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An assignment submitted in part-fulfillment of the requirements for the award of the MBA 20th September, 2011

Title of the Assignment Describe your well reputed organization/Institutions HRM planning & policy or any well reputed organization/firm?

Prepared By SABBIR ALAM 21021163

Prepared For Md. Rashedur Rhaman course instructor

Acknowledgement

Without the guidance of Mr. Radhedur Rahman, a lecturer of University of South Asia, Banani, Dhaka, Bangladesh, it would have been impossible to complete the diddertation. His contribution through through valuable suggestions from the beginning to the end helped tremendously to develop and expand the ideas for this dissertation. Appreciation and thanks to MD.SALEH UDDIN AHMED, Senior Executive President and Head of Branch, Southeast Bank Ltd. Corporate Branch, who took all the troubles to progress, provide necessary information and instructions and render whatever helps needed from time to time. Thanks are also owed to my some friends(Thohid,Faruk, Shafik) who were very important for the well of this project.

So in this very gigantic moment we remember all of this helpful people face and thank them from our heart.

SABBIR ALAM 21021163

AUTHORIZATION TO LEND AND REPRODUCE THE THESIS

As the sole author of this assignment, I authorize University of South Asia and my honorable lecturer Mr. Rashedur Rhaman to lend it to other institutions or individuals for the purpose of scholarly research.

Date: 20th , Aught 2011

(SABBIR ALAM), Author

Executive Summary

The HSBC bank started its operation in 1865 in Hong Kong and Shanghai. Now with the main head quartered in London, HSBC is one the largest banking and financial services organization in the world. HSBCs international network comprises over 9,500 offices in 96 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. HSBC started its operation in Bangladesh in the early 21st century. At the Banks core is a close relationship with its customers and this remain the cornerstone of future strategies, an important tradition that distinguishes HSBC from other banks of the country. HSBC core strategy is one of organic growth, harnessing the potential in the franchise and building in its strengths and capabilities. These strengths in clued a track record of superior credit quality positive customer, and product management and product innovation capabilities. By following these strategies its growth rate has been as founding in the Bangladeshi market. Through an international network liked by advanced technology, including a rapidly growing e-commerce capability, HSBC provide a comprehensive range of financial banking, corporate, investment banking and markets; private banking; and other activities. In Bangladesh it offers a variety of s. For loans there are: car Loan, Home Loan, Travel Loan, Lifestyle Loan, Furniture Loan, Wedding Loan, student Loan, CNG Conversion Loan, Medical Loan Services. For future plans HSBC offers: Childrens services plane, Education savings plan, Holiday Savings plan etc. It provides varieties of personal financial services like, for personal saving it provides numbers of accounts like, current account, Savings accounts etc.

Table of content SI.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Subject Cover Page Title of Assignment Acknowledgement Letter of Authorization Executive Summary Table of content Aim of Human Resources Management & Planning Introduction of Bank Organization of Bank Human Resources Planning Steps in Manpower Planning Importance of Manpower Planning Need of Manpower Planning Manpower Flow-Chart Manpower Planning in Bank Function of HSBC Bank Training and Human Resources Selection Process of HSBC Bank Transition from Recruitment to Selection Findings and Recommendation Limitations of the report Bibliography 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Page No.

Origin of the report

After completion of 4 years in the BAE programmer of the faculty of Art, Department of English, University of South Asia three months organizational attachment is must. So the preparation and submission of this report is partial requirement for the completion of the Bachelor of Arts in English Literature and Culture (BAE). This report outcome of the three month long internship programmer conducted in HSBC Bank Limited, one of the private reputed commercial Banks of the World. While working in the bank the standard operating procedures carried out by the bank were observed and understood.

Objectives of the report

This report is prepared primarily to fulfill the Bachelor of Arts in English Literature & Culture (BAE) degree requirement in BAE programmer of the faculty of English, Department of University of South Asia. Re secondary objectives of this report are: To have exposure to the credit operation and other function of HSBC Bank Limited. To have a clear understanding of the business operation of HSBC Bank Limited. To discuss the services offered by HSBC Bank Limited. To assess and evaluate the growth trends of HSBC Bank Limited. To evaluate the profitability of HSBC Bank Limited.

Methodology

This report is based mainly on observations that I experienced during the internship period. Data required for this report were collected from the annual report of HSBC Bank. A part from these, helpful information was collected from online resources. To analysis the performance of HSBC Bank Limited different statistical and financial tools such as ratio analysis, growth analysis was done.

Background Information of HSBC

HSBC is one of the leading private commercial bank in the world that tremendous popularity and credibility among people for its products & services.

