Clarkson Potter

clarkson potter
watson-guptill
potter craft
amphoto
potter style
fall 2012
CLARKSON POTTER WATSON-GUPTILL/POTTER CRAFT/AMPHOTO POTTER STYLE FRONTLIST
Barefoot Contessa Foolproof Sexy Bing-oh!
TABLE
The Artist’s Guide to Drawing Animals
Ina Garten ............................................................ 4-5 J. C. Amberlyn ..........................................................31 Potter Style............................................................... 50
Ten Dollar Dinners
Drawing Basics and Video Game Art Shoestrology
Melissa d’Arabian ...............................................6-7
Chris Solarski .................................................... 32-33 Tali and Ophira Edut ...............................................51
OF The Mile End Cookbook
Young Artists Draw Animals The Original Dog Tarot
Noah and Rae Bernamoff .............................. 8-9
Heidi Schulman ....................................................... 52
CONTENTS
Christopher Hart ..................................................... 34
Baking Out Loud
Hedy Goldsmith ...................................................10 Watercolor Painting Wisdom of the House of
Tom Hoffmann ........................................................35 Night Oracle Cards
American Beauty
P. C. Cast and Colette Baron-Reid ...................53
Thom Filicia ............................................................ 11 Draw 50 Animal ’Toons
The Foothills Cuisine of Blackberry Farm Draw 50 Cats Face-a-Day Journal
Sam Beall with Marah Stets ........................ 12-13 Draw 50 Dinosaurs and Potter Style.............................................................. 54
Other Prehistoric Animals
Michael Symon’s Carnivore Q & A a Day for Kids
Draw 50 Dogs
Michael Symon ............................................... 14-15 Betsy Franco ............................................................55
Draw 50 Famous Cartoons
The Collected Home Draw 50 Horses Color Worn Scratch Pads
Darryl Carter ....................................................16-17 Draw 50 Monsters Potter Style ............................................................ 56
Draw 50 People
The Epicurious Cookbook Jotty Journals: Priorities
Draw 50 Princesses
Tanya Steel and the editors Jotty Journals: Reminders
Draw the Draw 50 Way
of Epicurious.com .......................................... 18-19 Jotty Journals: Resolutions
Lee J. Ames ........................................................ 36-37
American Heart Association Jotty Journals: Wisdom
Low-Salt Cookbook, 4th Edition Bryan Peterson’s Understanding David and Kelly Sopp ..........................................57
American Heart Association ...........................20 Composition Field Guide
Bryan Peterson .......................................................38 Live the Life You Love
American Heart Association Postcard Box
Healthy Slow Cooker Cookbook Photographing Shadow and Light Scott Albrecht ..........................................................58
American Heart Association ............................ 21 Joey L. ........................................................................39
Flowers The Handbuilt Home POTTER STYLE BACKLIST
Carolyne Roehm............................................. 22-23 Ana White .......................................................... 40-41 Decks ..............................................................59-61
The Knot Ultimate Wedding
Knitted Farm Animals Gift Books and
Planner [Binder Edition]
Sarah Keen ............................................................... 42 Interactive Books.........................................61-66
Carley Roney and the
editors of TheKnot.com ..................................... 24 Super-Scary Mochimochi Mini Journals .......................................................67
The Knot Complete Guide to Weddings Anna Hrachovec ..................................................... 43
IOU Booklets .......................................................68
in the Real World [Revised Edition] Geek Mom
Carley Roney and the Editors of GeekMom.com ............................ 44-45 Erotica Novelties............................................... 69
editors of TheKnot.com ..................................... 25
Boyfriend Sweaters Stationery Collections ................................70-75
The Mini Minimalist
Bruce Weinstein .................................................... 46
Mark Bittman ......................................................... 26
Style Me Pretty Weddings BurdaStyle Sewing Vintage Modern
Abby Larson ......................................................... 27 Nora Abousteit with Jamie Lau ........................47
Small Changes, Big Results, Polymer Clay Master Class

Revised and Updated Judy Belcher and
Ellie Krieger............................................................ 28 Tamara Honaman ................................................... 48
Barefoot Contessa Foolproof
Recipes You Can Really Trust
Ina Garten
Beloved Food Network star and New York Times bestselling author Ina
Garten is back with her most exciting book yet, with simple tried-and-true
recipes and tips so that everything comes together effortlessly.
Millions of people love Ina for her easy, delicious recipes that use ingredients
you can find in any grocery story and have satisfying deep flavors. In Barfeoot
Contessa Foolproof, Ina takes easy a step further by testing her recipes over and
over again to simplify them at every turn. Start off with delicious Duke’s
Cosmopolitans made with freshly squeezed lemon juice plus Thyme-Roasted
Marcona Almonds that your guests will devour. Lunches include Lobster Corn
Fritters and Israeli Couscous with Tuna Salad and easy dinners abound, from
Slow-Roasted Filet of Beef with Basil Parmesan Mayonnaise to showstoppers like
Seared Scallops with Potato Celery Root Puree. Best of all are the desserts, such
Cooking as Sticky Toffee Date Cake and German Chocolate Cupcakes, that will make your
77/16 x 10; 272 pages; guests swoon.
150 4-color photographs One of the keys to a successful meal is menu planning, including coordinating
978-0-307-46487-3
everything so it all gets to the table at the same time—the hardest part! In
eBook: 978-0-7704-3340-6 “But Foolproof is not just about making one dish—it’s also about planning a menu. Anyone
Barefoot Contessa Foolproof, Ina shows you how to make a game plan so everything
$35.00 hardcover (Canada: $40.00)
ON SALE 10/30/2012
is served hot. And to keep you on track, there are notes throughout detailing where can make one dish by itself, but for a party we need to make lots of dishes. Most of us find it
a recipe can go wrong and tips for making each recipe in advance. It’s as if Ina is daunting to get everything to the table—hot!—all at the same time. Each time I do a party,
All Rights: Crown taking the journey with you and is there to answer any questions along the way.
With 150 gorgeous color photographs and Ina’s invaluable tips, Barefoot Contessa I write myself a “game plan” for how to organize the cooking so everything is ready at
National television appearances including multiple Foolproof is a stunning yet infinitely practical cookbook that home cooks will turn the moment I want to serve dinner. I’ve included my system in this book so you can make
Today segments to again and again. your own game plan each time you entertain. Once you know the system, it’s actually not
First serial in O, The Oprah Magazine INA GARTEN is the host of the popular Barefoot Contessa television show on Food complicated, and I promise, you’ll never attack a party menu without one again. Instead
National print features in women’s, food, parenting, Network. She also has a line of Barefoot Contessa baking mixes available nation-
of worrying about how it’s all going to get done in time, all I do is glance at my game plan
and lifestyle magazines and newspapers wide. Ina lives in East Hampton, New York, with her husband, Jeffrey. This is her
eighth book. Visit Ina at www.BarefootContessa.com. and realize I have nothing to do until, say, 5 p.m. and dinner will be ready promptly at 8
National and local radio
o’clock. Nothing reduces stress for me more than a good game plan!”
10-city tour —from the Introduction
Local events in New York City
Advertising
• New York Times
• Food Network
• New Yorker
• Mother’s Day 2013 advertising
Online promotion
• Cross-promotion on BarefootContessa.com
• Advertising on FoodNetwork.com
• Advertising on Yahoo Shine
• Advertising on FaceBook.com
• PW Cook the Books Eblast
• TheRecipeClub.net feature
• Scribd.com excerpt
eBook version promoted in all advertising, promotion,
and social media outreach
Promotional materials available
4 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 5

