ANALYSIS OF PUBLIC RELATION AGENCIES IN INDIA

By:

CERTIFICATE ________________________
This is to certify that Miss Aakanksha Mehta, Miss Namita gupta, Miss. Tejasvini Sahney and Miss Bhawna Gupta have completed the project under my guidance. They have done it with utmost dedication and sincerity. The sources used in the project are authentic, and the analysis done is validated.

____________________________

ACKNOWLEDGEMENT __________________________
This project is an outcome of reviews and information from academics, college teachers, students and our parents. We would like to place on record the invaluable advice of Mr. Ameet Sahu professor of Public Relations and Corporate Image, , without whose guidance and support this project would not have been successful. Sir, thank you for your valuable inputs.

CONTENTS __________________________
1. Introduction

2. Greycell Public Relations 3. Team Orange Communications 4. Samvad Communications 5. Deesha Communications 6. Icon Relations 7. Brand N buzz 8. Yellow communications 9. Genesis Burson Masteller 10. Blue Lotus Communications

INTRODUCTON __________________________
Meaning of public relations
Public relations (PR) is a field concerned with maintaining public image for businesses , nonprofit organizations or high-profile people, such as celebrities and politicians. An earlier definition of public relations, by The first World Assembly of Public Relations Associations held in Mexico City in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest." Others define it as the practice of managing communication between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement and do not direct payment. Once common activities include speaking at conferences, working with the media, crisis communications and social media engagement, and employee communication. The European view of public relations notes that besides a relational form of interactivity there is also a reflective paradigm that is concerned with publics and the public sphere; not only with relational, which can in principle be private, but also with public consequences of organizational behaviour . A much broader view of neo-ubiquitous interactive communication using the Internet, as outlined by Phillips and Young in Online Public Relations Second Edition (2009), describes the form and nature of Internet-mediated public relations. It encompasses social media and other channels for communication and many platforms for communication such as personl computers (PCs), mobile phones and video game consoles with Internet access. Public relations is used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are a number of public relations disciplines falling

under the banner of corporate communications, such as analyst relations, media relations, investor relations, internal communications and labor relations. Other public relations disciplines include:

Financial public relations - providing information mainly to business reporters Consumer/lifestyle public relations - gaining publicity for a particular product or service, rather than using advertising Crisis public relations - responding to negative accusations or information Industry relations - providing information to trade bodies Government relations - engaging government departments to influence policymaking

History of PR
The history of public relations is mostly confined to the early half of the twentieth century; however there is evidence of the practices scattered through history. One notable practitioner was Georgiana Cavendish, Duchess of Devonshire whose efforts on behalf of Charles James Foxin the 18th century included press relations, lobbying and, with her friends, celebrity campaigning . A number of American precursors to public relations are found in the form of publicists who specialized in promoting circuses, theatrical performances, and other public spectacles. In the United States, where public relations has its origins, many early public relations practices were developed in support of railroads. In fact, many scholars believe that the first appearance of the term "public relations" appeared in the 1897 Year Book of Railway Literature . Later, practitioners were and are still often recruited from the ranks of journalism. Some reporters concerned with ethics criticize former colleagues for using their inside understanding of news media to help clients receive favorable media coverage.

Growth of Pr in India
Public Relations as a tool to communicate and win over the people around is being used in different forms , from ancient times in India. Tools have changed from time to time but the urge to communicate has always remained foremost. In business , at the time of independence , only a few multinationals had their professional public relations. After the independence it was realised that PR is necessary in order to communicate for development and to create a bridge between the public and the government. and more organisations appreciated the role of professional public relations in years ahead. Public Relations began to increase in India in the early 1990s when the government opened the economy and multinational corporations began to enter the country. Public relations companies emerged offering strategic advice and integrated communication solutions. Specialization has become increasingly important and firms are demanding higher qualifications and skill sets from workers. With multinationals coming in India in a big way and even Indian companies exploring opportunities abroad , future of Public relations in India is very bright and gives a new hope for its growth.

GREYCELL PUBLIC RELATIONS __________________________

Company Profile
Grey Cell Public Relations is a multi-competency communications advisory firm that assists clients in leveraging their corporate values and business philosophy to achieve industry leadership. Their strategic approach works to chisel and shape both brand image and corporate reputation. They develop thoroughly researched mediagenic initiatives that assist businesses to acquire and strategically reinforce positive mind share among stakeholders of choice and publics at large. Merging traditional, social and new age PR best practices with high-touch customer relations, enables Grey Cell Public Relations to execute world-class programs for local and national clients. And did they mention that they have youth on their side?? Yes! They are young, zealous and go-getters. Set notions and age-old ideas do not hamper their flights of imagination and out of the box thought process. Their clients vouch for their hands-on attitude. Young they might be in years but not in their experience. During their less than a decade long existence they have acquired deep experiences ranging over a plethora of industries, sectors and the entire range of the strategic services they offer. At Grey cell they deliver to delight Their Cutting Edge is their people, their passion, their dynamismtheir strict adherence to their code of conduct. They have the species of professionals, for whom delivering on time, every time, is a way of life. It's the dedicated discipline that has given us the competitive advantage. They are in the happiness business. As the communications coach of organizations, Grey Cell Public Relations partners with owners, managers and executives to bring joy to their business. They offer effective PR services for any budget. Their strategies are original, delivered straight from the hilt. They do not indulge in hyperboles and ambiguities. To quote the Times Magazine, "the metaphysics of global power has changed. Markets are now more valuable than territory, information more powerful than military hardware". And they couldn't agree more. They believe that PR is a knowledge business for knowledgeable people. Grey Cell members, qualified in various fields of academics and experience, are thoroughly trained and chiseled for the

business of PR. While understanding their client's business, they pool in all their resources. This is what gives us an edge over their competition.

Services
The whys and wherefores of different business sectors, though all may be operating in a single economy, are diverse and their concerning issues and situations demand specialized treatments. At Greycell their sector expert teams with their collective hands-on experience provide clients with focused communication solutions for: Brand Marketing Corporate and Financial Communications Healthcare and Pharmaceuticals Lifestyle and Entertainment Technology Public Affairs Social and Cause Political Personal PR

BRAND MARKETING
At Grey Cell they begin all brand marketing and communication exercises with one essential question What will it take to achieve the desired impact for this particular brand? The answer to this question directs the formulation of unique marketing strategies which cut through the information deluge customers are drowned in everyday and help the client attain an unmatched customer-brand connect. While designing a communication strategy they take into account not only the reasons why your customers should opt for your product but also address the reasons they may have for not buying it.

They call it the big picture approach. Whatever the life-cycle phase your brand may be in - new brand launch, brand repositioning or brand rejuvenation, they help your brand stand out and connect with your target market with innovative strategies strategies that range from downright traditional to outrageously creative to even an eclectic mix of both. The underlying goal is to assist the client to achieve brand growth.

CORPORATE & FINANCIAL MARKETING

No business or organization operates in a vacuum. In fact in this age of right-to-information, all organizations have become answerable to not only their stakeholders like the investors, shareholders, customers, employees, vendors but also to diverse publics like the government, competitors, industry associations, regulatory authorities, NGOs and the society in general. And many times the varying interests of such diverse groups are at cross-purposes with each other. The PR crux therefore lies in reaching out to all of them in a positive voice and at Grey Cell they make sure that clients do just that And that too without unnecessarily ruffling feathers in some unseen quarters. Their cross-sectoral experience ranging from the corporate world to the political world to the common mans world gives us a true feel of the economic and social environment. With their strategic and relentless help you can enhance and maintain constructive relationships with even the most skeptical of your publics. They also lay great emphasis on enhancing the Reputation of the client organization and of those who head it!! Because your business is only as good as your reputation! This means a consistently open and honest communication with your stakeholders and publics. For listed companies it is doubly so! Their long-term fortune and immediate business is tied to the fickle play of market forces on the stock market. One false rumor may be enough to send the business spiraling down the success ladder. It is important to timely disseminate news and views likely to impact the stock market in an orderly manner. It also means anticipating and responding on time to both happy and crisis-ridden situations. Your corporate reputation being your most valuable asset is planned and nurtured by their best experts. For those at the helm of the affairs, it is important to be seen and heard in the right forum whether it is media, industry platforms, social causes, in-house journals or even an investment managers portfolio. They bring the CEO and the relevant platforms together for optimum exposure to the corporate.

HEALTHCARE AND PHARMACEUTICALS

Healthcare & Pharmaceutical is one unique sector that needs to reach out to the entire spectrum of

human populationfor themselvessometimes even for or on behalf of the other living beings cohabiting planet earth. Their expertise is therefore geared to handle the entire gamut of issues ranging from disease awareness, product positioning, switches, patient advocacy, breakthrough therapies and consumer healthcare. While they expertly design and implement communication strategies for grass-root level healthcare campaigns, they create and sustain programs for the overcool healthcare trends too. The Healthcare & Pharmaceutical sector is heavily dependent on integrated communication for audience reach since prescription drug advertising is illegal in India. They understand your limitations and work them to your advantage by directly reaching out to consumers, relevant media, political influencers, cross-sectoral platforms and industry specific forums. They build trustworthy relationships with them by establishing new and interactive channels of transparent communication. As a part of their team, they have Healthcare Public Affairs Specialists (PAs) who are equally adept at a gamut of services ranging from basic monitoring to managing full campaigns to handling litigation communication. Their proficient and result-driven programs cover areas of public health and issues, new and alternative therapies, new technologies and medical discoveries & diet and nutrition. 1.

LIFESTYLE & ENTERTAINMENT

No man (read organizations too) is an island unto itself!! While all individuals, businesses and organizations have to operate within the purview of the existing regulations and laws of the land, the free economy also gives them freedom to make their voice heard in matters that concern them. When you need your voice to reach the corridors of power, the policy makers, the political influencers, the regulatory authorities or the public at large or when you want to simply test the waters before taking the plunge reach for Grey Cell!! They turn a mere buzz in the corridors of power, to a crescendo. Armed with the Right to Information Act, the power of the common man is being increasingly felt in the corridors of power. Add to that the increasing (sometimes overbearing) vigilance of the media. No doubt then, that there is a perceptible shift in the paradigm of traditional public affairs-speak. Not only do they recognize this shifting paradigm, they effectively weave the opportunities and advantages it now offers in their customized strategies. Grey Cell Public Affairs division specializes in the art and science of confidential public affairs maneuvers. For each issue or project their efforts start with primary research, extend to strategizing and implementing the entire campaign, sustained over the requisite time period and end only once the desired results are obtained. Relevant media placements for big impact stories, one-on-one relationship with the issue influencers, securing credible spokespersons, being seen and heard on the concerned platforms, forging fruitful alliances and government relations, lobbying, managing the clients image and building reputation, educating public and at times even tactfully steering public opinion towards a desired goal are just some of the courses Grey Cell experts are deft at. Grey Cell - your behind-the-scene confidante

SOCIAL AND CAUSE

Social and Cause communications has become a game changer for public relations. It forces the public relations people to come out from behind the curtain. No longer can they be the "unnamed source" who talks "on background." They are now in a world where the traditional news cycle has been replaced by a constant flow of breaking news and immediate commentary. They must start to monitor conversations well before they even wish to enter them in order to find where people are talking, listen to what they are talking about, identify the new influencers, and understand their point of view. And then, when they have done this, they join the conversations where they are occurring. This helps us build credibility and trust among those who are already engaged in the issues of importance to us and to those of their clients for whom pecuniary issues are not the only ones that need PR support - for whom its not always about bottom lines and ROIs. Projects aimed for the larger good of the society, undertaken by non-profit organizations, governmental agencies or even corporates, also benefit from PR support. The final objectives here may range from a goal to eradicate a deep-rooted evil, wipe a stigma, fight and prevent a disease, put a stop to hazardous behaviours, promote healthy social practices to a goal to make a healthy social investment. When either of these is your objectives there is a need for buzz There is a need to create awareness. There is a need to procure strategic and tactical support. There is a need to reach out to sponsors and donors and build up enduring relationships. Often there is also an urgent need to change public perception and attitude, break myths and shatter misconceptions and organize grass-root education. Then of course there is the insurmountable need to catch the ears of the lawmakers and powers-that-be for appropriate policy changes and amendments in laws. And the least likely of your expected needs but the most important one before tackling all the above is managing the image and building the reputation for the project and for those at the helm of the affairs. When all this is your need, Grey Cell PR is your partner to be They give you the cutting edge, in terms of building communities and starting conversations - as opposed to the traditional one-way dialogue. They bring in the extra humane touch. This one's their way of giving back to the society that has given us so much
2.

