Hello Everyone, my name is taylor pruitt and this semester I have focused on the rebrand of Kansas Citys Best

Kept Secret...Pot Pie.

Our Story...

Pot Pies story....

Pot Pie is a local establishment residing in the neighborhood of Westport, one of the oldest neighborhoods within Kansas City missouri. It was created by a married couple named John and Sarah Williams. They wanted to created a restaurant that was all about comfort food, and to experience the idea of being in that eat-in-kitchen you grew up in.

Pot Pie is all about family, being able to share the aspect of something you enjoy so much at home is one of the most important things that Pot Pie is about. Being able to be comfortable and eating really good food at the same time.

Brand Attributes

Here is a break down of Pot Pies core brand attributes.

Pot Pie is Rustic, Elegant, Comfortable, and Nostalgic.

When hearing the word rustic, some make think of the country, others may think of rust. But, when you mix the word Rustic and Pot Pie it means something different. Its an attitude. Pot Pie isnt that uptight restaurant you are scared to ask for an extra dinner roll at. Its about family, and about being comfortable, and if there is a mismatched linen, no one is going to freak out over it. Oh, and ask for whatever extras you would like.

Elegance is subjective, and Pot Pie is full of it. Even though the food is not the most graceful thing to eat on a rst date, pot pie is what we like to call; easy-elegance. Its shown through our staff and how we carry ourselves. Its also about nding the beautiful things in something unexpected. Our space is a tight squeeze, but you will get with a punch of elegance as soon as you walk in the door.

Nostalgia is a powerful feeling. This may be Pot Pies most important attribute when considering the brand as a whole. Comfort Dining, and the food being serves is all about what your mother made you when you were a little boy or girl. Something warm and toasty coming out of the oven is the number one thing our customers come to us for.

Being comfortable in public is what everyone strives for. no one is enjoys being in an uptight situation. People want to be able to be themselves. Well, Pot Pie is that place. You can come here and eat comfort food while being in your old jeans and t-shirt.

MISSION STATEMENT

Pot Pie is out to serve quality food, space and entertainment by creating an environment that is comfortable yet elegant

So through the brand attributes, the mission statement of Pot Pie is: Pot Pie is out to serve quality food, space and entertainment by creating an environment that is comfortable yet elegant.

BRAND ESSENCE

Pot Pie is the place to go with those you are closest to.

And the essence is: Pot Pie is the place to go with those you are closest to.

HEre are few snapshots of what the neighborhood Pot Pie resides in. Its a very warm, friendly place.

Open to anyone who want to venture out and experience something new.

Brand Applications

Pot Pies Brand Applications.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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Typeface. The typeface that Pot Pie uses is mainly Clarendon. Its used for body copy, as well as general everday use, so in doubt use Clarendon. Dalliance is also another typeface that is used wihin Pot Pies system. It is what their tagline is set in, as well as what all numbers within the system are used as.

COMFORT ORANGE C=20 M=79 Y=100 K=09

NOSTALGIC BLUE C=30 M

POT PIE YELLOW C=24 M=36 Y=100 K=02

RUSTIC RED C=33 M=93 Y=86 K=45

=0 Y=30 K=0

The colors that are incorporated within Pot Pies system are warm, and can be used individually, or mixed together. They are all named specic names to go along with the theme that Pot Pie is using, such as: Comfort Orange, Nostaligic Blue, Pot Pie Yellow, and rustic red.

Here is Pot Pies signature and their brandmark. It is applied to all applications within the system to show how much ownership Pot pie has over their brand. comfort dining is their tagline, so that people get a quick idea of what to expect when they walk into the establishment. The brandmark is using the connection of airholes of the pie, as well as the ps facing eachother, so that its the idea of two poeple enjoying one of their delicious pot pies.

Due to the nature of the brand mark and signature being generally square you dont need to give it TOO much room, but just enough to set it apart from other elements.

here are some images of Pot Pies space. they like to keep a chalkboard out on the sidewalk to bring customers in. The chalkboard shows that its not a set in stone kind of place, things are always changing so you never know what to expect when you walk in the door. Except good food!

The business card is a vital item within the pot pie brand. They come in all of Pot Pies brand colors.

It shows the signature of the brand on the front, as well as the brand mark on the back along side with contact information such as phone number, address and website.

Whenever you get your check at pot pie expect to have an invite to an event or a coupon to get you to come back for more. we love giving thanks.

Stationery is used in a very open way. Pot Pie likes to use their own handwriting whenever they get a chance to. Its a more intimate way of telling someone their message. On the envelopes there are stickers with scalloped edges to use for addressing outgoing mail.

Here are all printed materials together.

Some additional components of the brand are Pot Pie Boxes and napkins. Pot Pie is very colorful and warm, so why not have some bright colored linens to wipe your face with? The patterns are different colors and are not supposed to match at each table. The box is meant for to-go pot pie orders so that the food is at its freshsest when it gets home to the customer. You can also reuse this box for everlasting to go orders as long as your a customer of Pot Pie.

An upclose image of the patterned napkins.

and them being utilized.

Here are all elements together.

Due to Pot Pie being a local establishment in Kansas City, some might not know about it being in existence. So, having a large billboard on the highway would help Kansas Citians know that there is something delicious Pot Pie right down the street from them.

Pot Pies front is limited due to the size of the space that it occupies so having a simple way to communicate to the public that they are there and ready for customers at all time is vital. Here is an example of the window graphics. By spreading the signature out in three different areas of the sore front really helps the brand show its elements.

Pot Pie isnt exactly a place you can just go in and order something real quick. So they have an air stream trailer serving their basics out of during lunch so those who are craving some comfort can get it in a cinch.

Pot Pies website is a place for customers to see what is available on our menu, as well as see what upcoming events there could be going on. The website is straight forward with the use of scolloping and the use of Pot Pie yellow.

When it comes to having a wearable item aparet of Pot Pie we wanted to keep it simple. So a nice nostalgic blue t-shirt with pot pies brand mark and the tagline on the back seemed to t well. It can be used by employees, or really dedicated customers wanting to rep Pot Pie out on the street.

When dealing with photography within the pot pie brand you want to make sure you get interesting crops and angles. As well as having a cast of yellow, blue or green layered on top to give the original photo a more vintage and warm feeling.

Here are some examples of how Pot Pies imagery would work.

Overall, Pot Pie would like to appeal to an audience who values the comfort food atmosphere through a rustic, nostalgic and elegant aesthetic.

Over all Pot pie would like to appeal to an audience who values the comfort food atmosphere through a rustic, nostalgic and elegant aesthetic.