Banglalion Communications Ltd.

Type Industry Founded

Private Telecommunication 2008

Headquarters Silver Tower (18th Floor), 52 Gulshan Avenue, Circle-1, Dhaka-1212 Key people Major (Retd.) Abdul Mannan, Chairman

Niel Graham, CEO Products Website Telephony, WiMAX www.banglalionwimax.com

Mission Bring increased access to information. Enable greater options for connectivity through mobility. Empower more people to embrace a knowledge-based lifestyle. Encourage development and dissemination of local content.

Vision Banglalion strives to be the preferred wireless broadband provider for fastest access to useful information and entertainment for a knowledge rich community Values Customers come first Empowering people Flexibility Transparency Community responsibility

Introduction: Banglalion Communications Ltd is a private limited company incorporated in Bangladesh on 5 Nov 2008 under the Companies Act, 1994. The company obtained license from Bangladesh Telecommunication Regulatory Commission (BTRC) to operate Broadband Wireless Access (BWA) services nationwide using WiMAX technology in 18 November 2008.

History and Information of Banglalion Banglalion Communications Limited is the largest 4G Wireless Broadband service provider of Bangladesh in terms of coverage, subscriber number and revenue. It operates a wireless 4G mobile data network at 2.6 GHz frequency based on IEEE 802.16e standard of ITU, which is popularly known as WiMAX technology. A Broadband Wireless Access (BWA) operator license was awarded by Bangladesh Telecommunication Regulatory Commission (BTRC) on November 18, 2008.

Banglalion was incorporated on September 05, 2008 as a private limited company and became a public limited company on May 07, 2011. They are planning to be listed with Dhaka &

Chittagong Stock Exchange by mid of 2012. As of June 2011, the total investment in Banglalion is more than BDT 4.5 billion and the Authorized capital is BDT 5 (Five) billion.

As of September 2011, Banglalion has a total workforce of more than 600 employees. The license allows using WiMAX standard 802.16e and onward revisions only. Products and services

Banglalion currently offers 13 postpaid and 2 prepaid monthly packages of 512kbps, 1mbps and 2mbps speed with various volume based choices and KING plans for professional users. Presently three hardware units namely ODU (outdoor unit), IDU (indoor unit), and a USB dongle are available. Banglalion plans on providing following services in future:

* High-speed Internet service*** * Mobile IP Telephony * Live IP TV * E-Learning * Video Conferencing * Secured VPN * ATM Connectivity * IP PABX * Online Radio * Audio-Video Streaming * Tele Medicine

* MAN for Corporate offices having presence in different locations * Remote Surveillance * Online Gaming Service etc. * 4G WiMAX Network*** ***presently available

Package Banglalion provides following package for their internet service.

Prepaid: Speed Usage Limit 512/1024 Kbps 512/1024 kbps Fee Validity 30 days 30 days

1 GB BDT 300 2.5 GB

BDT 600

Postpaid: Monthly Fee* Package and Usage BDT 650 BDT 850 BDT 950 BDT 1150 BDT 1250 BDT 1250 Validity Speed 512 Kbps

Safari 4.5 = 4.5GB** 30 days Safari 7 = 7GB** 30 days

Safari 14 = 14GB** 30 days Safari 25 = 25GB** 30 days Safari King = King*** Voyage 7 = 7GB** 30 days 1 Mbps

30 days

BDT 1450 BDT 1850 BDT 2250 BDT 2250 BDT 2750 BDT 4050 BDT 5250

Voyage 14 = 14GB** Voyage 25 = 25GB** Voyage King = King*** Expedition 7 = 7GB** Expedition 14 = 14GB** Expedition 25 = 25GB** Expedition = King***

30 days 30 days 30 days 30 days 30 days 30 days 30 days 2 Mbps

Note: 15% VAT is applicable on Monthly Fee * Additional usage charge is Tk. 0.15/MB ** Fair Usage policy is applicable on King Plans ***

Coverage

Banglalion currently covers 8 divisional cities Dhaka, Narayanganj, Chittagong, Sylhet, Rajshahi, Khulna, Rangpur & Barisal major areas of Dhaka city is already under its strong network and hoping to spread throughout the entire country by the second quarter of 2013. Banglalion has already made a strong presence in Chittagong by covering most major areas in the city with about 20+ BTSs. Meantime, network rollout in other major cities such as: Munshiganj, Gazipur, Mymensingh, Comilla, Noakhali, Laxmipur, Satkhira, Bogra, and Cox's Bazar have already begun. Banglalion management projects that by the end of 2012 the network will expand to Upozila level to cover the rural population of the country and the whole country by end of 2013.At present Banglalion network includes more than 600 base stations.