Ten Dollar Dinners Simple Sirloin Steak with Shallot Butter
You can eat a steak dinner if you’re a budget-driven food shopper because sirloin is affordable. The shallot
140 Recipes & Tips to Elevate Simple, butter elevates the flavor even more. You can slice the steak, fan on a plate, and drizzle with chimichurri sauce
Fresh Meals Any Night of the Week for another delicious take on sirloin.
SERVES 4 1. In a medium bowl, mix the butter with the shallots
Melissa d’Arabian with Raquel Pelzel and herbs. Wrap tightly in a piece of plastic. Roll the
8 tablespoons unsalted butter,
For moms who want to stretch their dollars, this debut cookbook from the host wrapped butter into a log and refrigerate for at least
room temperature
1 hour.
of Food Network’s Ten Dollar Dinners and season-five winner of The Next 1 small shallot, finely chopped
2. Slice the steaks in half crosswise. Pat both sides dry,
Food Network Star makes good on the $10 promise of dinner for four.
1½ tablespoons fresh herbs, finely chopped then season with salt and pepper. Let come to room
Melissa d’Arabian is the mother of four kids, and she uses her real-life (basil, chives, cilantro, tarragon, or thyme) temperature, about 15 minutes.
experiences to create recipes and tips for delicious, budget-friendly meals. Her first 2 10- to 12-ounce sirloin steaks 3. Heat a grill pan over medium-high heat. Brush both
cookbook empowers home cooks with 140 recipes and vivid four-color 1 teaspoon kosher salt sides of the steaks with oil and cook, untouched, for
photographs as well as more than 100 tips for money-saving strategies, ingredient 3 minutes. Flip and cook until 130°F (medium-rare).
½ teaspoon ground pepper Transfer to 4 plates.
sidebars, and suggestions for using leftovers.
2 tablespoons vegetable oil 4. Unwrap the butter log and slice 2 to 3 thin pieces.
Melissa is a pro at conjuring flavor and style from inexpensive supermarket Place on top of the steaks to melt, letting the steaks
ingredients: Her Potato Bacon Torte (which, at 50 cents a serving, was a rest for 5 to 10 minutes before serving.
Cooking - Quick & Easy

winning recipe on The Next Food Network Star) shows readers that humble
73/ 8 x 91/ 8 ; 368 pages; 100 full-color photos “grocery store perimeter” ingredients can be turned into an amazingly satisfying,
978-0-307-98514-9 belly-warming dish. Her Roasted Vegetable Tian will inspire readers to snap up
eBook: 978-0-307-98515-6 deals in the produce aisle. Her 4-Step Chicken offers an inexpensive plan for
$24.99 paper (Canada: $28.99) getting food on the table in just minutes, using almost anything in the pantry.
ON SALE 8/14/2012 And with chapters including mains, vegetables, starches, and desserts, she offers a
All Rights: Crown mix-and-match system to create your own $10 dinner menu.
Anyone can use this book—whether it’s to save money, time, or both—and feel
great about cooking sensibly and tastefully for elevated, simple meals.
National television appearances MELISSA D’ARABIAN is host of Food Network’s Ten Dollar Dinners (eighth
National print features in women’s, food, parenting,
season) and Cooking Channel’s Drop 5 Lbs with Good Housekeeping (new in
and lifestyle magazines and newspapers 2012). In 2009, she won season five of The Next Food Network Star. She has been
on Today, Early Show, Nate Berkus, and in People and Food Network magazines.
6-city tour Melissa has a BA from University of Vermont and an MBA from Georgetown. She
Satellite media tour lives with her husband, Philippe, and their four young daughters in San Diego.
Major marketing campaign with Food Network,
including on-air and online advertising and
cross-promotion
Advertising
• Food Network magazine
Online promotion
• Advertising on major food sites
and mom blog network
• FaceBook advertising
• PW Cook the Books Eblast
• Cross-promotion on author website and in social
media streams
• TheRecipeClub.net Feature
• Scribd.com excerpt available
and social media

The Mile End Cookbook
Redefining Jewish Comfort Food
from Hash to Hamantaschen
Noah and Rae Bernamoff
Jewish cooking has never been so inspiring—and it’s never, until now, been cool
or so on trend. Written and designed with lovers of Jewish comfort food and
foodies in mind, here is a cookbook that puts a young spin on an old cuisine,
featuring an artisanal approach to traditional Jewish fare, with 100 recipes for
comfort-food classics.
The Mile End Cookbook includes modern recipes for food that is thought of as
traditional bubbe food but is really great American comfort fare. From brisket,
borscht, and potato pancakes to information on how to smoke your own meat, bake
challah, and prepare quick and easy pickles, Noah and Rae Bernamoff the young
proprietors of Mile End, where New Yorkers and tourists alike line up for hours,
have a mission: to make sure that these and other traditional recipes stay relevant
Cooking - Jewish & Kosher to Jewish and American culture using the freshest ingredients and modern tech-
8 x 10; 224 pages; more than 100 full-color photographs niques (like not overcooking!) to make the beloved foods of their childhood. The
978-0-307-95448-0 Mile End Cookbook is a comprehensive guide to the art of new Jewish cooking.
eBook: 978-0-307-95449-7
$27.50 hardcover (Canada: $32.00) NOAH and RAE BERNAMOFF are the owners of Mile End in Brooklyn, which the
ON SALE 9/4/2012 New York Times calls “a loving tribute to the deli tradition.” In 2012, Noah and Rae
British: Crown will expand to a second location on the Lower East Side in Manhattan.
Translation: Melcher Media, Inc.
1st Serial: Crown
National television appearances

National print features in New York, food, and
lifestyle magazines and newspapers
National radio campaign
Author events in and around New York City
Advertising
• New Yorker
Online promotion
• Advertising on Eater.com and food blogs
Matzo
• Outreach and advertising on Brooklyn 4¼ cups sifted all-purpose flour, plus more as Trim the flattened dough pieces so that they will
based websites needed fit snugly onto the pizza stone or baking sheet,
• Cross-promotion author’s website, 1 teaspoon Diamond Crystal kosher salt, plus covering as much of the cooking surface as
MileEndBrooklyn.com and social media streams more to top the matzo (optional) possible. Use a fork to prick holes in the surface
2 tablespoons canola oil of the dough. For salted matzo, brush or spray the
• Blog Outreach
¾ cup plus 1 tablespoon warm water dough surface lightly with water and sprinkle with
salt.
Preheat the oven to 500°F and place a pizza stone
Carefully slide the pieces of dough onto the pizza
Promotional materials available (ideally) or a baking sheet on the bottom rack.
stone or baking sheet. Bake until the surface of the
Rae: You’d think more people In a large bowl, mix together all the ingredients matzo is golden brown and bubbly, 30 seconds or
would make their own matzo instead until they come together to form a dough. If the so. Using tongs, carefully flip the matzo pieces and
of buying it in a box—the recipe dough is sticky, add a bit more flour. continue to bake until the other side is browned
couldn’t be simpler, and come on, and lightly blistered. (Keep careful, constant watch
it’s the star of the Passover story. I Divide the dough into 8 pieces. Flatten a piece
to keep the matzo from burning; the exact cooking
use our homemade matzo instead of slightly and pass it repeatedly through a pasta
time will vary from oven to oven, and will get a
crackers all the time for snacks and maker, reducing the thickness each time until you
little longer with each subsequent batch.)
hors d’oeuvres. reach the minimum setting. (Or you can simply roll
the dough as thinly as possible with a rolling pin.) MAKES ABOUT 8 LARGE SHEETS
Repeat with the remaining dough pieces.