Historical Background of HSBC

The HSBC bank started its operation in 1865 in Hong Kong and Shanghai. Now with the main head quartered in London, HSBC is one the largest banking and financial services organization in the world. HSBCs international network comprises over 9,500 offices in 96 countries and territories in Europe, the AsiaPacific region, the Americas, the Middle East and Africa. HSBC started its operation in Bangladesh in the early 21st century. At the Banks core is a close relationship with its customers and this remain the cornerstone of future strategies, an important tradition that distinguishes HSBC from other banks of the country. HSBC core strategy is one of organic growth, harnessing the potential in the franchise and building in its strengths and capabilities. These strengths in clued a track record of superior credit quality positive customer, and product management and product innovation capabilities.
General Background Opened first Bangladesh branch in December 1996 Network of 13 offices, 39 ATMs, 9 customer services, an off shone banking unit and offices in 1 EPZS. 1051 Employees as December 2010

Logo of HSBC

Vision of HSBC
HSBC Banks vision is based on the philosophy well known as HSBC. We envision HSBC to be:

9 One of the best performing banks in the world. The bank of choice and A truly world class bank.

Mission of HSBC
We aspire to be the most admired financial institution in the world, recognized as a dynamic, innovative and client focused company that offers an array of products and services in the search for excellence and to create an impressive economic value.

Organgram of HSBC
Stuart T Gulliver Director and Chairman Group Chief Executive from 1 January 2011 and executive Director of HSBC Holdings plc; Chairman, Europe, Middle East and Global Businesses until 31 December 2010. Chairman of HSBC Bank Middle East Limited from 15 February 2010 to 31 December 2010. Chairman of HSBC France. Chairman of The Hongkong and Shanghai Banking Corporation Limited from 1 January 2011. Deputy Chairman and a member of the Supervisory Board of HSBC Trinkaus & Burkhardt AG. Chairman of HSBC Bank plc from 21 April 2010 to 31 December 2010. Peter Widmer Vice-Chairman Counsel (former Senior Partner) of Homburger AG, Zurich. Chairman of the Board of HSBC Private Bank (Suisse) SA. A member of the Board of Careal Holding AG and AMAG Automobil- und Motoren AG. Zarir J Cama Director Group General Manager of HSBC Holdings plc, Group Management Office. A Director of HSBC Global Resourcing (UK) Limited, HFC Bank Limited (UK), HSBC Bank Bermuda Limited and The Saudi British Bank.

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Indu Chandaria Director Chief Executive of Compagnie pour Assistance Technique et Investissements SA.

Andr Kudelski Director A Director, Chairman and Chief Executive Officer of Kudelski SA. A Director of the Edipresse group, Nestl SA and Dassault Systmes (France) and Vice-Chairman of the Board of Directors of the Swiss-American Chamber of Commerce. Carlo Lombardini A Director of HSBC Private Bank (Suisse) SA, Partner of Poncet Turrettini Amaudruz Neyroud & Associs, Geneva, Lecturer in banking law, University of Lausanne.

Krishna Patel Director and Chief Executive Officer Group General Manager of HSBC Holdings plc. Chief Executive Officer, Global Private Banking. Chairman, HSBC Africa. Sieghardt Rometsch Director Chairman of the Supervisory Board of HSBC Trinkaus & Burkhardt AG. Chairman of the Supervisory Board of University Clinic of Dusseldorf. David Shaw Director Lawyer (England and Hong Kong SAR), former Partner of Norton Rose. Adviser to the Board of HSBC Holdings plc since 1998. A Director of HSBC Bank Bermuda Limited and an independent non-executive director of Kowloon Development Company Limited and Shui On Land Limited. Andreas von Planta A Director and Vice-Chairman of HSBC Private Bank (Suisse) SA. Chairman of Nationale Suisse Versicherungen AG, Director of Holcim Ltd. and of Novartis AG.

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Elie Wakim A Director of HSBC Private Bank (Suisse) SA, President & Chief Executive Officer of GIC (Global Investment Capital) Holding Ltd., Dubai.

Monica Wong Former Chief Executive for HSBC Private Bank Asia.

The Hongkong and Shanghai Banking Corporation Limited HSBC, Bangladesh Management Office: Level 4, Shanta Western Tower 186 Bir Uttam Mir Shawkat Ali Road Tejgaon Industrial Area, Dhaka 1208 Tel: 880 2 8814460 Web: www.hsbc.com.bd

Home Equity Loan

Home Equity Loan from HSBC is an opportunity for you to release some of the value tied up with your home. Whether you want to renovate your home or expand your own business, you can potentially receive cash against the equity in your home. Let your home work for you with the leading international bank's Home Equity Loan.