POLITICAL

Politics is a team players game and paradoxically, also an arena for individual excellence. Whether a party or an in concerns, interests and lookouts are so many that the player/s may require a competent partner to just organize all th - who works as hard as you and your party a partner who works silently, behind the scene, a partner who understa campaigns succeed only with solid thoughts, clear messages and flawless strategies in short Grey Cell!! While you spend your valuable time in working for the general good of the society, you can leave the nitty-gritty of grind to us (and sometimes even your thought organization so that no important issue is missed out!) Grey Cells specialized division Public Affairs and Cause Communication Consulting (PACC) operates out of New political nerve center and consists of a dedicated team of political PR professionals. PACC recognizes the quicksilver and mercurial nature of the electorate and specializes in developing and delivering sustained PR programs to strengthen the politicians and political parties bid to influence voters. They facilitate dia voters, constituents, important stakeholders by aligning knowledge of key issues with political know-how and a ran communications skills and public relations strategies. PACC provides holistic solutions for image management and to change and retain public perceptions. Their core po include: Unbiased evaluation of past / current government relations, public affairs activities and situation analysis Strategic planning and overall campaign management Building coalitions with lobbying partners Strategic MP and ministerial contact programs Civil service and government adviser liaison Parliamentary events and profile-raising visibility on other appropriate platforms Promoting parliamentary debates, questions and motions Appropriate phasing out of social activities and event management Consistent communications to avoid any contradictions. Being heard in meaningful media vehicles Media relations and spokesperson training Written and oral briefings to clients, opinion formers and decision makers Crisis aversion and immediate crisis response Constant update on issues of immediate and future interest

PERSONAL PR
Out of sight out of mind! Clich? Done to death? But true in every sense of the word for: - Individuals having or craving a wide-spread social presence and - Professionals who directly draw their majority audience, patrons or clientele from the general social milieu.

Such individuals need to be recognized far and wide to grow in stature professionally, financially and socially. Their need and reasons for publicity and advocacy services are similar to those of any organization, be it the times of positive growth or crisis flare-ups. And then of course with the proliferation of media vigilance not even obscure individuals today remain untouched A publicists expertise and PR practices are therefore, not all about corporates and organizations. The need for a publicists expertise extends to individuals too, for their own person or in some cases as a familys. Grey Cells Personal PR practice caters to the communication needs of individuals from such diverse fields as entertainment & lifestyle, sports, law, medicine, politics, business and other professional arenas. They provide their services both for stand-alone situations as well as a planned strategic communication campaign aimed at raising the all round profile of the client. Their Personal PR strategies take birth from the ultimate goal the communication plan is required to achieve and pre-defined benchmarks. The plans are customized and tailor made according to the clients specific variables like: Their professional field the rules governing the field and its unspoken protocols Their current social and professional standing, the desired stature to be achieved and the gap therein Their expertise and authority, their persona and interests So if your public profile needs a leap of elephantine magnitude - talk to us.

Core Experience
The multifaceted nature of businesses and organizations gives rise to innumerable communication needs and challenges. At Grey Cell their wide range of expertise offers both core and strategic solutions for issues on hand. They are geared not only to meet any challenge that you might throw at us but they always exceed clients any expectations from a public relations advisory too. They set the standard, they raise the bar, and they tie it all together.

MEDIA RELATIONS
Publicity through various media channels has always been and will always be a core pillar of any communications campaign. Media placements are often construed as the first and the most important sign of a communication campaign thats working. And its no wonder because they are tangible; they affect their physical senses and their thought process too. Media relations are their core strength. Infect, they have no higher priority at this agency than to excel in the practice of media relations. Their job is * To connect clients to this key constituency * To create a favorable conversation for their products and services * To generate coverage targeted to a pre-specified audience. But they never communicate a story till they understand the media outlet being approached and till they make a complete assessment of the angle or angles most likely to evoke a positive response. They always make their approach in a way that signals to the journalist that Grey Cell is an ally and they see us as a resource for news and information. Every communiqu to media is creative, yet always to-the-point. While they seek to "win" and gain coverage, their simultaneous goal is always to cultivate relationships to the degree that they know they can return in the future with other story ideas. To get maximum mileage out of media appearances and media relations they have made it their business to study the print, electronic and digital media vehicles its constituents. They have mapped them by segment, by publication / media locations, by language, by people, by their inherent philosophy and by their readers / viewers. The Audit Bureau of Circulation (ABC) in India has 21 English Dailies alone as its members. Most are published from multiple locations. And at the last count ABC had member publications in at least 15 different Indian languages!! Add to them the vehicles of electronic and digital channels a seemingly gargantuan task to map them all but not so at Grey Cell. Media study and relationship building is a way of life for all Grey Cell professionals. For the client it means a perfect media match for the story idea. Their media specialists are assigned to their account teams on a day-in-day-out basis. This model protocol provides decisive advantages. It enables us to counsel clients and colleagues about media implications at every turn in the design and carrying out of initiatives. In fact they go a step ahead and are media proactive. They keep on top of the happening and emerging news, views and trends. This enables us to anticipate the media needs and collaborate with members of media on upcoming stories rather than just respond to them. They have a credible, creative and honest reputation in the eyes of media. All this translates into creditable results for their clientswithout fail!! In relation to media matters they have proven expertise in:

PRESS CONFERENCES
Its not enough to wish for good publicity, or to hope that it will draw sufficient attention to your service, product or issue. The third party endorsement of editorial coverage by major media outlets provides the credibility that can take you to the next level. Thats their purpose: to provide you with winning creative media publicity ideas, and then implement those ideas with effective media coverage through press conferences targeting select media vehicles vehicles that are perceived as convincing and credible by your most important publics. When the news or announcement is big, time is of essence and in short supply, target audience to be covered is wide and the matter is of immediate interest to a large number of media vehicles or to a variety of media, they organize a Press Conference for the client. At times it may also be called to issue clarifications or to bring a bigger picture into perspective. At a press conference clients spokesperson/s directly address the members of the press. The story is thus broken straight from the horses mouth. They organize such conferences when the matter at hand demands it. They are also adept at refusing a clients unreasonable request for the same if the situation does not warrant it. Of course there is always logic and reasoning to support their refusal. It also means retaining the effectiveness of the communication strategy and preventing the clients name from becoming tiresome to media ears. When they organize a press conference they make sure that it has significant attendance from members of press, electronic and digital media. Grey Cell takes care of both macro and micro issues of a conference to ensure its success.

MEDIA MONITORING
Media monitoring is a two-pronged tool in the hands of a business information system. On one hand it is an effective tool to measure the effectiveness of your own PR campaign. And on the other it keeps you in the loop about what is happening at your competitors, your industrial segment, about emerging trends and helps predict changes in your business specific environment for preparations for the future. With media explosion it has become increasingly difficult for enterprises to track and benchmark media exposure. Getting an accurate picture of the effectiveness of PR campaigns requires continuous monitoring of an ever-greater number of sources and vehicles. But in a competitive world monitoring media coverage is a critical exercise. To remain competitive, enterprises must be certain that their campaigns are providing maximum value and impact. And for benchmarking campaigns comprehensive information is required. Managing corporate reputation also depends on an acute awareness of how the enterprise is being covered in media, blogs and message boards around the world. To take on these media monitoring challenges efficiently and easily and for accurate results, enterprises can turn to Grey Cell PR products. A piece of small information missed just might mean a huge opportunity missed. Therefore, as an extension of the client's information system Grey Cell becomes your eyes and ears... They offer media monitoring service as a singular specialized service or as part of a larger PR service bouquet.

SPOKESPERSON TRAINING
Spokesperson training for appearances before media is a core foundation stone for a successful communication campaign. Media interviews can be intimidating, and you need to make sure your spokesperson stays on message and avoids all expected and unforeseen negative pitfalls. Its vital to hold on to your calm when facing a barrage from media. Being in spotlight alone is enough to ruffle the uninitiated. Grey Cell PR will tailor spokesperson PR training so you feel comfortable and prepared in any

media situation by helping you prepare answers to tough questions, simulating media interviews and practicing interview etiquette. With Grey Cell you can be sure that you have covered all the bases even before a single question is pitched at you. They prepare you extensively regarding the expected questions, the appropriate manner of conducting yourself in front of media, the choice of words, language and tone of communication befitting the occasion. Poor showing in front of media can cause irreparable damage to the image. It pays to prepare before appearing in front of media. And those who dont - pay through their nose!!

PRODUCT LAUNCHES
Once a product is developed, an effective product launch becomes the critical step to its success. But prior to the launch event itself, the Product Launch Process must address all the steps necessary to start volume production, plan and execute marketing activities, develop needed documentation, train sales and support personnel (internal and external), fill channels, and preparation to install and support the product. For this very same reason when they take on a product launch for a client they insist on being involved much before the actual launch event. This gives us ample time to study and analyze the target market and develop an effective communication strategy. Their total communication solution for a product launch is divided into three phases: Pre-launch activities: these may include creating hype, generating curiosity, forming collaborations, finding spokespersons and planning the launch event Launch activities: Organizing the actual launch event - whether a soft launch or hard launch - or a series of events at multiple locations, media placements and product visibility Post-launch activities: media tracking, follow up strategies and reactions Availing Grey Cells services results in an ideal product launch process that results in faster timeto-market and time-to-profit. Activities are flawlessly planned, coordinated and tightly integrated. System data requirements are primed and understood, and systems may be better integrated. The result is enhanced production ramp-up, effective marketing, a sales force prepared to begin selling the new product, and a service and support group suitably geared to service and support the new product. All of which lead to greater customer acceptance and superior customer satisfaction.

EVENTS BASED PROMOTION

Grey Cells promotional campaigns are based on a diverse range of strategies. While some

deliverables are executed through their Associate Marketer Network (AMN) of individuals engaged on a casual basis, the Events they run and the shows they organize are usually delivered via their own staff. Historically, these events and shows have been a great success and have achieved the desired marketing effect for their clients. From Ideation to Execution their commitment and performance exceeds all expectations. All events that they undertake are tailor-made for the unique client-product-target market combo. Their events are designed to leave lasting impression on the audience, the reverberations of which are destined to produce desired results. Grey cell events are on time every time and within the stipulated budget

COPY WRITING SERVICES

They make words work for you. Their qualified specialists create informative and eloquent writeups that increase the name-recognition of your business, product, or service. From the chairmans speech to the product manual to your internal newsletter to media releases, they craft the documents for maximum impact and generate desired action.

Strategic Expertise
Grey Cell PR offers customized and holistic communication solutions that span the complete spectrum of their clients communication needs. As against the bits & pieces PR approach, they believe in and have expertise in executing 360 Communication Management Plans that add credibility and consistency to all formal and informal communications. GCPR has proven expertise in following strategic areas: Audit Services Coordinated Advocacy Strategic Communications Political Campaign & Event Mgt. Profile Raising Campaigns Regulatory Advices Policy Audit & Analysis Strategic Relationship Management

Trade Ass. Secretariat Service

Audit Services
Audits are traditionally undertaken to evaluate and measure the financial health of an organization. The same concept can be extended successfully to other aspects of an organization and individuals to compute and assess the affectivity of a set of actions or to map perceptions and opinions of stakeholders and publics. Grey Cell offers an array of Pre & Post audit services that map and evaluate your existing position in the normal course of business or a before and after study pertaining to a major endeavor.

MEDIA AUDIT
The fluid nature of market dynamics and economic forces continually affect public and media perceptions and opinions about an organization. A favorable media perception is an important component of any companys well being because any deviations therein, can have serious implications as their news and views act as major influencers for any target market. To evaluate the success of any communication program, identifying clear benchmarks at its start is a must. State of media relations tops this list. Also, understanding how your brand is regarded amongst relevant journalists is vital for any PR strategy to be successful. They at Grey Cell PR, deliver to you in measurable terms how the media currently perceives your organization. They let you know in advance if you are going to get brickbats or bouquets from the media. A detailed customized communications plan can be then be set to operate upon your clients, employees and desired media.

POLITICAL AUDIT
How the government, lawmakers and law-enforcers perceive a business can be the single vital ingredient responsible for its success or failure. It is especially so for those enterprises Where government is also their current / potential customer or Where the nature of business demands day-to-day dealings with authorities or Where strong government relations form the cornerstone of commercial success. Their Political Audit programs assess the clients perceived image in the relevant echelons of power and draw out its associated impact on business results. The audit mechanism brings out key insights about the authorities views on significant issues. These in turn serve to direct the client regarding the

stand to opt for successful dealings with the government.

SOCIAL AUDIT
In an increasingly complex world with increasingly powerful organizations it seems inevitable that society or groups in society would become anxious about whether these organizations actually match power with responsibility. This is the function of accountability to require individuals and organizations to present an account of those actions for which society holds them responsible. Every organization needs to systematically practice a regular process of social audit and they at Grey Cell design this deeply essential element for any well functioning organization. Their social audit mechanism also brings out dormant concerns and latent issues that people may be harboring. Forewarned, their client can then take appropriate measures to tackle such issues much before they might assume alarming forms.