Future Services of Banglalion Mobile IP Telephony. E-Learning. E-Entertainment Video Conferencing. Secured VPN ATM Connectivity IP PABX. E-Health. MAN for Corporate offices having presence in different locations. Remote Surveillance Online Gaming Service

Investor Relationship Company Information Banglalion Communications Limited is the largest 4G Wireless Broadband service provider of Bangladesh in terms of coverage, subscriber number and revenue.

Banglalion was incorporated on September 05, 2008 as a private limited company. Bangladesh 2008. Telecommunication Regulatory Commission (BTRC) awarded the

Broadband Wireless Access (BWA) operator license to Banglalion on November 18,

Banglalion became a public limited company on May 07, 2011. Banglalion is planning to be listed with Dhaka & Chittagong Stock Exchange by mid of 2012.

The Authorized capital of Banglalion is BDT 5 (Five) billion, as of June 2011. As of June 2011, the total investment in Banglalion is more than BDT 4.5 billion.

As of September 2011, Banglalion has a total workforce of more than 600 employees.

Banglalion Corporate Headquarter is located at Gulshan, Dhaka. Major Shareholdings of Banglalion is as follows:

Shareholders Sponsors (Company/Institutions)

Number of Shares 38,550,000

Number Shareholders 4

of % of Total 97.72%

Other Shareholders(In person) Total Shares

900,000 39,450,000

6 10

2.28 100%

Board of Directors: Major (Retd.) Abdul Mannan Brig Gen (Retd.) Khaled A Karim Umme Kulsum Mannan Mahmood Malik

Chairman Director Director Director

Business Details Banglalion operates a wireless 4G mobile data network based on IEEE 802.16e standard of ITU which is popularly known as WiMAX technology under a BWA license awarded by Bangladesh Telecommunication Regulatory Commission (BTRC). Banglalion launched it service initially in key areas of Dhaka in January 2010 to provide highspeed wireless broadband internet service to the home and business users of those areas. At present Banglalion network is spread across 7 divisional headquarters and more than 30 major districts of the country. Banglalion management projects that by the end of 2012 the network will expand to Upozila level to cover the rural population of the country. At present Banglalion network includes more than 600 base stations.

In addition to basic high-speed internet connectivity, Banglalion is planning to gradually launch new, innovative and useful Value Added Services like IP Telephony, IP PBX, IP Surveillance, E-Health, E-Entertainment etc.

Type

Traded as Industry Founded Founder(s) Headquarters Number of locations Area served Key people

Holding company (Public limited company) LSE: HSBA NYSE: HBC Euronext: HSB SEHK: 005 BSX: 1077223879 Banking, Financial services 1991[3]
(HSBC Holdings plc)

1865[4]

(The Hongkong and Shanghai Banking Corporation Limited)

Sir Thomas Sutherland 8 Canada Square, Canary Wharf, London, United Kingdom 7,500 offices in 87 countries & territories Worldwide Douglas Flint
(Chairman)

Stuart Gulliver
(Chief Executive)

Products

Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management US$ 98.918 billion (2010) US$ 19.037 billion (2010) US$ 13.159 billion (2010) US$ 2.454 trillion (2010) US$ 147.667 billion (2010)

Revenue Operating income Profit Total assets Total equity

Employees

Subsidiaries

Website

295,995 (2011)[7] HSBC Bank plc The Hongkong and Shanghai Banking Corporation HSBC GLT India HSBC Bank USA HSBC Bank Middle East HSBC Mexico HSBC Bank Brazil HSBC Finance www.hsbc.com

HSBC Holdings plc (commonly known as HSBC) is a British multinational banking and financial services company headquartered in London, United Kingdom. As of 2011 it was the world's second-largest banking and financial services group and second-largest public company according to a composite measure by Forbes magazine. HSBC is a universal bank and is organized within four business groups: Commercial Banking; Global Banking and Markets (investment banking); Personal Financial Services (retail banking and consumer finance); and Global Private Banking. It has around 7,500 offices in 87 countries and territories across Africa, Asia, and Europe, North America and South America and around 100 million customers. As of 30 June 2010, it had total assets of $2.418 trillion, of which roughly half were in Europe, a quarter in the Americas and a quarter in Asia. HSBC Holdings plc was founded in London in 1991 by The Hongkong and Shanghai Banking Corporation to act as a new group holding company and to enable the acquisition of UK-based Midland Bank. The origins of the bank lie in Hong Kong and Shanghai, where branches were first opened in 1865. Today, HSBC remains the largest bank in Hong Kong, and recent expansion in mainland China, where it is now the largest international bank has returned it to that part of its roots. HSBC has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. As of December 2011 it had a market capitalization of 87.4 billion, the third-largest of any company listed on the London Stock Exchange. It has secondary listings on the Hong Kong Stock Exchange (where it is a constituent of the Hang Seng Index), the New York Stock Exchange, Euronext Paris and the Bermuda Stock Exchange.

