JOE N. TIPTON, JR. 3813 Snow Creek Drive 817.266.0288 Aledo, Texas 76008 jt120c962@westpost.

net VICE PRESIDENT OF SALES / REGIONAL SALES DIRECTOR B2B Sales / Growth Strategies / P&L / Negotiations Turnarounds / Revenue Generation / Change Management Account Management / Business Development / Restructuring Consolidations / Policies & Procedures / Brand Management Cost & Budget Control / Project & Resource Management Sales & Marketing Strategies / Territory Development Forecasting & Analysis / Sales Promotions / Recruiting Trade Shows / E-commerce / Market Rollout Executive & Multi-Media Presentations New Account, Direct and Field Sales / Compensation Plans Teambuilding / Training / Mentoring Customer Relations & Retention Dynamic sales leader, promoted to positions of increased authority and responsibility in apparel and consumer goods industries. Turned around underperforming sales teams/regions, generated revenue, improved processes, developed new business, retained key customers and delivered accurate forecasting. Developed and implemented multiyear business and profitable growth strategies to deliver increased sales opportunities by managing financial performance; implementing sales plans for growth; assessing economic factors, demographic trends, and competitive strategy; and leveraging relationships with potential and existing clients. Implemented and modeled customer service standards by ensuring unbeatable excellence in sales performance. Managed sales performance by analyzing and reconciling financial reports; creating and administering P&L budgets; determining trends and areas of opportunity; advising others on cost control methods; and resolving budgetary issues. Provided direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting customer and sales focused environment; and demonstrating adaptability. Developed and implemented strategies to attract and maintain a highly skilled and engaged sales workforce by diagnosing capability gaps; selecting, and developing talent; supporting mentorship, workforce development, and succession planning; and leveraging the capabilities of new and existing talent. * Cultivated an environment where associates respected and adhered to company standards of integrity and ethics by integrating values into all programs and

practices * Identified sales opportunities that were consistent with the strategy of the business and took appropriate action to address opportunities * Prepared, justified, and administered budgets in accordance with company goals and strategies * Used objective financial and business analyses to evaluate returns and risks of business choices * Created and maintained an environment that provided customers with desired products, services, and experiences * Built and sustained an environment where adherence to and reinforcement of the highest standards of integrity and ethics were the norm * Set and communicated clear and aligned sales goals, monitored progress, and ensured leaders in own organization do the same * Developed and communicated logical, convincing justifications, including lessons learned, that built commitment and supported one's perspectives and initiatives * Created strategies for own organization that aligned with company's strategies and led to achievement of business priorities * Developed five and ten year business plans and directed the performance of sales team to achieve plan * Profitably managed 17 sales territories and developed field accounts with sales volume > $10M * Built and sustained trusting, collaborative relationships and alliances across functional, organizational, and geographical boundaries to achieve goals PROFESSIONAL CAREER HISTORY AND SELECTED NOTABLE ACHIEVEMENTS Williamson Dickie Manufacturing Company, 1985 to 2010 Largest ($858M) workwear manufacturer worldwide with over 1000 employees. Regional Vice President of Sales, 2001 to 2010. Promoted to hold full P&L responsibility for $68M and up to 17 sales territories. Piloted sales strategies and operations. Established and achieved sales goals and formulated advertising and expense budgets while recruiting, training, coaching and managing all staffing aspects of field personnel. Forecasted sales quotas utilizing consultative sales cycles, completed and delivered reports to senior management through executive level presentations. Convened and conducted annual sales meetings to develop products. Advanced company visibility and client development by participating in multiple trade shows. Provided customers with an exceptional shopping experience at some of the largest and most prominent retailers in southern United States. Developed new business and managed sales force targeting agriculture, forestry and mining industries and wholesale trading.

* Boosted sales volume each year to a high of >35% Account Director-Farm & Ranch Channel Division, 1998 to 2001. Directed development, management and marketing of multiple product lines. Architected product test programs in numerous Southern states and presented and monitored performance reports to advise senior management of the product's value, function and needs. * Opened Tractor Supply Company account and drove sales volume $1.4M * Skyrocketed sales volume by 23% in three years for the Wheatbelt, Inc. account * Enhanced sales volume by 24% in three years for the Country General Store account * Bolstered sales volume growth by 15% for the Quality Farm & Fleet account Account Executive, 1985 to 1998. Spearheaded apparel sales operations in Tennessee and Northern Georgia. Territory was soon expanded to include seven additional states. Refined and executed product assortment development for various accounts and implemented new planograms. * Drove sales to exceed 6% through proactive monitoring of sales, purchases, markups and markdowns * Introduced planogram / assortment refining program in North Carolina territory and grew sales 35% Phillip Morris USA / Richmond, Virginia, 9 years. A $100B tobacco firm. Assistant Division Manager. Promoted after three years to recruit, train, coach and lead new sales representatives. Encouraged strategy contributions from all staff and accounts. Nurtured relationships with key buyers and business owners in 13 sales territories. Earlier positions include: Sales Representative. EDUCATION & KEY SKILLS Education: Bachelor of Science, Environmental Health, East Tennessee State University Key skills: * Hands-on, high-energy leader, building high performing teams and driving out-of-box thinking * Action oriented and ambitious, getting things done quickly and correctly and exceeding corporate expectations * Ensured removal of barriers to delivering exceptional customer value, service, and support * Effective moderator and mediator, analyzing

situations rapidly and bringing order out of chaos * Excellent communicator and public speaker, relating easily to people at all levels * Astute recruiter, experienced trainer and successful mentor