Coordinated Advocacy
At times the market environment and social forces throw up such macro issues, anticipated or unforeseen, at organizations, which adversely affect business if not handled sensitively and carefully. The challenge in countering these issues is that they require a high degree of social mobilization, commitment, and foresight and may even call for coalitions between unlikely allies. Grey Cells coordinated advocacy practice helps clients successfully navigate these loaded issues with expert counseling and strategizing. They even don the role of your emissary where association between strange bedfellows may be called for. Their expertise in various issue management disciplines like litigation, lobbying, legislation, government relations, social communication and grassroots advocacy helps us leverage a broad spectrum of resources put to profitable use when dealing with onerous issues. They have proved ourselves time and again with successful campaigns in areas like coalition building & liaison, corporate social responsibility, grassroots campaigns and public education campaigns

COALITION BUILDING AND LIAISON

Organizations have learnt to come together and form alliances or coalitions to tackle situations that demand the strength and safety of numbers for better and favorable outcomes.

But choosing a partner/s, building a beneficial relationship and conveying effective joint message/s constitutes a specialized 360exercise. Grey Cell experts hand holds their client when executing a coalition-building exercise. First they determine the nature of the requisite alliance whether the need is symbiotic and the relationship needs to be mutually beneficial to all parties involved. Or whether there are extraneous issues like proposed government regulations or a crusade for better trade practices, which are best tackled with partner/s likely to be similarly affected by any particular outcome. They then scout the best allies for their clients, design effective communication to buy the prospects in, help build a trusting relationship and develop strategic communication plans to maximize the impact of coalition. They also take up liaising on their clients behalf. After ascertaining the clients need they identify the suitable groups, associations or platforms that need to be appraised of their stand. They establish suitable two-way communication channels between the client and the target group/s and then deploy engaging strategies to build up beneficial and enduring relationships.

CORPORATE SOCIAL RESPONSIBILITY

The World Business Council for Sustainable Development in its publication "Making Good Business Sense" uses, the following definition, "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large." Indeed, social responsibility is an integral part of the wealth creation process - which if managed properly should enhance the competitiveness of business and maximize the value of wealth creation to society. The crux of Corporate Social Responsibility (CSR) is that when business organizations indulge in their economic activities, neither their actions nor inactions should be detrimental to any segment of the macro-society in which the said businesses exist. A tall order indeedconsidering that in this Right To Information era, NO area or activity of any business is sacrosanct or inaccessible to scrutiny. Organizations can be held socially responsible for innumerable, real or imagined, transgressions in areas of their business (in case of hazardous industries), their business practices (manufacturing, trading, marketing, and labor), their relations with stakeholders and their general environmental impact including their social activities. With so much at stake Grey Cell is equally committed to CSR on their clients behalf. CSR is a process and a habit that reflects in a companys values and principles. It is about creating shared values for a company and its publics.

They, at Grey Cell PR, ensure that this habit becomes consistent in all that the client undertakes. For this they link all key stakeholders while developing the CSR strategy so that all concerned are in agreement. They define a set of core values for their client; like Care, Innovation, Passion and Trust as a guide. They design communication that is both credible and in-turn habit forming for the key stakeholders. They research the clients business and social environment for present and potential CSR issues and the reputation damaging threats that may arise. They then develop customized plans to avert those threats. In case the situation is already in a threatening mode when their help is sought, they immediately get into their crisis management mode. They conduct a postmortem analysis too to ascertain whether all bases have been covered and no portion of the issue has assumed a latent or dormant status. For their clients, Grey Cell finds opportunities and implements reputation enhancing strategies, which go on to show a healthy ROI too. It pays to be a good corporate citizen

GRASSROOTS CAMPAIGN
Vox populi, vox dei - the voice of the people is the voice of God", is an old proverb. Indeed, in these days of media hyperactivity, when nothing is secret, the popular opinion cannot be ignored. For anything to be successful, citizen support is imperative So when you need to add the strength of peoples voice to your campaign, Grey Cell knows what is to be done. Since their inception, theyve continued to partner with groups and campaigns to advance good issues, raise money for progressive causes, help take back draconian policies, and build activism at the grassroots level. Grey Cell PR would help you in strategic consulting, fundraising, and field organizing for good causes. They specialize in building and running face-to-face outreach operations in high-traffic public venues to build support for groups, issues, and campaigns. Their teams and their networks are experts in swift and extensive ground mobilization. Since they keep a constant tab on the socio-economic-politico scene in the country they can quickly identify and tap the relevant opinion leaders to whom the policymakers also turn to.

PUBLIC EDUCATION CAMPAIGNS

A public education campaign is a top-down percolation of directed communication meant to change the opinion of a target audience. Public Education Campaigns are a multi-year multi layer outreach effort taken to educate key stakeholders, including citizens, the media, policymakers, employers and social workers about the importance of a particular subject. Whether it is an effort to change perceptions, or to create value, or simply for an upsurge of

patriotism; whether the final goal of their client is altruism or a business objective, they at Grey Cell apply the same intensity to their efforts. Grey cell designs and implements a series of sustained efforts and activities to inform the intended audience and obtain a desired course of action from them. They build up partnerships with those opinion leaders whose voice the audience is more likely to hear. They create platforms where the public can voice their concerns and get answers to their questions. They also generate relevant media support to add momentum to the movement.

Strategic Communications
While they agree that the need for communication is universal they also emphatically believe that no two business situations are ever identical. Even if all else will be seemingly alike, there will always be differences in the form of people involved and time horizon. There are, therefore, no off-the-shelf solutions at Grey Cell. They offer strategic communication solutions customized to their clients unique situations and their business objectives.

COMMUNICATION FOR GOVERNMENTS

Governments need to be effective communicators too especially if their target audiences are in foreign lands. They seek to woo foreign publics on various matters like social causes, for investment purposes and for economic promotions. When experience in all those segments is coupled with an understanding of the new complexities of making public policy and managing political risk, the result is superior representation of governmental interests. Grey Cell provides to its government clients an array of impeccable services, which help them find both voice and support amongst the local audiences. They develop customized strategies and phase them out so that such clients quickly navigate from Audience Indifference to Awareness to Audience Involvement. They are a full service provider starting from researching the issue to implementing plans to get desired results to feedback generation and analysis. Their strategies cover all bases like issues advocacy, defining benchmarked goals, building influencer relations, media relations, media placements, events and promotions, partnership alignments, reaching out to key decision makers and shaping public perceptions.

COMMUNICATIONS TRAINING
The key to success in most business meetings is effective communication - where words alone are

not sufficient to make a message effective. They know what makes words really impactfulafter all communication IS their business. Their communication-training experts help clients in developing and delivering clear powerful messages befitting the occasion. Their intensive training programs cover: Articulation skills and Delivery styles Media training and Interview skills Presentation skills and Audience involvement Negotiation skills Message development and related research You can also rely on Grey Cell experts to lend you a hand in person during your mission-critical and turnkey communication events.

CRISIS COMMUNICATION & ISSUES MANAGEMENT

Crisis is impartialit hits the best of businesses, corporates, organizations and even individuals. The issues may pertain to ethics, accident, sabotage, rumor, competitor tactic, litigation, product failure, corporate issues, finances, shareholding and leadership or any minor issue that has the potential to blow-up. The most challenging part of crisis communication management is reacting - with the right response quickly but at the right moment. This is because behavior always precedes communication. Non-reaction or inappropriate behavior leads to spin, not communication. In emergencies, it's the non-action and the resulting spin that cause embarrassment, humiliation, prolonged visibility, and unnecessary litigation.

Ace bandwidth

At such a time when your entire reputation is at stake, your actions and your words can make or break you. At such a time you need a helping hand that can guide you out of the quagmire - an empathetic partner who is dispassionate enough to view the big picture on your behalf. Or in short you need Grey Cell Their crisis communication plan takes into account all your affected stakeholders and even your publics at large who may be affected by the reverberations and repercussions of the event. They make sure that your detailed, accurate and factual story is made available to the media. They prepare and arm the spokesperson/s that is required to face media. If necessary they even initiate a dialogue with the concerned parties. They keep a check on your internal communication too and keep it updated with facts and your intentions to avoid unnecessary rumor mongering. They cover all the bases simultaneously to prevent tangential issues from rearing a head at inopportune times.

The key challenge remains accomplishing most of the strategy on as many levels as possible as quickly as possible. They act with speed and honor. They help victims return to normalcy. They make restitution promptly. And they behave as though their mother was watching and they have to explain their decisions and actions to her over dinner tonight.

INTERNAL COMMUNICATIONS
They believe internal communications is finally coming out of the shadows by demonstrating the value it brings to companies that address it at a strategic level. Organizations need to talk to their own people their employees on a regular basis. Recognizing that your internal audience is as important as your external one is the first step towards improving how your company engages with the people that live your brand. At any given point of time there is so much going on in an organization that if the management does not have an open and regular communication with the employees, chances of latent resentment is very high. It is positively easier to prevent resentment than to eradicate it One of the most difficult things about doing business in a global world is to know what to do when it's not just business. At Grey Cell they believe in transcending the practice of mere internal communication to a more involved practice of Employee Engagement. A well-structured and cross-functional approach to internal communications will drive cultural, behavioral and long-term change, ensure employee buy-in to business goals, encourage innovation and meet the information needs of the organization. This way the employees become the co-owners of the progressive changes and ideas. Genuine involvement of both management and employees makes it easier to meet the organizational objectives and goals. They devise tailor made strategies for employee participation during organizational challenges like mergers & acquisitions, restructuring and repositioning, leadership changes and labor issues. They also help clients by designing unique two-way employee communication channels that gives regular feedback and insight of employees concerns, making it easier for the management to address them at the earliest. After all happy employees do make fiercely loyal ambassadors

LITIGATION COMMUNICATION
Corporate legal battles are never fought in a courtroom alone and the outcome rarely restricted to the case matter. Much before the case is decided in the court of law, the company may start feeling the heat of the sub judice matter on its relations with various stakeholders, on its financial health and on its general business outlook.

If a company is to survive high-profile litigation with its reputation intact, it cannot ignore the impact of media attention. Grey Cell PR is experienced in building on and advancing legal arguments to help companies win in the court of public opinion. Grey Cells programs help clients define litigation on their own terms for their key stakeholders including the media, employees, consumers and opinion leaders. An in-depth understanding of the law and legal issues is critical in crafting litigation communications strategies. With their keen insight of the laws they devise strategic communication plans for stakeholders, employees, media, opinion leaders and other publics. They design messages that clarify complicated and arcane aspects of the litigation case so that the clients image, reputation and its business plans and activities are not adversely affected by unnecessary conjectures, rumors and speculations. They also provide a platform for conducting a dialogue and for answering queries of concern from affected stakeholders and other publics. With a team of attorneys, who draw upon their senior-level experience of managing litigation communications for some of the highest-profile cases of the day, their clients can be assured that they will partner with them to ensure that their message is heard appropriately. Whether a defendant or a plaintiff, they ensure that the client is the winner in the court of public opinion and public perception.

LOBBYING & LEGISLATION

The history of PR is a history of a battle for what reality is and how people will see and understand reality." - Stuart Ewen in PR: A Social History of Spin. As a PR firm, Grey Cell PR recognizes that legislation and policy decisions on competition, taxation, health care, intellectual property, and other issues can impact an organizations vitality as profoundly as decisions related to its core activities. So their consultants offer substantive support across all these areas. Their professionals understand the technical considerations behind the full breadth of laws and regulations affecting clients, and have experience in combining government policy goals with client needs. Grey Cell public affairs specialists harbor a marked streak of ingenious willfulness when it comes to being really effective. They take on a clients issue as a personal crusade. They thoroughly analyze the problem, plug all conceivable loopholes and deploy winning strategies before presenting a solid case to the concerned authorities or ministries or appropriate legislative group at the most opportune time. They make concerted efforts to apprise and inform all members of the ground realities and the effects of purported course of action.

MARKET ENTRY STRATEGY

An effective market entry strategy ensures optimal use of corporate resources. They draw upon their expertise in business development taken on all over India to help you examine the critical elements: Rationale for entry: access to market, non-intensive labour manufacturing base, and supply chain management. Routes-to-market: distribution channels, form of presences Location: where to start in India? Suitability: what is the most suitable structure of entity? How about minimum investment required, tax and HR implications? Risks and mitigants: What are the risk factors and how could you safeguard your valuable assets? Implementation: What are the resources, milestones needed to achieve your goals? Where can you find the right staff for your office? Their strategic assessment and advice covers thorough studies of market barriers, product viability, competitive advantages, resource needs and utilization, market potential, need gaps, target sentiments, partnership opportunities and relevant regulatory policies. Based on an in-depth groundwork they devise integrated communication plans that cover the launch, media placements, product visibility, promotions and tie-ups. All in all they ensure a smooth launch in the new market for their clients. When chartering new territories let Grey Cell is your expert trackers

NEW MEDIA MANAGEMENT

The continuing development and increasingly widespread adoption of new organizational media has prompted questions about the role and effectiveness of both traditional media and the new organization communication channels. With the explosion of the Internet, there has been a defining shift in communication paradigm. The new forms of emerging interactive media have drastically altered the way organizations communicate with their stakeholders and other publics. From the traditional one-way periodic form it has morphed to an interactive two-way continually updating form. Which means that the content remains relevant but for a few hours, and has to be thoroughly updated at any given point. Also, to be factored in, is the fact that new technologies are enabling audience to share messages instantly and spread them like wildfire. Grey Cell has proven expertise in helping clients successfully create and manage such wildfires on a regular basis.