Baking Out Loud American Beauty
Fun Desserts with Big Flavors Renovating and Decorating a Beloved Retreat
Hedy Goldsmith Thom Filicia
Nostalgia is big, especially when it comes to desserts, and Baking Out Loud For anyone who loves design, especially quintessential American style, and for
brings childhood treats such as Oreos and Pop Tarts—and cookies, brownies, anyone who has ever dreamed of creating her own retreat, this is both a deeply
puddings, pies, cakes, ice creams, and more—to a new level with bold flavors felt love letter to Thom Felicia’s fixer-upper and a decorating book brimming
and sophisticated recipes that are simple enough to make at home. with beauty.
As the pastry chef of Michael’s Genuine Food & Drink—Miami’s destination Star designer Thom Filicia wasn’t looking for another escape from his busy city
hotspot—Hedy Goldsmith has won the hearts of diners with her grown-up versions life. But when visiting charming Skaneateles Lake, New York, where he had
of childhood favorites, from Nutter Butters and Twinkies, to Snickers bars and vacationed as a child, he fell madly in love with a fixer-upper. Two years and one
Cracker Jacks. Former New York Times food critic Frank Bruni wrote that her careful, respectful, and impassioned renovation later, it has become the house of
desserts are reason enough to visit the city, gushing that “She’s all slyness and his dreams—one that profoundly speaks to his happy memories of lazy days spent
nostalgia, with her ‘Mounds bar’ tart and her red velvet cupcakes...” Baking Out on the lake or in the small town as a child.
Loud will share for the first time this renowned queen of sweet’s most
Part memoir, part decorating book, American Beauty is the story of this house, and
sought-after recipes.
an inspiration resource that imparts Thom’s extensive wisdom on creating rooms
Cooking - Baking Some of Hedy’s fondest early memories include trips to the Entenmann’s bakery that feel modern yet meaningful and classic. House & Home
77/16 x 9; 224 pages; 60-70 full-color photographs outlet with her mom and baking attempts with her Easy-Bake Oven. As an adult, 9 x 11; 224 pages;
978-0-307-95177-9 Since gaining fame on the Emmy-winning Queer Eye for the Straight Guy, 200 full-color photographs
she keeps the fun in dessert, punching up the flavor of everyone’s favorites and
ebook: 978-0-7704-3341-3 THOM FILICIA has emerged as one of today’s most influential and respected 978-0-307-88490-9
introducing her own simple and addictive recipes, including her famous gooey
$27.50 hardcover (Canada: $32.00) interior designers. Named one of the top 100 designers by House Beautiful, Thom $45.00 hardcover (Canada: $52.00)
Banana Toffee Panini. The nuttiness and richness of her You Got Chocolate in
ON SALE 10/2/2012 has been featured everywhere—from The Oprah Winfrey Show to the New York ON SALE 11/13/2012
My Peanut Bars is simply incomparable. Hedy also has a soft spot for custards and
All Rights: Crown
Times, from Elle Décor to W and InStyle. Beginning his design career at Parish- All Rights: Crown
puddings, such as insanely delicious Tangerine Creamsicle Pots de Crème, and
Hadley, he worked for renowned designer Jeffrey Bilhuber before founding Thom
incredible skills with everything frozen, as evidenced by her suave Bittersweet
Filicia, Inc., in 1998. He has an extensive line of home decor with Vanguard, and
National television appearances Chocolate Bourbon Sorbet.
he has done interiors for celebrities such as Tina Fey and Jennifer Lopez; multiple
National and local epicurean, women’s, and lifestyle With 80 inventive recipes and 60 to 70 color photographs, Baking Out Loud will W Hotels; and dressing rooms at The View.
magazine and newspaper coverage be a whimsical book of easy, delicious desserts that any fan of crispy, crunchy, National print in shelter and lifestyle magazines
Events at New York City and South Beach Wine and creamy, chocolaty, salty-sweet will love. National and local newspaper coverage
Food Festivals HEDY GOLDSMITH is the executive pastry chef of Michael’s Genuine Food & Drink, Author events in select cities nationwide with
Author events in select cities nationwide which has locations in Miami, Florida, and Grand Cayman. A contributor to author’s home-goods partners
Cooking Channel’s Unique Sweets, she and her sweets have been featured on
Online Promotion Online promotion
Food Network’s The Best Thing I Ever Ate and lauded in Bon Appétit, People, and
• Advertising on major food and baking blogs • Advertising on design-related websites
• Promotion on author’s/related sites:
Food & Wine magazines. • Cross-promotion on ThomFilicia.com
TheGenuineKitchen.com, HedyGoldsmith.com, • DesignBound promotion
and HedyGoldsmith.Tumblr.com • Blog outreach
• Blog outreach
Explore cross-promotional opportunities with
author’s promotional partners including Kravet,
Vanguard and more
Promotional materials available including author
eBook version promoted in all advertising, promotion, video and original content
and social media

The Foothills Cuisine
of Blackberry Farm
Recipes and Wisdom from Our Artisans,
Chefs, and Smoky Mountain Ancestors
Sam Beall with Marah Stets
Step into the world of top luxury resort Blackberry Farm, where lovers of
farm-to-table cuisine and the lost arts of Southern cooking will be transported
by the stunning photographs, enticing recipes, and artisanal food-making
tutorials of this gorgeous book.
Blackberry Farm has long been lauded as one of the country’s most excellent
resorts and sought out for its perfect mix of rusticity and refinement. The
Cooking - American - Southern States Blackberry Farm Cookbook was a love letter to the experience and cuisine of
11 x 11; 288 pages; 275 full-color photographs Blackberry Farm. Now, owner Sam Beall takes food lovers a step further, drawing
978-0-307-88677-4 them deeply into the secrets that make Blackberry Farm cuisine so magical.
ebook: 978-0-7704-3348-2
It all starts with their roots in the rich traditions of “foothills cuisine.” Every day,
Blackberry Farm’s chefs, gardeners, cheese-makers, and preservationists use GREEN TOMATO AND CUCUMBER SLAW
ON SALE 10/30/2012
wisdom passed down through generations of mountain residents. Following the
All Rights: Crown 3 medium green tomatoes, cored, halved, and cut
natural rhythms of eight seasons or “times” allows cooks to coax the most heady into paper-thin half moons
dishes out of what’s fresh and best, such as Lay by Time’s menu of Mountain
1 english or other large, seedless cucumber,
National television appearances Multigrain Bread, Fried Catfish and Cucumber Slaw, Green Tomato Pie, and unpeeled, and cut crosswise
Banana Peanut Butter Pudding. Interspersed throughout the book are artisanal
National epicurean, travel, and lifestyle magazine and 1∂ teaspoons golden cane sugar
craft lessons, such as cheese-making, canning and preserving, and curing meats.
newspaper coverage
∑ teaspoon kosher salt
A sumptuous package full of stunning photography, The Foothills Cuisine of
Blackberry Farm will be both a transportive tome and a trove of fantastic seasonal ∫ cup drained pickled red onions
New York City Food & Wine Festival Event recipes that any food lover will be eager to try at home. 1 tablespoon finely chopped salad burnet
Author events in Nashville or chervil
BLACKBERRY FARM continues to be named among the top small hotels in the
world. Blackberry Farm innkeeper SAM BEALL grew up at Blackberry Farm. He 1. In a large bowl, toss together the tomatoes, cucumber,
Online promotion
cane sugar, and salt. Cover and refrigerate for at least
• SIBA holiday advertising apprenticed at the French Laundry, Ritz-Carlton, Cowgirl Creamery, and Chateau
10 minutes and up to 2 hours.
• Advertising on food and travel-related websites Potelle. He oversees Blackberry’s farmstead and cooks there frequently.
• Cross-promotion at BlackberryFarm.com 2. Just before serving, stir in the onions and the salad
• TheRecipeClub.net promotion burnet. Serve lightly chilled or at room temperature.
• Blogger outreach
eBook version promoted in all
advertising, promotion, and social media

Michael Symon’s Carnivore
100 Recipes for Meat Lovers
Michael Symon
Celebrity chef, restaurateur, and meat lover Michael Symon shares with eager
fans his wealth of knowledge and more than 100 killer recipes for steaks, chops,
wings, and lesser-known cuts.
Michael Symon is loved across the country by folks who watch him on Food
Network’s Iron Chef America, Cooking Channel’s Symon’s Suppers, and
ABC’s much-buzzed The Chew, which debuted in September 2011. Fans adore
his big, charismatic personality and his seriously delicious food. But there’s one
thing Michael is known for above all else: his unabashed love of meat. A devoted
carnivore, Michael calls the cuisine at his six Midwestern restaurants “meat-
centric.” Now, in Michael Symon’s Carnivore, he combines his passion and expertise
in one stellar cookbook.
Michael gives home cooks just the right amount of key information on breeds, cuts, “I’m Michael
Cooking - Meat and techniques to help them at the meat counter and in the kitchen, and then lets
77/16 x 91/2 ; 256 pages; 75 full-color photographs loose with fantastic recipes for beef, pork, poultry, lamb, goat, and game.
Symon, and
978-0-307-95178-6
ebook: 978-0-7704-3342-0 Favorites include Broiled Porterhouse with Garlic and Lemon, Ribs with Cleveland I love meat!
$35.00 hardcover (Canada: $41.00) BBQ Sauce, Braised Chicken Thighs with Kale and Chiles, Lamb Moussaka, and
Bacon-Wrapped Rabbit Legs. Recipes for sides that enhance the main event, like
No, that is not a
ON SALE 10/16/2012
Apple and Celeriac Salad and Sicilian Cauliflower, round out the book. confession, but rather
All Rights: Crown
Michael’s enthusiasm and warmth permeate the text, and with 75 beautiful color
a proud proclamation.
photographs, Michael Symon’s Carnivore is a rich and informative cookbook for I’m not sure if it’s my
National television appearances, including multiple every meat lover. Midwestern upbringing
segments on The Chew MICHAEL SYMON is a co-host of ABC’s The Chew, an Iron Chef on Food Network’s or my caveman good
National print features in men’s, lifestyle, and food Iron Chef America, and the host of Cooking Channel’s Symon’s Suppers. He is the looks, but as long as
magazines and newspapers chef and co-owner of the acclaimed restaurants Lola and Lolita in Cleveland, I can remember my
Ohio; three B Spot burger restaurants outside Cleveland; and Roast in Detroit,
National & local radio campaign favorite meals have
Michigan. Visit him at www.SymonSays.typepad.com.
6 to 8-city tour: New York, Cleveland, Detroit, always been built around
Chicago, Dallas, Minneapolis, Kansas City, meat. Whether it was my
St. Louis, Milwaukee
grandmother’s hearty
Advertising
Bolognese—a flavorful
• Food Network magazine
• New Yorker magazine sauce of ground beef
Online advertising paired with slightly
• Banner advertising on FoodNetwork.com acidic tomato, salty
• Banner advertising on Eater.com Parm, and buttery
• Advertising and promotion on Facebook.com
• Cross-promote on Michael Symon’s restaurant noodles—or a platter
sites: LolitaRestaurant.com, LolaBistro.com, and of succulent braised
BSpotBurger.com and on author’s social media chicken thighs and kale
streams
• Cross-promotion on author website, topped with crunchy
SymonSays.typepad.com bread crumbs, meat has
• The Recipe Club.net feature always managed to bring
• Blog outreach
a smile to my face.”
eBook version promoted in all advertising, promotion

