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BI

BI BI
BI

BI



CFO Magazine75%

(Business Intelligence; BI)(


)

Business
Process Reengineering; BPR

(1)

(2)

1-1 :

1-1


()
1950
(Transaction
Processing System,TPS) 1960

(Management Information System, MIS)


1970 (Decission Support
System,DSS)
1985

(Executive Information
System, EIS)(1996)

(
2002)
7

()

2-1

White C.J,(1999)

Michael.j.A. Berry
and Gordon S. Linoff
(2000)
Jonathan Wu(2002)

(Online Analytical Processing, OLAP)

Intelix,Inc.(2001)

(1998)

(2002)

(
)

(2002)

(2002)

(Key Performance Index, KPI)

IBM

()
1.
ERPSCMCRM
ETL
Data WarehousingOLAPEISDSSData Mining

(Knowledge Management, KM)2-1

VIEW

ERP

OLAP

SCM

OLAP

CRM

&

ERP

2-1

10

TIPTOP eBI,TIPTOP ERP


ETL

2.

ERP

Data
Staging Area

Data Warehouse
&
Data Mart(s)

DPS

MES

Users
Stage Data

Sales

Data Access
Brower

DW
BY Subject

Ex:
Web
FOCUS
Server

FIN
DM
HR

MS
OLAP
Server
Oracle
Reports
Server

Within Lagacy

2-2

11

1.MS Office XP
2.Oracle
3.IBI Web Focus

ProductionLogisticQuality
( DW Tables-- including FACTDOMAINStaging DataETL
Rules.)

3.IBM
White.C.J(1999) IBM

(5)

(2)

(3)

a
t
a
D
a
t
e
M
)
6
(

)
7
(

(4)

(1)

2-3 IBM
(1)ExtractTransformMove and Load, ETML

12

(2)

BI
BI
OLAPData Mining

(3)

(4)
/
OLAP
Information mining
(5)

(6) Meta Data


Meta data

(7)

White.C.J BI
ERP
Data MiningOLAP

13

4.
Cognos Visualizer Impromptu
PowerPlay (VIP)
(1)Visualizer
Visualizer

(2)Impromptu
Impromptu
Excel

(3)PowerPlay

Cognos Visualizer Impromptu


PowerPlay
Visualizer
Cognos
Drill-through PowerPlay
Drill-through Impromptu

VIP Cognos
Upfront

14

Decision Stream

ERP

Upfront

ETL

KPI

Flat
Files

ETL Data Warehouse


or Data Mart

2-4

PowerPlay
(Client, Web)

Visualizer
(Client, Web)

DBMS

Impromptu
(Client, Web)

Web

()
GartnerGroup(2001)

1 (Business Intelligence Platforms)


(Development)
(Deployment)
2 (Business Intelligence Tools)
(Data Mining)
3 (Enterprise Business Intelligence Suites;
EBISs)
(Query)(reporting)

4 (Query & Reporting Tools)


2-5
(Enterprise Resource Planning, ERP)
(Customer Relationship Management, CRM)
(Supply Chain Management, SCM)
(ExtractTransform and Load , ETL)
(Integration Brokers, IBs)(Date
15

Warehouse)(Data Mart)

EBISs
EBISs
(Multidimensional OLAP)

(1)

EBISs

(RDBMs) OracleMicrosoft
IBM
Oracle 9i
Microsoft
SQL Server IBM OEM Hyperion
Essbase IBM Miner
OLAP Data Mining
OLAP Data Mining

(2)
(EBISs)(Query)
(reporting)

EBISs EBISs
16

(Scalability)
(Usability)(Manageability) EBISs

EBISs (BI
Portal) Web
BI Portal

EBISs

(Collaborative BI)

(BI Portal)

(Q&R Tools)

(OLAP)

(Data Mining)

(Data Warehouse)

(Data Mark)/ODS

(ETL)

(IBs)

(EBIS)

(BIP)

CRM

ERP

2-5

SCM

Legacy.

(2002)

1.

17

(Central Repository)
(Multidimensional)
(Transaction)
(Data Mining)
(OLAP Engine) (Analysis
Module)

OLAP
( DSS EIS ) ETL
(Online Transaction Processing, OLTP)

NCR TeradataIBM

OLAP
ETL Oracle OLAP IBM DB2
Intelligent Miner OLAP Microsoft SQL 2000
OLAP Services
2.

59%
30 100

18

3.

CART
ClementineMailshot SURVEYORFalcon

4.

OLAP

OLAP CognosBusiness
Object Brio OLAP

19

5.

