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Male
58
Female
42
42%
100
100%
Table 4.1 shows that more than half (58%) of the respondents were belongs to the male groups and (42%) percent of the respondents were belong to the female groups. It is clearly understood that the majority of the respondents were belongs to the male groups(58%)
Age Below 12 Years 13- 24 Years 25 35 Years 36 50 Years Above 50 Years Total Source : Primary Data
No of Respondent 3 62 28 6 1 100
The age of the respondent is classified in table 4.2 out of the total respondents (62%) the majority of the respondents were belongs to the age group between 13-24 years. The respondents who belongs to the age group of 25-35 years is occupied second
position(28%) and the respondents between 36-50 years(6%) and below 12 years(3%) age group ranks first and fourth place respectively the respondent who comes under the category of above 50 years(1%) ranks the last. It is clearly understand that the most of respondents are belong to the age group between 13-24 years (62%)
Educational
No.Of Responents
Percentage
10 17 69 04
Total
100
100%
Source : Primary date The education wise classification of two respondent in the table 4.3 nearly majority (69.1%) of the total responents (100) fall under the category of two graduation. The respondents who studied up to Hight secondary level (17%)And School level(10%) ranks the first & scond the Literater level respondents (4%) Rank the last it is clearly understand that two most of respondents were under graduates (69%)
occupational
No.Of Responents
Persentage
13 49 18 20
13 49 18 20
Total
100
100
Source : Primary date The occupation wise classification of the respondents is presented in table 4.4 out of the total responenets the majority (49%) of the respondents are private employes the other (20.1%) and unemployed (18%) ranks second and fourth respectively. The govt employs respondents (13%) ranks the last. It is clearly understand that the most of respondents (49%) belongs to private employs Table 4.5 Income wise distribution of responents
Income
No.Of Responents
Persentage
19 32 25 24
19 32 25 24
Total
100
100
The respondents income wise classification is started in table 4.5 out of the total respondents, on the first (32%) of the respondent income group is Rs 3000 Rs 5000.The respondents income group between Rs 500/- Rs 1000 and above Rs 10000 ranks fourth and faith. The respondents who belongs to the income below Rs 3000 ranks last. It is understood that the respondents who earned to income is Rs 3001 5000 is move in number(32%)
No of Respondent 30
Percentage 30%
22
22%
Through Advertisement
32
32%
others Total
16 100
16% 100%
Source : Primary Data The respondents above good day biscuits wise classification is stated in table 4.6 out of the total respondents on the first (32%) of the respondent above good day biscuits through advertisement . The respondent above good day biscuits (30%) and third (22%) of the through family members. The respondents who belongs to the above good Day biscuits (16%) ranks last. It is understood that the majority of the respondents were belongs to the through advertisement (32%)
No of Respondent 15
Percentage 15 %
Retailer
36
36%
Distributor
23
23%
Others Total
26 100
26% 100%
Source : Primary Data The respondents wise classification is stated in table 4.7 out of the total respondents, the majority (36%) of the respondents are retailer. The others (26%) and distributor (23%) ranks second and third respectively. The whole seller respondents (15%) ranks the last. It is clearly that the most of respondents (36%) belongs to retailer.
Table 4.8 Respondents opinion on duration of usage Consuming the biscuits From the Beginning No of respondents 25 percentage 25%
1 -5 Months
35
35%
6 12 Months
22
22%
Above 12 Months
18
18%
Total
100
100%
Source : Primary Data The respondents wise classification is stated in table 4.8 out of the total respondents the majority (35%) of the respondents consumed the biscuits 1 -5 months. The beginning (25%)and 6 12 months (22%) ranks second and third respectively. The consumer the biscuits for above 12 months (18%) ranks the last. It is clearly understood that the most of respondents (35%) belongs to 1 5 months.
Table 4.9 Respondents opinion on Frequency of Usage Frequently Daily No of Respondents 20 Percentage 20%
Once in week
34
34%
Twice in week
21
21%
25 100
25% 100%
Source : Primary Data The income wise respondents opinion on frequency of usage of biscuits given the table 4.9. The respondents consumed the biscuits once in week (34%). The respondents monthly once (25%) and twice in week (21%) ranks second and third respectively. The daily
consumed the biscuits respondents (20%) ranks the last. It is clearly understood that the most of respondents(34%) belongs to once week.
