Professional Documents
Culture Documents
Submitted in partial fulfillment of the Requirement of the award for the degree of MASTER OF BUSINESS ASMINISTRATION In Gujarat Technological University
Submitted by
Paresh Parmar Enrollment No: 107940592067 (Batch: 2011-12) MBA semester III/IV Jitendra Parmar Enrollment No: 107940592067
Global Institute of Management, Gandhinagar Affiliated to Gujarat Technological University, Ahmedabad 2011-12
Preface
All the learnings in MBA course is practice oriented. However, hand-on experience in corporate world during our course is very necessary to be able to test the ability and extend of learning of the student before fully entering the corporate world. We have assigned with our a Comprehensive Project report on project title A Study of Chocolate Packaging Industry in India With the guidance and suggestions provided by Asst. Prof. Rucha Bhatt, Global Institute of Management, Gandhinagar. The contribution and significant role played by her help us in preparation and submission of project report in time.
ACKNOWLEDGEMENT
We have great honour to be worked under the guidance of Mrs. Rucha Bhatt, Asst. professor of Global Institute of Management, Gandhinagar. The contribution and significant role played by her help us in preparation and submission of project report in time. We gratefully acknowledge the team of staff members in M.B.A department for helping us in all aspects and giving their valuable ideas for making our project efficient and effective.
STUDENTS DECLARATION
We, PARESH PARMAR & JITENDRA PARMAR, hereby declare that the for Comprehensive project entitled An Analytical Study of Chocolate Packaging Industry in India with Special Reference to Cadburys India is a result of our own work done under the faculty guidance of Mrs. Rucha Bhatt, Asst. professor of Global Institute of Management, Gandhinagar.
Product Profile
Canvas draw string pouch
Individual Chocolate Packaging platic bag with zipper and without zipper
chocolate beans
Chocolatelollypops
Key Issues
Inflationary pressures on raw material prices Lack of government initiative High excise and import duties High entry barriers due to duopolistic market Price-sensitive consumer
Current Trends
Chocolate Consumption Structure 2010 Children 55% Adults 12% Young Adults 33%
Chocolate & Confectionery Market of India 2010 Chocolate Counts Rs. 250 Cr. 10% Chocolate Bar Rs. 350 Cr. 14% Mints & Chew ing gums Rs. 325 Cr. 13% Sugar Boiled Confectionery Rs. 1600 Cr. 63%