www.zaluu.

com
www.zaluu.com

www.zaluu.com
www.zaluu.com

I.
1.
2.
3.
II.
1.
2.
3.
4.
5.
6.
7.
III.
1.
2.
3.
4.
IV.
V.
VI.
1.
2.
3.
4.
VII.
1.
VIII.
IX.

.


,






,
/ 7 0 . /

,

SWOT, TOWS





,

,


,

www.zaluu.com
www.zaluu.com
I.

-
.
50%-
,
,

.

:

:

,
:

, 45000
.

71500000
.

1,350,000,
- 675,000
:
16,200,000
8,100,000 .

,
:

11 28

1.
- ,
, , , ,
3

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,
.
, .
,

.
, .
,
.
60%-70% .
,

. 7,2
.

.
,

.

.
- 90000
. 97 %
.
.

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2.

-
, ,
700-1500 -
. ,
, 327.5 , 3,53
, 71,1 - , 22,4
, 0,64 , 0,8 , 1,5
. 72.79 , 23.69
. 2112.54 .
1998.0 , 24.0 ,
1.0
. . 40 5 ,
- 30 7 . 3.2
. - 4 24 . 2007
- 90.2 , ( 43.0
, 47.1 , 66,3 35 , 58,5
). 64.5 35
23.1 , 67.5
. 10
. 5
. , , ,
.

230749 345292

175 29.3
,, .
,
. 52.6
1375 , 112.3 ,1653.3
.
98.2 .
90000 50 %
. 30 30-

.

50 .
= * = 45000*1=45000 /
-
- =90000*0.5=45000
- =1

www.zaluu.com
www.zaluu.com

3.

:
-
-

%
85-88
12-15
2,9-4,8
2,8-3,6
2,2-3,0
0,6
4,5-5,1
0,6-0,85

,
.

, , , ,
, , , ,

.

1. -

.
2. - 35-45

3. :
,
.
4. : ,
,
.
74-76 15-20, 82-85 2-3
.
5. : ,
. 45-65
10-12 .
.
6. : 4-6- .
10. : 0.2-0.5, 1 , .
11. : 0-8 18
.
, -

,
,

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, %
,
,

25
65-100
8

.
II.

1.

- 1500 .
.


.

, ,
.
,
, .

.
, ,
, .

2005 312,3
.

. 20,8 %-
7

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, 10,000

. -

.
- 2006
,

.

2.
,
11
,
..

,

, ,
, - ,
, .
1)

2)
3)
4)

5)

6)
7)

8)
9)

2007 1 1-
10%
, .

.

, - ,
.
, ,
. 20-40 , ,
.
.
.
,
, ,

,
.
, -
.
,
, .
,

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. : , , ,
:
o
, .
o

,
.

,
.

, ,
.
, ,
, ,
, , ,
.

. ,
,
.

, ,
,
.

, , ,
.

.

. ,
,
.
, , ,

.
3.
,
.
, ,
.


.
,
, .
9

www.zaluu.com
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.
.
.
, .

.

.
.
,
.
.
97%

. ?
37%
2% /35%/ .

.
,

. .
4.

, .
, ,
.

.
,
.
5.

.
,
,
.

, .
,
.
.

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, ,


.
6.

- 4 24 . 2007
- 90.2 , ( 43.0 ,
47.1 , 66,3 35 , 58,5
). 64.5 35
23.1 , 67.5 .
III.

1.

2.

Occupants- ?
:
? 100 97%
, 3 % .

4% , 2% ,
50%

.
(
15
34% , 66%
46-
2%
,
16-22
) 31-45
15%
20%
98%
31%
31-45

30%
23-30

33%

16-22

1 2 3 4 5
4%
27%

.
Objects- ?

?
27%
24% /41%/ . 2
25% .
3% 2%
, .
11

www.zaluu.com
www.zaluu.com

0-15
43%
30%
16-22
43%
32%
23-30
38%
31%
31-45
37%
37%
46-
28%
50%
30
31-
.
23-30 /24%/
, 46- 18%
.

3.

Objectives- ?

32%
. 27% .
13%-
.

35%

32%

30%

27%

25%
18%

20%
15%

13%
9%

10%
5%

2%

0%

4.

Organization- ?

?

20%

8%


46%



26%

www.zaluu.com
www.zaluu.com


5.

6.

7.

Operations- ?

.

:
95
52% 0,5-1-
37% 23-
8% 48-
2% 9- .
0,5-1-
. 0,5-1
.
Occasions- ?

.

.
?
38% -
49%
13% .

.
Outlets- ?


40%



30%

.


(
)- 10% , 20%
. ,

13

www.zaluu.com
www.zaluu.com

.

41%

.

7% -
, .
,
.

- 90000 50%-
. 1
2 14000
.
=NA/n= 365*45000/2=14287.5 /
- /
- -45000
N- -1*365=365
n- -2
:
, /2000-2003/

2005
2006
2007

2322.6
4420.4
5769.5

707.7
1875.4
1876.9

345.6
1385.1
835.2

130.3
293.4
467.4

54.9
62.4
18.6

11.3
159.9
18.7

3572.4
8196.6
8986.3

2008
5258.7
2182.2
967.8
265.7
34.1
110
8818.5

www.zaluu.com
www.zaluu.com
,

10000
8000
6000
4000
2000
0

8196.6

8986.3

8818.5

3572.4

2005

2006

2007

2008

.
50 . ,
59.6 , 24.7 , 10.9
95.2 .
2007 40 ,
22 , 273 .
7, 7, 163
, 15.0 , ,
, ,
20 .
.