( KPI)

Dan Pratte(2001)

BI

1. fact-based
2.
targeting profitable
activities
3.
4. accuracytimeliness
5.

20

6.

7.
8.
9.

high-value customers

low-yield activities

(2002)

(2002)

1.

2.

(Single Version of
Truth)
3.

4.

5.

1.


21

(Facilitate

the

Business

Decision-Making Process)BI

2. (Power the Bottom Line)BI


IT Poweruser

3. (Achieve a Fully Coordinated


Organization)BI
IT

Kirk(2002)


()
2002 4

Business ObjectsMicrosoftOracleSAS Business Objects


Cognos EBISs HyperionMicrosoft
Oracle
1.Business Objects
Business Objects 1990 EBISs
Web Intelligence Business Object
OLAP Business Objects Client/server
Java Applet ActiveX Web
Intelligence DHTML XML

22

Info View Broadcast


(BI Portals)
PDA
(Developer Suite)
SAP R/3OraclePeople Soft
RDT(Rapid Deployment Templates)
Business Objects

(CORBAJavaActiveXXML )

80 1 150
500
Client/Server Web Unit
Broadcast Info View
Unix
BI
(KM)(EIP)
Analytic Tools

Business Objects
Web Intelligence
Portals & Reporting

BI Platforms

Business Obj.

Business Obj.

InfoView
InfoView Mobil
Buoadcast Agent
Business Query

Administrator
Developer Suite
OLAP Access Pack
RDTs

Package
2-6

Legacy

Business Objects

23

Business
Record

2.Cognos
Cognos Business Objects EBISs
Cognos ETL
(Decision Stream )OLAP (Power Play)
(Impromptu )
(Visualizer )(4Thought Scenario )
(Upfront )Cognos
120 1 8
200 Business ObjectsCognos
(Business Objects
)( 3
)
Cognos Interweave
Right Information SystemsRelational MattersLEX2000
Business Objects
Upfront

Business Objects BI

Analytic Tools

Power Play
Visualizer
Scenario
4Thought
Portals & Reporting
Cognos
Upfront
Impromptu

BI Platforms
Cognos
Decision Stream
Transformer
OLAP Access Pack
Package

Legacy

2-7 Cognos

24

Business

MOLAP

Record

3.Hyperion
Hyperion (BI Platform)
(Development)
(Deployment)(Maintenance)
Hyperion Essbase (MDBMs)
Application Builder J2EE

Integration Server 200

Hyperion
Essbase

(MOLAP) Hyperion
OLAP Hyperion
Essbase Cognos Power Play

(Third-Party) Hyperion
(RDBMs) Oracle
Microsoft
Hyperion

Analytic Tools
Hyperion
Analyzer
Portals & Reporting

Hyperion
Analysis Portal
Q&R
Reports
Spreadsheet Client

BI Platforms
Hyperion
Essbase OLAP Server
Integration Server
Essbase Objects
Application Builder
Web Gateway

Package

Legacy

2-8Hyperion

25

Business
Record

4.Micorsoft
Gartner Group Microsoft
Oracle IBM

Microsoft
Microsoft SQL Server Analysis Services

DTS
PivotTable
Decision Trees
Clustering
Cube Meta
Data Services Microsoft Repository
Cube

Microsoft Analysis Services SQL Server


Cube Meta Data Services
SQL Server
Analysis Services SQL Server Microsoft
SQL Server

OfficeIE Media Player

Hyperion Essbase Oracle Express Unix


OLAP Hyperion
EssbaseOracle ExpressSAP BW
Microsoft

26

Analytic Tools

Microsoft
Portals & Reporting

Analysis Server
Decision Tree

BI Platforms

Microsoft
English Query
Excel
VB Function

Analysis Services

Business

PivotTable Service
Meta Data Services

Record

Package
2-9

Legacy

Microsoft

()
GartnerGroup

Business Objects Congnos


( 2-10)

MiicroStrategyActuate Crystal Brio


MicroStrategy
EBISs BI Platform

MicroStratery 6.0 7.0 Windows


Web MicroStrategy
Business Objects Cognos
EBISs 2001

( 2-11)
Hyperion Microsoft Oracle SAS
Hyperion
27

Oracle Microsoft
Microsoft
Oracle

(Challengers)

(Leaders)

Microsoft
Oracle

Cognos

Infobuilders
CA

Actuate
z

Crystal
Brio

Hummingbird
(Niche Players)

Bus.Obj

Microstrategy

AiphaBlox

(Visionaries)

2-10

28


(Challengers)

