APROJECT REPORTON Studying the Availability, Visibility and Category Movement of ITC and itscompetitor products in Modern Trade

Format. SUBMITTED TOWARDS PARTIAL FULFILLMENTOFMBA DEGREE OF TILAK MAHARASTRA UNIVERSITYACADEMIC SESSION2008 2010SUBMITTED TO:MR. PARTHA SEN AREA EXECUTIVE-JAIPUR ITC LIMITED SUBMITTED BY:NITIN KOTHARI MBA SEM-2(2008-2010) Activators of Human Potential INSTITUTE OF BUSINESS STUDIES AND RESEARCH (IBSAR), NAVI MUMBAI

o nt ent CHAPTER-1 Introduction: FMCG and Product Characteristics Industry Segment Project Description CHAPTER-2 Company Profile History, Evolution and Overview ITC Vision, Mission and Core values ITC Brands and Strategies Business Portfolio CHAPTER-3 Major Players Project Objective Methodology: -

Primary Source Secondary Source CHAPTER-4 Data Analysis and Interpretation- Data Sheets Graphs Analysis CHAPTER-5 Findings and Evaluation- SWOT Analysis BCG Matrix Retailer Research Product Research Pricing Research Advertising Research CHAPTER-6 Conclusions Suggestions and Recommendations Limitations and Bibliography P ro ject Descr ip t io n There is a strong MNC presence in the Indian FMCG market. The Fast Moving Consumer Goods(FMCG) sector is the fourth largest sector in the economy with a total market size in excess of Rs60,000 crore. This industry essentially comprises Consumer Non Durable (CND) products and catersto the everyday need of the population.The project will study the availability, visibility and category movement of ITC and its competitor products in Modern Trade Format. The Project Duration is of 45 days viz. from 5 Feb. to 21 March.The National Handloom Stores, Sahkari Bazaar in Jodhpur region have been visited for the study.A detailed study and research

work will be done by collecting and analyzing the primary dataobtained from Food division of various Retail Stores. Business Port fo FMCGCIGARETTE& OTHERS lio - I T C HOTELS PAPERBOARD&PACKAGING AGRIBUSINESS ITC Major FMCG P layers Serial No . COMPANY NAME (1)HINDUSTAN UNILEVER LTD(2)ITC LTD(3)NESTLE INDIA LTD(4)GCMMF (AMUL)(5)DABUR INDIA LTD (6) ASIAN PAINTS (7) CADBURY INDIA LTD (8) BRITANNIA INDUSTRIES (9) PROCTER & GAMBLE HYGIENE &HEALTHCARE LTD (10) MARICO INDUSTRIES LTD Among the major companies, Hindustan Lever has a strong presence in the food, personal care andhousehold care (detergents) sectors; ITC is the market leader in cigarettes; Nirma has a strong presence in the detergent market; Nestle and Britannia are active in the food sector and Colgate has astrong presence in the oral care segment. Object ive of t he Project All companies are having their own planning and business strategies but the company who ishaving the best, is the most successful company among its competitors. So the company can getsuccess within its competitors by applying best and effective marketing strategies.The main Objective of the project is-- To check the availability, visibility and category movement of ITC and its competitor products inmodern trade format. To know the impact of Retail Visibility on customers ultimate purchase intension. Understanding about the functioning of merchandising system, visual merchandising and display. To find out the problems faced by the retail outlets related to ITC products.

To study the position of the ITC products in relation to competitors product. To study the market capitalisation of ITC products in total sales.