H.J.

H E I N Z C O M P A N Y

B U S I N E S S FAC T S H E E T
AS OF MAY 2010

Led by the Heinz brand with $4 billion in global sales, the Companys top 15 brands generate approximately 70 percent of total Company sales.

Heinz Overview
Global Portfolio of Leading Brands Heinz is a global food company with great brands in three core categories that leverage our strengths and capabilities: Ketchup and Sauces Meals and Snacks Infant/Nutrition In Fiscal 2010, Heinz delivered record: Sales of $10.5 billion Gross profit of $3.8 billion Operating free cash flow(1) of $1.1 billion. Heinz grew sales by 4.8%, led by double-digit growth in Emerging Markets and solid growth in our Top 15 brands, which accounted for about 70% of total sales.The results also reflected increased innovation and marketing and superb execution of our growth strategy. Accelerating Growth in Emerging Markets Heinz is focused on accelerating growth in Emerging Markets such as China, India, Indonesia, Latin America, Poland, Russia and South Africa. In Fiscal 2010, our Emerging Markets delivered: Organic(2) sales growth of 15.3 % 30% of our total sales growth 15% of our total sales. Emerging Markets are on track to deliver at least 20% of sales by 2013. We believe they could account for 25% of total sales by 2016 and 35% to 40% in the long term. Delivering Results for Shareholders Under the strong leadership of Chairman, President and CEO William R. Johnson, Heinz has delivered: Profitable top- and bottom-line growth 20 consecutive quarters of organic(2) sales growth(3) A top-tier return on invested capital of 18.7%(4) in Fiscal 2010. A cumulative total shareholder return of almost 50% over the past five years, significantly outperforming the S&P 500 and the S&P 500 Packaged Foods and Meats Index. Grown the annualized dividend almost 67% since Fiscal 2004 (including an increase of 12 cents, to $1.80 per share for Fiscal 2011) and returned more than $3 billion to shareholders through dividend payments in that time span. Founded 1869 by Henry John Heinz

Employees 30,000

World Headquarters Pittsburgh, Pennsylvania

Leading Heinz Brands Around the World

Emerging Markets have become Heinzs most powerful growth engine and are on track to deliver at least 20% of the Companys sales by 2013.

Financial Highlights
SALES
($B)

EARNINGS PER SHARE

$2.62 $2.06
(5)

OPERATING FREE CASH FLOW(1)), (6)

($MM)

ANNUAL DIVIDEND PER SHARE

$1.52 $1.66 $1.68

$1,081 $880 $1.20 $1.40

$8.5 $8.8

$9.9 $10.0 $10.5

$2.91 $2.87 $864 $878

$895

$2.34

FY06 FY07 FY08 FY09

FY10

FY06 FY07 FY08 FY09 FY10

FY06 FY07 FY08 FY09 FY10

FY06 FY07 FY08 FY09

FY10

2010 SALES BY SEGMENT (7)

($B)

2010 SALES BY CATEGORY

($B)

$3.3 $3.2 $2.0 $1.4 $0.5

Europe North American Consumer Products Asia/Pacific U.S. Foodservice Rest of World

$4.3 $4.4 $1.2 $0.6

Meals & Snacks Ketchup and Sauces Infant/Nutrition Other

Financial Strategy
Deliver growth in Organic(2) Sales, EPS and Operating Income Maintain a strong balance sheet with robust Operating Free Cash Flow(1) Reduce costs and increase productivity to drive margins Invest in Heinzs leading brands and core categories to drive growth Return a high percentage of EPS to shareholders through top-tier dividend Generate strong Return on Invested Capital Enhance Total Shareholder Return

Operational Strategies
F O U R
GROW THE CORE PORTFOLIO
Grow through health & wellness, taste, and convenience Leverage the science of innovation Continue to invest in the business Execute strategic M&A

K E Y

S T R AT E G I E S
STRENGTHEN AND LEVERAGE GLOBAL SCALE
Innovation transfer Global procurement Global customers Global process design Wall-to-Wall SAP Productivity

ACCELERATE GROWTH IN EMERGING MARKETS

Invest for double-digit sales & profit growth Leverage infrastructure/ expand distribution Win with global customers/ modern trade Grow through health & wellness, taste, and convenience Leverage the science of innovation Execute strategic M&A

MAKE TALENT AN ADVANTAGE

Right leadership Strengthen bench Excel at recruitment/ development Right incentives Optimize talent placement

(1) (2)