Their integrated communication strategies include action plans for managing communication in digital media. They optimize the use of digital tools like websites, intranet sites, webcasts, webinars, blogs, podcasts, online advertising, online collaborations, online media placements, email campaigns, online surveys and search engine tie-ups to achieve high impact results towards fulfilling clients business and communication goals. Their digital media expertise offers an array of services including strategic web communication management, content development and research and analysis. Grey Cell helps clients to not only keep pace with the ever-metamorphosing virtual online world but to also generate a healthy ROI.

RURAL COMMUNICATION
This digital era, which emerged during the mid-1990s, has brought with it corollary questions that are being addressed in both the developing and the developed world under the catchword: the digital divide. India, the emerging tech giant, still has over 70% of its population residing in rural areas. The importance of good communication to these masses becomes paramount, whether for improving public service, or enhancing their livelihoods through knowledge and skills development or for any other socio-political purpose. In business terms, the look rural need has arisen because of high brand proliferation and high saturation levels in urban areas and due to greater awareness of brands in rural areas and the growing aspiration levels there. Rural markets, estimated at present to be around Rs 2 lakh crore per year and growing at an annual rate of 15 per cent, have immense potential for growth but companies trying to tap this potential should have a clear understanding of the characteristics of the rural population while devising their communication strategies. And communicating with rural India is a daunting and challenging task because of impeding factors like vast geographical distances, technology constraints, wide disparity in social culture and purchasing power, high illiteracy rate and language constraints at the last count there are 22 scheduled languages, each having a plethora of important dialects. Add to these, their deep-rooted superstitions and a natural suspicion of government and corporate game plans. Any communicator has an overwhelming task cut out. So if you need to talk to rural India please talk to us first. They can help you relate to your audience in a manner that is familiar and non-threatening to them. Grey Cell PRs rural communication experts have hands on experience and an empathetic understanding of rural issues and established open communication channels with regional influencers and decision makers. This helps us design creative, customized, region specific yet simple activities to involve the rural audience in the process of message delivery. They have the knowledge, expertise and creativity to connect to large sections of rural audience within the stipulated time and budget.

Let Grey Cell be your connecting bridge to the heart of rural India.

POLITICAL CAMPAIGN AND EVENT MANAGEMENT

Successful political campaigns are founded on hard-hitting clear messages. Messages that are grounded in comprehensive thought in-depth experience and backed by flawless strategies. Exactly where they can fruitfully assist They combine the clients political acumen with their strategic communication expertise to create winning political campaigns. Grey Cells Public Affairs and Cause Communication Consulting (PACCC) is a specialist team of political PR professionals. They are experienced and adept at all manners of political communication whether it is designing a single-minded campaign leading to successful election results or designing and implementing more broad based public interest strategies during the term time. They cater to a broad spectrum of political clients including individuals, groups and major political parties and platforms at local, regional, state and national levels. PACCC provides 360 solutions to their clients that bring about a positive change in image as the first step. The second step then is to sustain and maintain the same mindshare amongst the voters and constituents during the interim period between two elections. For this they design dedicated social benefit programs, ensure visibility and appropriate media attention. They create and pull-off masterstroke events at the right place and right time guaranteed to remain alive for long in public memory, fickle though it is. Their political events are creative, molded to the understanding levels of the targeted audience, scalable to desired proportions and generate the desired buzz. Whether it is a behemoth rally or a muti-locational group activity or a one-to-one communication or a doorstep interaction they have successfully executed them all. Their campaigns have been unanimously hailed and are considered impressive by parties from across the political ideology spectrum. They win because they are a principle driven firm led by partners who have decades of political experience. One of the main reasons they are able to deliver for their clients time and time again is that they take only a handful of political assignments a year and provide them highest level of attention and care. Currently, several members of their staff have senior advisor roles in elections campaigns for a variety of front-running candidates.

PROFILE-RAISING CAMPAIGNS
As for organizations and businesses similarly for individuals - Image in the eyes of general and specific audience has an extremely high advantage quotient. A favorable image, a king-size persona and a convinced target audience - all play a big role in the

personal, social, professional and career enhancement of any individual. Their profile raising campaigns work in a four-phased manner. Their strategic communication plans and their execution take their clients from Audience Indifference to Audience Awareness to Audience Top-of-the-mind-recall to Audience Acceptance in rapid strides. Operating within the established boundaries and legal modalities of the concerned profession, they design communication strategies that raise the client profile from the existing level to a pre-defined desired level. Where the professional ethics forbid a direct promotion of the client, they let creativity rule the roost. Their experts craft exciting out-of-the-box events and cross-promotions, secure engagements on relevant platforms and work on positioning them as opinion leaders. They let their clients work talk. They design creative channels to bring forth their work, their interests, their shareable secrets, their aspirations to the attention of the desired section of audience. They create enough buzz to ensure appropriate media visibility, which in turn adds to image retention in the minds of targeted audience. Grey Cell has successfully worked up the persona of professionals and individuals from a wide spectrum of society. Their clients include entertainers, lawyers, doctors, politicians, sportspersons, business leaders, CEOs and top-ranking executives.

REGULATORY ADVICES
All governments follow a simple logic - balanced regulation is important for business competitiveness and maintaining ethics. The regulation of trade hinges on accurate description of consumer products, reliable measurement of their properties, and ultimately, an independent and authoritative analyst. Increasingly, companies are also required to monitor products and processes for environmental impact. Regulatory impacts can make a significant difference to the effectiveness of government and business strategy. . The complicated nature of law and interlinkages between various policies, procedures, rules and regulations make it an intricate quagmire, sometimes of nightmarish proportions. Their team has experience in carrying out regulatory impact analysis and in reviewing cases for a change in regulatory approach. A combination of economic and technical skills coupled with proven policy and business expertise makes their advice practical and focused on areas of added value.

POLICY AUDIT & ANALYSIS

It is important to review the policies of organizations that influence public provision, whether they are owners, managers or users, so that the strategy can take account of all interests. This ensures that business decisions are soundly based in analysis and that necessary actions taken are feasible and reliable. Grey Cell PR plays a key role in scrutinizing new regulations and policies for its clients. The GCPR Policy Analysis is a systematic, measurable technical assessment of how a policy is being employed in a specific case. Furthermore, policy and policy making is conditioned and shaped by the political, social and economic environment, as well as historical factors. Their Policy Analysis Team, in addition to investigating what policies exist, attempts to understand the relationship between policy (and policy-making processes) and their makers and the target audience of impact.

Strategic Relationship Building

Since no organization or individual ever exists in a vacuum, other entities always abound in their immediate and remote sphere of work or relationships. Most of these relationships do not interfere in the routine business affairs. But with a long-term vision it is advantageous to have favorable relations with them and to cultivate cordial ones where none exist.

ANALYST RELATIONS
Opinions expressed by reputed industry analysts influence purchasing decisions and they play a key role as a reliable resource for the media. An analyst relations program is critical to staying on their radar. They advise their clients to build bi-directional information bridges with the key influencers in this segment. Such two-way relationships help in indirectly influencing the market with informed opinion and are also reliable and prompt avenues for capturing and understanding the current market sentiments. Grey Cell PR uses proven PR strategies to establish the relationships that will benefit your company over the long haul.

COMMUNITY RELATIONS
Business at times has to deliberately step on the humane aspects of life. But that is offset by the organizations perceptible commitment to enhancing programs, which provide benefits in the areas of health and human services, arts and culture, education and civic affairs. It is built through consistent fact based campaign where the corporate champions the causes and organizations that are meaningful in the communities they serve. Within the realm of an organizations publics there might be sub-groups whose opinions may have serious impact to a companys health. It is thus important for a business house to enhance educational, economic, and cultural priorities of its local communities and to provide for the health and welfare of all. Grey Cell PR discovers, develops, manufactures and markets ideas for its corporate clients that would enhance the quality of life of the people who are directly and indirectly affected by its operations.

GOVERNMENT RELATIONS
Governmental decisions or many a times its indecisions or its downright apathy can be instrumental in marring the future of a business enterprise. It is imperative for such enterprises to develop a direct touch with the state and government authorities. At Grey Cell they are adept and effective, equally, at all levels of leadership and administration be it local, regional or national - in developing and maintaining relations with governments for their clients. The two critical factors in this effective representation are knowledge and experience. Through their prior high-level service and experience in agencies and the executive branch, Grey Cell Government Relations team members are deeply knowledgeable about the way government actually works, day in and day out. Grey Cell Government Relations is fully equipped to offer clients a complete battery of public affairs and communications disciplines to further strengthen their voice in the State and the National Capital. In cities where many competing voices are constantly clamoring to be heard, Grey Cell Government Relations has the keys to successful results. Grey Cell approaches government relations from a simple premise: actions by governmental institutions have the power to either hurt or help clients. These actions may take the form of highprofile legislation that earns front-page coverage in major newspapers. Or they may be arcane regulatory or policy implementations at the agency level. At either extreme, it is vital to have representatives in the State and the National capital who can help clients both reduce the risk to their organizations and manage legislation and regulation in an opportune manner. They counsel clients on issues, both present and emerging, their effect on the clients business and suitable recourses. They assist them in getting the ear of concerned authorities. Their customized strategies aim to align client's goals with administration's objectives to make their relations stronger

and fruitful. They equip their client with the fine balancing act of furthering their cause without evoking concerns of discrimination from any quarters. Treading the power corridors has emerged as something of a specialty at Grey Cell.

INVESTOR RELATIONS
The current state of Indian economy offers such untold and unforeseen profitable commercial opportunities that it is difficult to accurately forecast when and how much funds infusion a business may need. Generating and maintaining high investor confidence is therefore a prime concern for most businesses. It is especially so for publicly listed companies in whose case investor sentiments are wildly influenced by share market fluctuations. Grey Cell devises sustained investor relation programs to establish their clients irreproachable management reputation and corporate credibility with relevant investor groups and investor influencers like portfolio managers, industry analysts, trade pundits and financial media. Timely dissemination of factual financial information and financial forecasts to significant groups is their prime task. They also focus on elevating the investor enthusiasm by buying them into the long-term corporate vision and commitment. This way they insure current investors participation and potential investors interest even during volatile market conditions. Their corporate communication experts keep a vigilant eye on potentially damaging false rumors and half-truths. They nip the former in its nascent stage and for the latter they ensure that truthful answers and clarifications are communicated to the all concerned. Grey Cell works towards building a relationship of abiding trust and confidence between its clients and their investors

STAKEHOLDER RELATIONS
Stakeholders are the natural allies for any organization. Grey Cell develops and implements consistent and sustained communication and involvement programs for each group of clients stakeholders after ascertaining their association level. Such programs allow stakeholders feedback on issues important to them, which can in turn be crucial to the success of any venture being planned and undertaken. Building up strong and enduring relations with all its stakeholders, always stands in good stead for any organization.

Trade Association Secretariat Services

A trade association is a non-profit mutual benefit organization formed through an alliance forged between businesses operating in a particular industry. It provides its members a range of services and activities, which assist them in strategic development. It works towards forming alliances, bringing standardizations, facilitating networking and upgrading knowledge in the industry. It also represents its members as a collective voice at regional, national and international levels. At times the association becomes the lobbying vehicle for the industry to influence public policy. In short, all trade associations try to improve an industrys business environment. It thus, becomes important for trade associations to have secretariat support from an association management company or consultancy, that has an understanding of what trade associations are and how they work. Grey Cell PR has worked with a number of national and international industry bodies and has extensive experience of providing trade associations and special-purpose lobby vehicles with secretariat, communication and political consultancy services. They assist and counsel their clients on trade-related issues like investment measures and intellectual property rights. To associations having a fledgling presence they extend broad based secretarial support, a physical address and communication channels. Grey Cell PR designs communication programmes for trade associations, which reach out, particularly through the trade press, to their entire industrial sector, other relevant trade associations, government departments and other official bodies.

