Haw

LGBT Pride Month

Demographics

Facts & Figures

WHICH AREAS ARE LGBT-FRIENDLY?

3-5%
OF TOTAL POPULATION
(between 9 and 16.4 million)
Source: Human Rights Campaign, U.S. Census Bureau, The Williams Institute, Witeck-Combs Communications

2011 OUT LGBT U.S. POPULATION (ESTIMATED)

Washington
Seattle St. Paul & Minneapolis Salt Lake City Grand Rapids

Oregon

Vermont New York

Ann Arbor

Nevada

Iowa Illinois

California States/District Issuing Marriage Licenses to Same-Sex Couples Statewide Laws Providing Equivalent of State-Level Spousal Rights to Same-Sex Couples Top 10 LGBT-Friendly Cities

Knoxville Atlanta

Massachusetts Connecticut New Jersey Delaware Maryland District of Columbia

Cambridge

New Hampshire

TOTAL SAME-SEX U.S. HOUSEHOLDS

Total Same-Sex Couple Households Same-Sex Unmarried-Partner Households Same-Sex Married-Couple Households
(*data not available before 2010)

Hawaii

Orlando Ft. Lauderdale

2000

358,390 594,391

The Advocates criteria for LGBT-friendly cities includes such items as: laws protecting transgender people, LGBT elected officials, LGBT bookstores, sports (having a WNBA team, softball teams that competed in the Gay Softball World Series)
Source: Source: Washington Human Rights Campaign; Williams Institute, The Advocate

2011

646,464 514,735 131,729*

Seattle

Money & Family Matters St. Paul &

Minneapolis

Oregon
Salt Lake City

AVERAGE HOUSEHOLD INCOME: Grand

Same-sex-couple households Rapids

Vermont New York

The 2012 DiversityInc Top 10 Companies for LGBT Employees 1 2 3 4 5 6 7 8 9 10

Nevada

78.3% WHAT FACTORS SET THE DIVERSITYINC TOP 10 COMPANIES FOR LGBT EMPLOYEES APART FROM OTHERS?
100% have active programs to recruit LGBT people
vs. 86% of the DiversityInc Top 50

Wells Fargo $86,469 IBM Unmarried opposite-sex-couple Knoxville households KPMG California of The DiversityInc Ernst & Young Top 50 Companies $55,017 Atlanta LGBT CUSTOMER LOYALTY Sodexo for Diversity have LGBT People States/District Issuing Marriage U.S. Census Bureau Source: LGBT resource PricewaterhouseCoopers Licenses toand offer Couples groups Same-Sex Are likely to consider brands Toyota Motor North America Orlando Statewide Laws Providing domestic-partner that consider brands Are likely tosupport nonpro ts and/or AT&T Equivalentbenefits to causes that are and/or health of State-Level that support nonpro tsimportant to them Spousal Rights to Ft. Lauderdale causes that are important to them Capital One HOME OWNERSHIP BY same-sex couples 62% Unmarried Same-Sex Couples Married %Same-sex OF POPULATION Deloitte opposite-sex 62% opposite-sex

100%

$106,282 Ann Iowa Arbor Married opposite-sex-couple households Illinois

New Hampshire ofMassachusetts all adopted children in the United Connecticut States are being raised by gay New Jerseylesbian parents or Delaware Maryland District of Columbia Source: U.S. Census Bureau
Cambridge

4%
2007 2007 2011 2011

couples Top 10 LGBT-Friendly Cities

76.6%

couples

44.1%

couples

100% offer adoption-assistance programs 78.3% 70% offer paid time off for paternity leave 100% of their nondiscrimination policies include gender identity 100% offer partner bereavement leave 100% offer partner/family medical leave

Married opposite-sex couples

76.6%
Source: U.S. Census Bureau

Same-sex couples

Unmarried opposite-sex couples

44.1%

Married opposite-sex couples

78.3%

74% 74% Are likely to consider a brand that is known to to consider a workplace is known Are likely provide equal brand that bene ts to provide equal workplace bene ts 78% 78% 81% 81% Think that brand loyalty is more important than price or convenienceUnmarried Think that brand loyalty is more opposite-sex Same-sex important than price or convenience 66% couples couples 76.6% 66% 71% 44.1%
Source: Harris Interactive

71%

FOR MORE FACTS AND FIGURES:

www.DiversityInc.com/diversity-facts