History
For the history of HSBC prior to the founding of HSBC Holdings in 1991, see The Hongkong and Shanghai Banking Corporation. Global Banking & Markets Global Banking and Markets is the investment banking arm of HSBC. It provides investment banking and financing solutions for corporate and institutional clients, including corporate banking, investment banking, trade services, payments and cash management, and leveraged

acquisition finance. It provides services in credit and rates, foreign exchange, money markets and securities services, in addition to asset management services. Global Banking and Markets has offices in more than 60 countries and territories worldwide, and describes itself as "emerging markets-led and financing-focused". Global Banking and Markets is currently being led by former fixed-income trader Samir Assaf, who was promoted from global head of markets on 10 December 2010

SERVICES:
Financing
Capturing market opportunities

Get financing from a bank with balance sheet strength and depth, a local presence and a global network. From buyouts to bonds to initial public offerings, HSBC offers tailored financial solutions to corporations, institutions and governments. Credit and Lending Optimize returns and minimize risk with HSBC. Benefit from our consistent strategy, positive credit risk management and quality portfolio. We offer significant breadth of support: our Credit and Lending unit works across products, regions, countries and sectors on all lending-related activities. Asset and Structured Finance Asset and Structured Finance provides solutions to both corporate and institutional customers in the financing of, and investment in, physical and financial assets, working with a full range of financial instruments and colleagues from across the HSBC Group. Our solutions will tend to be cross border (but can be domestic) and of high value. Leveraged and Acquisition Finance Get strategic solutions in all areas of debt. HSBC is a competitive provider of event-driven financing for corporates and financial sponsors globally. Capitalize on our financing expertise across asset classes, and integration with equity and debt capital markets teams. Project and Export Finance

Make the most of expanding trade corridors and infrastructure financing demand with funding options from HBSC. Get advice and support from a recognized leader in project and export finance in emerging markets. Capture regional opportunities driven by economic growth and emerging-market-related cross-border flows. Equity Capital Markets Tap the global equity capital markets with HSBC. Our global presence and membership in all major and developing markets enables us to provide complete financing and advisory solutions. Make the most of our strength in large-cap rights issuance and our strong franchise and market position in Europe. Debt Capital Markets Receive crisp and timely advice, seamless support and creative products from our Debt Capital Markets team. The depth and breadth of our coverage makes us the counterparty of choice across asset classes, in both developed and emerging markets

Investing
Delivering growth to investors Create and manage wealth through selective investments. HSBCs emerging markets-led, financing-focused strategy delivers a power pack of solutions for governments, corporations and institutions. Capture opportunities in developed and developing economies, backed by our expertise and research. Asset management Access a wide range of equity, fixed income, liquidity and alternative investment products from HSBC Global Asset Management. As one of the world's largest emerging markets asset managers, our investment professionals in 14 key markets around the world can help you capture some of the exciting opportunities of the world's faster-growing economies. Liquidity funds Achieve competitive investment returns as well as liquidity by investing in a diversified portfolio. Our global scale and multi-currency approach means we can create solutions that embrace cash reserves in a single market, across borders or around the world. We'll evaluate risk tolerance and return objectives and provide an investment strategy.

Wealth management solutions Gain access to some of today's attractive investment opportunities by working with one of the world's strongest and most reliable banks. Our experience of working with wealth managers, including our own global private and retail banks, gives us a deep understanding of wealth management. HSBC Group has been providing banking and wealth management services for almost 150 years and currently serves more than 92 million customers across the Americas, Asia-Pacific, Europe, the Middle East and Africa.