Cash from operations less capital expenditures net of proceeds from disposals of PP&E Volume plus Price (3) Organic sales were adjusted for approximate impact of 7% for the extra week in Q4 Fiscal 2006 and one less week in Q4 Fiscal 2007, and FY06, FY07 and FY08 were not restated for FY10 discontinued operations (4) Excludes 90 basis point impact of losses from discontinued operations (5) All Fiscal 2006 results throughout this document are from continuing operations, excluding special items (6) Cash provided by operating activities was $1,262,197, $1,166,882, $1,188,303, $1,062,288 and $1,074,961 for Fiscal 2010, 2009, 2008, 2007 and 2006, respectively. Capital expenditures were $277,642, $292,121, $301,588, $244,562 and $230,577 for Fiscal 2010, 2009, 2008, 2007 and 2006, respectively. Proceeds from disposals of property, plant and equipment were $96,493, $5,407, $8,531, $60,661 and $19,373 for Fiscal 2010, 2009, 2008, 2007 and 2006, respectively (Dollars in thousands) (7) Totals may not add due to rounding

Click here for: Non-GAAP Reconciliation

Message from the Chairman

Heinz has delivered consistently strong results for our shareholders over the past four years. Our great brands and businesses have performed well under our growth strategy as Heinz has navigated an uncertain, volatile economic environment. Heinz is accelerating our growth in Emerging Markets, where new middle-class consumers are discovering the quality and value of our branded foods. Heinz is well-positioned in China, India, Indonesia, Latin America and Russia, where we have the brands, marketing expertise and infrastructure to drive growth, and we are exploring new markets like Brazil, the Philippines, Turkey and Vietnam. Heinz is also focused on driving innovation that adds value for consumers and differentiates our brands from the competition, like our groundbreaking Dip & Squeeze Ketchup and the launch of Heinz infant formula in

China. To support growth in our core portfolio, Heinz has increased marketing investments by more than 60% over four years. Our portfolio is anchored by our iconic Heinz brand products, including Heinz Ketchup, which holds a number-one share in seven of the worlds top 10 ketchup markets. To strengthen and leverage our global scale and improve margins, Heinz is investing in productivity and global supply chain initiatives as we aim to deliver more than $1 billion in cost savings over the next five years. In todays changing competitive marketplace, Heinz will not rest on our laurels. We are more focused than ever on driving growth and shareholder value. Sincerely, William R. Johnson Chairman, President & Chief Executive Officer

Making a Sustainable Difference

Heinz is dedicated to the sustainable health of people and the planet. Sustainability Heinz has achieved significant reductions in greenhouse gas emissions, solid waste, energy usage and water consumption under our global sustainability initiative, which is on track to deliver reductions of 20% or more in each category by 2015. Heinz promotes sustainable agricultural practices as a member of the Dow Jones Sustainability Index and the Calvert Social Index. Heinz Micronutrient Campaign The Heinz Micronutrient Campaign is combating iron-deficiency anemia in children by distributing vitamin and mineral powders that are sprinkled on foods like rice. This nonprofit campaign has helped 3 million children in 15 developing countries and is expanding to Africa and Mexico. Health & Wellness Heinz is committed to making foods that are better for you. Heinz has cut sodium in its U.S. retail ketchup line by 15% and offers organic varieties and products with lower salt, sugar or fat. Heinz is a leader in the weight management category with Weight Watchers Smart Ones meals and Weight Watchers from Heinz products.

Executive Management Office of the Chairman

William R. Johnson Chairman, President & Chief Executive Officer Karen Alber Senior Vice President, Chief Information Officer & Global Program Management Officer Ted Bobby Executive Vice President & General Counsel Steve Clark Vice President & Chief People Officer Mike Milone Executive Vice President, Rest of World, Global Enterprise Risk Management & Global Infant/Nutrition David Moran Executive Vice President, President and Chief Executive Officer, Heinz Europe Michael Mullen Vice President, Corporate & Government Affairs Scott OHara Executive Vice President, President & Chief Executive Officer, Heinz North America Robert Ostryniec Senior Vice President & Chief Supply Chain Officer Chris Warmoth Executive Vice President, Heinz Asia/Pacific Art Winkleblack Executive Vice President & Chief Financial Officer

