Brings

Reliance Retail brings Hamleys, UKs finest toys to India.

Mumbai, 12 August 2008: Reliance Retail today announced the launch of an exclusive Pan India Franchise arrangement with Hamleys, the finest toys in the world. This arrangement is aimed at combining the distribution dominance and scale of Reliance Retail in FMCG, food, electronics & consumer durables, apparel and footwear, lifestyle and home improvement categories and Hamleys experience famed for its heritage, theatre, magic and entertainment. Hamleys brings to this partnership its skills and capabilities of creating a store experience which is unique, training its staff to deliver this experience, designing stores and developing private label products to complement the brands. Reliance has the unbelievable reputation of building the network and running its store operations nationwide efficiently. It is set to open two flagship stores in Mumbai and New Delhi in 2009. This will be followed by a regional expansion, across India over the next few years. Reliance Retail Limited, a division of Indias largest private conglomerate Reliance Industries Limited, will be the partner in one of the biggest international expansions by the old iconic toy retailer, approaching its 250th anniversary in 2010. Reliance Retail will replicate the magical and experiential elements of Hamleys famous flagship store on Londons Regent Street and will promise the ultimate treat for the entire family. This will be seen with the combination of strengths that both partners bring to the country. The stores will sell a wide range of toys from the much loved brands to more traditional and nostalgic toys, as well as quirky and unusual treasures. These will include Hamleys own brand range, renowned for exceptional quality and play value. Toy demonstrators and magicians will bring the store to life as well as well as a host of events and activities. The Indian Toys and Games market is estimated at approximately Rs. 2500 Crores (*USD 600 million) urban & semi urban market organized and unorganized put together and has been handicapped by lack of significant national brands and the availability of quality retail stores. Being a young nation, there is an opportunity to grow this market by providing a

wide range of national and international brands and products under one roof and creating a store experience which is memorable and unique. Bijou Kurien, President & Chief Executive Officer, Reliance Lifestyle Holdings Private Limited (a wholly owned subsidiary of Reliance Retail Limited) says, Our partnership with Hamleys heralds the beginning of a new era in the evolution of the toy market in India. We hope to bring world class toy stores which will capture the imagination and attention of children in India. We are tremendously excited about this venture and our decision to partner with Hamleys Paul Currie, Trading Director of Hamleys, says: We are thrilled to be bringing the magic of Hamleys to India, partnering with Reliance Retail, where we have already received such a warm welcome! Its going to be a fantastic and exciting stage in our international development and we are sure that our Indian customers will love the magical elements of Hamleys, which guarantees the best of past, present and future for all children (both young and old). These openings continue Hamleys programme of global expansion, which includes new stores both at home and abroad in 2008/09 and beyond. In June, Hamleys launched its first store in Jordans Amman; October will see the opening of a stunning 32,000 square foot store in Dubai (in The Dubai Mall) and the opening of the first European stand alone store in Dundrum Town Centre in Dublin. About Hamleys Hamleys, the worlds most famous toy retailer, was established by Cornishman William Hamley in London in 1760. Today it remains the worlds most wonderful toy shop, synonymous with theatre, magic and entertainment. The flagship Regent Street store contains seven floors of toys from the much loved brands, to more traditional and nostalgic toys and quirky and unusual products. Demonstrators bring the store to life and Hamleys unique atmosphere keeps toy suppliers wanting to host exclusive launches at Hamleys and use it for press photocalls, parties and special events. The Regent Street store event facilities can be hired for private parties and larger corporate events. Hamleys operates eight UK travel stores located at Heathrow, Stansted, Manchester and Gatwick airports and St Pancras station. 2007 saw the launch of five large format concession stores within House of Fraser in Birmingham, Manchester, Glasgow, Edinburgh and Belfast. Hamleys has ambitious plans to grow the brand further internationally through franchise stores in territories such as Jordan (openedJune 2008), Dubai (October 2008), India, Russia, China and Turkey. Three stores are currently operating in Denmark. These stores and www.hamleys.com enable Hamleys magic to be delivered throughout the world.

About Reliance Retail Limited Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates over 600 stores in over 57 cities, spanning across 13 states with over 3.5 million Sq ft. RRL is a multi-format retailer that operates Reliance Fresh a neighbourhood store concept, Reliance Digital a consumer durables and information technology concept, Reliance Mart - a Hyper Market concept, Reliance Trends an apparel specialty concept, Reliance Wellness a health, wellness & beauty concept , Reliance iStore- an Apple specialty store concept, Reliance Footprint -a footwear concept, Reliance Jewels a jewellery concept, Reliance Time-Out- a books, music & entertainment concept, Reliance Super- a Minimart concept and Reliance AutoZone an automotive specialty concept. Reliance Industries Limited (RIL) is India's largest private sector company on all major financial parameters with turnover of Rs. 139,269 crore (US$ 34.7 billion), cash profit of Rs. 25,205 crore (US$ 6.3 billion), net profit of Rs. 19,458 crore (US$ 4.9 billion) and net worth of Rs.81, 449 crore (US$ 20.30 billion) as of March 31, 2008. RIL is the first and only private sector company from India to feature in the Fortune Global 500 list of 'World's Largest Corporations' and ranks amongst the world's Top 200 companies in terms of profits. RIL is amongst the 30 fastest climbers ranked by Fortune. RIL also features in the Forbes Global list of world's 400 best big companies and in FT Global 500 list of world's largest companies. Key Contacts:

Ms. Sharmili Vashani 022- 22785550 +91 9987511205 sharmili.vashani@ril.com

Ms. Sumi Gupta 022 2278 5000 +91 98676 11858 sumi.gupta@ril.com

* USD = @ Rs. 42 per US dollar