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CHINA RUBBER & PLASTIC SHOES MARKET REPORT

Beijing Zeefer Consulting Ltd. August 2011

INTRODUCTION
This report discusses the rubber & plastic shoes market in China mainly from the following sections. - Size of Rubber & Plastic Shoes Market in China Based on Zeefer's China Market Size Formula, by the analysis on China rubber & plastic shoes market size, industry sales revenue and domestic rubber & plastic shoes output in 2008 - 2010, this report presents a picture of the real development of rubber & plastic shoes market in China and changes in the overall market size. - Hot Areas of China Rubber & Plastic Shoes Market Based on the comparison and analysis on China's rubber & plastic shoes production and import in different provinces or cities, this report points out those hot areas in China for rubber & plastic shoes market deserve most attention. - Top 10 Enterprises in China Rubber & Plastic Shoes Industry Based on the comparison and analysis on top 10 leading enterprises in China rubber & plastic shoes industry in terms of sales revenue, market share and number of employees, the report shows their positions in the rubber & plastic shoes market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Rubber & Plastic Shoes Market This report analyzes the rubber & plastic shoes market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of rubber & plastic shoes product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported rubber & plastic shoes products, foreign enterprises and enterprises in other forms. It

also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current rubber & plastic shoes market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Rubber & Plastic Shoes Products In this section, the report includes the main source countries / regions of imported rubber & plastic shoes products for China and their market shares, the domestic destinations of imported rubber & plastic shoes products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced rubber & plastic shoes products and shares of these destinations, major origins of the exported rubber & plastic shoes products and their shares. - Rubber & Plastic Shoes Industry Standards in China The report lists relevant national standards and/or industrial standards concerning rubber & plastic shoes products generally accepted in the rubber & plastic shoes industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Rubber & Plastic Shoes Importers in China The report lists 10 major importers for rubber & plastic shoes products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Rubber & Plastic Shoes Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Rubber & Plastic Shoes Market Report presents the current situation, the growth rate and profitability of the rubber & plastic shoes industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE RUBBER & PLASTIC SHOES MARKET SIZE ........3 2.2 ANALYSIS ON THE CHANGES IN RUBBER & PLASTIC SHOES PRODUCTION VOLUME IN RECENT YEARS ................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR RUBBER & PLASTIC SHOES PRODUCTS ACROSS CHINA .....................................................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF RUBBER & PLASTIC SHOES PRODUCTS............................................................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED RUBBER & PLASTIC SHOES PRODUCTS .............................18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................28 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................29 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................31

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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................33 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................37 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39 7.1 NEIJIANG JU'AN PROPERTIES CO., LTD. ...............................................39 7.2 DONGGUAN YU YUAN FACTORY...........................................................39 7.3 SICHUAN ZIYANG ZHENGFENG SHOES CO., LTD. ...........................40 7.4 DONGGUAN XING'ANG SHOES CO., LTD.............................................41 7.5 WENDENG KAITAI RUBBER & PLASTIC CO., LTD..................................41 7.6 GUANGZHOU XIEDA RUBBER CO., LTD. ..............................................42 7.7 PUTIAN XINFEITIAN SHOES CO., LTD. ..................................................42 7.8 HEBIFEIHE SHARE CO., LTD......................................................................43 7.9 RONGGUANG GROUP CO., LTD. .............................................................44 7.10 QUANZHOU HONGQI LIGHT INDUSTRY CO., LTD. ........................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................50

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CHAPTER 3 HOT SPOTS FOR RUBBER & PLASTIC SHOES PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of rubber & plastic shoes mfg. enterprises above designated size across China

Heilongjiang 1-3 Jilin 1-3 Liaoning 15

Inner Mongolia Xinjian Hebei

Beijing 2-6 Tianjin 10-12

Shanxi Qinghai Ningxia 1-3 Gansu 1-3 Shaanxi Tibet Sichuan 2-6 17-19 Chongqing Guizhou 1-3 Yunnan 1-3 Hunan 14-16

16 Shandong 52

Henan 37 Hubei 19

Jiangsu Anhui 85 Shanghai 17 24 Zhejiang 334 Jiangxi 8-10 Fujian 354

1-3 4-6 7-9 10-29 30-289 290+

Guangxi

Guangdong 420

Hainan

1 4 7 10 30 290

Guangdong, Fujian and Zhejiang are the major production bases for rubber & plastic shoes in China. From Jan. to Nov. 2010, enterprises engaged in rubber & plastic shoes production above designated size in the above three areas
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign rubber & plastic shoes mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 1196 in term s of the num ber of oreign-funded 364 enterprises in 2010

2009

2010

e of ownership

Changes in the percentage 1440 of 1360 num bers of foreign-funded 401 393 enterprises

1047

Private oreign-funded Cooperative Others Private oreign-funded 72.71% Cooperative Others

27.29%

527 364 38 267 44% 30% 3% 22%

22% 3% 30%

44%

15% 723 3% 401 36 29% 200 53% 29% 3% 53% 15%

393 nded 28 27% 201 57% 27% 2% 57% 14%

14% 818rivate 2%

2008 Private Foreign-funded Others type of ow nership Cooperative

2009

2010 Foreign-funded Others

In 2010, among the 1,440 rubber & plastic shoes mfg. enterprises above designated size across China, 393 are foreign enterprises, accounting for about a share of 27.29% of all. In terms of the number of enterprises, there were 8

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