Features

No personal guarantee or cash security Loan amount of BDT 500,000 - BDT 10 million (for Select, PVA and CEPS) and BDT 500,000 - BDT 7.5 million (for General Customers) Maximum loan amount of 80%* of the property valuation Loan facility against your residential house or apartment Competitive interest rates

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Interest is calculated on a monthly reducing balance A wide range of loan purposes - purchase of land, apartments, office space, renovation, extension or construction of houses, shops etc, educational expenses for children and many more Clubbing of income is allowed for immediate family members i.e. Husband-Wife, Father-Child, Mother-Child etc. More flexibility with a loan tenure of maximum 15 years(for Select, PVA and CEPS) and 10 years for General Partial or early settlement facilities

Eligibility

Age: At least 23 years Professional Experience: - Salaried: Employed for at least 2 years by a well-reputed organization - Self employed: Professional experience or business establishment for at least 2 years (with adequate proof) Minimum monthly income of BDT 50,000

Requirements

The concerned apartment must be occupied by the owner Age of the property must not be more than 20 years Registered mortgage in favour of HSBC and original title deed Irrevocable General Power of Attorney (IGPA) Property insurance covering fire, earthquake, flood, and cyclone All documents stated in the application form and as required by the Bank must be submitted.

Car Loan
So you have found your dream car that you have always wanted. Now comes the difficult part - arranging for the funding. You approach banks and financial companies who want guarantees and securities against loans and you feel your dream slipping away. Now with a car loan from HSBC, you can make your dream come true.

Features

No personal guarantee or cash security Wide range of loan amounts - Minimum: BDT100,000 - Maximum: 50% of car value (as per Central Bank guidelines) up to a maximum of BDT2,000,000* Competitive interest rates

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Interest is calculated on monthly reducing balance Low processing fees Flexible repayment schedule of 12, 24, 36, 48 or 60 months

*The loan amount does not cover registration, insurance and other costs.

Eligibility

Age: At least 23 years Professional Experience: - Salaried: Employed for at least two years by a well-reputed company - Self-employed: Business establishment for at least two years (with adequate proof) Minimum Monthly Income: - Salaried: BDT 20,000 - Self Employed: BDT 50,000

Requirements

Manufacturing year of the car must be within 5 years of application date The car must be covered under a comprehensive car insurance policy Documents stated in the Application Form

Personal Secured Loan

A Personal Secured Loan is a fixed loan secured by your time deposit held with HSBC. The loan will provide you with the flexibility to meet any emergency cash needs you may have, so you don't have to encash your high yield investments.

Benefits

Loan amount is up to 95% of the value of your taka time deposit or WEDBs or 80% of the value of your foreign currency time deposit or USDBs with minimum loan amount of BDT90,000 Competitive interest rates Processing fee - BDT2,000 Flexible repayment schedules ranging from 12 to 60 equal monthly instalments Partial prepayment and early settlement facilities Automatic and free transfer of monthly instalments from your savings account without affecting the interest earned on that account. Option of one time repayment at the end of loan tenure with discounted interest rate is available

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Home Loan
A home for you and your loved ones must be one of the most treasured dreams in your life. With competitive rates, convenient features and simple procedures, Home Loan from HSBC will enable you to turn your dream into reality.

Features

Loan amount of BDT 750,000 - BDT 10,000,000 Maximum loan amount of 80% of the property valuation, inclusive of registration cost Financing for the registration cost Clubbing of income amongst spouse, father and son/daughter, mother and son/daughter is possible Competitive interest rates on a monthly reducing balance Loan tenure of 5 - 25 years (prior to borrowers age reaching 60 years) The age of the property must not exceed 20 years of age Apartments under construction is also applicable for Home Loan facility As a customer, you also have flexibility to buy apartment under construction subject to the terms and conditions as applied by the Bank Partial or early settlement facilities No personal guarantee or cash security

Eligibility

Age: At least 23 years Professional Experience: - Salaried: Employed for at least 2 years by a well-reputed organization - Self employed: Professional experience or business establishment for at least 2 years (with adequate proof) Minimum Monthly Income: - Salaried: BDT 40,000 - Self Employed: BDT 50,000

Deposits Smart Savers Plan

HSBC understands how you value a happy and secured future for your loved ones. Our Smart Savers Plan ensures that you have a secured future, so that you can enjoy today,

15 plan for tomorrow, and be prepared for any unforeseen challenges. With Smart Savers Plan, you can bring in assurance to the lives of the people you adore.

Start your guaranteed investment right away

In life, one must enjoy today and plan for tomorrow, and be prepared for the unforeseen challenges. With this in mind, HSBC has designed an easy-to-manage, unique savings plan that enables you to grow your initial investment in 3 years, and still draw against your savings in times of need. Choose the Smart Savers Plan from the world's local bank and plan for a happy and secured future.

Why HSBC?
With over 8,000 offices in 87 countries and territories, we are one of the largest and most profitable, financial institutions in the world. Our global network, international expertise and local knowledge make us the perfect partner for your personal banking needs. As the world's local bank we understand what you value in life, and we strive to delight you with our unique products and services.

How does this plan work?

Just sign up for the Smart Savers Plan at any of the HSBC Branches or Customer Service Centres. You can deposit an initial amount of BDT5,000, BDT50,000, BDT100,000 or BDT500,000 and make subsequent monthly deposit of BDT1,000, BDT2,400, BDT4,700 or BDT23,062 respectively. You can also choose multiple units of these options. It is easy and convenient. Smart Savers Plan is also an attractive option for Non Resident Bangladeshis who are away from home and need to invest in a plan that is convenient, secured and pays attractive returns.

