Professional Documents
Culture Documents
trends
China
About
Avantgarde
China
Trend
1
The
Mobile
Revolu;on
Trend
2
Luxury
on
the
Rise
India
About
Trendbro
India
Trend
1
-
The
Rise
of
Urban
Villages
Trend
2
Design:
Made
in
India
Issue #2
About TRENDBRO As Germanys rst trend research agency our mission is to iden;fy emerging trends, deliver strategic consul;ng services and to develop relevant business solu;ons. This report features societal, consumer and industry trends, freshly delivered from our global network.
global.trends
A
fast-growing
economy.
China
has
emerged
as
the
worlds
fastest-growing
major
economy
with
an
average
growth
rate
of
10
%
over
that
past
decade.
As
of
2012
China
has
become
the
worlds
2nd
largest
economy
and
it
is
predicted
China
could
overtake
Americas
GDP
by
2022.
An
emerging
middle-class.
The
emergence
of
an
auent
midde-class
has
seen
a
rise
in
domes;c
consump;on,
a
booming
luxury
market
and
emerging
trends
such
as
e-commerce
and
social
media.
It
indeed
seems
that
all
eyes
are
on
China.
China at a glimpse
Picture:
Beau,fulplacestovisit.com
About
Avantgarde
China
Avantgarde
is
a
global
communica;ons
agency
with
a
focus
on
experien;al
marke;ng.
Avantgarde
China
currently
holds
oces
in
Shanghai
and
Beijing.
Contact
Shanghai
patrick.pesch
@avantgarde.cn
Contact
Beijing
jonathan.turner
@avantgarde.cn
info@trendbuero.com
|
www.trendbuero.com
(1) Smart phones China has 122 million consumers who do not yet use an iPhone or Android device but could aord one, represen;ng a signicant untapped poten;al. (2) E-commerce and social media Direct beneciaries of the rise in smart phone usage will be sites such as Taobao and Renren (Chinas Facebook equivalent).
Business Opportunity
Facts With its large popula;on and rapidly emerging middle class, China has risen from 11th in January 2011 to the worlds 2nd largest app economy. Source: Flurry Analy,cs 12/2011
info@trendbuero.com | www.trendbuero.com
Business
Opportunity
Due
to
its
sheer
size
and
diversity,
China
shouldnt
be
viewed
simply
as
one
market
but
as
a
collec;on
of
smaller
markets
with
diering
degrees
of
maturity.
In
2012,
investors
can
expect
to
see
a
greater
level
of
customiza;on
towards
individual
markets
within
China
based
on
consumer
sophis;ca;on
and
geography.
Experien;al
luxury
is
expected
to
be
of
increasing
importance
to
auent
Chinese.
Online
business
in
China
will
also
con;nue
to
expand
in
2012,
although
more
enterprises
will
seek
coopera;on
between
their
on-
and
oine
business.
Source:
KPMG
Picture:
Kevin
Lee
Example As a leading global brand in both the jewelry and watch segments, Car;er has established its retail presence in China in recent years and today operates 37 bou;ques in 22 ci;es across the country. Source: KPMG
info@trendbuero.com | www.trendbuero.com
global.trends
A
stable
economy.
Over
the
last
decade,
the
Indian
economy
has
shown
high
and
stable
growth
rates.
In
the
nancial
year
2010-2011,
the
growth
rate
was
above
8
%
and
even
during
the
nancial
crisis
in
2008,
the
economy
grew
by
5-6
%.
Indias
consuming
class
has
been
a
major
key
driver.
A
young
populaJon.
Currently,
India
is
one
of
the
most
populous
countries
in
the
world.
With
a
predicted
popula;on
of
1.5
billion
in
2025,
India
will
overtake
China
as
the
worlds
most
populous
country.
Addi;onally,
45%
of
India's
popula;on
is
under
the
age
of
20
which
is
equal
to
550
million
Indians.
