IJMT Vol 1 Issue 4 Abstract 1

Volume 1, Issue 4 2011 __________________________________________________________
September
IJMT
ISSN: 2249-1058
International Journal of Marketing and Technology

(ISSN: 2249-1058)
CONTENTS
Sr. No. 1
TITLE & NAME OF THE AUTHOR (S)

Comparative study of International vs. Traditional HRM Issues and Challenges. Sirous Fakhimi-Azar, Farhad Nezhad Haji Ali Irani and Mohammad Reza Noruzi An Analytical Study of Marketing of Banking Services of SBI and HDFC Bank in Borivali Suburb, Mumbai. Dr. M. N. Sondge and Prof. T. B. Gadhave Investors Awareness and Preference Towards Mutual Funds Investments - Some Survey Evidences. Dr. Megha Sandeep Somani The Implication of Moral Intelligence and Effectiveness in Organization; Are They Interrelated? Gholam Reza Rahimi Magnitude and Compensability of Industrial Accidents in Nepal. Dr. Shyam Bahadur Katuwal Marketing of Dwcra Products A New Pardigm for Combating Rural Poverty - A Case Study Of Andhra Pradesh. Dr. K. Lalith and Prof. G. Prasad Analyzed Traffic Through Switches In The Design of LANs using OPNET MODELER. Mr. Ishu Gupta, Dr. Harsh Sadawarti and Dr. S. N. Panda Customer Satisfaction of Retail Consumers With Special Relevance To Organized Retail Outlets In Chennai City. Anita Priscilla .J and Dr. Shanthi Cluster Based Mutation Testing Using Homogeneous and Heterogeneous N-MUTANTS. Mr. Ajay Jangra and Ms. Jasleen kaur Review of Supply Chain Management for Modeling and Integration in Indian Electronics & Telecommunication industry. Parul Goyal Issues and Perspectives on Two fundamental Intangible Assets in Organizations; Intellectual and Social Capitals. Firouze Azizi and Mohammad Reza Noruzi Management of Transportation System and Prioritization of Transport Infrastructure Projects. Jayanti De, Dr. Sudip Kumar Roy and Dr. Madhumati Dutta Mobile Learning Empowering Rural Women A study of Vidiyal (NGO) in Theni District, TAMILNADU. Dr. (Mrs.) S. Hasan Banu A study on point of purchase - An Advertising and Selling Technique. Mrs. Priti Jeevan
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A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us 1
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento
Patron
Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management, Tarbiat Modarres University, Tehran, Iran Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH

Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY

Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA

Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage as well as in Cabells Directories of Publishing Opportunities, U.S.A.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Dr. T. DULABABU
Principal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR

Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR

ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED

Software Research Eng, Department of Bioinformatics, GERMANY
Mr. SANJAY ASATI

Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board

Dr.MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN

Maulana Azad National Institute of Technology, BHOPAL
Volume 1, Issue 4 2011 __________________________________________________________ Dr. N. KAVITHA

September
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
IJMT
ISSN: 2249-1058
Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU
DR. RAJIV KHOSLA

Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL

Associate Professor, Sinhgad Institute of Management, PUNE
DR. (Mrs.) ARCHANA ARJUN GHATULE

Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
DR. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI

Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD
Prof. Dr. BADAR ALAM IQBAL

Associate Professor, Department of Commerce, Aligarh Muslim University, UP
Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT (INDIA)
MOID UDDIN AHMAD

Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA

Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Volume 1, Issue 4 2011 __________________________________________________________ Mr. P. PRABHU

September Assistant Professor, Alagappa University, KARAIKUDI
IJMT
ISSN: 2249-1058
Mr. MANISH KUMAR

Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA

Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGAR

Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department of ITM University, GURGAON
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
Comparative study of International vs. Traditional HRM Issues and Challenges
Author(s)
Sirous FakhimiAzar
Business Management, PhD Assistant Professor, Islamic Azad University, Tabriz Branch, Iran
Farhad Nezhad Haji Ali Irani

Public Management, PhD Islamic Azad University, Bonab Branch, Iran
Mohammad Reza Noruzi

EMBA, PhD Student Policy Making in Public Sector Islamic Azad University, Bonab Branch, Iran Young Researchers Club Member, Islamic Azad University, Bonab Branch, Iran
Volume 1, Issue 4 2011 __________________________________________________________ Abstract:

September
IJMT
ISSN: 2249-1058
In the globalization process every co operations and firms, small or big national or multinational ones manufacture products in many countries and sell to consumers around the world i.e. they became globally. Money, technology and raw materials move ever more swiftly across national borders (Globalization, 2005). They should obey from the laws that are now globally not locally. During this process there is one risen issue called IHRM and it has its related issues. This paper aims to study some effects of globalization and IHRM in detail.
Keyword: Globalization, IHRM, Management, Effects of Globalization on IHRM
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
AN ANALYTICAL STUDY OF MARKETING OF BANKING SERVICES OF SBI AND HDFC BANK IN BORIVALI SUBURB, MUMBAI
Author(s)
Dr. M. N. SONDGE
Associate Prof & Head, UG/PG Deptt. Of Commerce & Management Dnyanopasak Arts, Com. and Sci. College Parbhani
Prof. T. B. Gadhave
Lecturer in Commerece Sydenham College of Commerce and Economics, Churchgate, Mumbai 400 020.
Volume 1, Issue 4 2011 __________________________________________________________ ABSTRACT:

September
IJMT
ISSN: 2249-1058
In banking, marketing and quality of customer service holds primary significance to sustain the business growth. An appropriate marketing strategy or promotion mix can be used not only for marketing and to attract customers, but also to hold them by creating brand loyalty and trust. It may be in different or various ways like a advertisement, a sales campaign, melas and fairs ,word of mouth, personal interaction, direct mailing to customers etc. The main aim or goal of marketing is to persuade the customer to buy its products in preference to other similar products available in the market. Earlier banking was concerned only with traditional services and activities. But at present banking is catering entire requirement of individual customer and is emerging as potential sector for the consistent growth of business and commercial industries. Customer relation and retention is priority of the banks. In the present study, an attempt is made to study the quality of service provided by the SBI and HDFC bank. The main aim of this research paper is to assess and re-asses how banks are marketing their products and services and how customers capture and perceive bank services, what are the emerging customers
requirements and expectations, and to study customer satisfaction level with banking services provided by the SBI and HDFC Bank. The researcher has taken a sample of 340 respondents from SBI and HDFC Bank in Borivali region and has conducted responses about marketing strategies of these banks through questionnaire method. The data so collected have been tabulated and analyzed to arrive at conclusion on the above topic. The research concluded that SBI provides better services to their customers than HDFC Bank. The customers of SBI are more satisfied with traditional banking services and Bank Accounts as compared to HDFC Bank whereas customers of HDFC Bank are more satisfied with innovative technology based counter services, ancillary services, single window services provided by the bank.
Key words: SBI and HDFC Bank, customer satisfaction, post-reform, percent, ranks, chi square test.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
INVESTORS AWARENESS AND PREFERENCE TOWARDS MUTUAL FUNDS INVESTMENTSSOME SURVEY EVIDENCES
Author(s)
Dr. Megha Sandeep Somani

Senior Lecturer in Commerce, SMT. MMK College of Commerce and Economic Mumbai

September
IJMT
ISSN: 2249-1058
In few years Mutual Fund has emerged as a tool for ensuring ones financial well being. As information and awareness is rising more and more people are enjoying the benefits of investing in mutual funds. But still many others are there, who are unaware from this financial instrument. So, this survey is conducted to know about people awareness and perception about mutual funds. Study is also extended to suggest them either to stay ahead with their selected funds or to switch to some others. Funds are evaluated on the basis of return and risk parameters, which will help the investor to take further decisions in investment. Survey has suggested the investors different ratios on whose basis they can take decisions while investing in mutual funds.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
The Implication of Moral Intelligence and Effectiveness in Organization; Are They Interrelated?
Author(s)
Gholam Reza Rahimi

Assistant Professor, Public Administration, PhD Islamic Azad University, Jolfa, Branch, Iran

September
IJMT
ISSN: 2249-1058
Moral intelligence is one of the most important factors that can increase effectiveness and efficiency, the two important factors that every organization wants to be survived in chaotic market should concentrate more on them. Mainly researchers when they want to moral intelligence they study the effects of it on other related issues like organizational effectiveness. This paper investigates the moral intelligence and effectiveness in organization.
Keywords: Moral intelligence, Effectiveness, Management, Organization.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
Magnitude and Compensability of Industrial Accidents in Nepal
Author(s)
Dr. Shyam Bahadur Katuwal

