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wide range of national and international brands and products under one roof and creating a store experience which is memorable and unique. Bijou Kurien, President & Chief Executive Officer, Reliance Lifestyle Holdings Private Limited (a wholly owned subsidiary of Reliance Retail Limited) says, Our partnership with Hamleys heralds the beginning of a new era in the evolution of the toy market in India. We hope to bring world class toy stores which will capture the imagination and attention of children in India. We are tremendously excited about this venture and our decision to partner with Hamleys Paul Currie, Trading Director of Hamleys, says: We are thrilled to be bringing the magic of Hamleys to India, partnering with Reliance Retail, where we have already received such a warm welcome! Its going to be a fantastic and exciting stage in our international development and we are sure that our Indian customers will love the magical elements of Hamleys, which guarantees the best of past, present and future for all children (both young and old). These openings continue Hamleys programme of global expansion, which includes new stores both at home and abroad in 2008/09 and beyond. In June, Hamleys launched its first store in Jordans Amman; October will see the opening of a stunning 32,000 square foot store in Dubai (in The Dubai Mall) and the opening of the first European stand alone store in Dundrum Town Centre in Dublin. About Hamleys Hamleys, the worlds most famous toy retailer, was established by Cornishman William Hamley in London in 1760. Today it remains the worlds most wonderful toy shop, synonymous with theatre, magic and entertainment. The flagship Regent Street store contains seven floors of toys from the much loved brands, to more traditional and nostalgic toys and quirky and unusual products. Demonstrators bring the store to life and Hamleys unique atmosphere keeps toy suppliers wanting to host exclusive launches at Hamleys and use it for press photocalls, parties and special events. The Regent Street store event facilities can be hired for private parties and larger corporate events. Hamleys operates eight UK travel stores located at Heathrow, Stansted, Manchester and Gatwick airports and St Pancras station. 2007 saw the launch of five large format concession stores within House of Fraser in Birmingham, Manchester, Glasgow, Edinburgh and Belfast. Hamleys has ambitious plans to grow the brand further internationally through franchise stores in territories such as Jordan (openedJune 2008), Dubai (October 2008), India, Russia, China and Turkey. Three stores are currently operating in Denmark. These stores and www.hamleys.com enable Hamleys magic to be delivered throughout the world.
About Reliance Retail Limited Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates over 600 stores in over 57 cities, spanning across 13 states with over 3.5 million Sq ft. RRL is a multi-format retailer that operates Reliance Fresh a neighbourhood store concept, Reliance Digital a consumer durables and information technology concept, Reliance Mart - a Hyper Market concept, Reliance Trends an apparel specialty concept, Reliance Wellness a health, wellness & beauty concept , Reliance iStore- an Apple specialty store concept, Reliance Footprint -a footwear concept, Reliance Jewels a jewellery concept, Reliance Time-Out- a books, music & entertainment concept, Reliance Super- a Minimart concept and Reliance AutoZone an automotive specialty concept. Reliance Industries Limited (RIL) is India's largest private sector company on all major financial parameters with turnover of Rs. 139,269 crore (US$ 34.7 billion), cash profit of Rs. 25,205 crore (US$ 6.3 billion), net profit of Rs. 19,458 crore (US$ 4.9 billion) and net worth of Rs.81, 449 crore (US$ 20.30 billion) as of March 31, 2008. RIL is the first and only private sector company from India to feature in the Fortune Global 500 list of 'World's Largest Corporations' and ranks amongst the world's Top 200 companies in terms of profits. RIL is amongst the 30 fastest climbers ranked by Fortune. RIL also features in the Forbes Global list of world's 400 best big companies and in FT Global 500 list of world's largest companies. Key Contacts:
Ms. Sumi Gupta 022 2278 5000 +91 98676 11858 sumi.gupta@ril.com