Features and benefits

No sign-up fee Attractive savings interest rates and competitive rates on Overdraft facilities You can purchase as many units as you desire The tenure of the plan is 3 years Ideal units of BDT5,000; BDT50,000; BDT100,000 & BDT500,000. Convenient monthly instalments of BDT1,000; BDT2,400; BDT4,700 & BDT23,062 Overdraft facilities upto 90% against your deposit with a minimum amount of BDT90,000

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Current Account
It's easy to manage your daily finances with an HSBC current account. Making payments has never been so simple. With a current account, you won't need to rush around to pay your bills. Simply write out a cheque and mail it at your convenience. What's more, with our ATM Card, you'll have access to your account and a wide range of banking transactions, 24-hours a day, seven days a week.

Easy Pay
Easy Pay machines offer customers and non-customers an easy, convenient and quick way to make deposits, payments and instructions. The Easy Pay machines provide services 24-hours a day, seven days a week.

ATM
Imagine being able to access your account through an ATM card, without having to visit a branch! You can access your current account via ATM 24-hours a day, seven days a week.

Personalised chequebook
You also receive a free personalised chequebook when you open a current account with us.

Documents required
1. Completed account opening form. 2. Passport size photograph for each account holder. 3. Proof of identification such as passport, driving license or voter's ID.

Savings Account
Savings Account is a secure, rewarding and accessible way to manage your routine money matters effectively. Our Savings Account allows you to complete any number of transactions without charge, penalties or a reduction in credit interest.

No ledger fees

No limit on number on transactions

No matter how many transactions you make in your savings account, there is no charge involved and no loss on interest earned.

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ATM
Imagine being able to access your account through an ATM card, without having to visit a branch! You can access your savings account via ATM 24-hours a day, seven days a week.

Interest on daily Balance

Our interest rate structure encourages you to save. Interest is calculated daily and credited to your account every 6 months.

Personalised chequebook
You also receive a free personalised chequebook when you open a savings account with us.

Minimum Balance
You should maintain a balance of BDT100,000 to receive daily interest.

Documents required
1. Completed account opening form. 2. Passport size photograph for each account holder. 3. Proof of identification such as passport, driving license or voter's ID.

Savings Extra
Manage your money
HSBC understands the value of your money and hence strives to cater to your money management needs. Our Savings Extra deposit scheme enables you to take care of your savings with greater flexibility and discretion with higher returns. With Savings Extra, you can now take charge of your savings.

Be in Control
Unlike other savings schemes, Savings Extra does not require you to commit to any fixed amount as initial deposit or monthly instalment. Savings Extra offers you the freedom to decide how much you want to deposit and how often. You can deposit any amount, any time to your Savings Extra account and yet receive a higher interest rate on your savings.

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How does this plan work?

Just sign up for the Savings Extra at any of the HSBC branches or Customer Service Centres. You can deposit any amount as initial deposit, the minimum amount being BDT20,000. After opening the plan account, you can deposit any amount any time at your discretion. Your account has to be maintained for at least 6 months to avail the enhanced interest rate offered under the plan. It is easy, convenient and flexible.

Features and Benefits

No sign up fee Very easy to manage, simple and flexible Higher interest rate than regular savings rate Minimum tenure of 6 months Minimum initial deposit of BDT20,000 No fixed monthly instalment amount Any amount can be deposited any time

Terms and Conditions

To avail the higher plan interest rate, account has to be maintained for at least 6 months. Final maturity value is subject to tax and excise duty as per local regulations.

Managing your money - Savings Plus

Do you want to earn monthly income on your savings account? Now, with HSBC's Savings Plus Account, you can earn your interest from your account on a monthly basis rather than at the end of six months.

Benefits:

Interest will be paid at the end of each month instead of six months. Free ATM card with daily withdrawal limit of BDT50,000. Free phone banking facilities. Free personalised chequebook. Monthly statements.

Eligibility:

Any resident Bangladeshi above 18 years of age is eligible to open a Savings Plus Account.

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Terms and Conditions:

Minimum opening balance is BDT500,000.

Interest payable only for balance of BDT500,000 or above.

Term Deposit
If you are looking for a simple, safe and convenient way to make your money grow, look no further. Term Deposits from HSBC provide attractive rates, security, convenience and flexibility.

Minimum Deposit
BDT100,000

Benefits
Flexible deposit periods to suit your needs You can place Term Deposits with HSBC, for varying periods of time, 1, 3, 6 or 12 months. Just choose whichever suits your needs. High interest with your deposits You can earn higher interest on your term deposits with our attractive rates. Interest is calculated from the date of the deposit until maturity, at the rate applicable when the deposit is first placed or renewed, and is paid when the deposit matures. Larger amounts attract extra interest, so the more you deposit, the more you earn! Renewal, transfer or withdrawal facilities On maturity of your Term Deposit, we will automatically renew it with the interest earned. Alternatively, you can transfer it to any of your accounts with us, or withdraw the Term Deposit and interest.