Reader in Management Post Graduate Campus, TU Biratnagar, Nepal

September
IJMT
ISSN: 2249-1058
As the study has attempted to assess the magnitudes of industrial accidents in Nepal after the enactment of Labor Act 1992 in order to observe the effectiveness of the provision of health and safety measures in reducing incidence, frequency and severity of industrial accident. On the calculation of these indicators based on the secondary data observed inconsistency in the reduction between severity of industrial accidents and frequency and incidence rate of industrial accidents indicating seriousness of the accident and increasing the compensation and premium of insurance. Among the industrial accidents, more than fifty percent of them were compensable in nature indicating a significant loss of job and economic loss of workers and performance and productivity of the concerned enterprises. Thus, concerned parties are suggested to form a multipartite committee and organize sensitivity training to workers in every enterprise to manage the issue of industrial safety effectively and efficiently in Nepal.
Key words: Compensability of accidents, Frequency of industrial accidents, Incidence of industrial accident, Industrial safety, Role of stakeholders and Severity of industrial accidents.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
MARKETING OF DWCRA PRODUCTS A NEW PARDIGM FOR COMBATING RURAL POVERTYA CASE STUDY OF ANDHRA PRADESH
Author(s)
DR. K. LALITH
Principal, K.C.Reddy P.G.College, Jangamguntlapalem, Medikonduru,GunturDt
PROF. G. PRASAD
Principal Arts,Commerce and Law College, Acharya Nagarjuna University, Nagarjunanagar,GunturDt
Volume 1, Issue 4 2011 __________________________________________________________

September Abstract:
IJMT
ISSN: 2249-1058
Development is a continual process where there is always scope for improvement. Though many governmental agencies are working, and various schemes for improvement of living conditions of the rural and urban poor have been initiated, the rapid increase in population becomes a challenge in providing the basic amenities to the poor and marginalized. The diversified income drainage in the form of usurious interest to money lenders charging exorbitant interest rates, extravagant expenditure on festivals and functions, alcoholism, dowry, and other social problems coupled with very low socio economic status of women, both in the family as well as in the society developing countries. Inspirit of the many programmes undertaken for the betterment of womens position, it is only the DWCRA that has mobilized the womens involvement both in rural and urban areas.
DWCRA programme has particularly given psychological confidence in tackling issues by women groups. DWCRA has trained the womens groups for better involvement in all aspects of the community development and prepared them to shoulder higher responsibility and share in the work of the community. DWCRA has particularly made the women group realize their potential in various activities by pooling together their small resources.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
Analyzed Traffic through switches in the design of LANs using OPNET MODELER
Author(s)
Mr. Ishu Gupta Asst. Prof. RIMT-MAEC, Mandi Gobindgarh Punjab, India
Dr. Harsh Sadawarti Professor & Principal RIMT-IET, Mandi Gobindgarh Punjab, India
Dr. S. N. Panda Professor & Principal RIMT-IMCT, Mandi Gobindgarh Punjab, India

September
IJMT
ISSN: 2249-1058
The corporate LAN has evolved from a passive background business component to a highly active, highly visible core asset that enterprises rely on to support day-to-day operations critical to their market success. Todays network is a strategic instrument that must be accessible anytime from anywheresimultaneously offering fast, secure, reliable services at scale regardless of location. It has also evolved from traditional client/server data flow support to peer-to-peer flow support, and it must also accommodate an increasing number of devices and services. The main aim of this research paper is to demonstrate the need for implementation of switches in the design of LANs using OPNET-MODELER. The performance of a 16-station LAN using first a simple hub, and then a switch and two hubs is compared. By analyzing the graphs, it is concluded that traffic performance of a network after deploying switches is better. Keywords: OPNET-MODELER, Traffic analysis, Switches over Hub, Design of LANs, Performance of Switches
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
CUSTOMER SATISFACTION OF RETAIL CONSUMERS WITH SPECIAL RELEVANCE TO ORGANIZED RETAIL OUTLETS IN CHENNAI CITY
Author(s)
Anita Priscilla .J Assistant Professor, Department of Commerce, Womens Christian College, Chennai-6
Dr. Shanthi Assistant Professor, Department of Commerce, University of Madras, Chennai-5