This
development
reveals
a
young,
digital
and
largely
untapped
consumer
poten;al.
A
trend-sePng
naJon.
The
dynamic
and
the
surge
of
the
rising
middle
class
is
apparent
across
various
markets.
From
the
increasing
demand
of
electronic
goods
to
the
latest
in
luxury
cars,
the
country
progressively
follows
global
trends,
whilst
sepng
its
own
at
the
same
;me.
India on a glimpse.
Picture:
Isabelle-Jasmin
Roth
About
Avantgarde
India
In
2012,
Avantgarde
India
will
start
its
opera;ons
in
New
Delhi.
Contact
i.roth@trendbuero.com
info@trendbuero.com
|
www.trendbuero.com
Business OpportuniJes
(1)
Bars,
hotels
and
restaurants:
The
food
and
beverage
industry
has
prospered
enormously
in
the
village,
and
is
known
as
Delhis
new
and
upcoming
food
hub.
Within
the
next
months,
around
30
new
restaurants,
bars
and
hotels
will
open
in
HKV*.
(2)
Street
and
small
scale
arts:
The
labyrinthine
alleys
of
this
medieval
village
provide
a
plalorm
for
small-scale
performing
arts,
fashion
stores
and
art
galleries
.
Mapo
and
Mapa,
two
Italian
ar;sts,
are
presently
working
on
a
wall
pain;ng
project
in
HKV.
They
have
been
engaged
by
a
new
caf
thats
opening
soon.
(3)
Shahpur
Jat:
Due
to
the
villages
small
size,
space
is
limited
and
therefore
prices,
commercial
and
residen;al,
are
increasing
rapidly.
The
popularity
of
the
village
allows
property
owners
to
move
out
of
their
houses
and
break
them
down
to
build
small,
rentable
ats,
mostly
given
to
expats.
Hence,
Shahpur
Jat,
ve
minutes
away
from
the
village,
is
considered
to
be
the
upcoming
it-area.
*Source:
Interview,
Trendbuero
India
info@trendbuero.com | www.trendbuero.com
Business
OpportuniJes
(1)
From
India
to
the
world:
With
several
Indian
corporates
going
global
and
rebranding
themselves,
the
Indian
design
industry
has
immense
scope
for
growth.
(2)
Social
design:
The
rise
of
social
entrepreneurs
and
NGOs
in
India
leads
to
the
need
of
a
visual
iden;ty
and
informa;on
architecture
that
works
for
e.g.
interna;onal
dona;on
agencies
but
also
for
local
grassroots
popula;on.
This
leads
to
a
remarkable
challenge
but
as
we
know,
each
challenge
oers
a
great
opportunity.
(3)
AdapJve
design
trends
from
India:
India
has
always
been
very
strong
in
system
design,
e.g.
in
the
elds
of
IT
or
informal
value
chains
(the
Mumbai
Dabba
Wallahs
are
an
excellent
example).
Hence,
this
strength
will
inuence
the
current
design
discussion
in
a
way,
which
only
India
can
oer!
held
for
the
rst
;me
in
March
2012
in
New
Delhi.
A_ended
by
around
700
delegates
with
50
speakers
from
across
the
globe
and
represen;ng
dierent
streams
of
design,
the
conference
focused
on
the
key
ques;on
What
is
the
future
of
design
and
what
role
will
India
play
in
it?
Source:
Tinbox/
Dwarka
Nath
Sinha
Facts
There
are
17
print
magazines
focusing
on
Indian
design
alone,
along
with
a
growing
number
of
online
magazines
and
blogs.
Source:
Trendbuero
Trend- Safari,
April
2012
Currently,
there
are
17
communica,on
design
ins,tutes
in
India,
in
addi,on
to
the
23
fashion
and
tex,le
design
ins,tutes
numbers
are
expected
to
climb
up.
Source:
designinindia.net,
April
2012
7
info@trendbuero.com | www.trendbuero.com