Contact Information
CORPORATE INFORMATION H.J. Heinz Company World Headquarters P.O. Box 57 Pittsburgh, PA 15230-0057 412.456.5700 www.heinz.com MEDIA Contact Michael Mullen Vice President of Corporate & Government Affairs 412.456.5751 or michael.mullen@us.hjheinz.com INSTITUTIONAL INVESTORS & ANALYSTS Contact Meg Nollen Senior Vice President, Investor Relations Mary Ann Bell Director, Investor Relations and Market Analysis 412.456.6020 or investor.relations@us.hjheinz.com CSR INFORMATION www.heinz.com/sustainability H.J. HEINZ SHAREHOLDER SERVICES 412.456.1771 or shareholder.relations@us.hjheinz.com STOCK LISTINGS New York Stock Exchange, Inc. Ticker Symbols: Common HNZ Third Cumulative Preferred HNZ PR Cusip Number: 4230 7410 3 Common 4230 7450 9 Preferred EMPLOYMENT INFORMATION www.heinz.com/careers TRANSFER AGENT Individual shareholders should contact the Transfer Agent and Registrar: Wells Fargo Shareowner Services P.O. Box 64874 St. Paul, MN 55164-0874 1.800.253.3399 (Within the USA) +1.651.450.4064 (Outside the USA)

Heinz Key Dates in History

1876 Heinz introduces Tomato Ketchup, the first commercial grade ketchup available in the U.S. 1896 Heinz opens its first overseas office in London. Although Heinz was manufacturing more than 60 products at the time, Henry thought 57 was a lucky number. So, he began using the slogan 57 Varieties in all of his advertising. 1900 H.J. Heinz Company incorporated in Pennsylvania on July 27. 1892 While riding a train in New York City, H. J. Heinz saw a sign advertising 21 styles of shoes, which he thought was clever.

1850

1869 Henry John Heinz and his friend and neighbor, L. Clarence Noble, launch Heinz & Noble, the forerunner of todays global H.J. Heinz Company, with H. J. as the first CEO. Their first product is grated horseradish, bottled in clear glass to showcase its purity and quality.

1886 Heinz receives his first order for Heinz products in the UK from the famous London store Fortnum & Mason.

1909 Heinz opens a branch factory in Canada, in the rich tomato-growing region of Leamington, Ontario.

1900

1893 H. J. Heinz designs the Heinz pickle pin at the 1893 Chicago Worlds Fair.

1906 Heinz is instrumental in the passing of the Pure Food and Drug Act and is the first to launch Ketchup made with no artificial preservatives. 1923 Heinz is the first company to use the Circle U symbol to designate a product as kosher.

1910
1931 The first Heinz baby foods are introduced. Today, Heinz is one of the most trusted names in Infant/Nutrition and a leading Infant/Nutrition brand in Canada, China, Italy, the UK, Australia and Latin America. 1936 Heinz begins to breed its own hybrid tomato seeds. Through its HeinzSeed program, the Company has since become a global authority on tomatoes grown for processing.

1919 H. J.s son Howard Heinz becomes Heinzs second CEO (1919-1941).

1914 Heinz UK introduces Heinz Salad Cream, the first Heinz brand developed exclusively for the UK market.

1920
1935 Heinz expands operations into Australia with the establishment of H.J. Heinz Co Pty Ltd incorporated in Victoria. 1946 Heinz becomes a publicly held company on November 27. On this date, shares commence trading on the New York Stock Exchange under the ticker symbol HNZ.

1930
1941 H. J. Jack Heinz, grandson of the Founder, becomes Heinzs third CEO (1941-1966). He continues to pioneer global expansion, launching postwar operations in the Netherlands, Venezuela, Japan, Italy and Portugal.

1963 Heinz acquires StarKist seafood, 9Lives pet food and Italian-based Infant/Nutrition brand Plasmon. 1966 R. Burt Gookin becomes Heinzs fourth President and CEO (1966-1979). During his reign, Gookin tripled sales and moved Heinz to the No.1 spot in investment appreciation among its U.S. peers.

1940
1951 Heinz establishes the H.J. Heinz Company Foundation, which is committed to promoting the health and nutritional needs of children and families around the world.

1959 Heinz UK opens the Kitt Green Baked Beans and Soup factory in Wigan. Kitt Green is the largest food processing plant in Europe. 1979 Anthony J. F. OReilly becomes Heinzs fifth CEO (1979-1998), ushering in an era of global growth, expanding Heinz into Africa, China, Eastern Europe and the Pacific Rim. 1978 Heinz acquires Weight Watchers International, including Weight Watchers brand foods. 1965 Ore-Ida brand frozen potato products become part of the Heinz brand portfolio.

1950

1983 Heinz revolutionizes grocery Ketchup by introducing the first squeezable plastic bottle.

1960
1991 Heinz launches Bagel Bites frozen snacks.