September
IJMT
ISSN: 2249-1058
In the present era, customer is the center point of all marketing activities. Creating and maintaining a regular assessment of consumer satisfaction is therefore very important for business managers, marketers and retailers as well as financial managers among others (Wilkie, 1986). The objective of the present research is to examine the relationship between customer satisfaction and store-related and consumer-related factors which leads to loyalty to a particular retail outlet. The consumer-related factors are minimal checkout delay, security, assistance available and convenience. The store-related factors are internal and external design, product category assortment and good management. On surveying 141 organized retail shoppers in Chennai city it was found that there was significant relationship between consumer-related and store-related factors and customer satisfaction except product assortment factor. So by identifying the factors that satisfy customers, with the relevant innovative strategies will help the Indian retailers to satisfy customers and build a long lasting relationship. Key Words: Customer Satisfaction, Customer-related factors Minimal check out delay, security, Assistance available and Convenience, Store-related factors Internal External design, Product category assortment and Good management.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
CLUSTER BASED MUTATION TESTING USING HOMOGENEOUS AND HETEROGENEOUS N-MUTANTS
Author(s)
Mr. Ajay Jangra CSE Department U.I.E.T. Kurukshetra University, Kurukshetra, INDIA
Ms. Jasleen kaur CSE Department U.I.E.T. Kurukshetra University, Kurukshetra, INDIA

September
IJMT
ISSN: 2249-1058
Mutation testing is to check the quality of test cases by changing code. The proposal examines mutation testing based on clusters.Clusters contains homogeneous and heterogeneous mutants. It consists two mutagens in it and by one time only one mutagen (mutant) can be selected for performing mutation testing. Mutants can be homogeneous type or it can be heterogeneous mutants. Selection of number of mutants depends upon number of clusters working for the code. This paper represents cluster based testing using homogeneous and heterogeneous mutants. This is divided into three sections. Section 1, Section 2 and Section 3 described about homogeneous, heterogeneous and hybrid (homogeneous/ heterogeneous) mutants. For mutation generation, a tester can generate mutants according to number of clusters. Number of cluster is equivalent to number of mutants. After modifying original code, collaboration of all mutants performed which shows by end a tester can perform mutation on huge number of mutants. This paper explores the ideas of collaboration of cluster covers large number of mutants. Keywords: Mutant, Mutation Operator, Equivalent Mutant, Test cases, Clusters.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
Review of Supply Chain Management for Modeling and Integration in Indian Electronics & Telecommunication industry
Author(s)
Parul Goyal
Department of Electronics & Communication Engineering Dev Bhoomi Institute of Technology, Dehradun, INDIA

September
IJMT
ISSN: 2249-1058
Supply Chain Management is a network of facilities that produce raw materials, transform them into intermediate goods and then final products, and deliver the products to customers through a distribution system. Supply chain modeling and integration is gaining importance from academics and practitioners as supply chain management is becoming an essential tool in todays competitive business environment. Supply Chain Management has become companys strategy to increase their competitiveness. The paper presents statistical analysis of the literature survey indicating the usefulness of the findings to the industries contemplating implementation of SCM practices. The findings will provide important implications for the management in the industries to understand determinants that contribute to the SCM success. Companies can enhance their SCM performance by improving the current practices/strategies by focusing on the determinants that significantly influence SCM performance.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
Issues and Perspectives on Two fundamental Intangible Assets in Organizations; Intellectual and Social Capitals
Author(s)
Firouze Azizi
Economics, PhD Tarbiat Modares University, Tehran, Iran
Mohammad Reza Noruzi

EMBA, PhD Candidate Public Administration, Policy Making in Public Sector Tarbiat Modares University, Tehran, Iran

