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Annexure IV KLUBS Program(s) Semester To Report Facult y Name Course Code The MBA Program I Class of Section 2013 A

K M

. B

S A

U M C 1

I 0

T 2

H A Course Title B U E S I N R E S S T

N V I

O N M E N

Months

July 2011 1

August 2011 5

September 2011 4

October 2011 5

November 2011 4

Weeks Teaching Session Number Cases (In Numbers) Domain Training Sessions Evaluation (In %)

10

December C 2011 O M P 1 R E H E 0 N S I 0 V E E X A M S

Surprise test 2.5

Reading seminar 2.5

Surprise Test 2.5

Reading seminar 2.5

Note: All Partial weeks between months assumed to belong to preceding month for the purpose of this report

Faculty Member Date:

Head of the Department Date:

Annexure V

KLU BUSINESS SCHOOL COURSE HANDOUT 2010-2011

MBA C102

TITLE OF COURSE: LEVEL: SEMESTER OFFERED: NO. OF MODULES:

BUSINESS ENVIRONMENT MBA I 5 SUBJECT AREA: NO. OF SESSIONS: CREDITS: L: 3 3 T: P:

PRE-REQUISITE COURSES, IF ANY: Specify COURSE COORDINATOR: COURSE INSTRUCTOR: K Sumitha K Sumitha SECTION: SECTION: A 1

1) Course Objectives:

The graduates of Master of Business Administration should know about the environments in which the businesses exist and operate. Business environments are becoming complex and competitive. A thorough understanding of the same is important for successfully running any business unit at any place. Since the external and internal environmental factors affect every aspect of business it is essential for the graduates to know the components and the impact they have on business operations. The success of any business depends upon its adaptability to its environment. The graduates have to know and understand the business environment in order to formulate new growth strategies for success, expansion and increasing profits on a day to day basis, in the fast developing and changing world. To face this challenge they have to learn the business environments, their policies, structures, technology (used, using and will be using), LPG concepts, international markets & trends.

After learning this course you (the student) will be able to 1. Outline the various components of Business Environment. 2. Recognize, distinguish, paraphrase, and explain impact of business environment on business activities. 3. Apply the knowledge to analyze current situations. 4. Identify, distinguish and present the various facts and uniqueness of the any component of the business environment. 5. Relate, Interpret and recommend new strategies to enhance business operations towards profit making. 2) Scope: The scope encapsulates the various components of business environment i.e.

2.1 Economic Environment of business 2.2 Political and Legal environment of business 2.3 Socio Cultural and Technological environment 2.4 International and Recent Issues in environment

3) Course Syllabus: Unit I: Business Environment Introduction: Concepts, Significance and Nature of Business Environment Elements of environment: Internal and External Techniques of Environmental Scanning and Monitoring.

Unit II: Economic environment of business: Significance and Elements of Economic Environment Economic Systems and Business Environment Economic Planning in India Government Policies: Industrial Policy, Fiscal Policy, Foreign Trade Policy Economic Reforms, Liberalization, Privatization & Globalization (LPG) and Structural Adjustment Programs.

Unit III: Political and Legal environment of business: Critical elements of Political Environment Government and Business Changing dimensions of Legal Environment in India MRTP & FEMA and Licensing Policy Consumer Protection Act.

Unit IV: Socio Cultural and Technological environment: Critical Elements of Socio Cultural Environment Consumerism in India Technological Environment in India Social Audit, Policy on Research and Development Patent laws Technology transfer. Unit V: International and Recent Issues in environment: Multinational Corporations Foreign collaborations and Indian business Nonresident Indians and Corporate Sector. Public sector reforms, Consortiums.

4) Learning Support: a) Recommended Text Book: 1. Justin Paul, Business Environment Text and Cases, 3e TMH b) Reference books: 1. Shaik Saleem, Business Environment, 2E, Pearson c) Journals to be referred:

i)

Indian economic journal (available http://www.indianeconomics.org/

in

KLU

digital

Library

LINK:

ii)

Asian journal of business http://www.maxwellsci.com/jp/j2p.php?jid=AJBM)

management

(Link:

5) Brief Session Plan: Schedule of Sessions Module UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5 Topic(s) Business Environment Introduction Economic Environment of Business Political and Legal Environment of Business Socio Cultural and Technological Environment International and Recent Issues in environment Total No. of Sessions 7 8 7 6 5 33

6) Detailed Session Plan*:

Session Date No. 1. 26.7.2011 Tuesday 2. 28.7.2011 Thursday 3. 29.7.2011 Friday

Unit No. 1

Content Business Environment Introduction

Topics to be covered Concepts of Business Environment Concepts of Business Environment Significance and Nature of Business Environment Elements of environment: Internal and External Elements of environment: Internal and External Case study 01 Techniques of Environment Scanning and Monitoring Techniques of Environment Scanning and Monitoring

Case Study

Reference T 4-5

T 5-6

T 6-8

4.

2.8.2011 Tuesday

R2-3

5.

4.8.2011 Thursday

R2-3

6.

