alyse borkan

39 Alan Road Spring Valley, NY 10977 (845) 216-2927 borkan@live.unc.edu alyse.borkan@gmail.com

education
University of North Carolina at Chapel Hill School of Journalism & Mass Communication Advertising Major Class of 2012 GPA 3.6/4.0 Deans List

agency experience
Account Management Intern BBDO New York Summer 2011 Worked on the Johnson & Johnson Baby account. Monitored social media platforms and created competitor decks. Account Management Intern Craig Jackson Fall 2010 Worked on several new business proposals and conducted demographic and competitor research for WakeMed and BD. Account Management Intern Renegade Summer 2010 Managed AXAs Twitter and researched and analyzed data for Coty Inc. and HSBC.

extracurricular activites
Account Planner UNC NSAC Team Spring 2011 Conducted primary and analyzed secondary research to create an integrated marketing campaign for JCPenney. Member Ad Club Fall 2008 - Present Attended weekly meetings and particpated in club events. Publicity Committee Relay for Life Fall 2009 - Spring 2010 Managed guerrilla on-campus programs and advertised the event through local media.

branding experience
Publicity Intern rAVe Publications Spring 2011 - Present Travel to AV trade shows to publicize rAVe by conducting interviews, updating social media and writing blog posts. Digital Assistant UNC School of Government Fall 2011 - Present Create presentations for the facility and help manage their social media and online presence to brand the School. Branding Consultant Life Sciences Law Fall 2011 - Present Rebranded their digital identity by creating a new website, implementing social media and recreating their e-newsletter. Communications Intern Kidzu Fall 2008 - Spring 2011 Branded the childrens museum largest fundraiser, created collateral, redesigned their website and updated social media sites. Student Strategist Aloft of Chapel Hill Fall 2010 Created a marketing plan that was successfully implemented and funded by Starwood Hotels at multiple Aloft locations. Student Strategist AAF of Raleigh-Durham Fall 2010 Worked on a PSA campaign for the Coalition to Unchain Dogs. Helped create a social media plan and cultivate partnerships.

skills
Adobe llustrator, InDesign, and Photoshop Mac and PC platforms

other work experience

Mayors Intern Town of Chapel Hill Fall 2009 - Spring 2010 Publicized Town events and created a hands-on, green skills program for the high school students of Chapel Hill. Campaign Staff Human Rights Campaign Summer 2009 Individually fundraised more than $30,000 over the span of 10 weeks. Ranked one of the top ten best canvassers.