DEBORAH J.

WADSWORTH
Huntsville, AL 35801 256-489-7109 Cell: 256-714-7729 wadswdj@knology.net

ACCOMPLISHMENTS
PET ECOLOGY BRANDS, INC, DALLAS, TX Successfully developed and executed national and international marketing program including print, internet, and television advertising, trade shows, pricing and promotion, packaging and public relations. Managed a marketing budget of $1 Million. Generated first time cat litter and dog treat sales to pet product distributors, breeders, and veterinary product distributors domestically and internationally. Planned and executed companys first showing at the International Pet Expo, InterZoo 2006, in Nuremberg, Germany resulting in multiple container loads of Scientific Professional Cat Litter sales throughout Europe and Asia. Managed reformulation and production of core product, resulting in superior product performance and Pet Product News Editors Choice Award for 2005. Presented Pet Ecology products to international and domestic attendees of the American Veterinary Association Conference- the first time PEB had attended this conference. Increased financial market awareness for new investor funding via public relations, investor relations and advertising, resulting in influx of new investor funds for expanded marketing and product development.

SCIS FOOD SERVICES, INC, FORT WORTH, TX Executed new corporate identity for SCIS: Combined multiple newly acquired brands of fresh prepared food products (wet salads, desserts, baked goods, pasta products, potato products) into the SCIS brand umbrella; created and managed production of new $100,000 corporate show booth for same, executed introduction of new brand into multiple trade channels. Participated as a key account team member for Sams Club, Gordon Foodservice and HEB and managed their packaging, product development and collateral needs. Developed and implemented new consumer pre-pack salad program, working with manufacturing, vendors, and regulatory agencies to insure a successful introduction to market. Managed (with Orval Kent Director of Marketing) a marketing budget of $990M.

PILGRIMS PRIDE CORPORATION, DALLAS, TX Successfully launched Eggs Plus, an innovative enriched fresh egg product; developed and executed marketing and sales programs including radio, television and print advertising; package design and production, pricing, consumer and trade promotion; multiple trade shows and events including the AMA Conference in Dallas; market research, and public relations. Traveled to Austria to manage packaging and label production for EggsPlus. Developed and executed first targeted multi-level direct promotional program to National Foodservice Accounts. Planned and managed new creative for foodservice further processed product advertising. Produced first foreign language collateral materials for further processed product in Arabic and Korean. Developed and produced first comprehensive fresh and further processed product guide for grocery and chain sales. Wrote and produced first company quarterly Foodservice Newsletter targeted to National Restaurant chains and Foodservice Distributors. Managed $1 Million Budget in conjunction with Director of Marketing and V.P. Sales.

MRS. CROCKETTS KITCHENS, INC, FORT WORTH, TX Developed numerous products, packaging and collateral materials for Mrs. Crocketts Kitchens label and private label accounts including Sams Club, Wal-Mart, Sysco Foodservice, US Foodservice, Gordon Foodservice, HEB Grocery. Grew grocery deli sales from $700,000 to $3 Million in 1 1/2 years via successful development and launch of a comprehensive prepared salad program for supermarkets. Developed and produced company procedures and policies for new product development and introduction into manufacturing and sales channels. Introduced first pre-pack fresh salad line in supermarket delis.

CORE COMPETENCIES Marketing Strategy Advertising and Public Relations Trade Show and Event Planning Relationship Building International Sales and Marketing FDA/ USDA Processes Pricing and Promotion

DEBORAH J. WADSWORTH
Huntsville, AL 35801 256-489-7109 Cell: 256-714-7729 wadswdj@knology.net

PROFESSIONAL EXPERIENCE CALHOUN COUNTY COMMUNITY COLLEGE, Adult Education, Huntsville, AL

AUGUST 2011 PRESENT ESL INSTRUCTOR Responsibilities include teaching Level 2 English as a Second Language to a group of adult students from several countries: Grammar, vocabulary, pronunciation, conversation, reading, and writing; student records, testing, and awarding of Certificates of Completion for the Level 2 course. Materials used are multiple study manuals and workbooks, dictionary, interactive computer lessons, newspapers, tapes, and class conversation practice using current event or specific subjects of interest as topics.

BizEnomics, LLC, Huntsville, AL

A Marketing and Business Consulting Company Relocated to Huntsville, AL from Fort Worth, TX in March of 2010 JULY 2007 PRESENT PRINCIPAL CLIENTS SOLVABILITY, INC, Huntsville, AL A privately held consulting services company focusing on accounting systems compliance for government contractors. MAY 2010 to OCTOBER 2010 Marketing and Business Development Consulting for Department of Defense Compliant Accounting systems sales, implementation, and support services to small to medium sized companies.

