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PROJECT INTRODUCTION TO RADIO & T.V.

CHANNEL SAHARA FILMY

BY JANMEJAY SINGH S.Y.B.M.M. BHAVANS COLLEGE

ACKNOWLEDGEMENTS

OUR SINCERE THANKS GO TO NAVITA KULKARNI MAM WHO GUIDED US EVERY INSTANT IN COMPLETING THIS PROJECT. WE WOULD ALSO LIKE TO THANK ALL THOSE FRIENDS AND RELATIVES, WHOSE CONSTRUCTIVE FEEDBACK HELPED US COMPLETE THIS PROJECT. MOST IMPORTANTLY THANKS TO OUR PARENTS, AND GOD WHO PROVIDED US WITH THE RESOURCES FOR THE COMPLETION OF THE PROJECT.

INDEX
Introduction Schedule Programs Meri Bhains ko Anda Kyun Maara Bathroom Singer Kya Aap Panchvi Fail Champu Hain Kaun Banega Champu Filmy Stock Exchange Movies Saturday Blockbuster Hollywood Smash Hits One Break Movie Conclusion Bibliography

INTRODUCTION
Sahara Filmy was started on 12th February, 2006. Filmy is an Indian Hindi language movie channel. It is owned by Sahara One Media and Entertainment Limited. An exclusive all-Bollywood movie channel, Sahara Filmys close connections to the filmmaking community and years of experience in film production and distribution lend a clear advantage in bringing viewers the finest movies and the freshest, most complete coverage of Bollywoods best-loved personalities and creators. A schedule of quality Bollywood movies is enhanced by up-to-the-minute news of the entertainment industry, insightful celebrity interviews, the hottest gossips, and previews of the latest films and film music. The channel, according to Mr Ashutosh, Business Head, Filmy, is completely `filmi' in spirit, and not only airs films but also comes up with a gamut of film-based shows. "Filmy is a unique entertainment channel with a focus on Hindi movies. It has strong original programming in innovative formats to complement the movie content. The channel has a mix of narrative and humorous programming, which is a key USP of the movies and movierelated shows offered by the channel."

About Sahara Sahara One Motion Pictures is one of Indias largest movie production houses in the business of producing, marketing and distribution of motion pictures in Hindi and other regional Indian languages. Having produced over 35 movies in the last two years, the division is poised for rapid growth in the following months. The television business operates two television channels Sahara One Television which is a general entertainment channel and FILMY which is a Hindi movie channel. Sahara One Television channel is associated with the top production houses and offers its viewers a large number of popular fiction and non-fiction shows.

SCHEDULE (1st week, January 2009)

Programs

Meri Bhains ko Anda Kyun Maara


According to a recent medical report, famous comedy scenes from recent blockbusters like Partner, Heyy Babyy, Dhamaal, Sunday, Namastey London and Lage Raho Munnabhai among others have resulted in large populations falling prey to a dangerous laughing disease. Known to induce uncontrollable laughter and immeasurable chuckles, doctors have not yet been able to find a cure to this mysterious ailment. But until they do find a cure, one cannot question the awesome collection of comedy scenes in 'Meri Bhains Ko Anda Kyon Maara' - a half-hour daily double dose of the funniest scenes from very popular, brand-new films! Now in an all-new look and with an all-new Bhains! Only on FILMY!

Bathroom Singer
As extraordinary as any program on Filmy, its a reality singing show with a difference! FILMY, Indias youngest Hindi movie channel, announced Bathroom Singer an extraordinary reality show about ordinary people, and their journey to stardom. The show is a hunt for an untrained singer who can capture the hearts of millions with the unique combination of singing and the entertainment quotient or jhaag. Ravi Kishan and Shibani Kashyap are the judges of the show. The show is going to focus more on the entertainment factor of the participants than on their singing talent.

Kya Aap Panchvi Fail Champu Hain


Kya Aap Paanchvi Fail Champu Hain? is a game show on Indian Television and a parody on STAR Plus Show, Kya Aap Paanchvi Pass Se Tez Hain?. In English it translates to "Are you Dumber than a 5th Grade Failure?" The cheats are Nok-Jhok (A Parody on Taak-Jhaak), Copycat (A Parody on Copy) and Bajaao (A parody on Bachaao).