5.8.2011 Friday

India and Poland

T p20-22

7.

9.8.2011 Tuesday

R3

8.

11.8.2011 Thursday

R3

9.

12.8.2011 Friday

Case study 02

Free Market Economy US & Canada

T PG 14-16 T 11-19

10.

16.8.2011 Tuesday

Economic Environment of Business

Elements and Significance of Economic

Environment, Economic Systems and Business Environment 11. 18.8.2011 Thursday 12. 19.8.2011 Friday Economic Planning in India Government Policies: Industrial Policy Case study 03 Lucent in the era of Economic Reforms T 40-41

T 87-96

13.

23.8.2011 Tuesday

T1 PG 54 T 172-175

14.

25.8.2011 Thursday

Fiscal Policy

15.

26.8.2011 Friday

Foreign Trade Policy Economic Reforms Case study 04 Global expansion strategies of NIIT, WIPRO, & APTECH based on the new economic regime of China.

T 99

16.

30.8.2011 Tuesday

T 110

17.

4.9.2011 Sunday

T 74

18.

6.9.2011 Tuesday

Structural Adjustment Programs Liberalization, Privatization& Globalization (LPG) 3 Political and Legal Environment of Business: Critical elements of Political Environment Case study 05 Mixed Economy Cases- India and Poland Market economy(USA & Canada) Planned and Command Economies (Cuba & Vietnam)

R74

19.

8.9.2011 Thursday

T 61-66

20.

9.9.2011 Friday

T 12-20

21.

13.9.2011 Tuesday

T1 P20 T1 P14

22.

15.9.2011

Government and Business

T 177

Thursday 23. 16.9.2011 Friday Changing dimensions of Legal Environment in India Case study 06 Bank of Maduras merger with ICICI bank. T 260

24.

20.9.2011 Tuesday

T1 P 262

25.

22.9.2011 Thursday

Changing dimensions of Legal Environment in India MRTP

T 260-262

26.

27.9.2011 Tuesday

T 206

27.

29.9.2011 Thursday

FEMA

T 329-330

28.

30.9.2011 Friday

29.

9.10.2011 Sunday

Socio Cultural and Elements of Technological Socio environment Cultural Environment,

Consumer Protection Act. Critical

R 92

T 367-370

30.

11.10.2011 Tuesday

Consumerism in India Case study 07 Technology implementation for card based business: case of Deutsche bank, Italy.

T371-377

31.

13.10.2011 Thursday

T1 P216

32.

18.10.2011 Tuesday 20.10.2011 Thursday

Technological Environment in India Policy on Research and Development Patent laws

T 211

33.

34.

21.10.2011 Friday

35.

25.10.2011 Tuesday

Patent laws

36.

27.10.2011 Thursday

Case study 08

A case of Malaysia and Multimedia Development

T1 P 226

Corporation 37. 28.10.2011 Friday 38. 1.11.2011 Tuesday 39. 3.11.2011 Thursday Foreign collaborations and Indian business Nonresident Indians and Corporate Sector Case study 09 Monitor group outsourcing to jobs to India R 131 5 International and Recent Issues in environment: Multinational Corporations Multinational Corporations T 391

T 391

40.

8.11.2011 Tuesday

R 90,125,400

41.

10.11.2011

T1 P349

42.

17.11.2011 Thursday

Public sector reforms & Consortiums Case study 10 WAL-MARTs FDI in India

R158

43.

18.11.2011 Friday

T1 P360

* This should include all sessions viz., Credit based, Learning Lab and Training / Seminar / Tutorial classes. 7) Self Learning Topics: Seri al No. Topics to Source(s) of material be covered Definition Its implement ed in India. Criticism faced by Text book. the concept http://en.wikipedia.org/wiki/Structural_adjustment if SAP. Study http://www.whirledbank.org/development/sap.html which http://www.ieo.org/world-c10-p1.html other countries have adopted this concept and how they have implement ed it. Objective Contents Modificati ons if any (year and http://siadipp.nic.in/publicat/nip0791.htm http://exim.indiamart.com/ssi-policies/licensing-policy.html

Content

Structura 1 l . Adjustm ent Programs

2 Licensin . g Policy

content of modificatio n). Definition Process of http://en.wikipedia.org/wiki/Technology_transfer technology http://www.technologytransfer.eu/ transfer Sectors in http://www.africa.upenn.edu/Comp_Articles/Technology_Trans fer_12764.html which Technolog y transfers occur. Definition 4 Social . Audit Methodolo http://en.wikipedia.org/wiki/Social_accountings gy of http://www.asosai.org/journal1988/social_audit_and_its_releva social audit nce.htm Relevance of social audit

3 Technolo . gy Transfer

8) Chamber Consultancy Day Monday 9) Cases From 3.00pm Time To 5.00pm

Sl. No
1 2 3 4

Unit
Business Environment Introduction
Economic Environment of Business

Case
India and Poland Market Economy USA and Canada
Lucent in the era of Economic Reforms Global expansion strategies of NIIT, WIPRO, & APTECH based on the new economic regime of China

