Professional Documents
Culture Documents
ACKNOWLEDGEMENTS
OUR SINCERE THANKS GO TO NAVITA KULKARNI MAM WHO GUIDED US EVERY INSTANT IN COMPLETING THIS PROJECT. WE WOULD ALSO LIKE TO THANK ALL THOSE FRIENDS AND RELATIVES, WHOSE CONSTRUCTIVE FEEDBACK HELPED US COMPLETE THIS PROJECT. MOST IMPORTANTLY THANKS TO OUR PARENTS, AND GOD WHO PROVIDED US WITH THE RESOURCES FOR THE COMPLETION OF THE PROJECT.
INDEX
Introduction Schedule Programs Meri Bhains ko Anda Kyun Maara Bathroom Singer Kya Aap Panchvi Fail Champu Hain Kaun Banega Champu Filmy Stock Exchange Movies Saturday Blockbuster Hollywood Smash Hits One Break Movie Conclusion Bibliography
INTRODUCTION
Sahara Filmy was started on 12th February, 2006. Filmy is an Indian Hindi language movie channel. It is owned by Sahara One Media and Entertainment Limited. An exclusive all-Bollywood movie channel, Sahara Filmys close connections to the filmmaking community and years of experience in film production and distribution lend a clear advantage in bringing viewers the finest movies and the freshest, most complete coverage of Bollywoods best-loved personalities and creators. A schedule of quality Bollywood movies is enhanced by up-to-the-minute news of the entertainment industry, insightful celebrity interviews, the hottest gossips, and previews of the latest films and film music. The channel, according to Mr Ashutosh, Business Head, Filmy, is completely `filmi' in spirit, and not only airs films but also comes up with a gamut of film-based shows. "Filmy is a unique entertainment channel with a focus on Hindi movies. It has strong original programming in innovative formats to complement the movie content. The channel has a mix of narrative and humorous programming, which is a key USP of the movies and movierelated shows offered by the channel."
About Sahara Sahara One Motion Pictures is one of Indias largest movie production houses in the business of producing, marketing and distribution of motion pictures in Hindi and other regional Indian languages. Having produced over 35 movies in the last two years, the division is poised for rapid growth in the following months. The television business operates two television channels Sahara One Television which is a general entertainment channel and FILMY which is a Hindi movie channel. Sahara One Television channel is associated with the top production houses and offers its viewers a large number of popular fiction and non-fiction shows.
Programs
Bathroom Singer
As extraordinary as any program on Filmy, its a reality singing show with a difference! FILMY, Indias youngest Hindi movie channel, announced Bathroom Singer an extraordinary reality show about ordinary people, and their journey to stardom. The show is a hunt for an untrained singer who can capture the hearts of millions with the unique combination of singing and the entertainment quotient or jhaag. Ravi Kishan and Shibani Kashyap are the judges of the show. The show is going to focus more on the entertainment factor of the participants than on their singing talent.
Saturday Blockbuster
Every Saturday at 8 PM, FILMY ensures that one dont need to go anywhere to get their regular dose of the biggest blockbusters and the coolest stars. So dont forget the popcorn, turn on FILMY and throw away the remote theres only one plan for Saturday nights from now onwards it's Saturday Blockbusters. This show has movies like Sarkar (on 24th January 2009), Lakshya etc
Conclusion
In the entire process of observing the channel Filmy, it is obvious that it is a channel with a unique way of presenting movies. It manages to entertain its viewers and keep them amused and interested. It also showcases great movies and therefore is growing into a well known and highly liked channel.
The programs on Filmy, like One-Break movie and Meri Bhains ko Anda Kyun Maara reflect a changing trend in medias presentation format, especially of the cinema based channels, which now seem to cater the peoples wishes by helping them relax with a number of humorous scenes and by shortening out the annoying advertisements in the middle of movies on television.
There is still scope for betterment in the channel. Perhaps if a couple of young hosts could anchor the show Meri Bhains ko Anda kyun Maara, and interleave the comedy sequences with their humour, the show would be even more popular.
Finally, the channel reflects the new and enriched system of channels with well structured and intelligent Unique Selling Propositions.
Bibliography
1. Sahara Filmy Channel
2. www.myfilmy.com
3. http://www.thehindubusinessline.com/
4. http://www.sahara-one.com
5. http://en.wikipedia.org
6. http://www.sahara-one.com/media.htm