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Key points:
In retail segment DPP is achieved for the top most Slab Maximum. Wholesalers are needed to be making more participative in various Top slabs.
DPP2012-13
DPP Achieved
2000 3000 5500 10000 15000 20000 30000 32000 40000 48000
provide extra opportunity to try it for first time. Extra slab in whole sale category provide opportunity to graduate to higher level.
PPR- Power Product Reward, which could be achieved by investing in Power
Products-dustless chalk, Apsara Rs. 5.00and above pencils and long point sharpener can increase the value of the reward up to 12.72%. Based on business demand, changeable DPP slab in any quarter etc.
Istanbul, Turkey tour for lucky draw & assured gifts for minimum purchase per
quarter. Merit reward to the top DPP partners makes it more interesting.
included within the DPP program, as retailers are in. Purpose- Schools are major source for order value, so they must be motivated to participate in the program to make it more accomplished in promoting the brand ...APSARA & COLORAMA.
Increment for the quarterly gift value WS8 is only 2000 and then after 8000 for
WS9 and WS10 which make the top most slabs less attractive. So the gift value for different slabs once must be reviewed. Purpose- The present gift values for the different slabs may be attractive to the small and medium wholesaler and push them to buy slab WS5 or WS6, hence reduce the probability for preference for the top most slabs.
Exceeding DPP slab could be rewarded with extra bonus point for PPP if it is for the power product. Purpose-To more strengthens the power product.
DPP partner faced trouble in information regarding getting the gift amount
properly. So more transparent and advanced system is required for proper & timely delivery of Gift. Purpose-Trust for discipline amongst the DPP partner.