TEAM ORANGE COMMUNICATIONS __________________________

Company Profile
Team Orange Communications is one of the leading PR Agencies in India providing critical reputation management, public relations, corporate communications and brand management and positioning services to a plethora of clients from diverse industries, Team Orange enjoys an enviable reputation for deliveries among the Top PR Agencies in India. Read on to know Orange, one of the fastest evolving PR Agencies in India. Team Orange is a PR Agency in India Headquartered in New Delhi with branch offices in Mumbai, Bangalore, Jaipur and Chandigarh and associates in many other critical locations. You will find their young and dynamic go-getters across India, working conscientiously towards their Clients Interests and getting them results that in turn get us more clients. The Vision, the Business Model, the people, the insight, the approach, the dedication of the team is what sets us apart from any other PR Agencies in India. This is the very reason why over the years they have evolved into one of the Leading PR Agencies in India based in New Delhi. It's a fact of life: nothing makes a business as successful as exposure in the media. An exciting buzz about you, your company, your products and services. A feeling that things are about to happen, and that you're at the center of it, creating waves. Above all, it's the feeling that yours is a company with a vision, an exciting future. And nobody is better at generating that attention than Team Orange Communications, one of the leading PR Agencies in India. They muster 30+ man years of media relations expertise to put you in the spotlight when and where it will do the most good. TV channels, popular press, trade publications -- Team Orange has the most aggressive go-getter team and extensive network of media contacts in India than any other Public Relations firm in the business, and some of the broadest range of PR experience

- from Technology to Healthcare; Retail Brands to Real Estate; Lifestyle to Fashion; Education to Leisure & Hospitality; Fashion to Social Work; they have done it all, successfully. Team Orange offers the full spectrum of PR services including Online PR, Corporate PR, Financial PR, Lifestyle PR, Brand PR, Recruitment PR, Technology PR, Marketing PR, Fashion PR, Product PR, Event PR, Political PR, Personal PR, Government PR, Social PR and Event Management in India for their clients. They start by matching a Public Relations Strategy to the client. Whether you're a new start-up, an NGO, a financial institution or a corporate, they will design and deploy a unique PR campaign to help you achieve your objectives. You'll be working closely with a skilled multi-disciplinary team of extremely enthusiastic professionals, and you'll be involved at every stage. Team Orange Communications provides what you cannot buy from the media: access and coverage. They generate recognition that enhances your brand equity, boosts sales, builds reputation, and helps you succeed. But don't just take their word for it. Talk to the clients they have served (they'd be happy to supply a list). You'll find Team Orange Communications one of India's Top PR Agencies in India, New Delhi is recognized for integrity, energy and results.

Services
REPUTATION MANAGEMENT SERVICES
As one of the single most important assets, your organization's reputation demands serious attention in today's formidably competitive marketplace. Team Orange's reputation services help CEOs, brand stewards and professionals responsible for corporate communications, governance and social responsibility to be decisive leaders at times of social and cultural change and to be confident. One must be aware of the distinction between image and reputation. Image is temporal and somewhat superficial, whereas, reputation is the enduring character of an enterprise and one of its most valuable assets, the composite picture of its key traits as seen through the eyes of its audiences and in the context of the marketplace. Team Orange Communications is a reputation management and public relations firm that takes a more comprehensive, thoughtful and creative approach to the challenge of communicating value to your various audiences. Their corporate tagline - Reputation Management with a Creative Twist, reflects their philosophy.

They help their clients effectively manage their reputation through proactive efforts to enhance the credibility of the brand by attracting the attention of the various target audiences towards even the smallest of their achievements. Similarly, they help their clients negate the effects of any crisis that might have negative implications on their reputation through strategic counsel and maintaining judicious transparency when dealing with the media.
Online Reputation Management

Today, most of the news is published on the Internet almost as soon as it happens. Most news organizations publish much more content on the Internet than in their traditional print publication or broadcast. They also maintain searchable archives of past news articles as part of their Web site. As a result, reputation management becomes all the more intricate to handle. The Internet is where the "buzz" starts about issues, companies, and products. It is where millions of people can readily find reviews, opinions, and consumer insights, providing key crisis-specific information including rumors, attacks and scams, and reputation management or credibility issues. Now more than ever, organizations must take an active role in their reputation management. Millions of people participating in online public discussion groups have made the Internet the truly the people's forum - everyone contributes and every opinion counts. And news - good or bad, rumor or fact - travels faster on the Internet than any other medium. A single unhappy customer, misinformed consumer, or disgruntled employee can spark an online and offline reputation disaster for your company. Team Orange can find and diffuse potential PR disasters for your company before they become "breaking news". As pioneers of online reputation management, Team Orange has the experienced staff and tools to manage and protect your corporate reputation and brand online. Team Orange ensures thoroughness in reputation management with unmatched breadth and quality of services. Team Orange provides its clients with a single most powerful way to quickly discover both emerging opportunities and threats while they can still influence their outcome through nationwide media monitoring services that include hundreds of Indian newspapers, TV Channels, magazines, trade journals, and also million of web pages and news sites from around the globe!

MEDIA RELATIONS SERVICES

Team Orange Communications provides quality media relations services both for established and emerging corporates and non-government organisations to help them identify and reach out to the right target media and successfully communicate their key messages. Their team has, over the years, developed excellent rapport with the national media. The relationships have sustained through the years because of their honest and transparent dealings with them. Unlike other PR Agencies, they do not try to trick them. Instead, they help them by providing them with meaty stories and scoops that they can utilities to build their own profile and earn respect in their respective organisations. This approach has enabled us to get senior journalists from most widely circulated mainline and financial Indian newspapers join their advisory board. These relationships that they have nurtured over the years enable us to get extraordinary results for all of their clients. Team Orange maintains comprehensive databases on the media contacts in over 25 major cities in India, which are updated fortnightly. Their Media Contacts Database covers journalists writing on diverse beats covering various industries and key issues. Team Orange Communications helps its clients receive positive attention in the media vehicles that best reach their target audiences. They achieve this through: Developing and maintaining contacts with the print and electronic media across the country Identifying appropriate media for effective communication Providing media counsel on a proactive basis Arranging press conferences Writing and disseminating press releases and information notes on corporate and product developments Arranging and coordinating interviews and features with relevant media Conducting specialized media-training workshops to develop spokespersons

EVENT MANAGEMENT SERVICES

Event Management is all about keeping an eye on details and running through checklists, time and again, to ensure timely delivery of the expected results. Team Orange's experienced Event Management Team helps its clients to manage their events right the from concept development stage through post-event follow-ups, by providing support in any, or all, of the following activities:
Planning their event specialists assist the clients with timeline creation through comprehensive checklists and manage every detail of their pre-event planning. Promotion Their seasoned professionals assist their clients in the creation of pre-event and post-event communications; working with them to source, attract, register, confirm, and remind the attendees about the event. Preparation Team Orange's Event Management Team also helps in training, coaching, and pre-event rehearsals for their clients' internal team and help them build the skills they need to ensure a powerful event that not only impresses the participants but also generates intense media interest. Their professional in-house event management team has extensive experience in organizing a wide variety of events including:

Conferences Exhibitions Seminars Workshops Briefing sessions Road shows Product launches

They have successfully executed events in the following Indian cities in the past: New Delhi, Chandigarh, Ludhiana, Amritsar, Jallandhar, Hisar, Karnal, Amballa, Panipat, Rohtak, Lucknow, Kanpur, Agra, Aligarh, Allahabad, Varanasi, Dehradun, Hardwar, Jaipur, Ajmer, Bikaner, Kota, Jodhpur, Udaipur, Indore, Bhopal, Gwalior, Ahmedabad, Baroda, Mumbai, Pune, Hyderabad, Bangalore, Chennai, Kolkata.

Team Orange is an event management company that offers Event Planning Services, Event Management Services and Event Marketing Services for seminars, personal events, corporate events, exhibitions, consumer shows, and other below-the-line activities.

BRAND MANAGEMENT SERVICES

Brand management is more than creating your logo or launching a new marketing campaign. Many of branding's costs occur in maintaining or repairing the brand you already have. However, spending focuses on image and the creative process, often ignoring the impacts of people, processes and tools on maintaining your brand. The Team Orange approach addresses what's most often ignored, formalizing the processes for communicating your brand platform and the methods for implementing it. They start by looking at the existing processes, tools and behaviors that impact how your brand is communicated and perceived. They finish by helping you re-create sound business processes, simple tools and consistent behaviors that maintain your brand image. Their Brand Management services: Identify corporate process that impact ability to deliver on Brand Promise Evaluate your software tools and infrastructure for usability and completeness Create processes to monitor adherence to brand guidelines Supply guidelines and templates Provide Training on Brand Implementation Your brand vision, image, and messages need to be consistently used in ALL your corporate communications -- not just marketing materials but also internal presentations, technical presentations, phone conversations, sales calls, etc. Once this occurs, your company is able to reduce the time and cost of maintaining its brand image. Need to revisit your business strategy? Looking to create a new brand? Wanting to update your existing marketing materials?

BRAND POSITIONING SERVICES

Team Orange Communications

Positioning can't happen in a vacuum. The reputation of an enterprise is the composite picture of its key traits as seen through the eyes of its audiences and in the context of the marketplace. Defining where you stand with your audiences, with influencers, and among competitors is the first and most important step to determining how to get where you want to go. An enterprise lacking a clear, thoughtful sense of how it and its products fit into the big picture stands little chance of advancing its reputation, let alone communicating successfully. Team Orange Communications' positioning services are designed to help a client answer the fundamental questions about its business and its competitors - using in-depth research and analysis to capture the answers that will form the foundation of success for the client's reputation management and public relations program. Identification of Unique Value Proposition In today's competitive scenario, customer value - a combination of product and service benefits at a fair price that creates value in the minds of customers - is the key variable for the success of any business. And in the current climate of ever increasing competition and diminishing differentiation among product-service offerings, companies face a problem of how to clearly communicate what makes their offerings special - better than those provided by the competitors. They will help identify your UVP - Unique Value Proposition - the combination of character traits most likely to resonate with influencers and audiences. They have successfully applied winning positioning strategies to help their clients seeking to re-brand or launch products. Positioning is the prism through which youre key audiences can properly view the value of what you offer. Let us help you make them see the light.

CRISIS MANAGEMENT SERVICES

Managers and executives at all levels of the organization are paid to manage crises and do so on a daily basis. Their skills are tested to the utmost when they have to manage serious crises that have the potential to disrupt the organization's income sources, operating expenses, stock price, competitive position and ongoing business. The most effective crisis management occurs when potential crises are detected and dealt with quickly--before they can impact the organization's business. In those instances they never come to the attention of the organization's key stakeholders or the general public via the news media. That is the fundamental objective of Team Orange in helping its clients.

In instances where the crisis already has erupted or it is inevitable the crisis will impact the organization's key stakeholders, a business continuity plan is needed to minimize the disruption and financial damage. It involves identifying those functions and processes that are critical to the business, then designing the operational and communications contingency plans to deal with the potential failure of one or more of them and how key stakeholders will react when they find out. Organizations with business continuity plans for responding to likely disruptions will be in a better position to minimize the business impact and financial damage. However, their executives find the process of developing these plans has an indirect benefit. Their organizations are more sensitive to possible crisis situations that could disrupt the business and affect its operating expenses, profits and overall growth. As a result their managers respond more rapidly and effectively to head them off. Team Orange develops communications that minimize the disruption and financial impact of a sudden or smoldering crisis event so the client's business can be returned to normal, profitable operations in the shortest possible time. Team Orange's crisis management and communications services include:

Crisis Communications Consulting to help reduce the likelihood of an internal business problem going "public" or minimize the reaction if disclosure of the crisis cannot be avoided Crisis Research for management briefings to illustrate the types of business crisis events that could disrupt the organization. Crisis Communications Plans to ensure the management has accurate information quickly when a sudden crisis occurs and that a timely, response is provided to any inquiries Crisis Communications Workshops for detecting and preventing crises from erupting and for communicating to minimize the damage if a sudden crisis occurs Spokesperson Training to provide designated spokespersons with appropriate techniques for preparing and responding to the news media, government officials and other key publics when a crisis erupts and goes public

EDITORIAL SERVICES
Team Orange Communications is one of the leading PR firms in India with a separate copywriting department. Their team of professional writers has the time, talent, focus and mindset required to create compelling PR copy for their clients. This dedication to writing is in stark contrast to other PR firms that rely on overburdened - and sometimes ineffective - account executives to "do a hasty under-researched copy."