.

NZM, , ,
, , , ,
2%
17%
20%

3%

17%
27%
,
8% 6%
, NZM

.


.

15

www.zaluu.com
www.zaluu.com
3.1
:
a) / /
b)

230749 345292

175 29.3
,, .
,
. 52.6
1375 , 112.3 ,1653.3
.
98.2 .
90000 50 %
. 30 30-

.

50 .
= * = 45000*1=45000 /
-
- =90000*0.5=45000
- =1
3.2 ,

BR-UHT



.
1370

. ,
.
3
.
, , .
, ,

/
2
C0

2000
22
5

3000
33
5

5000
55
5

www.zaluu.com
www.zaluu.com
C0
t0

(s)

(%)

(Mpa)

140
137

140
137

140
137

82

82

82

1:2:1
0.6

1:2:1
0.6

1:2:1
0.6

BR-UHT

BR-UHT

2 /

3 /

4 /

5 /

$17,650 $20,000 $22,352 $24,710

$30,590 $32,950 $37,650 $41,180

:
BR-UHT

3 /

$32,950

17

www.zaluu.com
www.zaluu.com
:
0,5
TBA 8
0,5 Elek Pak

8-
6000
.

2 .

.
: 20.000 US$ 25.000 /
/

E 8

Elek pack

0.5

6000/

IV.

SWOT, TOWS
4.1 SWOT

.


:

:


.

.

www.zaluu.com
www.zaluu.com

.
.

.
.
.

4.2 TOWS
OS (
)
-

,
,
,

,

ST (
)
-

.


,

.


.

OW (
)
- ,

.
- ,
,

,
.
-

,
.
TW (
)
-

, ,

,
,

V.

: Da MILK
. :
1.
2. ,

19

www.zaluu.com
www.zaluu.com
3.


0,5
.
:
: 0.5
:
:
: :
-

,
.
2. .

, .

.


.

Da milk

500

,
.
. :
1.
2.
3. .
:

,

:
.

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. :
,

5.1
:

- ,

,
.

, ,



, UBS
-

Da Milk ,

21

www.zaluu.com
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:
7 Outlets- ?
.

Outlets- ?


40%



30%

.


(
)- 10% , 20%
. ,


.

VI. C
1.
2.
3.
4.
5.
6.

www.zaluu.com
www.zaluu.com
7.
8.
9.
1.

1
2
3
4
5
6
7
8
9

.
.
500000
500000
250000
250000
300000
300000
400000
400000
170000
850000
200000
200000
170000
170000
150000
300000
150000
300000
2290000
3270000

1
1
1
1
5
1
1
2
2
15

.
6000000
3000000
3600000
4800000
10200000
2400000
2040000
3600000
3600000
39240000

2.

18500

0.3

84.0

1554.0

850

560

476.0

490

3399.6
5429.6

3.

()

( .)

1
2

2
1

1,5
5,5

2,5
2

90
90

540
990

196560
360360

23

www.zaluu.com
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0,27

90

97,2

35380,8

10,7

2,3

90

2214,9

806223,6

1,1

90

297

108108

1,1

90

99

36036

1,1

2,5

90

247,5

90090

40

0,6

90

19440

7076160

1087,2

8708918

4.

1500000

250000
100000
150000

1250000

600000

1500000

5350000
5.

10

20000

200000

75

300

22500

50

500

25000

20

600

12000

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www.zaluu.com

60

500

30000

50

1500

75000

800

1600

1500

4500

25

270

25700

370600

6.

45

16380

2457

1350

3316950

10

3640

546

1350

737100

55

20020

3003

2700

4054050

7.

-, ,
(
)
- (
)

40000

13360000

350

( .)
4676000.0

3000

90000

1500

135000.0

4811000.0
8. ,

1
2

90.0
90.0

32760.0
32760.0

50
10

(
.)
1638000.0
327600.0
1965600.0

9.

1 -

.
25

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www.zaluu.com

100

7000

700000

16800.0

1
2
3
4
5
6
7
8
9

.
39240.0
5429.6
8708918
5350.0
370600
4054050
4811000.0
1965600.0
16800.0
8096992

0,5

8498343000

16380000

494,3218

1
2
3

45000.0

20000.0

6500.0

71500.0
(4%)
2860.0

1
2

4054050
4811000.0
481505450

250

50%

500

www.zaluu.com
www.zaluu.com
1
2
3
4
5
6
7
8

5429600
8708918
39240000
370600
5350000
45000000
2860000
106959118

VIII.
- Da milk
2009.08
. 90000
.

.

. 0,5
500
.
50 % .
30 30 50
.
50%- . 45000
, ,
.
ISO , HACCP .

, .

1.
2.
3.
4.
5.

X.

/2003/
/2008/
/2005/

27