September
IJMT
ISSN: 2249-1058
Todays turbulent markets and speed of globalization has caused companies to be equipped with other assets called intangible. Before the contemporary markets and SMEs have been emerged, just having the tangible assets would be enough to be survived in that past markets. also The decreased cost of information flow increases in the number of, the liberalization of product and labor markets in many parts of the world, and the deregulation of international financial flows have changed the equations of markets and organizations in general (Teece, 2002). This paper aims to review the Intellectual capital and social capital and their impact in organizations in brief. Key Words: Intellectual Capital, Social Capital, Management
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
MANAGEMENT OF TRANSPORTATION SYSTEM AND PRIORITIZATION OF TRANSPORT INFRASTRUCTURE PROJECTS
Author(s)
Jayanti De
Assistant Professor Transportation & Logistics Management (MPSM Department) Indian Institute of Social Welfare and Business Management Kolkata-700 073, West Bengal
Dr. Sudip Kumar Roy

Professor Civil Engineering Department Bengal Engineering and Science University Shibpur, Howrah West Bengal
Dr. Madhumati Dutta

Professor Humanities Department Bengal Engineering and Science University Shibpur, Howrah West Bengal

September
IJMT
ISSN: 2249-1058
The increasing demand for transport services in Indian cities has been observed due to increases in population, increases in household income, and increases in economic activities. Traffic congestion problem is a serious hindrance to economic growth as transport is a basic economic infrastructure for any economy. In most of the Indian cities, congestion and delays are ever increasing and the supply of road space is becoming highly insufficient. Countries try to solve congestion problem by constructing new roads, widening of existing roads or construction of flyovers or underpasses. Such infrastructure development programs take place either to create alternate roads for particular destination or to segregate through-traffic from cross- traffic at various road intersections. In the large metropolitan cities of India, journeys along the roads are characterized by low travel speed, delays at the road intersections and infrastructural inadequacies in the road network. It is essential to judge the priority of development of transport infrastructure at different alternate locations using scarce economic resources before such construction takes place. Present study intends to discuss about the existing techniques used by the planners to evaluate investment projects and considers the applicability of Multi Criteria Analysis technique as a tool for that in the form of a case study.
Key Words: Grade separated paths, Cost Benefit Analysis, Multi Criteria Analysis, Concordance Index, Volume- Capacity Ratio.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
MOBILE LEARNING EMPOWERING RURAL WOMEN A STUDY OF VIDIYAL (NGO) IN THENI DISTRICT, TAMILNADU
Author(s)
Dr. (Mrs.) S. HASAN BANU
Associate Professor & Research Supervisor, Principal investigator UGC Major Research Project, PG and research Department of Commerce, H K R H College, UTHAMAPALAYAM 625 533. Theni District, TamilNadu, India.

September
IJMT
ISSN: 2249-1058
Seventy-five per cent of the worlds poorest people 1.05 billion women, children and man live in rural areas and depend on agriculture and related activities for their livelihoods. Conventional wisdom would lead us to believe that for them mobile phone is a luxury. But we are wrong! A recent World Bank study states that there is a myth that the rural poor are not able or not willing to pay for mobile telecommunication services. Mobile phones accessibility has allowed previously marginalized groups with no access to basic service to take an active part in the economic and social spheres of their communities. This social and economic inclusion has led to the willingness of poor rural households to spend 4-8% of their income on mobile telephony. The mobile telephony revolution is contributing substantially to achieving the targets of Millennium Development Goals (MDGs), especially MDG1 Eradicate extreme poverty and hunger and more specifically to the target of Halving, the proportion of people whose income is less than $1 a day by 2015. Africa would not be lagging behind on a number of MDGs, however, if back in 2000 world leaders has established an MDG similar to Achieving universal primary education (MDG2) for mobile telephony called Achieving universal access then, Africa would have met the targets with flying marks.
Volume 1, Issue 4 2011 __________________________________________________________

September
IJMT
ISSN: 2249-1058
Title
A study on point of purchase An advertising and selling technique
Author(s)
Mrs. Priti Jeevan

Asst Prof, Srinivas Institute of Management Studies, Pandeshwar, Mangalore.