At Team Orange Communications, they take writing seriously, understand its critical role in the positioning and messaging process and above all, write the kind of copy your clients and media will respond to - and only a professionally trained copywriter can deliver that!
Proactive generation of Editorial Opportunities

Every client has the advantage of their proactive media outreach efforts to key publications and editors with the goal of influencing the direction and content of editorial calendar-based roundup articles. The intent of the efforts is to ensure that anyone spotting a relevant article in almost any important publication finds a mention of your company and products. This involves:

identification of upcoming roundup articles that relate to your company and its offerings arrangement of telephonic interviews with key editors on an ongoing basis arrangement of personal briefings and interviews on an ongoing basis ongoing telephone dialogue with key editors to educate, enhance awareness, influence editorial focus and include your company in relevant discussions identification and utilization of magazine cover opportunities questionnaires personal correspondence development and mailings identification of contributed article/sidebar opportunities photo placements identification of corporate business/financial opportunities identification of speaker opportunities in industry forums identification of company rankings and product award opportunities

SEARCH ENGINE PR
Team Orange Communications is the first and only PR Agency in India that provides search engine based Public Relations Services including innovative website design and development; keyword analysis; link popularity building; search engine optimization (SEO); search engine

marketing (SEM); search engine submission; topical directory submission and search engine ranking services. Why Search Engine based PR? It is estimated that there are over 900 million people online throughout the world. This number is growing larger daily at an unprecedented rate. Internet studies now show that over 85% of the 901 million people online use search engines daily when they're surfing the Internet. It is, thus, no wonder that an internet advertising agency earns more revenues than a traditional advertising agency these days. If such is the power of search engine traffic, how can PR agencies and companies really serious about their ROI on their marketing spend ignore the facts below... 91% of internet users use search engines to navigate the web (source: American Internet User Survey) The first 10 results for any search enjoy click-thru rates of 65% (source: Barrier & Associates) Over 80% of web surfers use search engines to find new sites (source: Forrester) At Team Orange, they understand the critical role that Internet plays in today's scenario and help their clients benefit from the advantages it offers and manage online risks as well. They believe, and the facts confirm, it all starts online... Team Orange's signature service - Team Orange Search Engine PR - is the culmination of their extensive PR experience and the technological excellence The development of search engine based PR strategies for their clients involves the following phases: Comprehensive Analysis of your company's web presence Conducting client-specific keyword research Optimize and post PR content and link popularity building Submission to topical directories and major search engines Tracking and evaluation of post-optimization results Team Orange's mission is to help companies harness the power of search engines and track three inter-related and measurable outcomes. These are: To help increase the ranking of client's website when surfers conduct searches for relevant keywords and phrases by optimizing PR materials and other content posted on client's site. To help increase the number of search engine referrals to a client's site from Google, Yahoo and other major search engines.

To help increase the number of these visitors who join an email list, fill out an online form, or buy something on a site.

Team Orange Approach

Research Their team begins with thorough research on your company, its offerings, perception in the market, competitive analysis and all the compelling issues that your require to address. The team, then moves on, to understand who your customer is and what their viewing and listening habits are. This is paramount to developing a successful media campaign.

Strategy planning every successful campaign has its foundation in the strategic plan. Their team develops meticulous time tables with clear description of what is to be achieved and what strategic steps must be taken to help launch your company to heights far beyond the limits of competition.

Message Development Their experienced media-coach takes you through a well laid out communications workshop to help you identify your target audiences, the key issues and develop your key message. Their experienced writers then get on to the job and write the press material in a way that piques the interest of the media and communicates directly to your various target audiences. The Team Orange approach leverages the valuable insight gained from the research based analysis in the first step, to creatively position you, your company and products, and help develop credible themes and story lines that will shape the perceptions both of the media and your consumers.

Execution their executives and media managers share an excellent rapport with the editors and journalists on different beats whom they approach with the creatively done copy to pitch your stories. Intense follow-ups and persistence with the media results in quality coverage nationally. Their team just never gives up and gets the desired results for all their clients.

Evaluation and Results The real value in PR is not that it is inexpensive - it's the fact that it is invaluable. It is not possible to put a price on the value received from the trust and credibility created in the mind of the consumer by endorsements from well-respected media vehicles. Team

Orange uses help you easily compare the success of its program to the results of your key competitors. Team Orange's clients typically experience breakthroughs of 100% to 300% in media traction, message clarity and quality of marketplace understanding in comparison to pre-Team Orange baselines.

Related Activities
Team Orange Communications is a leading PR Agency in India providing critical reputation management, public relations, corporate communications and brand equity enhancement services to a plethora of clients from diverse industries. Why Team Orange? Team Orange provides support to its clients in the following areas: - Extending media support for diverse marketing activities. - Providing financial liaison support, such as arranging Shareholder Meetings, Annual General Meetings and Seminars. - Preparing communication material for presentations and speeches. - Assisting PR-related market research activities. Providing PR and media training to corporate executives concerned with public affairs and communications. e,Lexicon provides support to its clients in the following areas - Conducting pre-feasibility, feasibility and market research studies in-house and through their network of representatives and associates. - Conducting perception audits particularly with a view to assessing efficacy of PR programmes, present-status, quarterly progress and key message dissemination and uptakes.

Scope of Services
Team Orange Communications believes in getting the most mileage for its clients' marketing efforts. Their endeavour is to provide seamless support to their marketing campaigns. To achieve this, they can include varied elements to reach as many of your target audiences - and potential customers - as possible.

Strategic services include: Systematic media, stakeholders and analyst influencing; positioning and differentiation counsel; competitive de-positioning campaigns; brand identity development.

Research services include: Attitude, perception and awareness studies involving polling, questionnaires, focus groups and telephone-based surveys.

Tactical services include: Briefing and familiarisations tours for the media; proactively seeking editorial opportunities; news announcement management; product reviews; new product launches; trade show support; and event creation management.

Editorial services include: Creating backgrounders; media kits; white papers; case studies, news releases; byline articles; op-ed articles; internal and external publications; corporate presentations; and speech writing.

Search Engine PR services include: Innovative website design and development; keyword analysis; link popularity building; search engine optimization (SEO); search engine marketing (SEM); search engine submission; topical directory submission and search engine ranking services.

Advisory Board
Team Orange Communications is, perhaps, the only leading Indian Public Relations Agency that has senior journalists and leading corporate personalities on its advisory board. The eminent members of their advisory board include senior journalists from:

The Economic Times Business Standard The Times of India Hindustan Times The Pioneer Dainik Bhaskar Dainik Jagran Navbharat Times

The corporate personalities on their board include people from:

World Phone Services Pvt. Ltd. Toshi Automatic Systems Institute of Road Traffic Education

Specializations
Team Orange Communications is one of the leading PR Agencies in India providing critical reputation management, public relations, corporate communications and positioning services to a plethora of clients from diverse industries. Team Orange enjoys an enviable reputation for

deliveries among the top PR companies in India. Read on to know why clients hire Team Orange... Team Orange provides multiple specialized services to clients from diverse industries but their specializations clearly differentiate Team Orange from the other Public Relations (PR) Agencies in India. They have developed extra strengths in representing four of India's most rapidly evolving sectors - technology, healthcare services and products, education and real estate and infrastructure development. These are:

Technology Healthcare Services and Products Education Real Estate and Infrastructure Development

Team Orange Communications is also the first and only PR Agency in India that provides search engine based Public Relations Services including innovative website design and development; keyword analysis; link popularity building; search engine optimization (SEO); search engine marketing (SEM); search engine submission; topical directory submission and search engine ranking services.

Areas of Experience
Team Orange Communications has experience and expertise in multiple industries and services. Their clients represent varied fields including:

Associations Automotive Banking Communications systems Education Financial services Fitness Gaming Food and beverage Healthcare services

Home care products Medical services Non-profit organizations Real Estate and construction Restaurants Sports and sporting equipment Technology Tourism Travel and leisure

SAMVAD PUBLIC RELATIONS __________________________

Company Profile
Samvad is a professionally managed Public Relation consultancy. Samvad offers complete solutions to the organization to build a positive and result oriented communication to their target group of audience. It creates creative awareness among the public about a particular product or organization. It builds trust and reputation among the public about the organization. Samvads art of conveying message to the public proves that the organization is something special, there by creates a good brand image of the organization. With a highly experienced Management team Samvad provides a one stop solution in Public Relations with its variety of services. It projects the companys image in good light, arranging exhibitions, making multi-media presentations, conducting market research and providing feedback, holding road shows and maintaining media relations are just a few to mention. Samvad combines in itself over 30 years of active public relations practice experience as reflected in the team of highly competent professionals who are closely associated with the origin of this consultancy. In an environment of competitive marketing and trade wars, the importance of public relations communication has increased manifold. Samvad recently signed a MoU with a reputed Australian Public Relations company M/s. Anderson Knight. Through this tie-up Samvad will provide various services to Australian companies who want to have their presence in India to market their products or establish manufacturing units, simultaneously help Indian companies to have similar set up in Australia.

Services
BRAND EQUITY
Brands are more like Best Friends, they have to be positioned in the minds of targeted customers. Right from product launching Samvad will take every care to position the particular brand in the minds of public. Through Samvads innovative publicity skills proper results can be attained. Product publicity needs special skills and they specialize in them.

DIRECT MAIL
Samvad will draft, design and execute dispatch of direct mailers to the required database or target groups. Samvad will identify the target groups for the client

ROAD SHOWS
To project a positive image of a company to business associates and public, road shows are the best. Samvad will train the representative of the company to explain through presentations the activities of the company, the products, developments and advantages.

DATABASE MANAGEMENT
Samvad will help the client to collect classify and update the data required for the research and future use to upgrade the quality of the products. Through a proper MIS the client can access the latest information with ease.

MULTIMEDIA PRESENTATIONS
Multimedia and Power Point Presentations will project a comprehensive and total idea about a particular job. Samvads presentations with effective computer graphics, beautiful visuals, proper script, voice-over and back ground music will create mood to watch the presentation.

TRAINING AND RECRUITMENT

In service training is the key objective to increase productivity. Apart from helping the clients from all possible angle Samvad will provide orientation training to the staff in presentation, media relations, etc to get maximum benefit from the external sources. Samvad will help companies to set up training academy which may even be domain specific. Samvad also provides e-learning content development and implementation for companies to constantly improve their employees managerial skills. Samvad caters to the fresher and lateral manpower hiring through off campus and campus recruitment activities with an end to end solution.

EVALUATION
Samvad measures the impact of organizational performance, result of public relation campaign and the position of the product in the market. Samvad will provide the clues for the smooth functioning of the organization. Samvad evaluates the effectiveness of the programs and PR communications to provide the insights of the functioning of the company.

PUBLIC RELATION
'Public Relations' as a profession has made rapid progress. The major public sector and private organisations today have recognized the importance of Public relations as a management function. Especially in a competitive environment, PR has a responsible role to play. The public opinion, social responsibilities of public relations, multimedia, PR campaigns, problem analysis, message formulation, budgeting, assessment of results - all these are various aspects of Public Relations.

MEDIA RELATIONS

Samvad is the best at maintaining the perfect and positive relationship with various media like print and e-form. It will allow achieving proper and targeted results by building a positive media relations. Organizing press conferences and releasing press notes is Samvads forte.

EVENT MANAGEMENT
Samvad manages any type of event for the client. Samvad handles AGMs, Media Events and any other Meet. Samvad utilizes this opportunity by gathering feedback from public and employees for research purpose. It will also plan and organize open house and employee welfare activities

EXHIBITIONS
Samvad will help to plan as well as organize in conducting and participating in exhibition and trade fairs. Samvad will help in designing and setting up stalls in vantage places to get maximum leverage in both selling products and building the image of the company

DEESHA COMMUNICATIONS __________________________

Company Profile
Deesha Communications is a Mumbai based professional consultancy firm specializing in Public Relations, Corporate Communications, Public Affairs, Crisis Management, Event Management and total Brand Management in India. They, at Deesha Communications, have special experience of working with Major Jeweler, Finance, Electrical & Engineering and US based IT & high-end Technology organizations in India. Deesha Communications is founded with an objective to provide the best possible services in the domain of Brand Management through effective and result oriented communication process. It is a team of enthusiastic, energetic and seasoned professionals possessing strong research and analytical skills and having the ability to look at situations objectively. They, at Deesha Communications, have very strong media relations with strong expertise of strategic media management. They design their services to meet the requirements of their clients with the best innovative and value added services. Their reputation as an organization providing solutions beyond PR is largely based on their performance as professionals in the domain. Their presence in Mumbai, Delhi, Bangalore, Kolkata and Guwahati apart from professional associations with other reputed agencies is made to offer quality services in the most costeffective manner. Deesha Communications is one of the top professional Public Relations (PR) consultancy agencies in India, with base in Mumbai, specializing in Strategic Public Relations (PR), Corporate Communications, Strategic Crisis Management and Communications, Celebrity Endorsement Study, Brand Management, Event Management in India and core Marketing consultancy at policy level with strong agency presence in Mumbai, Delhi, Bangalore, Kolkata, and Guwahati.

Today the business world is unanimous that hiring a professional Public Relations (PR) consultancy agency is an investment and companies in India are using it positively to make strategic communications with its existing and prospective customers, employees, clients, stakeholders, media and everyone they value. An effective and strategic PR agency builds credibility, stands by you as an active domain player to develop a strong brand image with precise positioning in the market, triggers sales, helps you to get quality people and gives many other competitive advantages that your business strives for. So choosing a quality PR agency in India that offers strategic PR and understands your sector in India is very critical, as the PR agency will design and implement strategic PR campaign for you across India to help you achieve your organizational goal driving your business revenue. They are a knowledge based one of the top leading strategic public relations consultancy (PR) agencies in India, with base in Mumbai, specializing in Strategic PR in India and understand that a good PR agency should be serving clients as well as the media with respect to the Performance Recognition. They make business chronicles in India establishing a "why you" principle that attracts media reaching your customers and partners. When their competitor PR firms in India are fully occupied in managing press releases, they brainstorm in 80% of their consultancy hours to manufacture a brand essence at policy level for their clients and rest of the time for strategic media communications so that the right message goes to the right people in India through the right media beating your competitors and yielding maximum ROI in your business.

