CSR , a way to reach the mind of the people Today the corporate world cannot survive without the

approval of the society it lives in and one of the ways to get that approval is Corporate Social Responsibility (CSR). The companies no more live only for profit purpose, they have further more many people to serve ethically. And at present CSR is a major marketing factor which helps the company to imprint itself in not only the minds but also the hearts of people. In this direction of operating ethically, many companies have been trying their best to portray themselves as a white swan. In Nepal, some entrepreneurs started to recycle paper to produce handicraft or egg-tray, convert poultry excrements or biowaste into fertilizers which can be used to grow organic tea or vegetables, grind plastic bottles to produce water jars, recycle plastic bags into pipes, melt used overhead water-tanks to produce new ones. The latest CSR activity was by Ncell when it assisted Aama Ghar , Gaurishanker Anathalaya of Siraha and Children home of Kapilvastu and Dhangadi with supplies of various warm clothes and food items on the occasion of Dashian and Tihar. Even the Airlines sector isnt far behind. Yeti Airlines have been conducting a tree plantation program in the Far-Western region of Nepal. In fact this project Green Far West has been in operation under the title Green project since June 2010 where 58,000 trees have already been planted. These programmes will not only favor the environmental restoration and surroundings but will also empower the communal values. Also Buddha Air Pvt Ltd paid Rs 500,000 to Dangihat VDC which is to be used for education, health, road and forest infrastructures of the VDC. Even the manufacturing sectors have been doing a great job in CSR. Chaudhary Group (CG) launched its Growing Service Leaders (GSL) where they have embraced the concept of service learning that fuses education with service towards the community. It wants to transform the nations youth into leaders, and their experiences to help develop a better understanding of themselves, their local and global community as well as their roles and responsibility. CGs looks to not only to connect students and community but also to involve educational institutes in the process to create a platform of active education for the youth while simultaneously addressing the concerns, needs, and hopes of communities. CG is also supporting a project by Kathmandu College of Management (KCM) called KASAM aiming to constructing sustainable double pit borehole latrines.

The financial sector is just behind helping those in needs. Himal Remit has provided financial support to Paurakhi Bal Sikshya Kosh,a non-government organization (NGO) working for the cause of women migrant workers since last eight years. Even Clean Energy Development Bank has joined hands with the Ultra Group to empower the deprived segments of society with clean and renewable energy for their essential lighting needs .It distributed solar home lightening systems to fulfill the vital lighting requirements at the Maniharsha old age home . Also after successfully conducting health camps at Babarmahal and Chabahil branches, NMB Bank extended its health camp to the New Road to raise health awareness among general public. The auto sector hasnt been left far behind as Morang Auto Works conducted Yamaha Safe Riding science training at White House School of Hotel Management where it taught young riders to ride safely resulting into less accidents contributing to accident free traffic environment. It is important that these companies are being transparent about their values and practices as it enables customers to take informed ethical purchasing decision. Letting people know about your values business practices and initiatives will therefore have positive impacts on your own business as it might attract customers improve customer satisfaction and loyalty brand reputation lead to more motivation and productivity among employees create goodwill among the community and public authorities and reduce conflicts.In many cases the ethical consumer will actually pay higher prices for the products as he attributes higher quality with them and this credibility and trust created by the company among its consumers usually increases brand loyalty. The victory of a responsible company can show the way of improvement of overall standards in that sector (as competitors will try to imitate. So this seemingly selfish act of blowing your own horn might actually be a very moral act. There are furthermore many other CSR activities conducted by different companies. But we are yet to see the jute-producer who launches the hippest shopping bags to replace plastic bags or someone to produce biogas from the leftovers of Thamels restaurants or the ones who convert waste into carpets and building materials as seen in other countries.1

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