Questionnaire for marketing executives and distributors 1.

What comes to your mind when you hear the word chocolate? 1.___________ 2.___________ 3___________ 4.____________ 5_____________ 2. What is the market share of chocolates? 10-20 20-30 Dairy milk classic Crackle Fruit and nut Temptation Bournville (original) Nutties Gems Halls

30-40

40-50

50-60

Above 60

5star Perk Dairy Milk silk Dairy milk shots

3. What are the unique features of Cadbury chocolates? a. Taste b. Mouth feeling effect c. Energy d. Anti depression e. Sharing f. Fun

g. _________ h. ________ i. _________ 4. What is the product range for Cadbury? a. Dairy milk classic b. Crackle c. Fruit and nut d. Temptation e. Bournville (original) f. Bournville Almond g. Bournville Deeply Dark (dark chocolate) h. Bournville Deeply Dark (dark chocolate with coffee) i. Bournville Hazelnut j. Bournville Raisin & Nut k. Bournville Rich Cocoa l. Nutties m. Gems n. Halls o. 5star p. Perk q. Dairy milk silk r. Dairy milk shots s. Eclairs

5. Tick the medium through which you communicate to the customers

Pappu Pass Ho Gaya Shubh Aarambh Kuch Meetha Ho Jaaye

TV ads-Sports channels TV ads-Kids channels TV ads-GEC channels TV ads-News channels TV ads-Lifestyle TV ads-Music Print ads-Entertainment Print ads-Kids Hoardings-Roadside Hoardings-Railways Kiosks Internet Radio

Banners Social media Point of purchase Pamphlets Store Danglers Events Contest BTL activity

6. What is the distribution channel through which your product reaches the end consumer? a. State distributor b. National c. Zonal d. City e. Dealers f. Sales man g. Retailers h. Malls i. Kirana stores j. Cigarettes stores k. Super markets l. Factory outlets m. Others

7. What is the pricing strategy for the following products of Cadbury chocolates? Cost-plus pricing valued based competitor based pricing pricing Dairy milk classic Crackle Fruit and nut Temptation Bournville (original) Nutties Halls

5star Perk Dairy Milk silk Dairy milk shots

8. What are the future strategies of Cadbury chocolate ?

Questionnaire for customer Q 1. What comes to your mind when you hear the word chocolate? 1.___________ 2.___________ 3___________ 4.____________ 5_____________ Q2.What are the unique features of Cadbury chocolates? a. b. c. d. e. f. g. h. i. Taste Mouth feeling effect Energy Anti depression Sharing Fun _________ ________ _________

Q3.What is the product range for Cadbury? a. b. c. d. e. f. g. h. i. j. k. l. m. n. o. p. Dairy milk classic Crackle Fruit and nut Temptation Bournville (original) Bournville Almond Bournville Deeply Dark (dark chocolate) Bournville Deeply Dark (dark chocolate with coffee) Bournville Hazelnut Bournville Raisin & Nut Bournville Rich Cocoa Nutties Gems Halls 5star Perk

q. Dairy milk silk r. Dairy milk shots s. Eclairs Q4.Where have you seen these campaigns

Pappu Pass Ho Gaya

Shubh Aarambh

Kuch Meetha Ho Jaaye

TV ads-Sports channels TV ads-Kids channels TV ads-GEC channels TV ads-News channels TV ads-Lifestyle TV ads-Music Print ads-Entertainment Print ads-Kids Hoardings-Roadside Hoardings-Railways Kiosks Internet Radio Banners Social media Point of purchase Pamphlets Store Danglers Events Contest BTL activity

Q 5. What according to you is the best feature of any Cadbury advertisement? a. b. c. d. e. f. Emotional appeal Jingles Storyline Visuals of chocolates Celebrity appearances Others

Q 6 Do you think the Cadbury advertising campaigns shown during festival season are better than the ones shown during the rest of the year? a. Yes b. No Q 7. Do you feel that Mr. Amitabh Bacchan is the right celebrity to endorse the brand? a. Yes b. No Q 8. If no, then who according to you would be a better endorser? a. b. c. d. e. f. Young actor/actress Child artists Models Sports personality Politician Others

Q 9. Which chocolate by Cadbury, do you feel, is advertised the best? a. b. c. d. e. f. Dairy mild range 5-star Temptations range Bourneville range Perk Others

Q10 .Are you satisfied for the price you pay for Cadbury chocolates? a. Yes b. No

Q11. Do you feel Cadburys has a strong impact on peoples minds and hearts? a. b. c. d. AD Campaign Availability Variety of products Other factors