Services
Deesha Communications is one of the leading professional Consultancy agencies in India with base in Mumbai and specializes in Corporate Communications, Strategic PR, Public Affairs, and Crisis Communications in India, Celebrity Endorsement solutions, Brand Management, Event Management and other Core Marketing consultancies at policy level in India. As an accountable Public Relations (PR) Consultancy agency in India, they implement strategic PR that enables their clients to leave their competitions far behind. Unlike other Public Relations (PR) consultants in India, they step into your shoes and try to look at any given situation from your point of view. As knowledge based Public Relations (PR) consultancy agency in India with strong research capabilities and marketing intelligence, they continuously observe, research, strategies and implement new avenues to drive sales enhancing the brand value of their clients. Their team of consultants offers the following services Public Relations (PR) consultancy in India Crisis Management Consultancy in India Brand Management Consultancy in India Celebrity Endorsement Consultancy in India

Event Management Consultancy in India

PUBLIC RELATION
The approach adopted by Deesha Communications offers the clients more than just an advertising agency in India or a Public Relations (PR) agency in India does. Instead of going in for a "quick-hit" ad or public relations campaign in India, they insist on a longterm approach towards educating and influencing your target audience through strategic public relations in India. Their research team is fully equipped to implement strategic public relations (PR) optimizing your communication process to drive your sales figure enhancing the brand and corporate image in the industry. They, at Deesha Communications, study both at micro and macro level to design strategic public relations (PR) program for your organization to understand the implications at every level. They emphasize to know your target audience & the industry, like the demographical profile of your target audience, their psychology towards your products and services, your competitors & their positioning and communication purpose, and media perception towards your brand and industry, which help us to come up with successful public relations (PR) strategy in India. Public Relations (PR) Challenges in India Effective and consistent communications deliver compelling messages to extremely large target audiences Ensure regulatory compliance in India Key executive communications do more with less build the company brands Benefits of Strategic Public Relations (PR) Significant reduction in cost of credible communications Greater reach for executive and marketing communications More consistent and compelling delivery of messages Higher morale of your employees Stronger leadership in the industry More powerful brand image and awareness in India

They also come up with proper media training program for their clients to produce the best result out of the designed strategic public relations (PR) in India. Understanding the sensitivity and significance of the public relations (PR) program, they also sign NON DISCLOSURE FORM with sufficient precautions to avoid misinterpretations and miscommunications in the communication process.

BRAND MANAGEMENT

Proper Brand building and management decides the success or otherwise of any product or services. It requires the comprehensive knowledge of the market and competition to position or fine-tune your brand to get an edge over your competitors. Deesha Communications, leading brand consultants in India with agency offices in Mumbai, Delhi, Guwahati and Kolkata, with the right exposure and expertise meets the challenges of the ever-evolving global economy. As a successful team of strategic brand consultants in India, they conduct Brand Audit to collect sufficient market and product intelligence in India to formulate appropriate and effective strategy for its positioning and management. Their consultants come up with optimizing solutions to get more mileage out of the precise positioning in the market. In the process their brand management consultants also study the distribution network and the parameters associated with to chalk out the strategy fits for the particular brand to widen the network driving the sales volume. Their consultants with strong expertise in brand management in India are also well equipped in using advanced statistical tools in the process.

CELEBRITY ENDORSEMENT
Often celebrity endorsement in India is considered to develop required image which can influence the decision making process of your customers. But due to the lack of compatibility between the celebrity and brand, the celebrity can't do their part of job. Instead, the celebrities confuse your target customers in their decision making process. The impact of wrong celebrity endorsement is decline in competitive advantages of the organization & huge loss both in terms of money (Advertising and other Marketing Expenditure involving the celebrity & the Endorsement amount which are generally very high) and brand equity in India. Deesha Communications, with its strong expertise in celebrity endorsement study in India, has developed a strong statistical model to conduct comprehensive feasibility study for any endorsement. In the celebrity endorsement process, they understand the Brand Objective of your brand, it's positioning in the industry and the budget allocated for the endorsement in India. For an intelligent endorsement & strong compatibility between the celebrity and the brand, they apply their own developed model to optimize the compatibility between the brand and the celebrity, which is to enhance the brand equity influencing the perception and purchasing decision-making process in a positive manner. In the process they also consider all the risks involved with the celebrities before coming up with celebrity endorsement solutions in India. They also provide consultancy to their clients to utilize the celebrity endorsement in the best possible manner in the specified contract duration.

CRISIS MANAGEMENT
Strategic planning, communications and monitoring play a vital role in addressing any organizational crisis for a strategic crisis management company in India. As a top crisis PR firm and crisis management company in India, their high level crisis management experts come up

with comprehensive crisis management plan after a thorough situation analysis considering all the possible moves and their counter moves in the crisis environment. In the process of strategic crisis management in India, their crisis management experts finalize the strategies with the approval of their client's top management. It requires crisis management experience, strong research and highly analytical view to come up with an unbeatable crisis management strategy. They have very successful experience of national as well as state level crisis management in India with their expertise in the domain. Their expertise in the field of strategic crisis communications and crisis management in India primarily consists of the following attributes? Strong Media Relations in India Crisis Research & Analysis Experienced Crisis Management Experts

EVENT MANAGEMENT
They provide the whole gamut of Event Management activities in India including but not limited to Event Planning, Participant Acquisition & Orientation, Pre-Event Promotion, Live Event and Feedback Management. With their agency expertise in event management in India, Deesha Communications with agency offices in Mumbai, Delhi, Bangalore, Kolkata, & Guwahati offers event management consultancy for events such as Corporate Seminars, Press Conferences, Product Launches, Corporate Launches, Inaugural Ceremonies, Road Shows, Awards' Functions, Theme Parties, and Live Shows etc in India. Their event management approach is totally objective oriented. Their event management professionals design the events considering your target audience and your objectives of the event. In the process with their expertise in event management in India, they successfully achieve to leave your target audience highly charged perceiving the desired image of your products/ services/ institution, your care, and professional supports, which are essential to attain desired goal of the events.

Clients
Most of their Clients in India, they offer their strategic corporate communications services to, are from Corporate and Entertainment Industries.

Their expertise in strategic corporate communications in India enables us to offer their services to the corporates in India in the following sectors

Information Technology (IT) Telecommunications Life Style Jeweler Banking & Financial sector Textiles & Garments FMCG

Resources
PUBLIC RELATIONS MUSEUM
www.prmuseum.com It is one of the best Public Relations Museums. Information on key PR figures Edward L. Bernays, Chester Burger, Carl R. Byoir, Moss Kendrix, & Arthur W. Page, and a PR bibliography. The site has describes the evolution of PR and its various phases which can be very useful for researchers and academic level.

PR INFLUENCES
www.prinfluences.com.au PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organizations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations.

DR DIANE WITMER
http://commfaculty.fullerton.edu/dwitmer Dr Diane Witmer is Elected Vice Chair, Department of Communications, California State University, Fullerton, CA. Site includes articles and information on public relations, public relations writing, organizational communication, and computer- mediated communication.

PRSTUDY
www.prstudy.com Restudy - University of Stirling, Scotland. Site includes discussions, PR links, spider sites, and world news.

ALL INDIA WEB HOSTING

www.allindiawebhosting.com Web Hosting (AIWH) is a team of creative, enthusiastic and well experienced IT professionals to revolutionize internet in India by offering its latest technology cost effectively. AIWH is addressing the business needs in all the cities and metros in India - Delhi, Mumbai, Calcutta, Bangalore, Hyderabad, and Chennai. Its services include web hosting, web designing, web marketing, Online PR and search engine optimization with amazing quality in India.

ICON RELATIONS __________________________

Company profile
VISION:
To be the one stop destination for PR needs in India

MISSION:
To continuously deliver superior service through continuous improvement To strive to be the best company with employee satisfaction To carve out a niche in the new emerging online PR sector Icon Relations was established in 2004. They are registered with the MSME (Micro, Small and Medium Enterprises) with offices in Kochi, Kozhikode and Trivandrum (headquarters) with representatives in all other districts. Paid advertising increases name recognition, PR increases credibility. Public Relations help your business to Attracts quality prospects, projects you as a player, avoids price competition, stretches your marketing budget.

Services
Welcome to the exciting world of Icon Relations services. They take effort and time to understand your needs and targets. Then based on your budget and other criteria they customize the services to suit your business requirements. Here are some of the major services which they offer.

PRESS RELEASE
Their location gives us a strategic advantage in providing timely press release services in any location within Kerala. They have in-house professional translators and content writers with versatility in both English and Malayalam (the local language) to make sure you get the best results. Backed by this they have a network of professionals with presence in each of the 14 districts, so that local news is spread locally with individual attention. To add to this network they have a systematic and professionally developed liaison patiently built over the years with all press reporters to ensure that your news is well represented across all newspapers and magazines.

BRAND BUILDING & MANAGEMENT

Understanding the core influence brand building and its management has over the success of any product or service Icon Relations has meticulously developed tailor made services for its different clients. Brand building differs across sectors needing special interventions at various levels. As a pre-requisite you need to know the local market, the competition existing so as to continuously fine tune, positioning of the product or service to maintain an optimal level. With the right blend of expertise and exposure along with experience that has stood the test of time Icon Relations is able to achieve the rigorous demands of the ever changing global economy. They continuously conduct research and maintain business intelligence so as to provide you with a pro-active adaptive strategy for brand building and managing brand image in tune with the changing factors.

STRATEGIC CORPORATE COMMUNICATIONS

At Icon Relations they understand the importance and implications of strategic corporate communications which are communicated to your stakeholders from time to time. They understand that these communications have to be delivered without any changes and in a timely fashion. Also they diligently follow the role of a passive yet responsive advisor offering their expertise and experience in dealing with various critical situations which may arise over the period of time.

EVENT MANAGEMENT
Event management forms a major component of their business. Be it a corporate seminar, press conference, product launch, a new showroom, corporate launch, inaugural ceremonies, road shows, award function, theme parties, live shows or any other important corporate event Icon Relations takes care of the entire range of logistics, planning and execution of the event. Over the years they have successfully managed various corporate events to the complete satisfaction of

their clients. They take care of event planning, participant acquisition & orientation, pre-event promotion, live event, logistics and last but not the least feedback management.

ONLINE PR
With the advent of better accessibility and speed in their country internet is affecting each one of us in more ways than it did in the past. This includes public relations as well. Understanding the growing popularity of sites like Google, Face book, Twitter and its influence on customer perception they have devised online public relations by keeping tabs with the latest in the web world. This helps us to provide their customers with the latest in online communications and effectively using it for the benefit of their clients. They have been successful in increasing brand visibility and recall in the online community. This has ensured that when clients search for products and services your brand stands out from the crowd.

RECRUITMENT PR
Understanding your need to attract the best talents for your business they offer recruitment PR services. They create a favorable impression of your establishment to prospective candidates so that you can choose the best resources to grow your company. Icon Relations educate candidates about good quality HR practices followed by your company. Icon Relations communicates information about the company, its core values, work environment and career succession plans so that candidates can be well informed about their prospect with the company. They also assist in recruitment activities as an event management firm should their client need any assistance.

GOVERNMENT PR
With increasing number of companies getting involved with government at various levels has given rise to an increasing level of issues in an area marred by controversies, bureaucracy and red-tape. Being a state with 100% literacy, high understanding of customer rights and politicizations of issues companies need to tend a mature way of communication in the media and with the government. Understanding local conditions, past issues and changing scenarios they have developed over the years some special ways of dealing with sensitive issues so as to avoid stepping on anyone's toes. This includes creating a favorable image for the company and the brand. Thus bidding for government tenders and tackling other government related issues is done in a more well informed and professional level.

ADVERTISING AND ALLIED SERVICES

No, they are not directly involved in advertising, ad work production, market research, and business consultancy and recruitment services. But that does not place as a step behind in understanding their individual importance to your business. Having said that, over the years they have, as per client requirements, provided these services through their business partners. As they

are aware of their way of doing business you can be assured that they are among the best in their respective fields, carefully and patiently handpicked over the years based the excellent feedback received from their clients. Should you require any of their services you could click here to be directed to the links page of Icon Relations website where you will find the list of their business partners along with their websites.