Online services
Flexibility, efficiency and security Manage your investments and keep track of your cash flow with secure online services. HSBC offers a range of online tools that boost efficiency and give you flexibility to carry out trades or do business from anywhere in the world. Cash management solutions Optimize your cash flow, simplify your day-to-day processes and get quick access to your accounts with HSBCnet. You'll also get the real-time information you need to compete in today's business environment. E-Solutions Improve the efficiency of your trade operations with a range of e-trade products and services. We'll help you automate your work processes and cut costs. You can also arrange bill settlement instructions and check your trade account status online. FX and MM trading Get valuable local and global tools, including access to online trading, analytics and HSBC Global Research. Our online trading platform delivers live prices in over 90 currencies with live streaming rates, 24 hours a day, five-and-a-half days a week. FX Prime Services At HSBC we are focused on developing our relationships with FX clients. We have committed significant investment in developing a best-of-breed FX Prime Services offering based on superior service and sophisticated technology, leveraging the Bank's global presence, strong balance sheet and diverse franchise to meet your needs. We are committed to understand your business and tailor flexible solutions that work for you as your business continues to evolve. Global liquidity View real-time information about your accounts, including balances, transaction and history. The HSBC Liquidity Funds Portal on HSBCnet is a simple, secure, web-based tool for managing your holdings. If you have registered for a particular fund, you can also check its yield and price data. HSBCnet HSBCnet offers a comprehensive suite of flexible online financial solutions all designed to help you increase productivity and manage your cash flow. With real-time global account access and customizable setup features, you stay in control over of the finances at every level of your organization.

HSS Custody View and manage your holdings with HSBC and other sub-custodies around the world. You can access real-time information on your securities portfolio and obtain statement details conveniently through the internet. Plus, you can initiate securities transactions individually, or save time by consolidating them, using the HSBCnet file upload feature. Prime services HSBC Prime Services capitalizes on our long established credentials in Global Banking and Markets and HSBC Securities Services. Prime Services incorporates Global Futures and Options, Global Equity Finance and FX Prime Services, and is integrating Fixed Income and OTC Clearing. Security and access control Whether your organization is large or small, HSBCnet offers a reliable and secure online environment by adopting best-in-class technologies, proven best practice IT policies and procedures, and the dedication of expert resources. Standard Settlement Instructions These Standard Settlement Instructions are to be used for all transactions with HSBC Bank plc ("HSBC"), in the products denoted, unless otherwise specified at transaction level. Please follow carefully the instructions within the attached documents to ensure correct payment/delivery. These documents replace all previous editions. Standard Settlement Instructions documents Trade and supply chain Initiate trade transactions and access real-time trade account information at your convenience with HSBCnet. We'll help you increase efficiency, reduce waiting time and expedite your sales, sourcing and manufacturing processes.

Securities services
Solutions to address clients' needs Stay competitive by leveraging on HSBC's global network and strength in emerging markets. Get tailored, end-to-end securities services including fund administration, global custody, subcustody settlement and corporate trust and loan agency.

Overview Awards News

Access an extensive suite of products including Shariah-compliant solutions offered through our Islamic Banking Services business. Innovative products and superior service underpins HSBC's status as a leading provider of securities services worldwide. The HSBC Prime Services unit delivers integrated services for hedge funds and institutional asset managers. Fund services

Benefit from HSBC's ability to provide traditional and alternative fund services across a large footprint, especially in emerging markets. We provide a range of solutions including fund accounting and valuation, securities lending, foreign currency exchange and cash management. Global custody Secure your assets with one of the most liquid and strongly capitalized banks in the world. Make sound decisions based on our accurate, transparent and timely reports. And serve your clients better with the experience and expertise of our custodian network. Sub-custody and clearing Learn from our best practices, access state-of-the-art technology and benefit from operational efficiencies and world-class services from 39 markets across Asia-Pacific, the Middle East, Europe and Latin America. HSBC's award-winning business model offers consistency of service across geographies. Corporate Trust and Loan Agency Manage your capital with the leader in emerging Asian markets. Gain from HSBC's first mover advantage in RMB bond issuance. Cut costs with our dedicated, bespoke system which provides efficient processing and accurate reporting. Islamic securities services Access Shariah-compliant solutions with HSBC's Islamic securities services. Receive advice and assistance in your own language from our teams around the globe. With operations in 16 markets, HSBC Amanah Securities Services offers superior coverage across the Middle East, Asia-Pacific, Europe and the Americas.

Trading and sales

Foreign exchange Execute foreign exchange deals in over 60 countries and territories backed by up-to-date market intelligence, and advice from our corporate and institutional sales and trading teams. Receive competitive quotes in all tradable currencies 24 hours a day through our electronic trading platforms. Metals Benefit from our global footprint, connectivity, and more than 140 years of proven expertise in the precious metals market. As one of the world's leading metals trading houses, we have branches in Hong Kong, London and New York, and a subsidiary in Sydney. Plus, our membership in all the London daily fixings gives you additional trading opportunities. Risk management Manage your exposure to risk with the help of our team of experts. Have your business balance sheet structure analyzed and learn how to minimize the impact of market volatility on your company. Equities Make the most of our first-class cash and derivatives trading, sales and distribution, structured equity capabilities and equities finance expertise. HSBC Global Equities is backed by leading emerging markets and company research from HSBC Global Research. We have a strong