Concepts covered
Business Environment Free market economy Socialistic economic system Capitalistic economic system

5 6

Political and Legal Environment of Business:

Privatization of VSNL Bank of Madura Merger with ICICI bank

Privatization Mergers

Socio Cultural and Technological environment

9 10

International and Recent Issues in environment:

Technology implementation for card based business: case of Deutsche bank, Italy. A case of Malaysia and Multimedia Development Corporation Monitor group outsourcing to jobs to India WAL-MARTs FDI

Remote banking

Technological environment Globalization FDI

in India

10) TEACHING AND EVALUATION: a. Course(s) taught by a single instructor (theory) is referred to as single section course and course(s) taught by group of instructors in more than one section is referred to as multisection courses. b. The teacher for single section courses or associated with multi-section courses is referred to as Instructor. c. In case of multi- section courses, the team is led by an instructor known as Course Coordinator. For single section courses, an Instructor will be designated as Course Coordinator. Course Coordinator is also an instructor in multi-section course. d. A team of instructors, under the leadership of Course Coordinator, work together for meeting all requirements of teaching, evaluation and administrative aspects of the course. The Course Coordinator has the responsibility of conducting the course with the cooperation of all instructors in the team. e. Handout shall be given to the students on the first day of the class. f. Students will be assessed on continuous basis with a weightage of 40 per cent. The comprehensive examination carries a weightage of 60 per cent. 11) Evaluation Scheme: a) Continuous Assessment: Max Marks: 40 SR. COMPONENT NO. Internal assessment Exams 1. (Average marks of two tests will be considered) Students attitude, participation in class and 2. discipline Surprise Test - objective or descriptive 3. (Best of the two tests will be considered) 4. 5 5. Assignment Case Study Class attendance Total i.

DURATION 1.5 hours Through out the semester 10 to 20 minutes 1 Week 3 weeks Through out the semester

WEIGHTAGE 15 5 5 5 5 5 40

Two internal assessment exams will be conducted for all courses during the semester. The internal exams will be conducted for 50 marks which in turn will be scaled to 15 marks. The schedule of exams will be notified by the Head of the department. Students attitude means, the students inclination, openness and fervor to learning and honoring the instructions of the faculty member concerned. Participation means, the students involvement in the class activities including answering the specific and overhead questions the faculty member puts from time to time during a session under interactive style of delivery in the class room or lab or an activity hall. Good behavior on and off the premises, punctuality and regularity in attending classes are the issues coming under discipline. A Surprise Test is of objective or subjective nature decided by the faculty concerned and is conducted without prior intimation. There will be two such tests in a semester.

ii.

iii.

iv. Home assignments (Written) are given in each course by the faculty member concerned. There will be one assignment in each semester in each course. The assignments shall be submitted before the deadline fixed by the respective faculty member. The defaulter shall

lose marks allotted for that assignment and in no case, marks will be awarded retrospectively. v. Under case analysis exercise, students are given a case by the faculty concerned and students are required to analyze the case. Marks are awarded to each student separately based on the analysis. In case of computer related courses, computer programming exercise may be given instead of case analysis.

vi. Reading seminars will be implemented and evaluated as per the guidelines provided. vii. Class attendance is monitored by each faculty member and based on the percentage of attendance marks are awarded by the faculty member concerned. viii. In order to maintain transparency in evaluation, the answer sheets of all components should be shown to the students within one week of conducting the tests and quiz. If a student is not convinced with the marks awarded he/she can apply for recheck. However, the student can apply for recheck on the day of returning the answer sheet within the classroom only. ix. It shall be the responsibility of the Course Coordinator to display solution key on the notice board immediately after the evaluation component with evaluation scheme. The instructor should stick to the evaluation scheme announced while checking the answer sheets. x. Submission of final grades to the Examination Committee is the sole responsibility of the Course Coordinator.

xi. A comprehensive examination of three hour-duration is held at the end of the semester for 100 marks. This carries a weightage of 60 per cent. b) General Structure of the Question Paper for the Comprehensive Examinations: S. No. 1.

Pattern Section A: Questions based on concepts, theories, etc. shall be included in this section. Each question carries one or two marks. All questions are compulsory to answer. Section B: Question based on the application of concepts, models, problem-solving, etc. would be included in this section. Students have to answer 5 out of 7 questions. Section C: Students have to write a written case analysis. There is no choice provided. Total

Marks 20 marks 5 x 12 = 60 marks 1 x 20 = 20 marks 100 marks

2. 3

12) ATTENDANCE a. It is mandatory for a student to achieve 75% attendance in each course. Failing to meet the minimum attendance requirements shall be cause for detention of a student from appearing for an examination in a course. b. A student has to attend all the continuous assessment components and other evaluation components conducted by the University. c. Attendance will carry 5 per cent weightage in each course. Marks will be awarded for attendance in each course as per following:

% of Attendance 95 90 and < 95 85 and < 90

Marks awarded 5 4 3

10

80 and < 85 75 and < 80

2 1

Course coordinator

Course instructor

Head of the Department

11

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