2002 Heinz launches the first nationally branded (U.S.) organic Ketchup. This same year Heinz introduces the Easy Squeeze upside down Ketchup bottle in the U.S., which is named one of the Best New Products of 2002 by USA Today/BusinessWeek. Heinz completes the spin-off of non-core U.S. StarKist seafood, North American pet foods and pet snacks, U.S. private label soup and gravy, College Inn broths and U.S. infant feeding businesses to Del Monte Foods Company in an all-stock transaction.

1999 Heinz divests its majority stake in the Weight Watchers weight control business. This sale, enables Heinz to focus on Weight Watchers foods and its other core food categories. The Heinz Foodservice division acquires Quality Chef Foods Inc., a supplier of frozen heat-and- serve soups, entres and sauces. This same year, Heinz introduces Boston Market Homestyle frozen meals and acquires ABC sauces, meals and beverages.

1992 Heinz makes its largest acquisition outside the U.S., acquiring Watties, the most recognized brand in New Zealand. This same year, Heinz launches Weight Watchers Smart Ones brand entres in the U.S.

1985 Heinz UK introduces Weight Watchers from Heinz healthy meals.

1998 William R. Johnson becomes Heinzs sixth president and CEO. Mr. Johnson is named the fifth Chairman of Heinz in 2000. Under his leadership, Heinz has reshaped its business to focus on the core brands, categories and geographies where it has leading market positions and the capabilities to drive consistent, profitable growth. In 2010, Mr. Johnson led Heinz to record sales of $10.5 billion.

1970

1986 Heinz expands operations into China with an infant cereal factory in Guangzhou.

1997 Heinz acquires Pudliszki, one of Polands leading food processors of prepared meals and the largest producer of ketchup in Poland.

2001 Heinz pays $57 million for the 20-year naming rights to Heinz Field, home of the Pittsburgh Steelers. 2001 Heinz introduces Jack Daniels Grilling Sauces and acquires Classico premium pasta sauces, the leading brand in the pasta sauce category in the U.S.; Wylers and Mrs. Grass soups; Catelli pastas and sauces; HONIG prepared meals, pastas, soups and baking products; Delimex frozen Mexican foods and licensing rights for the T.G.I. Fridays brand of frozen snacks and meals.

1980
1994 Heinz India acquires Glaxos Family Products Division, including the Complan and Glucon D nutritional drinks and the Farex Infant/Nutrition brand.

2006 H.J. Heinz Company Chairman, President and CEO William R. Johnson receives the inaugural Helen Keller International Global Visionary Award to recognize the Heinz Micronutrient Campaign, the signature Corporate Social Responsibility Program for the H.J. Heinz Company and its Foundation.

Heinz Foodservice acquires Chef Francisco, the number one selling brand of frozen soup. Heinz Europe acquires Sonnen Bassermann prepared foods in Germany. This same year, Heinz also acquires College Inn broths.

1990

2006 The Company divests non-core businesses including European seafood business John West and New Zealand poultry business, Tegel Foods. This same year, Heinz Canada acquires Renees Gourmet, the market leader in chilled dressings and toppings.

2004 Heinz acquires Shanghai Longfong Foods Co Ltd, maker of frozen dumplings, dim sum, rice balls and steam bread. 2005 HP, Lea & Perrins and Amoy brands join the Heinz family of iconic sauces. Heinz gains a majority stake in Petrosoyuz, a leading Russian maker of ketchup, condiments and sauces. Heinz also acquires Nancys premium appetizers, quiche entres and desserts, expanding Heinzs presence in the growing frozen snacks and appetizers category.

2008 Heinz announces a series of environmental sustainability goals, highlighted by an overarching objective to reduce greenhouse gas emissions by 20 percent by the year 2015.

2005 The Heinz Global Innovation and Quality Center opens near Heinzs Pittsburgh headquarters. 2009 Heinz retires the pickle from its U.S. Ketchup label after 110 years, making way for a vine-ripened tomato and a tagline that clearly communicates that the tomatoes in Heinz Tomato Ketchup are Grown, Not Made.

2000

This same year, Heinz is selected as the Best 2008 Food Company for Consumer Satisfaction Heinz Australia acquires iconic fruit and juice in American Customer Satisfaction Index producer Golden Circle Ltd. Heinz Continental for the ninth consecutive year. Europe acquires Bndicta, a French manufacturer of table top sauces, mayonnaises and salad dressings, and the Wyko sauce business. This same year, Heinz also acquires La Bonne Cuisine in New Zealand. 2010 Heinz announces Dip & SqueezeTM Ketchup, the dual-function package that gives consumers two ways to enjoy their Ketchup. This revolutionalry package holds three times as much Ketchup as the traditional foodservice packet.

2010