equities distribution platform of 20 offices with 615 equities sales, trading and research personnel located around the world, offering access to over 120 equities markets across the world. Credit Invest in fixed and floating bonds offered by sovereigns, supranational institutions, agencies, financial institutions and corporates in various currencies. Benefit from our strong financing, sales and trading platform and our asset and liability management capabilities. Rates Transact seamlessly with your global interest rates partner. HSBC Rates brings together expertise from sales, trading, structuring and distribution with world-class research in over 50 countries through nearly 800 fixed income specialists around the world. Futures and options Get a well-balanced combination of technology and personal service from one of the world's most-trusted trading advisers. Save time on your transactions by having a single point of contact for all your operational issues. Our hands-on customer service specialists are also ready to take care of your clearing accounts. Money markets From cash loans and deposits to high-quality debt instruments, our global money market business can meet your short-term financial requirements. Manage deposits in all major currencies or find the most suitable securities, such as certificates of deposit, eligible bills, repos or commercial papers. Structured products Structured products can be used to meet a variety of client objectives, including capital protection, yield enhancement or diversification. HSBC's leading Structured Equity platform specializes in the quick delivery of tailored products, in a variety of wrappers including notes, options, funds or locally specific wrappers (including Shariah-compliant products).Our global team of specialists cover private and retail banks, as well as corporate and institutional clients in 48 countries. Get more information about our structured products.

Transaction banking
Business with a globally connected bank Gets transaction banking services tailored or packaged to fit your needs for payments and cash management, trade finance, supply chain and securities services. HSBC is a market leader in emerging economies, with a strong global footprint and good penetration in selected markets. Big corporation or small company, you'll find that our advanced technology and wide network can help improve your business. Payments and cash management

Get more from your financial assets with enhanced cash management from HSBC. Our valueadded cash management services keep pace with your evolving requirements and get your capital working harder for you. Trade and supply chain Maximize your business potential by conducting trade according to best practices. Achieve trading success by drawing on our tools and international trade experience to understand trade regulations, both at home and abroad. Integrated banking Benefit from the efficiency offered by online services that are easy to use, yet flexible enough to handle complex needs. Simplify and streamline your payments processes with a range of technological solutions. Who is HSBC? Headquartered in London, HSBC is one of the largest banking and financial services organizations in the world. HSBC's international network comprises around 7,500 offices in over 80 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.

About HSBC Bangladesh

In Bangladesh, the HSBC Group's history dates back to 1996 when The Hongkong and Shanghai Banking Corporation (HSBC) Ltd opened its first branch. Today, the HSBC Group offers a comprehensive range of financial services in Bangladesh including commercial banking, consumer banking, payments and cash management, trade services, treasury, and custody and clearing. General Background

Opened first Bangladesh branch in December 1996 Network of 13 offices, 40 ATMs, 9 Customer Service Centers, an offshore banking unit, and offices in 7 EPZs. 1051 employees as of December 2010 Retail Banking and Wealth Management Commercial Banking Corporate and Institutional banking Global Markets Shariah Compliant Banking

Key business areas:

HSBC Global Markets in Bangladesh

The HSBC Group's Global Markets business ranks among the largest in the world. Operating through 87 treasury centers in more than 60 countries and territories, the business combines sophisticated global coverage with a broad understanding of local markets and regulations.

In Bangladesh, our fully integrated sales, trading team leverages on HSBC's global platform to provide treasury solutions of international standards to Bangladeshi clients. We offer a wide range of financial products and services covering foreign exchange and money market. Our dynamic corporate and trading team provides up-to-date market intelligence, advice and timely execution of deals to our customers throughout the trading day. Competitive Advantage of HSBC: HSBC Technology Services (HTS) GBM helps provide HSBC with genuine competitive advantage right across the globe. Use the boxes on this page to explore this business area in detail, the role and the video profiles. You will find out about the nature of the work we do here and how you will be involved both during your time on the programme and as your career develops. The rest of the site will give you the full story on the training and development you can look forward to, the regions we recruit into, the culture of the organization and much more. Diversity: Diversity is central to our brand. HSBC believes the world is a rich and diverse place full of interesting cultures and people, who should be treated with respect and from whom there is a great deal to learn.

Sony Ericsson: The basics

Sony Ericsson is a 50:50 joint venture between Sony Corporation (Sony) and Telefonaktiebolaget LM Ericsson (Ericsson). In October 2011 it was announced by Sony and Ericsson that Sony will acquire Ericssons stake in the company and that Sony Ericsson will become a wholly-owned subsidiary of Sony. The transaction is expected to close in January 2012 and is subject to regulatory approvals. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia line of the most entertaining smartphones in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in around the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California.