The Collected Home “Collecting all of the furnishings, finishings, and art to decorate your home should be
fun, and this book is written in that spirit. Embrace and enjoy the process. The objects you
Rooms with Style, Grace, and History collect, both expected and otherwise, are what will distinguish and define your home as
an expression of you. After so much positive response from my book The New Traditional, I
Darryl Carter wanted to explore in more depth the essence of what brings a home to life.
Readers of Victoria Hagan’s Interior Portraits and those who love high-end For me, the key to this process is in how all of the design elements are brought together
design that’s clean and refined yet comfortable will find inspiration and to create a harmonious whole. The home should be your refuge, a place of tranquility. Just
liberation in how acclaimed designer Darryl Carter perceives the home as a as you may curate a small group of prized belongings, look at your whole home and its de-
collection of beloved hand-selected items. sign as a collection of objects and stories. When making design decisions, select things that
In The New Traditional, Darryl Carter laid out the principles of his widely are dear and personally impactful. This should be the guiding principle for all aspects of the
recognized and beloved design aesthetic, which balances individual comfort with a home, from an antique door knocker to a distinctive armoire that may hide the high-tech
subtle color palette to achieve serene and timeless style. Now, Darryl explores the equipment of modern life.”
—from the Introduction
essence of what brings a home to life, from textures to multipurpose furniture to
unexpected objects.
House & Home - Decorating The Collected Home again dazzles with gorgeous photographs of rooms and
97/ 8 x 97/ 8 ; 208 pages; details, and with enlightening text about what makes a space both comfortable and
160-200 full-color photographs extraordinary. Additionally, Darryl provides—for the first time ever—hands-on
978-0-307-95394-0 advice for approaching home design, such as defining short- and long-term goals,
$45.00 hardcover (Canada: $52.00) from selecting an antique door knocker to planning the architectural elements of
ON SALE 10/30/2012 an addition.
All Rights: Crown Lavishly illustrated and with lots of hardworking information, The Collected
Home will be a must-have book for anyone desirous of a home that feels richly
layered, full of character, and unquestionably calm.
National magazine coverage, including shelter and
DARRYL CARTER lives in Washington, DC. His work has appeared in all of the
lifestyle
major shelter, lifestyle, and news publications, including House Beautiful, Town and
National newspaper coverage Country, Elle Décor, and Southern Living as well as on more than 100 design blogs.
Promotion and events with author’s licensing He is named on the new Architectural Digest AD100 list, which recognizes the top
partners designers in the world. He has a branded collection of paint with Benjamin Moore
and a lighting line with Urban Electric Company. For more information, visit
Author events in Washington DC, New York, and
DarrylCarter.com.
select cities
Advertising
• Array Magazine (NYDC magazine)
Online Promotion
• Cross-promotion on DarrylCarter.com and in
social media streams
• DesignBound promotion
• Blog Outreach
Explore cross-promotional opportunities with
Benjamin Moore and Urban Electric Company (with
which Darryl has dedicated collections)
Architectural Digest 100 Buzz Mailing

The Epicurious Cookbook
More Than 300 of Our Best-Loved Recipes
for Weekends,Weeknights, and Special Occasions
Tanya Steel and the editors of Epicurious.com
Photography by Ellen Silverman
For Epicurious’s enormous and devoted community—8.6 million unique visitors
each month—and home cooks seeking a perfectly curated roster of diverse
recipes, here are top-rated ones from Epi that have been awarded four forks,
compiled conveniently in a book with brand-new stunning color photography
and stickers to mark your favorites.
Epicurious.com is, undisputedly, the website for people who like to cook. Launched
in the dark ages of 1995, Epi was one of the first on the block and is the most
respected food site among home cooks. Now, The Epicurious Cookbook provides
Baked Zucchini Fries
a completely unique experience for Epi’s fans with new headnotes and 100 new Yield: Makes 6 to 8 servings
photographs shot just for this book, plus dozens of member recipes that have been
Cooking - Seasonal 1 cup unseasoned bread crumbs
tested in Epi’s kitchens. Organized seasonally for breakfasts, starters, mains, sides,
8 x 10; 400 pages; 1
/2 teaspoon kosher salt
breads, and desserts, recipes include favorites such as Grilled Jerk Chicken, Brussels
100 full-color photographs
Sprout Hash with Carmelized Shallots, and, of course, Epi’s all-time favorite—the 1
/4 teaspoon freshly ground
978-0-307-98485-2
ebook: 978-0-307-98486-9
Double Chocolate Layer Cake. Throughout, readers will find clever substitions, black pepper
$29.99 paper (Canada: $35.00) special holiday menus, and make-ahead tips, from Epi’s editors and community
1 cup all-purpose flour
ON SALE 11/6/2012
alike.
2 eggs, beaten
All Rights: Crown TANYA STEEL is editor-in-chief of Condé Nast’s Epicurious.com. With more than
3 medium zucchini, cut lengthwise into
180,000 recipes from premier brands in food journalism, chefs, cookbooks, and
2-inch-long and 1/4-inch-thick pieces
users, Epicurious has won three James Beard Awards, nine Webbys (Best Lifestyle
National television appearances (peel first, if desired, and avoid round
and People’s Voice), three ASME awards, and a video series Emmy.
National features in women’s, lifestyle, and pattypan squash—the shape does not
food magazines lend itself to fries)
National radio campaign 1. Preheat oven to 350°F.

Events in New York City and select markets with 2. In a medium bowl, combine the
Condé Nast bread crumbs, salt, and pepper.
Major cross-promotion on Epicurious.com, including Place the flour in another medium
site-wide and app advertising and content promotion bowl and the beaten eggs in a
Advertising
smaller bowl.
• Food Network magazine advertising 3. Dip the zucchini sticks first in the
• New Yorker magazine advertising flour until lightly coated, then in the
Online promotion beaten eggs. Roll them in the bread-
• New York Times online crumb mixture until well covered.
• Google content network advertising 4. Transfer the zucchini pieces to a
• TheRecipeClub.net feature nonstick baking sheet, and bake
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Let the fries cool slightly before
eating. Serve with the coulis as a
dipping sauce.

