UGB233 ASSIGNMENT Sunderland Business School

Level: 2 Assignment Code: UGB233 2010/11 Issue date:12th March 2012 Module: UGB233 Operations Management Module Leader: Jayne Adams Return date: 30th May 2012

Contribution to unit assessment: 70 % of overall mark Subject: Individual analysis of Background: See attached case study material

Notes: 1. Minimum of 1500, maximum of 2000 words. You may use tables and diagrams which will not be included in the word count. 2. The assignment must be presented in a form that complies with the basic conventions of a report format (see Guide to Basic Study Skills). 3. An electronic copy of your assignment has to be submitted to Turn-It-In via Sunspace also by the hand-in date. 4. You need to write down your seminar tutors name on the hand-in form!

The Questions are;

Q1 Explain the difference between Micro and Macro processes as applied to the case Cadbury World. Select 4 Micro operations and describe them in terms of an input-transformation-output model. 15 marks Q2.Draw a process flow chart showing how customers are processed through the operation from start to finish. What does this suggest about the process design? 15 marks Q3 3.1 Calculate the capacity of each of the processes in question 2 above 3.2 Calculate the projected annual ,weekly and hourly demand from the data in the case (Mid August to end of December 4.5 months). Explain the impact of seasonality on these figures. 30 marks

Q4 4.1 Explain how Cadbury world management has varied capacity to respond to changes in demand 4.2 Where are the bottlenecks in the process and how could service be amended to increase bottleneck capacity? 30 marks

There are 10 marks for presentation (see attached explanation).

UGB233 ASSIGNMENT Sunderland Business School

Assignment presentation and assessment The assignment should be presented in the form of a report not to exceed 2000 words. The criteria for assessing the report will be: Report presentation (10%) The extent to which the assignment represents an effective report. This will be judged on: Appearance: Is a word count included at the end of the report? is it within the specified amount? Is the text double spaced? Structure: Does the report follow the conventions of the format? Does is have a clear introduction, explaining how it answer the questions? Do the sections of the report develop ideas in a logical sequence? Are diagrams or other subsidiary information shown in appendices? Spelling and grammar: Are all words spelled correctly and is the meaning of sentences clear? Referencing: Have appropriate references been included in the report. Has a recognised referencing system been used for notation? (see relevant section in the Guide to Basic Study Skills) Use of relevant theory (40%) Has the right theoretical content been chosen as the basis for answering the questions? Is there evidence of the use of course notes and books? Is the theory that is selected significant to the questions? Analysis (50%) This measures the extent to which students develop a structured argument for the points they make, by combining relevant theory with the information provided in the questions.

Any work submitted is subject to the University's rules and procedures governing infringement of assessment regulations.

Moderated by:

Mr Tom Cuthbertson

The criteria for grading the assignment will be:

2

UGB233 ASSIGNMENT Sunderland Business School

 First (70-100%): Authoritative grasp of the concepts, methodology and content introduced through the module; applied all relevant theories implied by the guidance questions; all of the main features of the case drawn out and additional original insights which add to the analysis of the case; ideas reflecting depth and confidence of understanding of case issues; clear, concise presentation of ideas making good use of the conventions of a report format.  Upper Second (60-69%): Sound level of understanding based on competent grasp of relevant concepts, methodology and content introduced through the module; applied most of the relevant theories; all of the main features drawn out; coherent, well structured report.  Lower Second (50-59%): Applied the main frameworks; demonstrates a coherent response to the case issues; most of the key pints correctly analyzed; the underlying logic of analysis is sound and so the report.  Third (40-49%): Applied some of the main frameworks; some of the main features of the case brought out correctly; some flaws in the structure of the report (e.g. re-open analysis in conclusions; mixing up conclusions and recommendations)  Fail (0-39%): Some knowledge of main concepts but major omission and/or misunderstanding. Structure & nature of the report is overly descriptive. Arguments poorly supported and little or no analysis and reflection. Considerable limitations in ability to perceive the linkage between theory and practice.

UGB233 ASSIGNMENT Sunderland Business School

UGB233 ASSIGNMENT Sunderland Business School