Industry Benchmark Report

MikesBikes-Intro - Single-Player - Period 2013

Real Cool Cycles

Financial Results
Share Price
Dividend Per Share
Shareholder Value (SHV)
Cumulative Change in SHV

$20.21
$0.16
$20.48
121%

Number of Shares
Market SHV Capitalization

1,000,000
$20,480,000

Retail Sales
Wholesale Sales
Gross Margin
Profit After Tax

$22,853,980
$15,245,630
$7,044,429
$2,616,289

Number of Shares
Earnings per Share
Cash
Net Assets
D/E Ratio (book equity)

1,000,000
$2.62
$10,736,287
$11,951,219
0.11

Customer Satisfaction
Wholesale Sales
Brand Advertising
Total Product Advertising
Total Product PR
Average Retailer Margin
Distribution Channel Support

$15,245,630
$500,000
$1,650,000
$564,999
33%
$193,755

Internal Results
Capacity (SCU)
Wastage
Idle Time
Quality Index
No. of Products

22,410
15%
0%
0.84
2

Innovation and Learning

Production Improvement
No. of Product Devpts

$2,155,070
0

Demand Forecast Accuracy

96%

Scenario analysis
Market Summary (All Product Details)
MikesBikes-Intro - Single-Player - Period 2013
This report shows various information for all products on the market.

Most values are reported as a rating between 0.00 and 1.00, where 1.00 is the highest possib
Every segment has different preferences, and 1.00 is rarely the optimal value to aim for.

Firm
Road
Annihilator_2012

Real Cool Cycles

Average (Weighted)
Mountain
RC_RockHopper

Real Cool Cycles

_MT_RockHopper

MountainTop Cycles

Average (Weighted)
Youth
(No sales)

Income Statement History

MikesBikes-Intro - Single-Player - Real Cool Cycles - Period 2013

2013
Sales Revenue

$15,245,630

Less: Cost of Goods Sold

$8,201,201

GROSS MARGIN

$7,044,429

Selling & Distribution Expenses

Salaries
Brand Advertising
Product Advertising

$180,000
$500,000
$1,650,000

Product PR

$564,999

Distribution Channel Support

$193,755

Finished Goods Warehousing

$89,100

Product Development Projects

$0

Sales Of Obsolete Stock

$0

Cost Of Obsolete Goods Sold

$0

$3,177,854
Production Management Expenses
Unallocated Factory Overhead

$0

$0
Administration Expenses
Salaries

$150,000

Legal Fees

$0

Miscellaneous Expense

$0

$150,000
Financial Expenses
Interest on Short Term Debt

$0

Interest on Long Term Debt

$0

$0
TOTAL OTHER EXPENSES

$3,327,854

Other Income
Interest on Cash in Bank

$188,334

Miscellaneous Cash Windfall

$0

TOTAL OTHER INCOME

$188,334

Profit Before Taxation

$3,904,909

Less: Income Tax

$1,288,620

Plus: Tax Credit

$0

Profit After Taxation

$2,616,289

NET INCOME

$2,616,289

Product Performance
Balance Sheet History
MikesBikes-Intro - Single-Player - Real Cool Cycles - Period 2013
2013

ASSETS
Current Assets
Cash
Raw Materials Inventory

$10,736,287
$0

Finished Goods Inventory

Total Current Assets

$495,709

$11,231,996

Non Current Assets

Plant

$4,482,000

Less: Accumulated Depreciation

$2,474,158

Total Non Current Assets

$2,007,842

TOTAL ASSETS

$13,239,839

LIABILITIES AND
STOCKHOLDERS' EQUITY
Current Liabilities
Short Term Debt (Overdraft)

$0

Company Tax To Pay

$1,288,620

Total Current Liabilities

$1,288,620

Non Current Liabilities

Long Term Debt

$0

Total Non Current Liabilities

$0

TOTAL LIABILITIES

$1,288,620

Equity
Number of Shares Outstanding:
Share Capital

1,000,000
$1,000,000

Retained Earnings

$10,951,219

TOTAL EQUITY

$11,951,219

LIABILITIES AND STOCKHOLDERS' EQUITY

$13,239,839

The Year Ahead - 2014

MikesBikes-Intro - Single-Player - Real Cool Cycles

FOLLOW A STRATEGIC PLAN

You are now on your own as President of your firm. The best advice we have is
that you should constantly review and revise your firm's strategic company plan.
If your firm's profitability starts to fall then you must act before it is too late.
There is one really easy way that you can ruin your firm in MB-I. You can
fall into the trap of being really good at marketing and sales, or really good at
production but be unable to coordinate both functions effectively together. In
essence, this involves balancing supply and demand pressures without losing
sight of long-term strategic goals.
For example, if you find yourself in a position where you cannot meet demand,
then either increase the capacity of your plant, or decrease the attractiveness
of your product (i.e. increase price/decrease advertising etc). On the other
hand you may wish to redevelop your existing design(s) to ones that have a lower
SCU requirement per unit, if this is consistent with your long-term strategy for
the development of products in particular target segment(s).
Similarly, if you have a road bike design and find yourself in a position where
your factory has a lot of idle time for two or more years, then seriously
consider reducing capacity if you want to restrict your attention to this target
segment in the long run. This will enable you to focus on increasing quality to
improve demand, whilst saving money on factory efficiency investment.
So do your best to maintain profitability, but do not lose sight of the fact
that this is supposed to be an enjoyable learning experience. Sometimes the
most important lessons come from failure.
Good Luck!