American Heart Association American Heart Association
Low-Salt Cookbook, Healthy Slow Cooker
4th Edition Cookbook
A Complete Guide to Reducing More Than 200 Low-Fuss, Good-for-You Recipes
Sodium and Fat in Your Diet American Heart Association
American Heart Association For home cooks who are turning on their slow cookers to save time but still
For the millions of Americans with high blood pressure and those who want want to make heart-healthy meals—here is the American Heart Association’s
to reduce their sodium intake without sacrificing flavor, America’s most first-ever slow cooker cookbook, with more than 200 delicious recipes—all low
trusted authority on heart-healthy eating presents in paperback format the in saturated and trans fats, cholesterol, and sodium.
revised and updated fourth edition of their low-salt classic, with more than 50 The Institute of Food Technologists recently reported that nearly one-third of all
all-new recipes and the latest health information. home cooks own a slow cooker and that on Allrecipes.com, “slow cooker” is the
Most Americans eat more sodium than is good for them, often without realizing it. fourth most searched term on the site. Now with programmable and automatic
Now, the American Heart Association gives us the opportunity to control how settings, slow cookers lend themselves to more than just chilis and beef stews
Cooking - Health (think jambalaya, cassoulets, and even salmon). But if cooks are not mindful with Cooking - Health
61/ 8 x 91/4 ; 352 pages much sodium is in our meals. With more than 200 recipes, such as Broiled Sirloin 73/ 8 x 91/ 8 ; 256 pages;
with Chile-Roasted Onions; Garlic-Lime Marinated Trout; and Chicken, Barley, what they put into their slow cookers, they can easily end up with sodium- and
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and Spinach Casserole, AHA’s Low-Salt Cookbook, 4th Edition, empowers home fat-laden meals. American Heart Association Healthy Slow Cooker Cookbook
$16.00 paper (Canada: $19.00) 978-0-307-88802-0
cooks to prepare delicious, nutritious meals that focus on fresh and flavorful gives modern, health-savvy ways for using this popular device as well as nutrition eBook: 978-0-307-88803-7
ON SALE 2/5/2013
ingredients—all without lots of added salt. This edition also includes tips on information and heart-healthy lifestyle tips. $16.99 paper (Canada: $19.99)
All Rights: Crown
developing a healthy eating plan, reading food labels and understanding packaging The AMERICAN HEART ASSOCIATION is the nation’s premier authority on heart ON SALE 9/18/2012
terms, and making the best choices when eating out. health. Its bestselling library of cookbooks and guides includes: AHA Quick & British: American Heart Association
The AMERICAN HEART ASSOCIATION is the nation’s premier authority on heart Easy Cookbook, 2nd Edition; AHA Low-Salt Cookbook, 4th Edition; AHA Translation: American Heart Association
Major cross-promotion with the American No-Fad Diet, 2nd Edition; and The New American Heart Association Cookbook, 8th 1st Serial: Crown
health. Its bestselling library of cookbooks and guides includes American Heart
Heart Association Edition. For more information visit AmericanHeart.org.
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Coming April


Flowers
Carolyne Roehm
For botanical enthusiasts and Carolyne Roehm’s devoted fans comes a lavish,
oversized volume featuring her luminous flower photography so transcendent
that readers have never seen flowers like this before.
In this gallery of a book, Carolyne Roehm shares her passion for flowers in hun-
dreds of exquisite photographs. Inspired by Irving Penn’s iconic Flowers published
in 1987, Carolyne has carefully photographed close-ups of her gorgeous blooms and
paired them with shots of her abundant gardens, arrangements, and table settings
at Weatherstone, Carolyne’s mid-18th-century estate in Connecticut. Roses, tulips,
daffodils, lilacs, iris, clematis, lilies of the valley, peonies, and dahlias—they’re all
captured here.
Carolyne’s evocative text imparts her garden wisdom, musings on flowers, and ideas
for cultivating and decorating with them around the house. Lush and luxurious,
Flowers is one of the most significant and personal volumes in Carolyne’s publish-
Gardening - Flowers ing career.
11 x 14; 288 pages; CAROLYNE ROEHM is one of America’s most important tastemakers. After an
300 full-color photographs impressive career in the fashion industry and recognized as one of the world’s
978-0-7704-3676-6
best-dressed women, Roehm turned her talents to teaching and writing about flow-
ebook: 978-0-7704-3698-8
ers, lifestyle, decorating, and entertaining. The author of ten books, Roehm is a
columnist for Veranda, and frequently lectures on gardening and decorating across
ON SALE 11/6/2012
the country.
All Rights: Crown
Author events at major garden shows

National magazines including shelter, gardening,
lifestyle, and women’s
National and local newspaper coverage
Online promotion
“Maybe I’ve reached a point in
• Advertising on NewYorkSocialDiary.com
• TheRecipeClub.net feature life where I’m not in such a rush,
• Scribd.com excerpt but making these pictures also
Outreach to garden and botantical societies helped me appreciate the virtues
Promotional materials available of taking time to really look. When
eBook version promoted in all advertising, promotion, I started to work on this book intensively, I found myself
photographing a group of pink peonies... and suddenly
realized that I had lost all sense of time. Everyone always
tells you to be in the moment, be present—well, I was
so engrossed in capturing those peonies that several
hours had passed in which I made dozens of exposures,
and I’d barely noticed. All I had been aware of was an
utterly sublime sense of well-being, one arising from the
interleaved pleasures of creation and beauty—for me, a
decisive moment indeed.”
—from the Introduction

The Knot Ultimate The Knot Complete Guide to
Wedding Planner Weddings in the Real World
[Binder Edition] [Revised Edition]
Worksheets, Checklists, Etiquette, Calendars, The Ultimate Source of Ideas, Advice, and Relief for
and Answers to Frequently Asked Questions the Bride and Groom and Those Who Love Them
Carley Roney and the editors of TheKnot.com Carley Roney and the editors of TheKnot.com
From the #1 wedding brand in the world, for the first time ever comes a For the book-mad audience of brides who have made TheKnot.com the #1
keepsake binder-style organizer edition of the category-topping The Knot destination for wedding information, this is a revised and updated edition of the
Ultimate Wedding Planner book—with all-new and updated material. classic wedding bible, featuring a four-color insert for the first time.
The Knot is widely revered as the go-to, definitive, inspirational resource for all The Knot Complete Guide to Weddings has been a cornerstone of the Knot’s
wedding needs, and their books have helped hundreds of thousands of women. successful publishing program, with a stunning 230,000 copies in print. Now,
Now, The Knot is taking its first step into the keepsake wedding planner market for the first time in nine years, Carley Roney and the editors of TheKnot.com
Reference - Weddings with a luxurious binder edition of the classic The Knot Ultimate Wedding Planner. present a revised and updated version of this classic, with all the latest information Reference - Weddings
81/2 x 11; 208 pages; A practical tool and memento of the experience, this gorgeous binder edition will brides could want, from creative cost-saving ideas to the most current online 73/ 8 x 91/4 ; 448 pages;
8 full-color tabbed dividers One 16-page full-color insert
include all of the materials of the original Planner book—from checklists and tools and resources.
978-0-7704-3336-9 978-0-7704-3338-3
worksheets, to budget spreadsheets and a wealth of tips—in a 3-ring format with
$29.99 hardcover (Canada: $35.00) From the very first planning of the wedding aesthetic and locale to day- ebook: 978-0-7704-3339-0
pockets for inspiration-gathering and business cards as well as extensive updated $21.99 paper (Canada: $25.99)
ON SALE 12/18/2012 of timelines, the couples’ romantic honeymoon getaway, this authoritative,
content for today’s bride (from new online resources to fresh event ideas).
All Rights: Robert Lewis Rosen Associates information-packed, encyclopedic guide includes sidebars, lists, and thousands of ON SALE 12/18/2012
CARLEY RONEY helms the world’s favorite wedding brand, The Knot, as well as time-tested tips and tricks. A color photograph insert—new to this edition— All Rights: Robert Lewis Rosen Associates
spinoffs The Nest and The Bump. The author of fourteen books, Carley appears offers vibrant inspiration. This book will ensure that the wedding day—and all the
frequently on The View, Today, and the Style network, and is regularly featured in months leading up to it—are as joyful, personal, and as smooth as can be.
the New York Times, the Wall Street Journal, USA Today, Glamour, Vogue, Elle,
CARLEY RONEY helms the world’s favorite wedding brand, The Knot, as well as
National & local newspaper coverage and Self. Her advice column, “Ask Carley,” appears in more than 70 newspapers.
spinoffs The Nest and The Bump. The author of fourteen books, Carley appears National television appearances
National radio campaign frequently on The View, Today, and the Style network, and is regularly featured in National & local newspaper coverage
Advertising the New York Times, the Wall Street Journal, USA Today, Glamour, Vogue, Elle,
• Major cross-promotion with The Knot including and Self. Her advice column, “Ask Carley,” appears in more than 70 newspapers.
advertising, promotion, and social media Advertising
• Major cross-promotion with The Knot including
Online promotion
advertising, promotion, and social media
• Google content network advertising campaign
opportunities
• FaceBook advertising
• Scribd.com excerpt Online promotion
• Crafternews.com feature • Google content network advertising campaign
• Blog outreach • Facebook advertising
• Crafternews.com feature
• Blog outreach