Table 4.10 Respondents opinion on quantum of biscuits package Quantum 75 Grams No of respondents 43 Percentage 43%
100 Grams
27
27%
150 Grams
13
13%
17 100
17% 100%
Source : Primary Data The wise respondents opinion on quantum of biscuits package is presented in table 4.10 out of the total respondents. The majority of the (43%) of the 75 grams package. The respondents (27%) pretend 100 grams package and 150 grams (13%) ranks second and third respectively. The 200 grams (17%) ranks the last . It is clearly understood that the majority of the respondents were belongs to the 75 grams (43%)
Table 4.11 Respondents opinion on monthly Expenditure pattern Monthly No of Respondents Percentage
Below Rs 50
56
56%
RS 51- Rs 100
21
21%
Rs 101 Rs 200
12
12%
11 100
11% 100%
Source : Primary Data The respondents opinion on monthly expenditure is given in table 4.11. The monthly expenditure pattern is verities according to the difference group. The respondents spend below Rs50(56%). The respondents spend Rs 51- Rs 100(21%) and Rs 101 Rs 200 is (12%) ranks seconds and third respectively .The above Rs 201 respondents (11%)ranks the last. It is clearly understood that the most of respondents (56%)belongs to below Rs 50. Table 4.12 Respondents opinion Reason for porches Brand of Biscuit Colour No of Respondent 19 Percentage 19%
Quality
37
37%
Price
12
12%
Taste
32
32%
Total
100
100 %
The respondents wise classification is stated in table 4.12. The out of the total respondents , the majority of the (37%) of quality. The respondents (32%) of the taste and (19%) colour ranks second and third respectively . The price of the biscuits (12%)ranks cast. It is clearly understood that most of respondents (37%)belongs to quality.
No of Respondent 55
Percentage 55%
Highly satisfied
22
22%
Dissatisfied
10
10%
No idea
13
13%
Total
100
100 %
Source : Primary Data The respondents wise classification is stated in table 4.13 out of the total respondents the majority (55%) of the respondents are satisfied. The highly satisfied (22%) and No idea (13%) ranks second and third respectively. The dissatisfied respondents (10%) ranks the cast. It is clearly understood that the most of respondents (55%) belongs to satisfied . Table 4.14 Price level of this biscuits distribution Price level of this biscuits No of Respondent Percentage
Satisfied
49
49%
Highly satisfied
21
21%
Dissatisfied
10
10%
No idea
20
20%
Total
100
100 %
Source : Primary Data The respondents feel the price of this biscuits wise classification is stated in table 4.14 . out of the total respondents . The majority (49%) of the respondents satisfied. The highly satisfied (21%) and no idea (20%) ranks second and third respectively. The dissatisfied respondents (10%) ranks the cast. It is clearly understood that the most of the respondents (49%) belong to satisfied.
Table 4.15 Satisfied with the package Distribution Respondents Satisfied with the package Yes No of Respondent 79 Percentage 79 %
No Total
21 100
21% 100 %
Source : Primary data The respondent satisfied with the package this biscuits wise classification is stated in table 4.15 out of the total respondent, majority (79%) of the respondent yes. The no
respondent (21%). It is clearly understood that the most of the respondent (79%) belongs to yes.
No of Respondent 50
Percentage 63 %
Highly Satisfied
17
22%
12 79
15 % 100 %
The respondents opinion about the level of satisfaction on two Good Day biscuits brand is presented in table 4.16. The majority (50%) of the respondents satisfied. The highly satisfied (17%)respondents. The Dissatisfied respondents (12%) ranks the cast. It is clearly understood that the most of respondents (50%) belongs to satisfied.
Table 4.17 Avai any offer from your retailed shop Distribution Avai any offer from your retailed shop Yes No of Respondent 70 Percentage 70 %
No
30
30%
Total
79
100 %
Source : Primary data The respondents opinion about the availability of offers stated in table 4.17 out of the total respondents. The majority (70%) of the respondents yes. Another respondents ( 30%) No. It is clearly understood that the most of respondents (70%) belongs to yes.
No of Respondent 38
Percentage 54 %
Product offer
32
46%
Total
70
100 %
Source : Primary data The respondents wise classification is stated in table 4.18. Out of the respondents (32%) of the respondents gets product offer and (38%) of the respondents gets price offer. It is clear that the majority of the respondent gets(38%) price offer.
Table 4.19 Any other biscuit before using this Respondents Any other biscuit before using this Yes No of Respondent 73 Percentage 73 %
No
27
27%
Total
100
100 %
Source : Primary Data The respondents consume other biscuit before using of prand is stated in table 4.19 out of the total respondents. The majority (73%) respondents yes. Another respondents (27%) is the No. It is clearly understood that the most of respondents ( 73 %) belongs to yes.
Table 4.20 Which brand did you use Respondents Which brand did you use Good Day No of Respondent 38 Percentage 38 %
Nutrient
8%
Parle
13
13 %
Others
14
14%
Total
100
100 %
Source : Primary data The respondents wise classified which brand used stated in table 4.20. Out of the total respondent ,the majority (52%) of Good day biscuits. The respondents others (19%) and parle biscuits ranks seconds and third respectively. The nutrine of the busicuts (11%) ranks the cast. It is clearly understood that the most of respondents (52%) belongs to Good Gay Biscuits