talks. 20. Come up with breaking news. 21. Introduce people. 22. Never feel shy in endorsing people and initiate following.
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Techies Zone
Bloggers Club
You can create according to your interest. First think, what type of list is beneficial to you and then create it with specific name and start following relevant people in that list. As you know, every business organizations are looking for lists according to their business for development.
List Building
If you want to get engage with Business developers then one list can give you entire information about relevant people. Mostly people create list for business promotions and development. Various users / marketers/promoters seeks these sort of information throughout the day and if they find your list for their business then it could be more beneficial for you to engage with associated people.
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Manage connections in a single click If you build list of potential customers, means you are going to generate more Sales. Its a long term communication agenda like if somebody join your list, you can continue to market your updates. You can repeat you customers if you are creating loyal bonding via lists. When someone joins your list, it is a direct sign that they are interested in your products or services that you sells. In simple words, you are moving towards more target marketing via list. Targeting your marketing to the right demographic and customer, will also significantly benefit your bottom line.
LISTITI
This service bills itself as Google Alerts meets Twitter. The idea here is that you can tell the service what list you are tracking, further tell it you only want to know when someone on the list mentions your specific search term.
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By using Linkedin platform, you can change your profile in a form Brand. Its all about using the system and bringing creativity and innovation provided by Linkedin system. What you can do using Linkedin: Improvise your personal branding Disseminate your profile in front of the world beyond boundaries Catching people concentration to get better career position Ability to interact with Recuriters and hiring professionals Continuous learning and employer engagements
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Dont worry if you are not having big experience and just a new talent, keep focus on market demand to manage you profile and indulge yourself to take assignments guaranteed for new beginning
Few of my clients asked me, no body contacting me but my friend who has same profile and working with me has been contacted so many times with different recruiters and hiring managers.
Be Concise and Interactive
I said, Review you profile with high density keywords and putting SEO techniques on your profile to optimize your presence in search engine or in search database. This require little tactics so better to consult with professional.
I am sure you will maximum benefits if you do it attentively. Contact me, if you are interested to review your profile and interested to change it according to current business requirements.
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SEO benefits to register your share with specific URL Inherited feature of # Hash tagging from Twitter Google has Google +1 buttons all over the web, but clicking on one of these buttons on a web site doesnt cause a business to be followed within Google Plus. Instead, as with regular accounts, business pages have to be added to a Google+ circle.
You Tube has significantly changes the way of business psychology. We all has become habitual of using social tool in which You Tube creating big deal of interactivity. You Tube given platform to businesses and individuals to dynamic videos and upload on YouTube channel for free.
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Tips for Talented individuals / Small businesses Explore your talent and creativity Create a social networking page/profile Shoot out video of your product and service Share on Social media for viral/Digital marketing Share your results with Lineage of TechInfo
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I discussed the generic topics of Social media and their interpretation in business engagements. Later in extending version of this mini ebook, I am going to discuss inherited topic to generate more sales and marketing for your business. Id like to conclude this version(1.0) by saying that Technology is not dependant to us, indeed we are dependant over technology to get independence in our thought process. Think smartly without boundaries and avail opportunities and freedom that reside around you. Keep in touch friends, with me about thoughts, comments and suggestions!!! Regards, Hina Naz