General Information

Website Category Offices

sonyericsson.com Consumer Electronics/Devices

Employees 9,400 North America Region 7001 Development Drive Research Triangle Park, NC, 27709 USA Main Site :Nya Vattentornet Lund, 221 88, SWE Former People Net Jacobsson Usability & User Interface Lab Moataz Rashad Head of Software Architecture Christopher David Head of Developer and Partner Engagement Christopher David Chief Java Platform Officer Competitors HTC, Nokia, Samsung Electronics, Motorola Solutions, Inc., Huwai, Research In Motion, Apple Sony Ericsson Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. The products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users. Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony and announced its first joint products in March 2002. Sony Ericsson products have universal appeal and are different in the key areas of imaging, music, design and applications. The company has launched products that make best use of the major mobile communications technologies, such as the 2G and 3G platforms, while enhancing its offerings to entry level markets. Sony Ericsson undertakes product research, design and development, manufacturing, marketing, sales, distribution and customer services. Global management is based in London, and R&D is in Sweden, Japan, and China. The management team is led by President Bert Nordberg, a former senior executive of Ericsson.

SONY ERICSSON CORE COMPETENCES, COMPETITIVE ADVANTAGE, MISSION-VISION STATEMENT, SWOT ANALYSIS

SONY ERICSSON CORE COMPETENCES, COMPETITIVE ADVANTAGE, MISSIONVISION STATEMENT, SWOT ANALYSIS Sony Ericsson Mobile Communications was established in 2001. It is a joint venture by two large companies Sony Corporation and Telefonaktiebolaget LM Ericsson. Both have 50-50 percent share in the company. In 2002, Sony Ericsson released their first joint product and since then attracted a significant market share for its leadership in mobile communications technology. Sony Ericsson uses powerful technological innovation to produce the best in mobile communications, imaging, music, and entertainment technology. Their focus in technological innovation established themselves as a global leader in providing featurerich mobile multimedia phone devices, and accessories. VISION - MISSION Sony Ericsson vision-mission is: To become the communication entertainment brand. They achieve this by inspiring more people to not only communicate but use mobile applications such as entertainment, games and imaging. Sonny Ericsson is successful as a mobile communications company as it integrates communication and entertainment in one. CORE COMPETENCIES Human Resource: One of the core competencies of Sony Ericsson is its human resource. By employing creative and innovative employees and retaining them in the company assures Sony Ericsson a continuous culture of innovation with its motivated employees. It is said that a workplace that allows workers to be creative is a positive

environment desired by ingenuous and talented employees who are the cream of the crop of the company. Leadership in Technological Innovation: Sony Ericsson has established its leadership in mobile communications and mobile entertainment technology. In 2004, the company was the first to launch a Java 3D-enabled handset. Since 2004 it is making its way ahead to bring the 3D gaming technology in a bigger market and wider audience. It produced the globally acclaimed T610. In 2004, its V800 is voted by the GSM Association as the Best 3G Handset. Its K750i, a multidirectional camera, was awarded the TIPA in 2005/2006 as Best Mobile Imaging Device judged by leading European photographers and imaging magazines for its quality and performance and value. In February 2007, Sony Ericsson K800 cyber shot phone was awarded by the GSM Association as the Best 3GSM Mobile Handset. Innovation in Partnership: Sonny Ericsson forges partnerships with content providers and developers such as Sony BMG for its entertainment capability. Sony Ericsson also engages itself with relevant sponsorship. In 2005 it sponsored the Womens Tennis Association Tour, thus named as the Sonny Ericsson WTA Tour in 2005. The sponsorship offered tennis fans to use Sony Ericssons mobile technology to connect and access and experience the game using mobile phones. COMPETITIVE ADVANTAGE The core competencies of Sonny Ericsson are also its competitive advantage that brings them at the leadership position against their rival market. Employing and retaining innovative employees are human resource and organization strategy to ensure continuous research and innovation of mobile technology. The technological innovation

also brings the company as a global leader in mobile communications technology. Partnerships and sponsorships also allow the company to attract more users of their product. SWOT ANALYSIS There are a number of strengths of Sonny Ericsson. The huge importance that it places on its human resource is a winning strategy. By employing and retaining creative employees who are the innovators in mobile technology, the company is assured that there is continuous improvement of their products and services and maintain the companys leadership in technological innovations. Sony Ericsson has continuously produced products that have received awards and accolades from credible and international institutions. Its forging of partnerships and establishment of sponsorship are also strategies to attract the larger market with their mobile technology. It is difficult to identify the weaknesses of the company but it was observed that as a European product, Sony Ericssons market coverage is lesser in African and Asian markets. Sony Ericsson is innovative and proactive by seeking and creating their own opportunities through partnerships with relevant companies to improve its product and services. Sonny Ericsson's major threat is that the market is now crowded with competitors that are offering cheaper mobile technology with the same capability but not necessarily quality. Cheaper mobile technology often attracts market belonging to the lower socio-economic status.