Sap

Oracle
PeopleSoft

Crystal

(Leaders)

z
z

Microsoft
SAS
Hyperion

z
Comshare
z
CA
Whitelight
Applix

(Niche Players)

Microstrategy
AiphaBlox
Sagent

(Visionaries)

2-11

()

Microsoft Oracle SAPNCR

Business
Objects Brio Acential
Cognos
()

ERP ()CRM/DW (
) 2-12
(
Business Objects )( Brio
29

)( SybaseBusiness Objects )

1
(ACT)
(eXPerforma)

.NET

Reseller
(BO)

(Brio,Acential)
(Cogons)
(Info.Bulider)

.
CRM/DW/BI
(Sybase)
(Applix)

(Info.Bulider)

Oracle

ACT

Microsoft

SAS
Sybase
2-12

ERP
(BO)

NCR
SAP

CA

()
1.
GartnerGroup ( 2-13)

(EBISs)(BI Portals)

30

ERPCRM
1~2
SAPPeopleSoftBaan CA Siebel

(BI Web Services)


(Collaborative BI)

BI/CRM

Slow-moving
Fast-moving

ERP/BI

OLAP

Alerting

Web

EBISs
BI Portals

XML
enablement

Reporting

Thin
Client
Mobile and
Wireless BI
BI Web Services

BI Platforms
Financial BI
Application

B2B BI
Data Mining

Collaborative BI

2-13

2.
GartnerGroup
4
(
2-14)

31


(
) 3

Expand

Crystal
Brio

Fai

CA

Applix

Siebe
Baan
SAP

Consolida
IBM

NCR

PeopleSoft

Business Objects
Sagent
Cognos
Actuate
MicroStrategy

Whitelight

Partnersh
Ascential

Hyperionl

Informatica
Acta
Hummingbird
DataMirror

Microsoft
SAS
Oracle

2-14 :

3.
Ovum 2001

10% 2001 2005


Ovum 15%
( 2-15)(EBISs)
( Web )
EBISs

OLAP Mining
32

10

6.50

5.50

6
5

4.60
3.70

4.00

4
3
2
1
0

2001

2002(f)

2003(f)

2004(f)

2005(f)

11 2001~2005
2-15 2001~2005

Business Process ReengineeringBPR


1990 Michael Hammer

Hammer Champy 1993

Hammer Champy

2-2

33

Davenpor
t1992

Hammer &
Champy

(1993)
Richman &
Koontz

1993
Belmonte
& Murray
1993
Teng et
al.

1994
Thomas

1994

1995

1997
Jaffe &
Scott

1997

Arndt&Bi
gelow
fundamental
1998

34

McCrindell, 1994
Hammer
1990
Hammer & Champy1993

Alter1993

()
Venkatraman1994

2-16

35

2-16

Davenport, Thomas H. (1993)


2-3

2-3

35mm

36

Davenport & Short1990


37

2-4 Grover
1994

automation

Davenport&short (1990)

2-17
2-4

38

2-17

()
1995
2-5

Keen,
Peter G.W.1991

2-6
2-5

2-6

39

Peter
Drucker network organization
Tom Peter life without
hierarchy

40

3-1
BI

BPR

BI

BPR

3-1

Power Play Impromptu


E

41

()

()

:
;
E-BusinessBusiness Week

42


(
)

Product
Life Cycle

4-1

43

1.2.
3.4.
5.6.7.8.
8

SWOT
4-2 SWOT

1.

1.

2.

2.

3.

3.
4.
5.

6.

1.

1.WTO

2.

2.

3.

3.

44

Strength
1.

2.

3.

Weakness
1.

2.

3.

Opportunity
1.

2. WTO

3.

45

4.

5.

6.

Threat
1.WTO WTO

2.

3.

1971 6

300 36 396 800

46


4-3

1971

300

1977

1983

1986

(1)
(2)

1987
1988

(1)
(2)

1989

(1) 10 28
(2)

(3)

1990

1991

(1) 3 5 15 4 8

(2)

V21

1992

1993

(1)

(2)
1993
(3) 1993

1994

47


1995

1996

1997

1998
1999

(1) 9 2 43 7 2 63
34 6 6 31
(2) HELLO KITTY

(3) TipTop ERP

2000

2001

(1)

PET2000

(2)
(3)1991 5 29
2001 6
12
(4) 2002 4 15 CPP

(5)

2002

(1) 36 3 9 63
(2)
5

48

()

4-1

49

()
1.
(1)

(2)

2.
98%
2%
3.
60%
70% 5%
7%
4.

5.