MountainTop Cycles
$11.85
$0.00
$11.85
28%
1,000,000
$11,850,000
$11,000,000
$7,150,000
$3,452,853
$1,141,082
1,000,000
$1.14
$10,178,823
$10,211,121
0.15

$7,150,000
$250,000
$750,000
$500,000
35%
$117,985

20,000
17%
33%
0.75
1

$400,000
0

95%

duct Details)

ll products on the market.

en 0.00 and 1.00, where 1.00 is the highest possible rating.

and 1.00 is rarely the optimal value to aim for.

Sales
Real Cool Cycles

Retail Price

Awareness

5,734

$1,520

0.33

5,734

$1,520

0.33

Real Cool Cycles

25,706

$550

0.54

MountainTop Cycles

20,000

$550

0.45

45,706

$550

0.5

2012

2011

2010

$13,786,920

$8,298,651

$7,850,484

$7,061,209

$5,379,316

$3,992,305

$6,725,711

$2,919,334

$3,858,179

$150,000

$120,000

$150,000

$450,000

$350,000

$375,000

$1,500,000

$875,000

$885,000

$515,000

$500,000

$500,000

$166,826

$137,624

$132,265

$60,400

$67,700

$82,550

$1,000,000

$0

$0

$0

$0

$0

$0

$0

$0

$3,842,226

$2,050,324

$2,124,815

$0

$0

$0

$0

$0

$0

$120,000

$90,000

$120,000

$0

$0

$0

$0

$0

$0

$120,000

$90,000

$120,000

$0

$0

$0

$0

$0

$80,000

$0

$0

$80,000

$3,962,226

$2,140,324

$2,324,815

$138,039

$116,128

$107,132

$0

$0

$0

$138,039

$116,128

$107,132

$2,901,524

$895,138

$1,640,496

$957,503

$295,396

$541,364

$0

$0

$0

$1,944,021

$599,743

$1,099,133

$1,944,021

$599,743

$109,913

2012

2011

2010

$8,285,434

$5,656,523

$6,072,408

$0

$0

$0

$299,463

$214,742

$333,122

$8,584,896

$5,871,264

$6,405,530

$4,118,600

$4,118,600

$4,000,000

$2,251,064

$2,043,560

$1,813,000

$1,867,536

$2,075,040

$2,187,000

$10,452,432

$7,946,304

$8,592,530

$0

$0

$0

$957,503

$295,396

$541,364

$957,503

$295,396

$541,364

$0

$0

$1,000,000

$0

$0

$1,000,000

$957,503

$295,396

$1,541,364

1,000,000

1,000,000

1,000,000

$1,000,000

$1,000,000

$1,000,000

$8,494,930

$6,650,909

$6,051,166

$9,494,930

$7,650,909

$7,051,166

$10,452,432

$7,946,304

$8,592,530

PR

Distribution

Quality

Prev Delivery*

0.02

0.88

0.84

0.88

0.02

0.88

0.84

0.88

0.25

0.79

0.84

0.39

0.59

0.75

0.91

0.31

0.7

0.8

0.96

2009

2008

$7,362,355

$7,119,255

$3,815,999

$3,803,574

$3,546,356

$3,315,681

$150,000

$150,000

$250,000

$250,000

$835,000

$750,000

$500,000

$500,000

$133,094

$133,392

$39,450

$2,150

$0

$0

$0

$0

$0

$0

$1,907,544

$1,785,542

$0

$0

$0

$0

$120,000

$120,000

$0

$0

$0

$0

$120,000

$120,000

$0

$0

$80,000

$80,000

$80,000

$80,000

$2,107,544

$1,985,542

$83,394

$61,137

$0

$0

$83,394

$61,137

$1,522,206

$1,391,276

$502,328

$459,121

$0

$0

$1,019,878

$932,155

$1,019,878

$932,155

2009

2008

$4,747,935

$3,674,850

$0

$0

$276,427

$16,426

$5,024,361

$3,691,276

$4,000,000

$4,000,000

$1,570,000

$1,300,000

$2,430,000

$2,700,000

$7,454,361

$6,391,276

$0

$0

$502,328

$459,121

$502,328

$459,121

$1,000,000

$1,000,000

$1,000,000

$1,000,000

$1,502,328

$1,459,121

1,000,000

1,000,000

$1,000,000

$1,000,000

$4,952,033

$3,932,155

$5,952,033

$4,932,155

$7,454,361

$6,391,276

Current Delivery*

Product Specs

0.1

0.1

0.6

0.9

0.6

0.6