Helvetica- An observation of the font and the movie Helvetica is one of the 3 design film trilogy.

I have immensely enjoyed Helvetica and Objectified before and yet to see the third one. Name of documentary, author/producer, and year. Helvetica, Gary Hustwit, 2007, coincides with the 50th anniversary of the typeface's introduction in 1957. Is it informational or promotional? It was definitely informational for me. I enjoyed the different viewpoints both in support and against the fonts characteristics. I also recognized the font powerful impact when all the world famous brands were shown in the movie as I have seen them many times before but never paid attention as a designer to the typeface. Who is the primary audience it aimed at? I think the general audience is the movie audience. This documentary is scripted in an interesting educational way and holds the viewers attention. It also leaves the viewer with a ton of information about the history, construct, and current application of the font. The niche audience is probably marketing and branding communicators who will now see the designers viewpoint in using this font. What is the relevance of it to specific areas/topics of our course? Helveticas relevance to our course is the explanation of how typography fits into the scheme of design and how design plays a part in constructing each aspect of a typeface. The strength of the letters, the ends, the spacing in say a letter h is all very fascinating. According to the film, how does type affect our lives? Type affects our lives depending on what is used and where. If the purpose is readability from distances, then fonts like Helvetica, Tahoma, etc. are a perfect fit and an explanation why designers will not use a cursive typeface in such applications. There is ample research that probably goes into choosing typefaces for specific purposes. Will you use Helvetica for your future graphic projects? In my previous jobs I have frequently used Helvetica, Tahoma, and Verdana for documentation projects. Given my familiarity with Helvetica, I will definitely use it in situations like addresses, signboard messages, etc.