Dissertation Synopsis

Study on Customer perception towards Private labels in Reliance Fresh

Submitted bySangram Kumar Dash
Submitted To-

Regd. No. 6073

Prof. B.Jayakar VVSB, HYD

SYNOPSIS
Objectives of the Dissertation To identify the product image of private brands in market. To know the impact of private label brands. To know the brand preferences by the customers. To study the consumer perception towards private labels of reliance fresh customer. To know on what kind of products consumer prefer private brands.

Research methodology:

Primary research (which will be done later) Primary data of research will be collected from direct resources (customer of Reliance fresh) through questionnaire.

Secondary research Through various sites, Blogs, News, Books & articles, magazines on retail industry.

EXECUTIVE SUMMARYWorld over, the retail segment has performed exceptionally since its inception in the 20th century. Sample these facts: Retail is currently the biggest industry in the world with sales of $7.2 trillion Every 10th billionaire in the world is a retailer. 25 of the top 50 Fortune 500 companies are in retail.

The Indian retail sector is highly fragmented with 97 per cent of its business being run by the unorganized retailers like the traditional family run stores and corner stores.

The organized retail however is at a very nascent stage though attempts are being made to increase its proportion to 9-10 per cent by the year 2010 bringing in a huge opportunity for prospective new players.

The sector is the largest source of employment after agriculture, and has deep penetration into rural India generating more than 10 per cent of Indias GDP. Modern retail formats have mushroomed in metros and mini-metros, in the last few years modern retail has also established its presence in the second rung cities. Thus, exposing the residents of these cities to shopping options, they have never experienced before. It has been forecasted that the share of modern retail will increase from 2 per cent currently, to about 15-20 per cent over the next decade. To begin with, retailers today will have to support the large retail infrastructure in terms of Malls and Superstores that are being created. The challenge for leading retailers shall therefore shift from diverting demand to creating demand. WHAT NEEDS TO BE DONE? To meet these challenges, retail organizations have to be able to constantly innovate and deliver improvements to their business processes.

RETAIL INNOVATION TAKES MANY FORMS First, set up and streamline inventory management and supply chain processes, which should be reviewed regularly. Constant improvements will ensure businesses keep pace with customer demand and enable expansion with an emphasis on keeping costs down. Next, there is the automation of these processes by deploying packaged applications that seamlessly integrate financial, sales and retail functions. The integrated solution has to be robust enough to not only cater to immediate needs, But also be scalable to enable a retail organization to grow. The in-store processes need to be continually refined to ensure retailers maximize such efficiencies without sacrificing customer experience. And finally, there has to be a budget and scope to incorporate latest trends in retail to offer better in-store shopping experience. These trends are not just limited to a chic showroom, but extend way beyond the bricks & mortar store, right into the comfortable confines of the customers home.

Scope of Dissertation The scope of study is limited to the respondents are selected from in and around secunderabad region. The main constrain was just interaction with the people who comes to the store. I was provided with a questionnaire, so scope of some open ended response was limited. However, retailer outlets owners and people looking for new cars are located in other places i.e. locally and even in neighboring states. Only opinion of respondents of Secunderabad city was consider for finding out the opinions of respondents.

Limitation of Dissertation This study was based purely in Hyderabad. The study is not the actual representative of the company. Data collected may not be a representation of the entire population. Sometimes neglected and proper feedback is not received from the third parties. The primary data collected is not the representative of entire retail industry and not for all reliance fresh outlets.