Introduction Olay is an American skin care line.

It is one of the top skin care retail brands in the world, except for Japan, and is one of Procter & Gamble's multi-billion dollar brands. For the 2009 fiscal year ended June 30, Olay accounted for an estimated $2.8 billion of P&G's $79 billion in revenue. Today, Olay is one of the most recognizable brands in the world. Yet through all the changes and innovations, the philosophy upheld by Graham Wulff remains just as relevant as ever: Help women look and feel beautiful. Thats a potent formula for success. Summary of the data collection

Count Analysis
Positive Negative Total m1 m2 m3 Total
105 264 4 373 53 72 2 127 158 336 6 500

From the above summary it is clear that the comments were dominated by M2 benefits with 336 out of 500. And that too positive M2 benefits tops the charts. While lowest being M3 benefits which is less than 1 percent of the entire data. Analysis of the comments Majorly the comments were of M2 benefit so we will analyse the reasons for the same with context to our company Olay. Basically Olay is a company which not only sells products but a lot more intangible services. They service the need of the customers to look beautiful and pretty. If we analyse the need to look beautiful deeper we may reach to a conclusion that it is more to do with ones perception and psychology. So it is not to our amazement that most of comments are relating to M2 benefit. Beauty as in a concept is so abstract that the product manager of such a company has to really take care when dealing with its product with reference to side effects of the product. One negative comment against the product may spread like fire in woods and destroy the whole market for the product. The reason being this is a product which we use on ourselves so we tend to minimize the risk close to 0 percent. Hence being a product manager somebody needs to be extremely careful in screening the comments responding to them properly and revert them back with concrete reasons for failure or some misunderstanding.

Social networking sites like Facebook are double edged sword for any firm. You do create a buzz and make people talk about you but you dont have the control over the content of what they communicate. Hence it can be detrimental for the products of the company. So on positive not negative M2 benefits for Olay are almost one forth of the positive one, which is considerable and can be taken care of. Now second point which needs our attention is M1 benefit which is also close to this company and really very important. M1 benefit being physical in nature needs extra attention. M1 positive are an achievement while M1 negative are threat for the product to sustain in the market. Thus negative M1 though being just 53 which is 10 percent of our sample data, it needs special attention as it is physical in nature. One single negative comment which is physical in nature can bring an end to the journey of the product. As people who are using it are extremely cautious and sensitive towards using of these products. Hence if one negative comment they would never even try such a product. Thus product manager of Olay should give prime attention to M1 negative comments. Now lets have a look at the M3 benefits which are social benefits. Their number is less but they shouldnt be ignored. Because they represent the society as a whole. One single positive M3 benefit can be extremely beneficial for the company while it would be worst if the company receives negative M3 benefits. Olay have less but they shouldnt be ignored and should be given due importance and taken 5care of.