Pizza Hut, the first International Chain Restaurant in Bangladesh, opened its flagship restaurant in 2003 at Gulshan in Dhaka. From the day of its launching Pizza Hut remains the acknowledged leader of the Pizza Industry, evident from the continuous crowds the restaurant successfully draws in. Pizza Hut has over 12,000 outlets across 100 countries. Following its grand success in Dhaka, the Chittagong outlet was opened in September 2005. The third Pizza Hut restaurant was launched in Dhanmondi, Dhaka in January 2008 and yet another in Baily road.

Introduction & History of Pizza Hut

In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign. The building looked like a hut so 'Pizza Hut' was born! Fifteen years later, they opened the first UK restaurant and since then they have become the biggest Pizza Company on the planet Type Subsidiary of Yum! Brands, Inc. Founded Wichita, Kansas, USA (1958)

Headquarters Addison, Texas, USA Key people Industry Products Employees Website Dan and Frank Carney (founders) David C. Novak (CEO) Food Wholesale Pizza, Pasta 300,000+ pizzahut.com

Pizza Hut is a restaurant chain and international franchise based in Addison, Texas, USA (a northern suburb of Dallas) specializing in American-style pizza along with side dishes including (depending on location) buffalo wings, breadsticks, and garlic bread. Pizza Hut is the world's largest pizza restaurant chain and is part of the YUM! group of restaurants. YUM! brand restaurants total approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries.

History

Pizza Hut was founded as a pizzeria in 1958 by the Carney brothers - Dan and Frank. Borrowing $600 from their mother, the University of Wichita college students took a family pizza recipe and opened the first restaurant at a busy intersection in Wichita, Kansas. Additional restaurants were opened, with the first franchise unit opening in 1959 in Topeka, Kansas. By 1964 a unique standardized building appearance and layout was established for franchised and company-owned stores, in order to have a universal and familiar look for customers to recognize. By 1970, with 310 stores nationwide, Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol PIZ. In 1977, Pizza Hut was acquired by Pepsico, along with KFC and Taco Bell,

and in 1997, the three restaurant chains were spun off and joined with Long John Silver's and A&W Restaurants to become YUM! Brands.

Products

The most commonly sold food at the restaurants is the "Pan Pizza", which usually comes in four different sizes including Personal Pan (which is an individual serving), Small, Medium, and Large, although some stores have done away with the small size. They come in a variety of toppings, including "specialty" styles. Pan Pizza has a thicker crust than most other commercially available pizzas. Unlike most of Pizza Hut's competitors (such as Domino's deep dish or Papa John's Perfect Pan), Pizza Hut does not charge extra for its pan pizza.

In addition to the Pan Pizza, Pizza Hut also sells "Stuffed Crust" (with the outermost edge wrapped around a coil of mozzarella cheese); "Hand-Tossed" (which is more like traditional pizzeria crusts); "Thin 'N Crispy" (a thin and crispy dough which was the original crust); "Bigfoot", which is a two-foot by one-foot square cut pizza; and the Dippin' Strips pizza, which is similar to a Sicilian pizza but is cut into small strips that can be dipped into a number of sauces. Another is the "Edge" pizza, where the pizza is baked with no puffy crust, and the toppings reach nearly to the edge of the pie.

Pizza Hut has experimented with new products frequently. Less successful ones have been discontinued. These include Chicago Dish Pizza and Sicilian pizza; the Sicilian Pizza made a 2006 comeback as the Lassana Pizza. Other products Pizza Hut have offered are the "P'zone", Pizza Hut's version of the calzone; the "Cheesy Bites", similar to the "Stuffed Crust" except the crust has been divided into bite-sized pieces that can be pulled apart; and the "Insider", where a layer of cheese is in between two layers of dough.

Pizza Hut also has a number of side dishes including bread sticks, cheese sticks, cinnamon sticks, mozzarella sticks, onion rings, hot and mild chicken wings, boneless wings, chicken munchers, jalapeo poppers, and garlic bread.

Depending on the size, Pizza Huts also may offer pasta dinners such as Spaghetti and Cavatini a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels). They often come with a side of garlic bread. Some Pizza Huts also serve lunch and dinner buffets with numerous types of pizza, breadsticks and pastas, as well as a salad bar.