Documents required
1. Completed account opening form. 2. Passport size photograph for each account holder. 3. Proof of identification such as passport, driving license or voter's I.D.

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Monthly Interest Bearing Time Deposit

Features

A simple, safe and convenient way to make your money grow, providing you with the benefits of attractive interest rates, security, convenience and flexibility. Earn interest on a monthly basis with the security of a fixed deposit account. Option of keeping the Time Deposit for a maximum period of 2 years, which will be renewed automatically every year. A minimum deposit balance of BDT500,000 (Taka five lacs) to open the account

Benefits

Monthly interest earned can be transferred to another nominated account Better rates than normal savings account Higher rate than 1- month time deposit account's rate ATM Card for new accounts

FAQs

Is it possible to open a Monthly Interest Bearing Time Deposit Account with an amount which is less than BDT500,000? No it is not possible as the minimum deposit balance is BDT500,000 (Taka five lacs) for opening the account.

What will happen if the account is prematurely encashed? The interest earned will be forfeited if the account is prematurely encashed and Savings Accounts interest rate will be applied.

What will happen if the account is closed before the completion of one month? The interest earned will be forfeited if the account is closed before the completion of one month.

How do I open a Monthly Interest Bearing Time Deposit Account? You can visit one of our branches in Dhaka or Chittagong to open the account or call our Call Centre for their assistance.

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Education Savings Plan

This is an ideal plan for individuals who want to save now to be able to support the future educational expenses of their children or for themselves.

Product Features

Initial deposit of only BDT 10,000 Monthly instalment of BDT 5,000 Interest rate will remain fixed and interest earned will be credited to the plan on a yearly basis. The plan account is a non-transactional account Joint application is possible Nominee: In case of customers' death, Nominee or Next-of-kin will be given the money

Benefits

No sign-up fee No penalty for missed instalment Customer is free to purchase as many units as desired Flexible tenures of 1, 2 or 3 years

Eligibility

Any Bangladeshi between 18-60 years of age is eligible to open Education Savings Plan

Terms and Conditions

Bank reserves the right to close the plan if the customer misses 3 consecutive instalments. If the plan is closed within one year, customers will get the deposited amount only and no interest will be paid for the plan. If the plan is closed after one year, customers will get the deposited amount along with the interest at the prevailing savings rate during the time of closure.

This is an ideal plan for individuals who want to save now to be able to support the future educational expenses of their children or for themselves.

Product Features

Initial deposit of only BDT 10,000

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Monthly instalment of BDT 5,000 Interest rate will remain fixed and interest earned will be credited to the plan on a yearly basis. The plan account is a non-transactional account Joint application is possible Nominee: In case of customers' death, Nominee or Next-of-kin will be given the money

Benefits

No sign-up fee No penalty for missed instalment Customer is free to purchase as many units as desired Flexible tenures of 1, 2 or 3 years

Eligibility

Any Bangladeshi between 18-60 years of age is eligible to open Education Savings Plan

Terms and Conditions

Bank reserves the right to close the plan if the customer misses 3 consecutive instalments. If the plan is closed within one year, customers will get the deposited amount only and no interest will be paid for the plan. If the plan is closed after one year, customers will get the deposited amount along with the interest at the prevailing savings rate during the time of closure.

*All of the above conditions are subject to change *Other Conditions Apply *Last updated in April, 2011

The Hongkong and Shanghai Banking Corporation Limited Statement of Revised Interest Rate Deposit Interest Rate per Annum December-11 Deposit Rate
Saving Deposit Less than B DT 1 Crore BDT 1 crore & above but less than BDT 25 crore BDT 1 Crore & above but less than BDt 50 Crore BDT 50 crore & above but less than BDT 100 Crore & above 3 months and above (less then 6 6 mon ths and abov e 1 year and above ( less than 2 years) 2 years and above (less than 3 years_ 3 years and less Effective Rate Remarks

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BDT 100 crore 1 2 3 4 5 6 months ) (less than 1 year ) 8 4.75 10.0 0 1.75 12.0 0

7 4.75 5..50

9 5..50 6..50

10 6.25 7.25

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12 5-Oct-11 Retail Customer Rate Corporate Customer Rate

1.50 7.00 1.25

5.25

8.10

8.10

8.10

1.25 12.00

2.00 12.00

2.00 -9.45

27-Oct-11

Interest rare would be based on monthly average balance. The following buckets we have offered for customers are not included in the above format.

Fixed and Torn Deposit

7 29 days

0.50% - 9.00%

less than 3 months 1.50% 0.50% -10.00%

Effective date 5-Jul-11 7 Jul-11

Remarks Retail Customer Rate Corporate Customer Rate

Internet Banking
What's HSBC Internet Banking?
It's our Internet Banking service that makes managing your finances a pleasure, letting you fulfil most of your banking needs online. Now you can take control of your account whether at home or abroad. Forget the hassles of parking or queuing up. You can access your accounts anytime, from anywhere in the world!