The Mini Minimalist Style Me Pretty Weddings
Simple Recipes for Satisfying Meals Inspiration and Ideas for an
Mark Bittman Unforgettable Celebration
Bestselling cookbook author and New York Times op-ed columnist Mark Abby Larson
Bittman anthologizes his popular recipes from the Minimalist series in
For the 1 million monthly followers of powerhouse wedding blog
this easy-to-reference slipcase set of four miniature cookbooks: (1) Small
StyleMePretty.com, the major mainstream hit with serious indie cred (think
Plates and Soups; (2) Pasta, Pizza, and Grains; (3) Meat, Fish, and Poultry;
Domino meets Etsy meets Martha Stewart Weddings), and for all brides looking
(4) Vegetables.
for fresh new inspiration, editor in chief Abby Larson offers an eagerly awaited,
This boxed set contains more than 160 recipes ideal for the harried chef who entirely unique, and gorgeously photo-rich wedding resource.
wants to serve delicious meals. Mark Bittman, renowned for the quick and easy
Brides-to-be are voracious book and magazine buyers, as well as blog readers,
recipes featured in his weekly New York Times food column, prunes his collection
constantly culling all mediums for unique and beautiful elements for their
in order to minimize the effort and ingredients required for each dish featured in
© Kari Herer
weddings. Abby Larson has emerged as one of the most trusted wedding style
this anthology. The ideal size and packaging for gift giving, this small slipcase set
experts, thanks to her cult favorite blog StyleMePretty.com. Now, in her first book,
of cookbooks makes a thoughtful housewarming or holiday present for the everyday
Abby has pulled together a stunning collection of real-life weddings (many created
gourmand or novice chef.
by some of the most sought-after event designers, and in a variety of styles to fit
Cooking MARK BITTMAN originated the the popular New York Times weekly column, “The every couple), ideas, and details that will guide and inspire anyone in the throes of Reference - Weddings
4 x 57/ 8 ; 96 pages each; boxed set Minimalist,” and authored three Minimalist cookbooks. Bittman has been the planning. 77/16 x 91/2 ; 256 pages;
978-0-307-98555-2 host of several PBS series and appeared on countless radio and television shows, 250-300 full-color photographs
$19.95 hardcover (Canada: $23.95) With style blueprints, helpful DIY projects, and ideas to customize and personalize 978-0-7704-3378-9
including the Today show, NPR, and the Food Network. He currently writes on
ON SALE 11/6/2012 the day, plus 250 gorgeous full-color photographs, Style Me Pretty Weddings will be eBook: 978-0-7704-3380-2
the politics of food for the New York Times op-ed column, and his weekly cooking
any bride’s go-to inspiration manual. $30.00 hardcover (Canada: $35.00)
British: Crown video series for the website captures his minimalist sensibilites and are frequently
Translation: The Miller Agency, Inc. ON SALE 1/1/2013
viral sensations. ABBY LARSON founded her blog StyleMePretty.com in 2007. It has become one
1st Serial: Crown of the most popular wedding websites (with an astonishing US Alexa ranking of All Rights: Crown
3,700 and 1 million unique visitors and 13 million page views per month), and has
been featured in the Wall Street Journal, the New York Times, and on CBS Sunday
Morning. Abby has guest blogged for the Huffington Post and Glamour. National television appearances
National print attention
National print coverage in women’s and lifestyle
Online promotion
magazines and newspapers
• New York Times online
• Cross-promotion at MarkBittman.com and Author event in NYC
author’s social media stream Online promotion
• Blog outreach • FaceBook.com advertising
Featured promotion at International Gift and • Advertising on wedding blogs
Stationery Shows • Cross-promotion with StyleMePretty.com and in
social media streams
• Crafternews feature (DIY Project feature)
• Blog Outreach
• Scribd.com feature
Wedding magazine mast-head mailing

Small Changes, Big Results, Watson-Guptill • Amphoto • Potter Craft
Revised and Updated 31 The Artist’s Guide to Drawing Animals 32-33 Drawing Basics and Video Game Art
A Wellness Plan with 65 Recipes for a
34 Young Artists Draw Animals 35 Watercolor Painting 36-37 Draw 50 Collection
Healthy, Balanced Life Full of Flavor
Ellie Krieger 38 Bryan Peterson’s Understanding Composition Field Guide 39 Photographing Shadow and Light
Here is the revised and updated Small Changes, Big Results—for fans of 40-41 The Handbuilt Home 42 Knitted Farm Animals 43 Super-Scary Mochimochi
Krieger’s Food Network show Healthy Appetite and her two New York Times 44-45 Geek Mom 46 Boyfriend Sweaters 47 BurdaStyle Sewing Vintage Modern
bestselling cookbooks, and anyone interested in a healthy, balanced, full-
flavored life, offering an approachable, no-fad, whole-self plan. 48 Polymer Clay Master Class
In this updated edition of her career-launching book, Ellie Krieger teaches readers
how to change their bodies and lives by making three small changes a week for
twelve weeks. This revised book boasts 20 new recipes as well as new tips on
nutrition and eating. Readers will gradually lose weight, boost their energy, and
improve their overall well-being.
Cooking - Health
73/ 8 x 91/ 8 ; 320 pages With its heightened focus on cooking for better health, this edition also shares
978-0-307-98557-6 lifestyle advice, such as how to harness well-chosen apps and websites to
ebook: 978-0-307-98558-3 stay motivated, as well as how to unplug and to reclaim balance in your life.
$16.00 paper (Canada: $19.00) Throughout Krieger incorporates delicious, healthy eating that feeds mind, body,
ON SALE 12/26/2012 and soul. With a focus on fitness and wellness Small Changes, Big Results, Revised
All Rights: Crown and Updated is the perfect complement to Ellie’s cookbook library.
ELLIE KRIEGER is the host of Food Network’s Healthy Appetite, now appearing on
Cooking Channel. She is the author of the New York Times bestselling cookbooks
National television appearances The Food You Crave (recipient of James Beard and IACP awards) and So Easy, as
National print coverage, including women’s, health well as Comfort Food Fix (October 2011). Elle writes weekly for USA Today.
and lifestyle magazines and newspapers
Tie-in with her columns in USA Today and Beef Steak Soft Tacos
USA Weekend Soft corn tortillas, lean beef, and crunchy cabbage make these tacos
especially healthy. These are a breeze to make and fun to eat.
Online promotion
• Cross-promotion on EllieKrieger.com and on her Serves 4
social media platforms 1 2
/ cup freshly squeezed 2. Remove the steaks from the fridge;
• Blog outreach
lime juice discard the marinade. Grill over
3 garlic cloves, minced medium heat, about 12 minutes for
• Books for Better Living promotion
2 teaspoons chili powder medium-rare, turning once. Carve
eBook version promoted in all advertising, promotion, 1 tablespoon olive oil
into thin slices.
and social media outreach 1 1/4 pounds top sirloin steaks
12 5- to 6-inch corn tortillas
3 4
3. Warm the tortillas on the grill for
/ cup tomato salsa
about 30 seconds, turning once.
4 cups shredded cabbage
1 2
/ cup chopped fresh cilantro
1 2
/ cup chopped scallions 4. Place a few slices of meat on a warm
tortilla, top with a tablespoon of
1
1. In a large bowl, whisk /4 cup of the salsa, 1/3 cup cabbage, 2 teaspoons
lime juice with the garlic, chili powder, each of cilantro and scallions, and
and olive oil. Add the steaks, turn 1 teaspoon lime juice. Serve open-
to coat in the marinade, cover, and faced, or fold and secure with a
refrigerate for 1 hour. toothpick.
Calories 426; Fat 10.3 g (Sat 3 g, Mono 4.5 g, Poly 14 g); Protein 40 g; Carb 44.4 g;
Fiber 6.7 g; Chol 82 mg; Sodium 324 mg
28 C LARKSON POTTER • F ALL 2012

