Purpose of exploratory research The systematic investigation of relationship among two or more variables Purpose: To describe relationships To predict

dict the effects of one variable on another To test relationships that are supported by clinical theory Exploratory research is guided by a set of hypotheses Operational definition Statistical testing The foundation of exploratory research is the process of: 1. Correlation Measures the degree of association among variables A function of covariation of the data (the extent that one variable varies directly or indirectly with another variable) The strength of this relationship is measured by a correlation statistic Pearson Correlation r (how close the correlation coefficient is to +1or -1 2. RegressionPredicts the score on an outcome variable by knowing the values of other variables

Customer Service and Innovation are the drivers of this Cellular Brand. A brand known for their many firsts, Idea isonly operator to launch GPRS and EDGE in the country. Idea cellular is a wireless telephony company operating invarious states in India. It initially started in1995as a join venture between Tata Cellular And Birla AT&T Communications Research inculcates Scientific and indu ctiv e th ink ing It p r o m o t e s t h e d e v e l o p m e n t o f logicalhab itsofo rg an ization . They can bring changes in their marketingstrategies as per the requirement of theircustomers .

They can bring changes in their marketingstrategies as per the requirement of theircustomers

Knowing how the facts were obtained is more important than knowing the facts (Five W: What, Who, When, Where, Why) Importance of knowing the history

The history is missing in scientific papers

RESEARCH OBJECTIVES They will come to know the future desire of their customers. They can bring changes in their marketingstrategies as per the requirement of theircustomers. They will also come to know their weaknessi.e. at what areas they are lacking behind andwhat steps should be taken up in order toremove their weakness Depends on type of report desired Most focus group reports are designed to answer the following questions: What was the purpose of the study? What were the research objectives? What methodology was used, and why? What was the group composition? What were the key findings? As a result, what are the recommendations?

RESEARCH DESIGN

T h i s p r o j e c t i s o f Exploratoryresearch With more of quantativeanalysis

thanqualitative.Thepopulationforthisprojec t w a s t h e entireKanpur.T h e r e s e a r c h m e t h o d o l o g y a d o p t e d was: a ) P r i m a r y QUESTIONNAIRE,QUES TIONNAIR E, INTERVIEW b ) S e c o n d a r y MAGAZINE

SAMPLING UNIT The sampling unit includes all class of customers. SAMPLE SIZE The sample size for the study was kept at 50. SAMPLING PROCEDURE In the study simple random and judgmentsampling techniques are used

Retailer still love to work for Idea. Good Starting, Good sales force on company behalf. Company should also check the Sales Man employed by thedistributor. Activation claim is a big issue. Do branding if you promised to retailer,

Ideas branding is very low as you can see by the graph of yourglow sign and even your posters, flex and banners are lesscomparatively Airteland other big companies

Suggestions

The company should focus more on theirconnectivity according to the peoples needs. The company should focus on their servicesas their services are going much behind theother service providers. The company should increase their talk timein order to gain customer preference. The customer care of reliance needed to beimproved. The company should improve their internetservices and data card facility becausecompany is lagging behind bsnl

LIMITATIONS

Sometimes customers get annoyed while givinginformation Sometimes Bias information provided by thecustomers All customers are not aware of all the scheme ofIDEA Cellular. Collection of data of other companies. Time is short for deep research.

QUESTIONNAIRE 1)Are you fond of mobile phones?a)Yes b)No2) Do you use any mobile phones?a)Yes b) No3) Which companys simcarddo you prefer to use?a) Idea b) Airtelc) Vodafone d) BSNLe) Reliance4) From which sources did you get information about these simcards?a) Newspapers

b)Television c) Friends5) Are you aware of Idea simcard?a) Yes b) No6) Have you seen any advertisement of idea cellular limited?a) Yes b) No

Do you use Idea simcards?a)Yes b)No8) Do you want to buy Idea simcard?a ) Y e s b ) N o c ) C a n t s a y n o w 9) Which factor do you considered while buying Idea Cellular Limited?a)Network b)Schemesc)Brand image d)Call Chargese)If other than please specify.10) From how long do you use Idea simcard?a)less than a year b)1 to 3 year c)More than 3 years11) Have you seen any advertisement of Idea Cellular Limited?a)Yes b)No12) Do you face network problem any time?a)Sometime b)Never c)Often

Do you use Idea simcards?a)Yes b)No8) Do you want to buy Idea simcard?a ) Y e s b ) N o c ) C a n t s a y n o w 9) Which factor do you considered while buying Idea Cellular Limited?a)Network b)Schemesc)Brand image d)Call Chargese)If other than please specify.10) From how long do you use Idea simcard?a)less than a year b)1 to 3 year c)More than 3 years11) Have you seen any advertisement of Idea Cellular Limited?a)Yes b)No12) Do you face network problem any time?a)Sometime b)Never c)Often

13 3)

3) In which area of service in idea simcarddo you want to improve?a)Network b)Qualityc)Schemes d)Call Charges.14) Do you satisfied with the service of Idea Cellular Limited?a)Yes b)No.15)which

telecom services would you prefer from the point of view of better customer services?a ) B S N L b ) i d e a c ) R e l i a n c e d ) V o d a f o n e 16)which company would you prefer on the basis of max. talktimeduration?a ) V o d a f o n e b ) i d e a c ) B S N L d ) R e l i a n c e 1 7 ) If not than give the suggestions for improvement.. Name: Sex: . Age: . Qualification . Contact No . :

1 Billion people across the world use the Internet 3.3 Billion people across the world are mobile service subscribers (thats half the global population