A new, upscale concept was unveiled in 2005, called "Pizza Hut Italian Bistro". The concept, unveiled at fifty locations nationwide, is similar to a traditional Pizza Hut, except that new pasta dishes are offered, such as penne pasta, chicken pomodoro; toasted sandwiches and other foods are also offered. Instead of black, white, and red, Bistro locations feature a burgundy and tan motif. Pizza Hut Bistros still serve the chain's traditional pizzas and sides, as well.

An advertisement for Pizza Hut's deep pan pizza

Advertising

Pizza Hut's main advertising slogan is "Gather 'round the good stuff".Pizza Hut does not have an official international mascot, but at one time, there were commercials in the United States called

'The Pizza Head Show.' These commercials ran from 1993-1997 and were based loosely on the Mr. Bill shorts from Saturday Night Live in the 1970s. The ads featured a slice of pizza with a face made out of toppings called 'Pizza Head'. In Australia during the Mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase "Here's a tip, be good to your mother".

In 1994, Donald Trump and ex-wife Marla Maples-Trump starred in a commercial. The ending of the commercial showed Maples-Trump asking for the last slice, to which Donald replied, "Actually dear, you're only entitled to half", a play on the couple's recent divorce.

In 1995, Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. Rush Limbaugh also starred in a Pizza Hut commercial the same year.

In 1997, former Soviet Union President Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker. Recent commercials have Queen Latifah providing the voiceover.

In the United Kingdom, talk show host Jonathan Ross co-starred in the advert with American model Caprice. They were used to advertise the stuffed crust pizza, with Jonathan Ross saying "Stuffed Cwust", to which is a play on Jonathan's pronunciation of 'R's.

The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising and pizza that would refill the character's life.

Pizza Hut sponsored the first space pizza delivery in 2001, and paid for their logo to appear on a Russian Proton rocket in 2000.

In Australia and New Zealand, 2006 saw the introduction of a mascot in Pizza Hut's advertising "Pizza Mutt", a small dog who delivers pizzas.

Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer. Utilizing mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their "MySpace Ted" campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest.

SWOT analysis of pizzahut Strengths

Pizza Hut is an international franchise and restaurant chain having presence in many countries and is originally based in Texas, USA. The company specializes in the American-style pizza that till to date no other pizza restaurant has been able to compete. The company also offer many other food items and side dishes like breadsticks, wings, garlic bread etc. Pizza Hut is one of the largest restaurant chains in the world and is a sub brand of Yum! Brands, Inc. The Pizza Hut owns and runs about 34,000 restaurants, provides home delivery services and also has kiosks in more than hundred countries. Pizza Hut with a large market share and a strong network has become a market leader in United Kingdom. The restaurants offer a large variety and types of pizzas under one roof and is known for its innovative pizzas. The marketing of the company is another strength of the company. The have many media partners and use television advertising that attracts people of various ages. The company has a huge market share; more customers mean higher percentage in sales that leads to greater profits.

Pizza Hut faces very low competition. The company has some strong competitors like dominos pizza, but Pizza Hut has an advantage because of its strong network, restaurant outlets and delivery service. The company has well differentiated its products and has a large loyal customer base.

Weaknesses
The loyal customers of Pizza hut feel that there is a decline in satisfaction and other pizza chains and restaurants are offering much more. There are some internal conflicts within the company as there processes are computerized and centralized. This has lead to high turnover as well as de-motivation of staff.

Opportunities
The company can come up with innovative Pizzas, new flavors and recipes with different types of crusts and sizes etc. The company can open its restaurants in different countries that have potential customers for example it can expand its network in India, Pakistan, Bangladesh etc. The company can even introduce new, healthy and fresh food items related to pizza for example they can introduce fresh pizzas. The people are these days more concerned about their health and pizza hut can meet this need by introducing fresh and healthy pizzas.

Threats
The competition in the Pizza industry is increasing, as customers now prefer and look for availability and affordability. The rising prices of special ingredients like cheese, used in pizzas. The company faces serious threats from other international restaurant chains like KFC, McDonalds, Dominos pizza etc. McDonalds even tried to introduce pizza in its product portfolio called McPizza. Besides these competitors the local restaurants that provide pizzas offer food item at more affordable prices as well as know the taste of the local people better. Many of its competitors are trying to capture the market share of the Pizza hut by introducing similar kind of pizzas and food items.

Type Subsidiary of Yum! Brands, Inc. Founded Wichita,

Kansas, USA (1958) Headquarters Addison, Texas, USA Key people Dan and Frank

Carney (founders) David C. Novak (CEO) Industry Food Wholesale Products Pizza, Pasta Employees 300,000+ Website pizzahut.com