The Artist’s Guide to
Drawing Animals
EXPERT How to Draw Cats, Dogs, and Other Favorite Pets
J. C. Amberlyn
Targeted at a new generation of aspiring artists eager to learn the fundamentals
AUTHORS.
of drawing animals in an easy and accessible way.
Written by bestselling author J. C. Amberlyn, The Artist’s Guide to Drawing
Animals features everyone’s favorite animals, ranging from our most beloved pets,
the cats and dogs with which we share our homes and lives, to horses, cows, pigs,
rodents, sheep, goats, birds, and reptiles. The focus is on a realistic approach to
drawing with an emphasis on anatomy/structure; the physical and behavioral
details of each species; and the actions, as well as the facial and body expressions
that give life to drawing animals.
STUNNING J. C. AMBERLYN is an award-winning artist, animator, novelist, photographer, and

naturalist. She is the author of the bestselling Drawing Wildlife and Drawing Manga
Animals, Chibis, and Other Adorable Creatures.
Art - Drawing
81/2 x 107/ 8 ; 192 pages;
600 black-and-white Illustrations
978-0-8230-1423-1
IMAGES. eBook: 978-0-8230-1424-8

$24.99 paper (Canada: $28.99)
ON SALE 11/20/2012
All Rights: Crown
National publicity
CLEAR National print attention

Online promotion
• Google search campaign
INSTRUCTION. • Promotion on author’s website, JCAmberlyn.com

Academic marketing outreach
Featured title at the College Art Association,
Crafts & Hobby Association, and National Arts
Materials Association trade shows
Founded in 1937 and serving generation after generation of artists

at every level, Watson-Guptill celebrates 75 years of art instruction
with its diamond anniversary this year.
WATSON -G UPTILL • F ALL 2012 31

Drawing Basics and
Video Game Art
Classic to Cutting Edge Art Techniques
for Winning Video Game Design
Chris Solarski
A hands-on guide to the basic drawing techniques needed for creating complex
and compelling video game art.
The video game industry is worth over $20 billion, even in today’s recession.
Whether a game is a first-person shooter or a side-scrolling cartoony adventure,
engaging artwork is the fuel that drives a game’s success. Drawing Basics and Video
Game Art demonstrates how fine-art principles like drawing skills, anatomy, values
and lighting, and color all apply to the creation of artwork for video games like
BioShock, Journey, ICO, and Portal 2.
Sketching on location is the first real test
Art - Techniques CHRIS SOLARSKI received a BA in computer animation and began working as a 3D of how well you’ve grasped the various
81/2 x 10; 240 pages; environment and character artist for Sony Computer Entertainment in London. concepts covered so far in the book.
300 full-color images; 50 B&W illustrations Eventually, Solarski enrolled in art classes at the Warsaw Academy of Fine Arts. There are literally millions of elements
978-0-8230-9847-7 During that time, he discovered the exciting connection between classical art to distract you, not the least of which
eBook: 978-0-8230-9848-4 techniques and video game design. He is currently the creative director of Swiss- are the constantly shifting light and
$24.99 paper (Canada: $28.99) weather conditions. Outdoor drawing is
based social-gaming start-up Gbanga. He also works as a figurative artist and
ON SALE 10/2/2012 the yardstick against which to measure
lectures at SAE/Qantm Institute in Zurich. your progress. If you remain focused on
All Rights: Crown drawing the bigger, simpler forms under
Includes art from such changeable conditions, then you’re
doing well. Given the short development
National publicity Video Games time for most games, firsthand research
National print attention Prince of Persia; Gears of War 2; StarCraft II; Team Fortress 2; Heavy Rain; Grand Theft is not always possible. By mastering the
Auto IV; RAGE; BioShock; Little Big Planet; Little Big Planet 2; Journey; LIMBO; Portal 2; classical concepts of art landscapes, you’ll
Online promotion have a repertoire of real-life skills to apply
Enslaved: Odyssey to the West; Final Fantasy 14; Minecraft; Tekken; Mario; Jak and Daxter;
• Advertising on key gaming and video websites to imaginary video game landscapes.
Vanquish; Assassin’s Creed II; Crysis 2; Fable 3; Uncharted 2; Shadow of Colossus; Batman;
Superbrothers: Swords & Sworcery; Bumpy Road; Alice: Madness Returns; Pikmin 3; Empire:
• Cross-promotion on author’s website,
solarskistudio.com Total War; Animal Crossing; Alan Wake; Tron: Evolution; Flower; Metroid Prime; Beyond
• Cross-promotion on Suvoudu.com and Good & Evil; The Last Guardian; World of Warcraft; Fable 3; Super Mario Galaxy; Morf;
PrimaGames.com Mirror’s Edge; The Legend of Zelda; ICO.
Great Masters
Sandro Botticelli; Bernhard Siegfried Albinus; Peter Paul Rubens; Luca Cambiaso; Andi
Featured title at the College Art Association, Brandenberger; Albrecht Dürer; Edgar Degas; John Singer Sargent; Frans Hals; Rembrandt
National Arts Materials Association, and van Rijn; Antonie Waterloo; Alexei Savrasov; Raphael; Tintoretto; Govert Bidloo;
ComicCon trade shows Michelangelo; Egon Schiele; José de Ribera; Alphonse Mucha; Leonardo da Vinci; Peter
Bruegel the Elder; Johannes Vermeer; Giorgio de Chirico; Gustave Courbet.
eBook version promoted in all advertising, promotion, Illustration credits:
and social media outreach Right: Little Big Planet (Sackboy)
Opposite page (clockwise from top, left)
Journey; Landscape by Alexei Savrasov;
RAGE; Super Mario Bros.
32 WATSON -G UPTILL • F ALL 2012 WATSON -G UPTILL • F ALL 2012 33

Young Artists Draw Animals Watercolor Painting
Christopher Hart A Comprehensive Approach to
The second title in Christopher Hart’s new Young Artists Draw series for kids, Mastering the Medium
Young Artists Draw Animals serves up fun and easy-to-follow kid-friendly art
Tom Hoffmann
instruction on drawing animals, a tried and true favorite of young and adult
artists alike. For serious watercolorists seeking a vibrant expressive quality in their work
The Young Artists Draw series by bestselling author Chris Hart focuses on subjects Watercolor Painting is designed to promote a more thoughtful, fresh, and original
that kids love to draw. The second in the series, Young Artists Draw Animals shows approach to watercolor. A medium known for its beguiling ironies, watercolor takes
budding artists how to draw all their favorite animals, familiar household pets, as great skill to control, yet must appear effortless. Throughout the book, notable art-
well as exotic creatures from around the world. ist and teacher Tom Hoffmann stresses that students of watercolor must understand
that realizing the potential of watercolor involves taking chances and informed
CHRISTOPHER HART is the world’s bestselling author of drawing and cartooning
risks. The key to success lies in knowing what will happen when brush touches
books. His books have sold more than 3.1 million English-language copies and
paper.
have been translated into 20 languages. Renowned for up-to-the-minute content
and easy-to-follow steps, Hart’s books have become staples for a new generation of TOM HOFFMANN is a practicing artist and teacher who has been dedicated to the
aspiring artists and professionals, and they have been selected by the American watercolor medium for more than 30 years. He received his BFA from Amherst
Art - Drawing Library Association for special notice. College and an MA-Art Education from the University of London. His paintings Art - Painting
81/2 x 107/ 8 ; 144 pages; 600 2-color illustrations have been exhibited at the Seattle Art Museum, the Frye Museum, Tacoma Art 9 x 11; 208 pages;
978-0-8230-0718-9 Museum, The Copley Society of Boston, and the Armory at Park Avenue in New 140 full-color illustrations
eBook: 978-0-8230-0719-6 York City. Tom is currently teaching three levels of watercolor classes at the Gage 978-0-8230-0673-1
$14.99 paper (Canada: $17.99) Academy of Art in Seattle, Washington. eBook: 978-0-8230-0674-8
ON SALE 10/16/2012 $35.00 hardcover (Canada: $41.00)
All Rights: Crown ON SALE 12/11/2012
All Rights: Crown
National publicity
National publicity
Online promotion
Online promotion
• Cross-promotion on author’s website,
ChrisHartBooks.com
• Promotion on author’s website,
TomHoffmanWatercolors.com
Featured title at the College Art Association and
Featured title at the American Library Association,
National Arts Materials Association trade shows
Crafts & Hobby Association, and National Arts
Materials Association trade shows Promotional materials available
Promotional materials available eBook version promoted in all advertising, promotion,
Also available
978-0-8230-2657-9
eBook: 978-0-8230-8231-5
$14.99 paper (Canada: $16.99)

