3/12/12

Attn: All Radio Traffic Personnel - Let The Word Go Out, From This Day Forward Advisory from Premier

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Home > Radio-TV News > Attn: All Radio Traffic Personnel - Let The Word Go Out, From This Da Forward Advisory from Premiere Radio Networks

Attn : All R ad io T raffic P erso n n el - L et T h e Wo rd Go Ou t, F ro m T h is D a from P remiere R adio N etw orks

F o rw ard Ad viso

Attn: All Radio Traffic Personnel - Let The Word Go Out, From This Da Forward

we know it's Friday and you're changing all your Logs after Sunday to reflect that times are now displayed as DAYLIGHT Savings Time - But wit thousands of affiliates, the Premiere Radio Networks are also sending out a major impact notification, we felt should be copied to TDGA Membe on their Radio Affiliation lists. It's concerning "You Know How" and "You Know What." Seriously, TDGA is helping spread the word to Traffic personnel, along with our own suggestion to consider local advertisers buying Dayparts that may fall into a cross-over time slot. The following h been circulated by email, but we're adding it to our highly viewed Website for our member's edification:

To All Traffic Managers Carr ing Premiere Radio Networks commercial inventor : More than 350 different advertisers sponsor the programs and services provided to our station on a barter basis. Like advertisers that purchase commercials on our radio station from our sales staff, our sponsors communicate specific rotations, da part preferences and advertising environments the prefer. Below is a list of such sponsors.

These advertisers have made a commitment to using radio, both network and local, in 2012. They help to underwrite the cost of sponsoring specific programs and/or services. They ve specifically asked that you schedule their commercials in dayparts or programs free of content that know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.

21st Century Insurance Ace Hardware Acura Advance Auto Parts Advil (All products) Alacer/Emergen-C Allegra (all products) Allstate Ally Bank American Express Autozone Boston Beer

Hotels.com Honda IBM Icy Hot Intuit/Small Business JC Penney Johnson & Johnson (All Brands) Kohl's La Quinta Lifetime Little Caesars Lowe's

Rite Aid Robitussin Sam Adams Sam s Club Schiff Digestive Advantage Schiff Mega Red Schiff Move Free Schiff - Sustenex Scotts Miracle-Gro (all products) Sears (All products) Sony State Farm
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3/12/12

Attn: All Radio Traffic Personnel - Let The Word Go Out, From This Day Forward Advisory from Premier

British Petroleum Bullfrog Sunblock Caltrate Centrum Chapstick Clorox (Pinesol/Homecare) Cortizone DeVry Discover Card Domino's Pizza Exxon/Exxon Mobil Farmers Insurance Ford Geico General Motors (All products -GM Certified Service, Chevy, Onstar, Cadillac, etc) Gold Bond (all products) Grainger Green Mountain Coffee Hallmark H&R Block

Luxottica Macy's MasterCard Mc Donalds Midas Napa Auto Parts National Realtor NBC-TV Office Depot Office Max One Main Financial O Reilly Auto Parts Orkin Outback Preparation H ProNutrients (all products) Progressive Insurance Prudential Radio Shack Rent-A-Center

Staples Sterling/Kay Jared Jewelers Subway Takeda Uloric The Home Depot ThermaCare Toyota Turbo Tax Twinings of London Tyson/Wright Brand Bacon Unisom United Healthcare U.S. Army U. S. Postal Service Visa Walgreens Wal-Mart Wells Fargo Wrigley Yahoo!

In your position as Traffic Manager, you know the programming environments of your station(s) that these advertisers may find objectionable. Please ensure their commercials that you receive as part of any Premiere Radio Networks inventory do not air in these programming positions, in dayparts and times considered free of content some may deem controversial. Also, please ensure that these commercials air with a minimum 15 minutes separation from any controversial programming content. Individual questions may be answered by your Affiliate Services Representative at Premiere Radio Networks. Published Mar 9, 2012 Top of Page E-mail

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