Access your account 24/7 (subject to planned maintenance periods). View your balances and transactions Make transfers between eligible HSBC accounts. Online Bill Payments - Make life easier. Pay your bills online Create, view, amend and cancel standing orders Apply online for different products. Update your email address, contact telephone numbers and other personal information Foreign Exchange - Perform foreign exchange enquiries

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Update your email address, contact telephone numbers, marital status and number of children. E-Statements - Download your E-Statements to track your transactions. Total Banking Portfolio, Net Worth & Account Summary - Check/update your personal information/account. Time Deposits - Placement of new time deposit, check or update your personal information and accounts

Phonebanking
We are delighted to announce that we have launched a new and upgraded version of our Phonebanking service (known as Call Centre Integrated Service or CCIS) on 19 April 2008. This new Phonebanking service is integrated with our Call Centre and will provide you with access to your accounts 24 hours a day and 365 days a year.

Private and Secure

Phonebanking is designed for total privacy. To ensure the confidentiality of your transactions, your account can be activated only by keying in both your Phonebanking Number (PBN) and your Personal Identification Number (PIN). You can also change your PIN as often as you want for increased security.

Fast and Easy

Simple-to-follow instructions will guide you to carry out your Phonebanking transactions. For your convenience we have developed a Quick Search function for faster execution of your transactions.

Comprehensive
Our Phonebanking service allows you to perform a wide range of transactions. Through Phonebanking you can:

check the balances on your primary and linked accounts transfer money between your accounts know details of your last five transactions order a statement order a cheque book pay bills to pre-designated third parties in local currency enquire about time deposit interest rates* open or renew a time deposit report lost or stolen ATM card

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enquire about foreign exchange rates enquire status of an issued cheque stop cheque instructions

Credit Card
HSBC's co-branded credit card with Prime Bank gives you the freedom to pay for goods and services without the hassle of carrying cash. The card is accepted at shops, restaurants, hotels, airlines and travel agents, departmental stores, hospitals and diagnostic centres, practically anywhere in Bangladesh displaying the MasterCard logo.

Features

You can enjoy between 20 to 50 days of interest free credit from the date of each transaction After receiving your monthly statement, you can either choose to pay full or a minimum of 8% of the current balance shown in the statement or BDT500 whichever is higher Interest is 2.5% per month and will be calculated on a daily basis Credit limit range from BDT50, 000 to BDT200, 000 Annual fee is BDT2, 000 You can get additional first supplementary card for free, with a shared credit limit

Who can apply

You should be between 21 and 65 years of age You should have a minimum monthly income of BDT 25,000 You need to be an account holder of HSBC To apply for a Credit Card just visit any HSBC branch in Dhaka or Chittagong or call our Call Centre for more information. We will be happy to help you with your application. Applications should be sent through HSBC branches

For details feel free to contact at:

Call now on 880 2 9660547

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Report a lost card

You can report your lost or stolen credit card by calling Prime Bank's 24 hour hotline (02) 9553837, 9567265 ext. 242, 01711-688240

Traveller's Cheques
Traveller's Cheques are available in all major currencies and eliminate the need to carry cash while travelling overseas. Unlike cash, Traveller's Cheques are safe and will be immediately replaced if lost or stolen. Traveller's Cheques issued by HSBC are accepted worldwide, giving you spending power wherever you are.

Benefits

Secure and convenient, as they can be encashed at banks and at most hotels and shops in any country or city Handy to carry Accepted globally Easy-to-use Ideal to budget Available in most major currencies in denominations of 50 and 100.

Fees
1% commission of the total amount endorsed. Passport endorsement fee of BDT250.

Requirements
1. An HSBC account in Bangladesh 2. Passport and valid visa 3. Confirmed return air tickets

Need to know more?

Call now on 880 2 9660547

Payroll Services
orporate Employees Privilege Scheme (CEPS) is a customer proposition especially designed to provide preferential banking services for employees (having salary accounts with the bank) of companies under corporate agreement with HSBC. It allows our customers to enjoy privileged pricing, greater responsiveness and superior value for money.

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Benefits
For the employees

Waiver of account services fee Flexible credit criteria and reduced loan rates * Simpler documentation, fast-track loan processing On-premises services by dedicated HSBC representative

For the employer

Integrated payroll solutions to reduce / eliminate payroll distribution costs and responsibilities A dedicated Relationship Manager to address your company's financial needs

Please contact your HR department or the nearest HSBC branch to know about our specific arrangements for you!

Power Vantage
PowerVantage Account (PVA) is a unique customer proposition that is designed to meet your financial needs with a range of exclusive services.