(BizEnomics, cont.) SMALL BUSINESS SOLUTIONS, INC, Huntsville, AL A privately held business services company focused on sales of retail P.O.S. hardware and front and back end of house accounting systems. MAY 2010 to JULY 2010 Marketing and Business Development Consulting for retail P.O.S. and accounting systems to independent retailers and distributors. PET ECOLOGY BRANDS, INC, DALLAS, TX A publicly held pet products company which manufactures and markets Scientific Professional Cat Litter, Perfect Litter and K-9 Fat Free Dog Treats. OCTOBER 2009 to JANUARY 2010 Marketing, Product Development and Testing, Market Research IVEY RAMSEY, REALTOR, VP at Virginia Cook, Realtors, Fort Worth, TX JULY 2009 to JANUARY 2010 Marketing and Business Development Consulting INDIGO, INC, DALLAS, TX An independent quality assurance testing and implementation firm dealing primarily with prepared food production. JULY 2009 to DECEMBER 2009 Marketing and Business Development Consulting for a restaurant client interested in bringing a branded sauce and dressing line to market. Generated an analysis of the market, as well as pricing strategies, packaging strategies and recommendations, channel sales recommendations and introduction plan. SAN SABA BAKERY, Dallas, TX A privately held Mexican bakery specializing in breads and pastries with sales to the grocery and foodservice markets. JULY 2007 to SEPTEMBER 2007 Marketing and Business Development Consulting. Developed a program to go to multiple channel marketing with an expanded product line.

PET ECOLOGY BRANDS, INC, Dallas, TX

A publicly held, specialty pet products company which produces and markets Scientific Professional Cat Litter, Purrfect Cat Litter and K-9 Fat Free Dog Treats. APRIL 2005 to JUNE 2007 DIRECTOR OF MARKETING AND SALES Lead Sales and Marketing strategist for 2 brands, in national and international markets. Responsibilities included sales, market research, budgeting, product development, pricing, cost and margin analysis, advertising, package design, materials development and production, sales promotion, trade shows, and vendor management. Budget $1 Million

MORTGAGE LOAN OFFICER/SELF EMPLOYED

JUNE 2002 to MARCH 2005 Responsible for sales and marketing of mortgage loans, automated underwriting in E-magic systems (including investors versions of E-magic), attending closings, developing client base via referral system, loan processing, corporate marketing.

SCIS FOOD SERVICES/CHEF SOLUTIONS, INC, Fort Worth, TX

(Formerly Mrs. Crocketts Kitchens) An $800 Million Division of LSG Sky Chefs, which produces and markets refrigerated prepared foods and baked goods to foodservice, retail, wholesale club, convenience store and retail grocery channels. MARCH 1999 to MARCH 2002 DIRECTOR OF MARKETING, Mrs. Crocketts Kitchens Brand Duties included marketing strategy, product development, pricing, cost and margin analysis, budgeting, package design, materials development and production, SKU management, advertising, sales promotion, market research and trade shows for 5 business channels including foodservice, supermarkets, wholesale clubs, convenience stores, and national accounts. Member of sales team for Sams Club, Wal- Mart, Gordon Foodservice, and Southland Corporation. Budget $990M

PILGRIMS PRIDE CORPORATION, Dallas, TX

A publicly held poultry processor and marketer, with national and international distribution of fresh and further processed chicken products to foodservice, retail, and industrial markets. APRIL 1995 to MARCH 1999 MARKETING MANAGER - FOODSERVICE Major areas of responsibility included National Account, Deli, and Retail advertising programs, sales promotion, market research, trade shows and events, strategy and budgeting, new product introduction of EggsPlus enriched eggs. Budget $1 Million

MRS. CROCKETTS KITCHENS, INC, FORT WORTH, TX

A privately held, $45 Million prepared salad company with national distribution to the foodservice and retail segments. The product line included over 100 formulations of wet salads, sandwich spreads, desserts and appetizers. OCTOBER 1988 to APRIL 1995 DIRECTOR OF MARKETING Marketing strategy, product research and development, new product manufacturing implementation, quality control, pricing, costing, margin analysis, sales analysis, budgeting, package design, materials development and production, SKU management, advertising, sales promotion and market research for wholesale clubs, foodservice and retail business channels including national restaurant accounts and distributors, supermarket delis, and convenience stores. Member of sales team for Sams Club, Wal- Mart, Gordon Foodservice, and Southland Corporation. Budget $350M

EDUCATION
B.A. in French with Honors, Jacksonville State University, Jacksonville, AL Also have course work in accounting (thru intermediate and cost), business law, mathematics, organizational behavior and Spanish. 25 hours MBA graduate work, University of Texas, Dallas, in accounting, statistics, programming, organizational behavior and mathematics. Proficient in Microsoft Office Suite 2007, FDA and USDA Regulatory Process for food packaging, ingredient and nutritional statements.

OTHER TRAINING
Category Management Training, Chicago, IL; Marketing Management at SMU, Dallas, TX, FOCUS Software for analysis and Pro-forma P&L development

AFFILIATIONS
Adult Learning Center- Huntsville, AL Women in Foodservice- past Fort Worth Botanical Society- past Kimbell Art Museum- past Amon Carter Museum- past Fort Worth Museum of Modern Art- past