Kaun Banega champu


This is a spoof on the well known show, Kaun Banega Crorepati. The show was aired off on Sahara Filmy on February 11, 2007 at 7:30 p.m. and aired every following Sunday. It was hosted by stand-up comedian Sunil Grover with the name of "Ruk Ruk Khan", an obvious spoof of the current Kaun Banega Crorepati host, Shahrukh Khan. The show invites "spoofed" celebrity guests to play the game. Pipelines are the spoof on lifelines. The pipelines are Audience Jhol, which refers to the polling of audiences, towards a particular question, same as in the original version but the twist in the first session was that nobody from the audience voted, because the participant was none other than Sanjay Dutt's Duplicate, who is wielding a gun and threatens people. In the end the poll is zero and the participant loses out. Quite hilarious and has the entire audience in peals of laughter. Also, Kaun Hai Friend spoof on Call a friend and Sexy 20 spoof of 50/50.

Filmy Stock Exchange


Filmy launched one of the biggest Bollywood gaming properties of all time, the FILMY Stock Exchange (FSE). Well known actor Arshad Warsi, whos the brand ambassador for FSE, launched the game at a press conference held on the Hilton Towers, Mumbai. FILMY Stock Exchange gives Bollywood fans an opportunity to own their favorite stars. The game began from October 1, and can be played on the mobile and the Internet. Registered users get 1000 FILMY Rupees (FRs) to create their portfolio of stars. The stock prices will change every hour on the basis of trading trends, box office performance, and industry news and gossip. Players can redeem their surplus FILMY Rupees for big, exciting prizes.

One Break Movie


One Break Movie is a movie show which recreates the magic of the cinemawatching experience in your own home. With some of the biggest hits lined up, theres no better way to spend your Sunday afternoon. On January 25 2009 the movie to be aired is Sandwich, starring Govinda. The story is that Sher Singh lives with his mother and handicapped sister in Punjab but moves to Mumbai, changes his name to Shekhar, meets Nisha and falls in love. On his return, Shekhar is surprised to find out that the Zamindar's son is ready to marry his sister on the condition that Shekhar marry the zamindars daughter- Sweety. He has no alternative and marries Sweety. On his return to Mumbai, he realizes Nisha is forced to marry against her wishes, so he agrees to marry Nisha. Thus, Shekhar has 2 wives- Nisha and Sweety. The story takes a twist when his look alike enters the fray.

Saturday Blockbuster
Every Saturday at 8 PM, FILMY ensures that one dont need to go anywhere to get their regular dose of the biggest blockbusters and the coolest stars. So dont forget the popcorn, turn on FILMY and throw away the remote theres only one plan for Saturday nights from now onwards it's Saturday Blockbusters. This show has movies like Sarkar (on 24th January 2009), Lakshya etc

Hollywood Smash Hitz


The biggest international hits dubbed in Hindi, are shipped directly to television screens, to ensure guaranteed paisa vasool entertainment for Thursday nights. With the hottest titles from some of the biggest studios across Hollywood, Hollywood Smash Hits is the best choice for world-famous dubbed cinema, at home. On 22nd January at 8 PM the movie Air Force One starring Harrison Ford was aired. This is the story where Harrison Fords back and hes doing what he does best beating up the bad guys! President of the United States, James Marshall, has just is on his way from Moscow after outlining a new US policy of zero-tolerance towards terrorism. On the flight home, terrorists take over Air Force One (the President's official plane) and take his wife and daughter hostage. But the terrorists are in for a surprise when they realize they picked on the wrong president to mess with.

Conclusion
In the entire process of observing the channel Filmy, it is obvious that it is a channel with a unique way of presenting movies. It manages to entertain its viewers and keep them amused and interested. It also showcases great movies and therefore is growing into a well known and highly liked channel.

The programs on Filmy, like One-Break movie and Meri Bhains ko Anda Kyun Maara reflect a changing trend in medias presentation format, especially of the cinema based channels, which now seem to cater the peoples wishes by helping them relax with a number of humorous scenes and by shortening out the annoying advertisements in the middle of movies on television.

There is still scope for betterment in the channel. Perhaps if a couple of young hosts could anchor the show Meri Bhains ko Anda kyun Maara, and interleave the comedy sequences with their humour, the show would be even more popular.

Finally, the channel reflects the new and enriched system of channels with well structured and intelligent Unique Selling Propositions.

Bibliography
1. Sahara Filmy Channel

2. www.myfilmy.com

3. http://www.thehindubusinessline.com/

4. http://www.sahara-one.com

5. http://en.wikipedia.org

6. http://www.sahara-one.com/media.htm

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