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CHINA BALLS MARKET REPORT

Beijing Zeefer Consulting Ltd. October 2011

INTRODUCTION
This report discusses the balls market in China mainly from the following sections. - Size of Balls Market in China Based on Zeefer's China Market Size Formula, by the analysis on China balls market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of balls market in China and changes in the overall market size. - Hot Areas of China Balls Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for balls market deserve most attention. - Top 10 Enterprises in China Balls Industry Based on the comparison and analysis on top 10 leading enterprises in China balls industry in terms of sales revenue, market share and number of employees, the report shows their positions in the balls market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Balls Market This report analyzes the balls market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of balls product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported balls products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures

out the structure and concentration ratio of the current balls market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Balls Products In this section, the report includes the main source countries / regions of imported balls products for China and their market shares, the domestic destinations of imported balls products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced balls products and shares of these destinations, major origins of the exported balls products and their shares. - Balls Industry Standards in China The report lists relevant national standards and/or industrial standards concerning balls products generally accepted in the balls industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Balls Importers in China The report lists 10 major importers for balls products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Balls Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Balls Market Report presents the current situation, the growth rate and profitability of the balls industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE BALLS MARKET SIZE ...............................................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR BALLS PRODUCTS ACROSS CHINA .......9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF BALLS PRODUCTS............................................................................................................16 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED BALLS PRODUCTS ....................................................................16 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................18 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20 CHAPTER 6 THE MARKET SHARE...................................................................22 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................22 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................22 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................24 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................26 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................28 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................30 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32
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6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................34 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36 7.1 DONGGUAN GUANHE SPORTS EQUIPMENT CO., LTD....................36 7.2 SHANGHAI DOUBLE HAPPINESS CO., LTD..........................................36 7.3 NANTONG WINNER SPORTS GOODS CO., LTD. .................................37 7.4 NANJING VICTOR SPORTS GOODS INDUSTRIAL CO., LTD. ............38 7.5 DONGGUAN DAYANG SPORT EQUIPMENT CO., LTD......................38 7.6 XIANNING CANGRONG SPORT PRODUCT CO., LTD. .......................39 7.7 XIAMEN YUANBAO SPORTS APPLIANCE CO., LTD...........................40 7.8 QINGDAO DONGCHENG GOLF CO., LTD.............................................40 7.9 QINGDAO XINXIN SPORTS GOODS CO., LTD. .....................................41 7.10 GUANGDONG JUDONG ENTERTAINMENT SUPPLIES CO., LTD. 41 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................44

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CHAPTER 3 HOT SPOTS FOR BALLS PRODUCTS ACROSS CHINA


Figure 4 Nationwide distribution map of balls mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia Xinjian Hebei Liaoning <4

Beijing <4 Tianjin <4

Shanxi < 4 Qinghai Ningxia Gansu Shaanxi Tibet Sichuan Chongqing Guizhou <4 Yunnan Hunan 6 Henan Hubei <4

Shandong 11

Jiangsu Anhui 43 Shanghai 32 12 Zhejiang 31 Jiangxi 4 Fujian 20

1-6 7-19 20-29 30+

Guangxi

Guangdong 30

1 7 20 30

Hainan

Jiangsu, Anhui and Zhejiang are the major production bases for balls in China. From Jan. to Nov. 2010, enterprises engaged in balls production above designated size in the above three areas added up to 106 firms, accounting for about 53% of all balls producers above designated size all over China for the same period. Among them, 43 firms were in Jiangsu, accounting for 21.5% of
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign balls mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

2008
Percentage of foreign enterprises 160 in term s of the num ber of oreign-funded 71 enterprises in 2010

2009

2010

e of ownership

Changes188 in the percentage of 200 num bers of foreign-funded 91 90 enterprises 9% 3% 7%

110

Private oreign-funded State-owned Others 55.00% Private oreign-funded State-owned Others

45.00%

70 71 4 15 44% 44% 3% 9%

44%

44%

79 3% 91 5 48% 13 42% 48% 3% 42% 7%

7% 3% 91rivate

90 nded 45% 5 14 46% 45% 3% 46%7%

2008 Private Foreign-funded Others type of ow nership State-ow ned

2009

2010 Foreign-funded Others

In 2010, among the 200 balls mfg. enterprises above designated size across China, 90 are foreign enterprises, accounting for about a share of 45% of all. In terms of the number of enterprises, there was 1 foreign enterprise less than that in 2009, while a decline of 3.4% in terms of the percentage that in 2009.

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