Preferential Services

Enjoy customised services from a dedicated Relationship Officer who will assist you with your banking requirements through a dedicated service desk and a cash counter HSBC PowerVantage brings you great lifestyle, shopping and dining privileges through partnerships with popular merchants in Bangladesh. Fast track service for credit applications Dedicated desk at Call Centre Free endorsement of foreign currency against yearly travel quota

Deposit Services

Personalised cheque book

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Specially designed ATM card with enhanced cash withdrawal limit Real-time viewing and managing of accounts through Personal Internet Banking

Credit Facilities

Clean Overdraft Facility up to a maximum limit of BDT 50,000* (Fifty Thousand Taka only) Preferential interest rates and discounts for lending products Home Equity Loan up to 70% of apartment/building value

Insurance Coverage
As a PowerVantage customer, you will enjoy free personal accident insurance coverage.

Funds Management
Issue free of charge standing instructions enabling you to better manage your funds between accounts.

Standing Instructions
You can set up standing instructions of any fixed amount to be paid to selected parties' accounts maintained with HSBC, free of charge.

Eligibility
To enjoy the benefits of HSBC PowerVantage, you need to maintain an average relationship balance of BDT 1 Million (including deposit balance of BDT 500,000) or process a minimum monthly gross salary of BDT 100,000 through HSBC in Bangladesh. *Banking regulations and other conditions apply

Why HSBC?

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Features

Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world. HSBC's international network comprises around 7,500 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. HSBC Bangladesh offers a wide range of deposit schemes. You can avail any one of the various loan products from HSBC Bangladesh to cater to your needs. HSBC offers a state-of-the-art secured Internet Banking. Through internet banking you can pay your bills, view online statements and transact within designated HSBC accounts. HSBC Bangladesh offers HSBC Amanah which is a Shariah compliant banking solution to cater to your needs. For greater personalized and preferred services, we offer HSBC Power vantage and HSBC Select. Bangladesh International offers an exclusive range of banking services for nonresident Bangladeshis and foreign currency account services for resident Bangladeshis.

Start banking with HSBC

Whether you want a bank account with greater flexibility and an international exposure, or would like assistance with your financial needs from an experienced relationship manager, we offer a range of products and services with some great features. Know more about how to open an account. If you need to have a commercial account, click here to find out more To apply for any of our services, please download and print out the correct application form(s) and take your completed form to any HSBC branch for processing.

Account Opening Forms

Retail Account

NRB Services

Account Opening Form Personal Information Form Transaction Profile KYC Profile Form Personal Account Signature Card Personal Joint Account Signature Card Procuration

Account Opening Application Form - Personal Information Personal Account Opening Application Form Transaction Profile KYC Profile Form (Applicable for Special Scheme/Fixed Deposit) KYC Profile Form (Applicable for both Personal and Company Account Opening)

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Delegatee Signature Card Account Rules (General)

Amanah Account

Account Opening Form Personal Information Form Transaction Profile KYC Profile Form Personal Account Signature Card Personal Joint Account Signature Card Procuration Delegatee Signature Card

Personal Account Signature Card Personal Joint Account Signature Card NRB ATM Card Procuration Delegatee Signature Card

Smart Capital

Amanah Select

Amanah Select Account Opening Application Form

Amanah Power Vantage

BO Account Opening Form Personal Account Opening Application Form Personal Account Signature Card Account Opening Application Form: Personal Information KYC Profile Form (Applicable for Special Scheme/Fixed Deposit) Transaction Profile Power of Attorney Tripartite Agreement Custodian Agreement NITA Debit Form Trade Account Opening Form

Amanah Power Vantage Account Opening Application Form

Power Vantage

Personal Account Opening Application Form

Internet Banking

HSBC Select

Registration Form Service Request Form

Personal Account Opening Application Form

Bangladesh International - Smart Capital

HSBC will provide Non-Resident Bangladeshi's (NRB) the option to subscribe for IPO through a Beneficiary Owners (BO) account which will be funded by a Non Resident Investors Taka Account (NITA). Both BO account and NITA will be held with HSBC Bangladesh

Features
The features of the product will be as follows:

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NRBs can subscribe to IPOs from anywhere in the world through emails. NRBs would be able to sell the shares, acquired through IPOs, in the secondary market. HSBC would provide custodian services The balances of NITA are freely remittable.

Who are eligible?

All Bangladeshi nationals (Bangladeshi passport holders) who are working/living abroad can open NITA. Foreign passport holders who are originally from Bangladesh are also eligible to open an account. A minimum balance of BDT 100,000.00 should be maintained in NITA.

