INTRODUCTION Marketing of marketing strategies serve to as the fill fundamental market underpinning needs and

plans designed

reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multiyear plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, and by nation, however, time horizons are becoming shorter as the speed of change in the environment increases. Marketing strategies are dynamic and interactive.. Ext Marketing strategy involves careful scanning of the internal and external environments. Internal environmental factors include the marketing mix, plus performance analysis and strategic constraints ernal environmental factors include customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement. Studies have been made to know the most effective marketing strategy among TV commercial and promotion as an influential marketing strategy in the increase of sales of Chooks to Go. Knowing the difference between what is effective to the customer and what do you think is effective to the customer will spell the difference. By considering the customer preferences and perception regarding what marketing strategy is effective for them,

businessman or any person for that matter can break can break the barrier for that matter in the marketing communication process and create influential techniques and tools even before venturing into the business. This is the reason why this research was proposed.

STATEMENT OF THE PROBLEM This study aims to determine what are the marketing strategies of Chooks to go. What promotions do they have to build long term relationship with the customers?

SIGNIFICANCE OF THE STUDY This study is proposed for the following reasons: For the students: This study can help the students

For the Business Administration Department: a.) This study further acquaints the professors and other members of the faculty of the marketing strategies of Chooks to go. This study gives them an idea gives them a perception on how the customers react on the different strategies of the businesses. b.) The professor and members of the faculty can use this study as reference in their marketing classes or other subjects, which involve marketing strategies of certain businesses. For future reader and researcher: a.)This study can help the reader to know the effective marketing strategies that can be adopted for the development of the business, most especially those who wanted to engage business similar to Chooks to go.

b.) the facts and other information gathered can be a basis for future studies by other students, by other faculty members and people in the food business.