September
IJMT
ISSN: 2249-1058
The term Point Of Purchase, or POP, refers to the promotional graphics focused on influencing consumer behavior at the moment of purchasing decision. Point of Purchase displays are driving a retail revolution. They are enabling true dynamic selling. The presentation of the product and merchandise is almost as important as the product itself. There is only one chance to make a first impression and it has to be a good one. Point of Purchase displays or POP presentations can be anything from stock corrugated floor stand or counter displays to acrylic or corrugated ballot boxes to elaborate custom die-cut & printed stand up displays. In recent years, the point of purchase for products and services has become an important focus for marketers, because consumers tend to make purchasing decisions on very high-margin products or services at these strategic locations. On a macro-level, a point of purchase may be a mall, market or city. On a micro-level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. It is also known as "point of sale". Points of purchase may be real, as in the case of a "brick and mortar" store, or virtual, as in the case of an electronic retailer that sells goods and services over the internet. Most purchase decisions are made at the shelf during just a few critical seconds. The ability for a product to attract shoppers visual attention has a strong influence on the choices they make products that are unseen are often unsold.

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Volume 1, Issue 4 2011 __________________________________________________________

International Journal of Marketing and Technology

TITLE & NAME OF THE AUTHOR (S)

International Journal of Marketing and Technology http://www.ijmra.us 1

Volume 1, Issue 4 2011 __________________________________________________________

Dr. RAMPRATAP SINGH

Dr. Y. LOKESWARA CHOUDARY

Prof. Dr. TEKI SURAYYA

International Journal of Marketing and Technology http://www.ijmra.us 2

Volume 1, Issue 4 2011 __________________________________________________________

Dr. A. ARUL LAWRENCE SELVAKUMAR

Mr. GURSEL ILIPINAR

Mr. ZEESHAN AHMED

Mr. SANJAY ASATI

Editorial Advisory Board

Dr. ROLI PRADHAN

International Journal of Marketing and Technology http://www.ijmra.us 3

Volume 1, Issue 4 2011 __________________________________________________________ Dr. N. KAVITHA

DR. RAJIV KHOSLA

Dr. (Mrs.) MANISHA N. PALIWAL

DR. (Mrs.) ARCHANA ARJUN GHATULE

DR. NEELAM RANI DHANDA

Dr. FARAH NAAZ GAURI

Prof. Dr. BADAR ALAM IQBAL

MOID UDDIN AHMAD

Dr. SUNEEL ARORA

International Journal of Marketing and Technology http://www.ijmra.us 4

Volume 1, Issue 4 2011 __________________________________________________________ Mr. P. PRABHU

Mr. MANISH KUMAR

Mrs. BABITA VERMA

Ms. MONIKA BHATNAGAR

Ms. SUPRIYA RAHEJA

International Journal of Marketing and Technology http://www.ijmra.us 5

Volume 1, Issue 4 2011 __________________________________________________________

Comparative study of International vs. Traditional HRM Issues and Challenges

Farhad Nezhad Haji Ali Irani

Mohammad Reza Noruzi

International Journal of Marketing and Technology http://www.ijmra.us 6

Volume 1, Issue 4 2011 __________________________________________________________ Abstract:

Keyword: Globalization, IHRM, Management, Effects of Globalization on IHRM

International Journal of Marketing and Technology http://www.ijmra.us 7

Volume 1, Issue 4 2011 __________________________________________________________

International Journal of Marketing and Technology http://www.ijmra.us 8

Volume 1, Issue 4 2011 __________________________________________________________ ABSTRACT:

International Journal of Marketing and Technology http://www.ijmra.us 9

Volume 1, Issue 4 2011 __________________________________________________________

Dr. Megha Sandeep Somani

International Journal of Marketing and Technology http://www.ijmra.us 10

Volume 1, Issue 4 2011 __________________________________________________________ ABSTRACT:

International Journal of Marketing and Technology http://www.ijmra.us 11

Volume 1, Issue 4 2011 __________________________________________________________

Gholam Reza Rahimi

International Journal of Marketing and Technology http://www.ijmra.us 12

Volume 1, Issue 4 2011 __________________________________________________________ Abstract:

Keywords: Moral intelligence, Effectiveness, Management, Organization.

International Journal of Marketing and Technology http://www.ijmra.us 13

Volume 1, Issue 4 2011 __________________________________________________________

Magnitude and Compensability of Industrial Accidents in Nepal

Dr. Shyam Bahadur Katuwal

International Journal of Marketing and Technology http://www.ijmra.us 14

Volume 1, Issue 4 2011 __________________________________________________________ Abstract:

International Journal of Marketing and Technology http://www.ijmra.us 15

Volume 1, Issue 4 2011 __________________________________________________________

International Journal of Marketing and Technology http://www.ijmra.us 16