Required documents - for new customers

The following documents will be required while opening an account:

Completed NITA account form Completed BO account form Completed BO account nominee form Completed Trade account opening form (provided by securities company) Power of Attorney Tripartite Agreement Custodian Agreement A certified copy of the valid passport, valid visa Four passport size photographs of the applicant Proof of address (utility bill/bank statement copy etc.) Proof of income (such as last tax return/employment certificate/contract/recent pay slip) Completed application form and duly signed signature card Three copies of passport size photos of the nominee which must be attested on the back by the primary account holder

All the above documents must be in English (if the documents are in other language it has to be translated to English) and also need to be verified and attested by any reputed international bank/by any HSBC office/Bangladesh High Commission or Consulate General's Office. If customer provides the Power of attorney (POA) from abroad, POA has to be notarised

32 by Notary Public and then attested by the Bangladesh High Commission or Consulate General's Office. If customer physically comes to the branches, then customer will provide the POA on Non-judicial Stamp (worth of BDT150.00). NOTE: Those who are already maintaining an NRB FCY/LCY account with HSBC Bangladesh, the following documents will be required:

Completed NITA account form Completed BO account form Completed BO account nominee form Completed Trade account opening form Power of Attorney Tripartite Agreement Custodian Agreement Four passport size photographs Three copies of passport size photos of the nominee which must be attested on the back by the primary account holder

Limitations

Only share related transactions are allowed (Apply for IPO, Sale of IPO and Outward Remittance) No ATM card and cheque book will be issued against NITA Non-resident Investors Taka Account (Current account - non interest bearing account) will provide the customers the flexibility to remit funds from abroad which will be kept in the account as local currency (BDT) Deposit facilities - Inward remittances Transfer from FCY account Refund warrant of IPO Sale proceeds of IPO Dividend/Bonus from IPO

Fees and Charges

HSBC Charges

Maintenance fee of BDT500 + (15% VAT) will be applicable on a half-yearly basis.

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Settlement Fee: 0.50% + (15% VAT) per transaction on transaction amount to be charged by HSBC with minimum of BDT500.00 + (15% VAT) or maximum BDT5000.00 + (15% VAT) per transaction.

CDBL and Other Charges

Transaction Fee: CDBL would also charge a Transaction Fee of 0.025% on the market value of the share with a minimum charge of BDT5.00 per transaction. The total fee would be charged back on every month end. Custodian Fee: CDBL will charge BDT300.00 + (15% VAT) per annum for maintaining BO account. Brokerage Commission: The brokerage firm will charge @ 0.40% per transaction. Power of Attorney (POA) revalidation charge of BDT5,350 + (15% VAT) will be applicable if received within 90 days of signing by the Bangladesh High Commission or Embassy in the respective foreign country. BDT7,850 + (15% VAT) charge will be applicable if received after 90 days.

SWOT analysis of HSBC

HSBC Bank SWOT HSBC is one of the largest organizations providing a variety of banking and financial services all over the world . HSBC 's has got a global network of more than 10 , 000 branches /offices in about 83 countries and territories that are dispersed in Europe , the Asia-Pacific region , the Americas , the Middle East and Africa A SWOT analysis , as the name implies , is an overview of the strengths weaknesses , opportunities threats of any organization . In case of Hong Kong Shanghai Banking Corporation , a brief SWOT analysis is as follows Strengths HSBC is having a continuous positive trend towards increasing revenues and after-tax profit . This has only been possible due to its enhanced customer relationship all over the world . They promote a corporate culture of achieving success in their organization . Success allows them to invest in new financial products and services for the customers . It enables them to pay more dividends hence benefiting and actually winning shareholders /investors fro long-term relationship . Their culture has contributed as a major strength towards their growth success Weaknesses Along with the strengths , HSBC has got some weaknesses too . The major weakness that is evident to even a lay man 's eye is that they have a very little foot print and hence despite having operations in several countries , it has less exposure to the much larger and potentially profitable market which is there and already being exploited by other Banking Financial organizations , especially in Asian region

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Opportunities The HSBC has got a lot of opportunities in the South East Asian region especially in Pakistan , India and Bangladesh . Since India has been pacing up its economic growth and development at a positive rate and far much better rate , therefore HSBC has already started making preparations for increasing its foothold there . Recently HSBC announced the acquisition of 73 .21 holding in an Indian brokerage house IL FS Investment Limited Threats One threat that is continuously being faced by HSBC is the regular series of virus attacks on its system i .e . 10 on a daily average Another threat to HSBC is Royal Bank of Scotland (RBS ) which operates a multi-brand strategy as opposed to HSBC operating a single-brand strategy . This allows the company to appeal to many different segments of the market consequently taking away the share from HSBC in regions where it is confronted by RBS Bibliography HSBC (2003 ) Corporate Social Responsibility Report . HSBC Publications

Limitations of the report

This report may have some incompleteness to some limitation . In fact; the report is prepared in a brief period of time besides we have our own limitations too. Moreover-Some essential data could not gathered because of confidentiality concern. The raw data available in the organizations database management system was complex and was not properly organized.

Banks officials are not reluctant to disclose to disclose their internal information related to strategic management of foreign exchange due to competitors in the market

Data and other related source of information is not sufficient for conclusion of the study.

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Bibliography http:/www.HSBC.bd.com Report published from Ministry of Labor and Manpower