Partners
iCON Relations has been fortunate enough to be associated with clients from a wide Diaspora. Many clients have been kind enough to vouch for their services and the PR experience with Icon Relations. Listed below are some of their testimonials. They were completely satisfied with the publicity which they got for their company launch DDL Sport Icon Relations has got us a good customer base. Thanks to their press coverage and publicity CBS Corporate Solutions They indeed got a good coverage in 8 vernacular dailies. Thanks to Icon Relations Captivating Kerala

BRAND N BUZZ __________________________

Company Profile
Brand N' Buzz is a brand management firm providing expertise to their clients in the entertainment industry. In an industry where each celebrity is an important brand, they aid their clients in managing their brand name and provide complete solutions from public relations to marketing so that the brands associated with us are always a part of the buzz! Brand N Buzz is a contemporary media firm providing 360 degree solutions in brand management within the entertainment arena. From marketing to public relations, their goal is to aid their clients in becoming top brands that are always amongst the buzz in town! As a young company Brand N Buzz takes pride in their innovative ideas coupled with their modern approach, which provides their clients and their brands with an extremely unique and fresh appeal. In the crowded and competitive entertainment arena, they aim to turn their clients into top brands that stand out amongst the clutter and crowd! At Brand N Buzz their strength lies in their solid relationships, market knowledge, distinctive and unique ideas, personalized service, and a team of experts giving their clients the best solutions package!

Services
Brand Building Initiating and Creating Buzz Strengthening Media Relations Conducting market research to find strengths, weaknesses, etc Creating short-term and long-term strategies Providing ideas for promotions Creating a USP Aiding their clients stand

Market Research

Brand N Buzz provides market research for television shows, celebrities, etc in order to provide their clients with audience opinion so that they can find out their strengths and weaknesses! Whether its online research or offline focus groups and interviews, their team gathers a wide amount of opinions to provide the most accurate results possible!

Clients
KARAN GROVER
A man with a fan following in the millions and billions, Karan Singh Grover is one of the most popular names in the television industry today. From Kahani Ghar Ghar Ki and Dil Mil Gaye to Zara Nach Ke Dikha and Jhalak Dikkhlaja, Karan has proved that not only is he a versatile actor but also a talented anchor and a great dancer!

HITEN AND GAURI

The lovely television duo that has captured millions of hearts, Hiten and Gauri are known faces and brands in the television industry today! From Kutumb to Kyunki Saas Bhi Kabhi Bahu Thi and to the recent Kumkum, Hiten and Gauri are adored by audiences worldwide for their chemistry and tremendous acting skills!

HUSSAIN AND TINA

A couple that won audiences hearts with their amazing dancing skills in Nach Baliye, Hussain and Tina are well known faces globally for Indian Television audiences! While Hussain has proved himself as an actor in shows like Kumkum - Ek Pyara Sa Bandhan, Kyunki Saas Bhi Kabhi Bahu Thi and Krishna Arjun, Tina has established herself as a well known fashion designer!

INDIA FORUMS
India-Forums.com is the #1 Indian Entertainment Discussion Forums online. Ranked in the top 2000 Indian websites online, India-Forums has over 4, 00,000 members from all across the world. Building a bridge between the Indian Entertainment Industry and its audience, IndiaForums are one of the highest reputed websites online with unbelievable traffic.

STUDIO R
Studio: R founded by ace interior designer Rohini Bagla is known for its innovative solutions in interior designing. Studio: R works with its clients to create timeless environments that reflect

their individuality, taste, and personality. Studio: R's past successful projects range from residential homes to offices and commercial stores, as it provides its clients with expertise in space planning, project management as well as creative solutions for tight budgetary restraints.

MEME4U.COM
Meme4U.com, is a revolutionary Online E-Greetings Website through which you can share Your Emotions, Your Expressions! Internet users globally have a wide library of ecards to select from starting from Birthday Wishes, Love, and Friendship to holidays like Independence Day, Christmas, New Year's, etc. Funny cards, sweet greetings, heartfelt wishes - you name it and Meme4U has got the genre covered! With Ecards of top bollywood and television celebrities like Rajeev Khandelwal. Meme4U has many unique tie-ups which provide you with cards of your favorite celebrities and films, which you can share with your loved ones!

BOLLYCURRY
Bolly Curry is an upcoming portal, which will be a one stop for all Bollywood news, gossip, reviews, previews, videos and events. A site that aims towards the NRI audience and the younger generation, Bolly Curry will be a fresh portal which will be loved by Indian Entertainment Buffs

TELLY BUZZ
TellyBuzz, one of the most reputed news sources in the Indian Television Industry, brings the latest news, celebrity interviews and gossip from the television world. The #1 Online media for Television News, Telly Buzz is a reputed brand in the Indian Television Industry carrying the best and latest in TV news, gossip, TV show reviews, and highlights happening on and behind the silver screen.

YELLOW COMMUNICATIONS __________________________

Company Profile
VERSATILE AND AMBITIOUS TEAM
Why choose between disciplines as it can do ? Yellow Communications offers communications agencies , unlike other multiple communication disciplines, including public relations and marketing communications without compromising achievement of the customer from losing . Their versatile and ambitious employees have a distinctive vision of communication and operate and present themselves each in a completely opinionated way . In addition, for the team at Yellow Communications course at the trends and market developments closely monitor . Think of the growing importance of social media, the shift from television to the Internet, a media landscape has changed significantly and ethics in a changing world of communications - and media agencies. Yellow Communications was founded in 2005 by Karen Geelan. In July 2007, Karin partnered with Natalie Lau. Meanwhile the agency has grown to seven employees. Through a creative use of communication advice and tools and the right people, they help you achieve your business and communication objectives. Objectives which are ranging from increased turnover to create brand awareness and lead generation to the need for 'in the newspaper to come. Yellow Communications attaches great importance to a strong communication foundation. Unlike many other agencies in the Netherlands they do this with an eye on your business model. It is important for the external communication starts, determine how your organization wants to be your target and what communication messages be a match. Only when these basic lay, they

plan an appropriate means. This is the basis for successful communication. To give you an even better service to you, Yellow Communications is working with partners from different fields. Their extensive network consists of experienced writers, social media experts, designers, photographers and other communication specialists. Together with these partners, they offer a full range of communication. So as to create a good combination of traditional and innovative communication. Yellow Communications works for small to large organizations in very different industries, ICT, healthcare to media & entertainment. Each one communications organizations seriously, both as a subject as personal contact. Organizations that share their core values in their DNA as they do, honesty, open communication and always want to go for the result that best suits the objectives. The work for their clients range from consulting, concept development to full implementation of the communication plan. Meet their clients and check out some of the projects they picked them. Yellow Communications is an ambitious, creative and successful press and marketing agency based in Hoofddorp. They work with completely opinionated views on the profession. In order for the business model support and advice their clients. From a supported communication foundation (positioning and communication messages) they then get creative with a communication plan. The standard is high for their own products and services, but also for those of you they are clearly not ' you ask, they drain' agency. This also means that with creative solutions that fit your goals. Their practical advice is always focused on results.

GENESIS BURSON MASTELLER __________________________

Company Profile
Founded in 1992 as an independent firm, Genesis PR merged in 2005 into Burson-Marsteller, the gold standard in public relations, to become Genesis Burson-Marsteller. Genesis Burson-Marsteller is India's most trusted public relations and public affairs consulting firm. The firm has seven wholly owned offices in major metros and reaches over 200 cities across the country through its 'exclusive' affiliate network. The firm is recognized for its insightbased strategies, innovative integrated campaigns delivered by its best-in-class professionals with only one purpose - to make a real measurable impact on the business of their clients. Recognizing Genesis Burson-Marsteller as the 'India Consultancy of the Year' in 2008, the Holmes Report, the most respected public relations publication worldwide noted "Genesis Burson-Marsteller as the premier public relations brand in the sub-continent and its principals amongst the most respected practitioners in the region, playing a leadership role and helping build bridges with the rest of the world." Today, the firm is seen as amongst the best places to work due to its highest standard of governance and its 'high performance-high touch' work culture. The firm offers a comprehensive yet focused range of services across its core practice areas of Marketing, Technology, Healthcare and Corporate.

Services Offered
The firm offers a comprehensive yet focused range of services across its core practice areas of Marketing, Technology, Healthcare and Corporate.

ACE BRANDWIDTH COMMUNICATIONS __________________________

Company Profile
ACE BRANDWIDTH COMMUNICATIONS (ABC) was established five years ago in December 2001 as an independent PR agency based out of New Delhi with a clear cut vision and mission to deliver the outstanding to its respective clients in terms of Brand Positioning, Image Management and Media Management. As an agency, their strength is in their strong media relations, understanding client needs and delivering on their commitments, in time and with in stipulated budgets. They have played their role in positioning brands and creating desired awareness of client products and services through the media in an effective manner. They believe that to be the driving cause of long client retention, especially in an industry fraught with fragile and short term relations between clients and agencies. The Core competency of the firm is in understanding the media and excellent Media relations. They would specially like to highlight their work in sectors like Aviation, Travel, Tourism and Hospitality, Real Estate, Manufacturing, Information Technology, Education, Public Services, Healthcare and Lifestyle brands Ace Brandwidth Communications, a Delhi based PR agency, has bagged the corporate public relations account of PT Education - one of the leading professional and career oriented training corporates of India. The duration of the nationwide account mandates to a year and involves handling of PR and brand building activities, including identification of appropriate brand promotion opportunities and events. Chairman and Managing Director, PT Education Mr. Sandeep Manudhane said, during meetings they found the understanding of the agency quite in line with their strategy and corporate philosophy. And they hope that together with the PR agency PT Education would be able to live

up to its brand profile and business goals. Said Sanjay Das, Director, Ace Brandwidth Communications, Together with lifestyle and hospitality, the education sector is one of their core competencies. I am glad that the account was signed before stiff competition from the biggest of PR players in Delhi, largely because they were able to value add and innovate on media plans given the changed media scenario. PT Education is an educational institution grooming the intellect of its students aspiring for the various courses in elite institutions. It proudly completes its thirteen years of building careers nationwide. The 13 year old and approx Rs 25 crore annual turn-over institution, PT Education, began operations from Indore, MP and its current sphere encompasses training students for various competitive exams like MBA Entrance, Studies Abroad, MCA Entrance, Post XII Mgmt/IT/Law/Hotel Mgmt Entrance, etc. to prestigious institutes and other courses like Campus Recruitment Training programs, Personality Enhancement programs, Spoken English courses, Career counseling etc. It has more than 45 educational centers in all big cities across the country, training more than 30,000 students every year, with the highest success rate among CAT examinees from all institutions in India. Mr. Sandeep Manudhane is the chairman and managing director of this prestigious educational group. Ace Brandwidth Communications is a Delhi based leading PR agency. Started in 2001 this agency has made a mark in the PR industry by its client retention. Hospitality, aviation, education and lifestyle along with real estate are its expertise sectors.

BLUE LOTUS COMMUNICATIONS __________________________

Company Profile
Before they tell you all about us lets take a step back and tell you where and how it all started. It all started when a few young men, and women, got tired of doing PR the usual commercial way. They wanted to do PR that would change not their fortunes, but those of their clients. PR that would eventually give back to society. PR that would make a difference. It is with these high ideals and a firm belief in their partnerships that they set out to do the seemingly impossible task of doing PR differently. Blue Lotus is a mythical flower that blooms once in 3000 years. It is said that every time this flower blooms it brings forth a period when things of universal good occur. It is said that the last time this flower bloomed Gautam Buddha attained nirvana. In short this flower stands for everything that is true unerring and good. And since this is exactly the way the wanted to do PR, the small group gave itself the name of Blue Lotus. Today the Blue Lotus Group has over 110 employees at its 9 offices across the country and handles over 50 renowned clients, including the few it started off with. Yet it still retains the objective it started off with it still does PR differently, it still works for the fortunes of their clients and yes, it still does its best to give back to society.

Services
Blue Lotus Communications offers what they like to call creative communication services. Their ideas and strategies follow an extremely simple thought process they should work for their

clients. In short, what they offer is a unique communication strategy for each of their clients. The only factor common to all their services are the values they follow while implementing them transparency, integrity and excellence are the common components of all their services. Their ideas are processes which they have formed through their individual and combined experiences and expertise. Add to that their motto of passion with purpose and what you get is a dedicated team of skilled and experienced professionals who are committed to the welfare of your organization. In a nutshell, their services comprise of: Consultancy Services Liaisons Strategic Positioning Corporate Relations/Reputation Management Publications & Newsletters Community Relations & Public Affairs Direct Communications Internal Communications Marketing Communications Internet-based Communications Image/Brand Financial Communications Corporate & Brand Identity Development Media Relation activities Events, Tradeshows & Seminars

Clients
Bharat Matrimony.com EMRI Escorts Maruti Suzuki The Muthoot Group Trend Micro SREI Aditya Birla Group D&B Bayer DHL Rudra Lovely Professional university Cyber source Botox Cosmetix Share Khan They School

BIBLIOGRAPHY __________________________
1. www.google.com 2. www.scribd.com 3. http://www.bluelotuspr.com/ 4. http://www.brandnbuzz.com/ 5. http://www.indiaprwire.com/pr-agency/ 6. http://www.indiaprwire.com/misc/ace-brandwidth-communications.htm 7. http://www.teamorange.in/ 8. http://www.samvadpr.com/ 9. http://iconrelations.com/ 10. http://www.deeshapr.com/ 11. http://www.zephcom.com/ 12. http://www.yellow-communications.com/ 13. http://www.greycellpr.com/index2.php