2002 4-4

50

4-4 2002

()

( (%)
)
735,139
18.8
76,737
2.0
276,604
7.1
614,681
15.7
948,158
24.3
101,653
2.6
1,151,631
29.5
3,904,603
100

3,026
216
692
3,021
7,311
415
7,476
22,157

()

1.
2.

Oligo
3.
()

()

51

2001 2001
29 8 5 52 2000 2 7
8 59 10.29%2000 2001

2 1 9
4-5

1997-2001

1997

1998

1999

2000

2001

2,883,180 3,301,250 3,466,310 3,639,630 3,639,628

5,866,973

3,302,990 3,491,770 2,616,206 2,706,929 2,985,523

()
(%)

64,631,91
5,931,423 6,715,381 6,833,654
0

207,668

209,868

6.29

6.01

8000000

165,633 (242,293) (206,682)


6.33

1999

2000

(8.95)

(6.92)

6000000
4000000
2000000
0
1997

4-2

1998

2001

1997-2001
52

e
()
512 VPN

()
(NDS)
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88 TipTop
4-3

4-3

TipTop

53

()(Easy-Flow)
EasyFlow
EasyFlow
Web-based Internet

:
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2. e
3. MIS
4.
5.
6.
7.(CA )
8. e

E-MAIL
:

4-4

1.
KEY-IN
2.

54

3.

1999 TipTop ERP

EXCEL

ABC

55

()

:
1.

2.

3.

56

4.

5.

6.

7.

8.

57


()

:
1.

2.

(Failover Support)
Internet
3.

4.

58

5.

6.

(Impromptu)
(PowerPlay)

:
()
.
Cognos 16
Cognos
1969
120 18000 200
3000

1986 Cognos 1994 Cognos

800

59

4-6

7-ELEVEN

2.
Cognos 1969 1982

Cognos
3.

ETL
(Decision Stream )OLAP (PowerPlay
)(Impromptu )
(Visualizer )(4Thought Scenario )
(Upfront )

60

Network Computing :
4-7

Series7

20%
10%
5%
5%

10%
10%
10%
10%
5%
5%
5%
5%
100%

5
3
5
5
5
5
4
4
4
4
4
4
4.4

Information
Builders
WebFocus4.3.6

Brio Intelligence
6.6

MicroStrategy
7i

4
4
4
4

4
4
4
4

4
3
4
5

5
4
5
4
3
3
5
5
4.20

3
3
4
4
4
4
4
4
3.80

5
5
4
2
3
4
2
3
3.75

Microsoft
Data
Analyzer

3
3
4
2
2
2
3
4
4
4
2
4
3.00


()
1.

ERP

ERP

PowerPlay
Impromptu
61

2.

Impromptu
PowerPlay

3.
PowerPlayImpromptu

()
PowerPlayImpromptu

()

62

()
1.

PowerPlayImpromptu

2.

ERP EXCEL
PowerPlay
Windows Web OLAP

Impromptu
Web

63

3.

PowerPlay
Impromptu

4.

ERP PowerPlay

Impromptu
4-5

TipTop

BI

4-5

64

()
1.

2.

3.

IT

()
1.

65

2.

:
()
1.

BI

2.

BI
BI
BI

66


BI

()
1.
BI
BI
BI
BI
BI
2.

BI BI
BI
BI
BI
3.
BI
BI

BI
BI
()
1.
BI
BI

67

BI
2.
BI

BI


BI

BI

BI
BI

()

()

68

() BI
BI Impromptu
PowerPlay
BI BI
BI BI
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() BI
BI

()

()

69

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

88
124-128 90 7

12-22 91 4

XML-based MetaData
89

89 7

38-42 90 11

49~50 91 4

OLAP
48-53 90
11
(BI) 1-6 91
2

84
34-38 91 2

90

88

1.

2.
3.

Davenport, T. H. & E. S. James, (1990), The New Industrial


Engineering: Information Technology and Business Process Redesign,
Sloan Management Review., 11-27.
Davenport, Thomas H. (1993) Process Innovation: Reengineering Work
through Information Technology , Harvard Business School Press.
IBM CorporationBusiness Intelligent Solution
(http://www.redbooks.ibm.com)

70

4.
5.

Keen, Peter G.W.1991Shaping the Future: Business Design through


Information Technology, Harvard Business School Press.
Vekatraman, N.(1994),IT-Enabled Business Transforation: From
Automation to Business Scope Redefinition.Sloan Management Review.

71

087238700-6117
E-mail hcyeh@npic.edu.tw

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LXXIII

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LXXIV

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LXXVII

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