THE TIMELESS BESTSELLING HOW-TO-DRAW SERIES
Draw 50 Cats Draw 50 Animal ’Toons Draw 50 Dinosaurs and Draw 50 Famous Cartoons Draw the Draw 50 Way
978-0-8230-8575-0 978-0-8230-8577-4 Other Prehistoric Animals 978-0-8230-8568-2 978-0-8230-8580-4
eBook: 978-0-7704-3288-1 eBook: 978-0-307-79833-6 978-0-8230-8574-3 ebook: 978-0-7704-3291-1 ebook: 978-0-7704-3296-6
$9.99 paper (Canada: $11.99) $9.99 paper (Canada: $11.99) ebook: 978-0-7704-3289-8 $9.99 paper (Canada: $11.99) $9.99 paper (Canada: $11.99)
ON SALE 9/11/2012 ON SALE 9/11/2012 $9.99 paper (Canada: $11.99) ON SALE 9/11/2012 ON SALE 9/11/2012
ON SALE 9/11/2012
Draw 50 Dogs Draw 50 Horses Draw 50 Monsters Draw 50 People Draw 50 Princesses
978-0-8230-8583-5 978-0-8230-8581-1 978-0-8230-8584-2 978-0-8230-8596-5 978-0-8230-8585-9
eBook: 978-0-7704-3290-4 eBook: 978-0-307-79502-1 ebook: 978-0-307-79501-4 ebook: 978-0-8230-8597-2 ebook: 978-0-7704-3293-5
$9.99 paper (Canada: $11.99) $9.99 paper (Canada: $11.99) $9.99 paper (Canada: $11.99) $9.99 paper (Canada: $11.99) $9.99 paper (Canada: $11.99)
ON SALE 9/11/2012 ON SALE 9/11/2012 ON SALE 9/11/2012 ON SALE 1/8/2013 ON SALE 1/8/2013
FRESH NEW LOOK AND TRIM SIZE! LOOK FOR MORE OF THE SERIES IN 2013.
Bryan Peterson’s Understanding Photographing
Composition Field Guide Shadow and Light
How to See and Photograph Images with Impact Dramatic Lighting Techniques for
Bryan Peterson Clasically Modern Portraits
Beginning photographers and serious amateurs alike—including students, Joey L.
aspiring professionals, and the multitude of existing Bryan Peterson fans—will Foreword by David Hobby
love this pocket guide to on-location tips for composing images with impact.
Serious amateurs and pro photographers get a master class in lighting and
Bestselling author Bryan Peterson offers a follow-up to his top-selling Bryan portrait techniques with this behind-the-lens guide from acclaimed young
Peterson’s Understanding Photography Field Guide, this time sharing all new tips photographer Joey L.
and techniques to help amateurs in the field compose stronger, more compelling
Photographer Joey L., the most exciting young talent in professional photography
photographs.
today, lifts the curtain on his unique 21st-century approach to portraiture,
BRYAN PETERSON is a phenomenon in how-to photography, with more than sharing anecdotes, technique notes, and lighting diagrams for a wide range of his
700,000 books sold, including Amphoto’s #1 bestselling title of all time, commercial and personal work.
Understanding Exposure, now in its third edition. He also ranks as one of the Photography - Portraits
Photography – Techniques JOEY L. is one of the photography industry’s most acclaimed young names. His
bestselling authors in the entire category, from any publisher. A professional 91/4 x 101/2 ; 176 pages
51/2 x 81/2 ; 288 pages; 300 full-color photographs clients include NBC, Warner Brothers Records, Atlantic Records, FX Network,
photographer and internationally known instructor, he is the author of 100-150 full-color photographs;
978-0-7704-3307-9 Nickelodeon, Forbes, Syfy, Kawasaki, the History Channel, and many more. Joey 17 lighting diagrams
eBook: 978-0-7704-3308-6 Understanding Exposure, 3rd edition; Learning to See Creatively; Understanding Digital
was hired to shoot the promotional images for the Twilight movie series at only 18 978-0-8174-0014-9
$22.99 flexi-bound paper (Canada: $26.99) Photography; Beyond Portraiture; Understanding Shutter Speed; Understanding Close-
years of age. He has been featured in Time magazine, Digital SLR Photography, eBook: 978-0-8174-0015-6
ON SALE 11/13/2012 Up Photography; Bryan Peterson’s Understanding Photography Field Guide; Exposure $29.99 paper with flaps (Canada: $35.00)
MTV.com, and Eyemazing, and on NBC’s Last Call with Carson Daly. A one-hour
All Rights: Crown Solutions; and Understanding Flash Photography. He is also the founder
documentary sharing Joey’s journey to photograph a vanishing tribe in Ethiopia, ON SALE 12/4/2012
of the online photography school The Perfect Picture School of Photography
called Faces of a Vanishing World, airs on the Ovation network and Canada’s All Rights: Crown
(ppsop.com).
Discovery Channel. He can be found at www.JoeyL.com. DAVID HOBBY was a
National publicity photojournalist for 20 years before launching Strobist.com, one of the world’s
most popular photography blogs, with more than 300,000 subscribers. He lives in National publicity
Columbia, MD.
Online promotion National print attention
• Advertising on photography websites Online promotion
• Google search campaign • Advertising on photography websites
• Cross-promotion on author’s online • Cross-promortion on author’s website, JoeyL.com
photography school, The Perfect Picture • Cross-promotion on Strobist.com
School of Photography, PPSOP.com • Google search campaign
Featured title at PhotoPlus trade show
Featured title at PhotoPlus trade show
eBook version promoted in all advertising, promotion, and social media outreach
Also available
978-0-8174-3225-6
ebook: 978-0-8174-0019-4
$24.99 paper (Canada: $29.99)
38 A MPHOTO • F ALL 2012 A M PHOTO • F ALL 2012 39

The Handbuilt Home
34 Simple Stylish and Budget-Friendly
Woodworking Projects for Every Room
Ana White
Ana White, creator of one of the most popular furniture design and home
improvement blogs, offers 34 attractive but easy DIY projects for high-style
furniture pieces on a budget.
Forget IKEA hacks. Alaskan native and young homemaker Ana White, a mom
on a tight budget, shows how you can cheaply and easily make your own custom
furniture inspired by those from high-end stores. From bookcases, beds, and tables
to kid-friendly items and storage solutions, she takes you room by room and gives
you the know-how and confidence to make stylish DIY furniture using off-the-shelf
lumber and basic tools.
ANA WHITE is a mother and homemaker from Alaska, whose popular blog
Ana-White.com receives more than 2 million page views a month. An avid
Crafts & Hobbies - Woodwork
81/2 x 107/ 8 ; 192 pages; 70 full-color photographs;
do-it-yourselfer, Ana is a self-taught furniture maker who learned her skills
270 line drawings while building her own home. She has designed thousands of furniture projects,
978-0-307-58732-9 inspiring people to create attractive, budget-friendly pieces.
eBook: 978-0-307-58733-6
$22.99 paper (Canada: $26.99)
ON SALE 10/9/2012
All Rights: Crown
National publicity
National print attention Building furniture has brought me great joy and
happiness. It has both given me confidence and
Online promotion
humbled me. Our entire family has spent countless
• Advertising on woodworking and DIY websites
• Google Content Network campaign hours in the garage, working on project after project,
• Cross-promotion on author’s yet I never tire of taking simple boards and basic
website Ana-White.com materials and turning them into an attractive piece.
• Cross-promotion with author’s retail sponsors I still often find myself amazed over what can be
• Facebook contest accomplished from modest boards. But the greatest
• CrafterNews feature joy of all for me is sharing my passion with others.
• Blogger outreach Each time I help someone build a picnic table, a
Featured title at the American Library Association bench, or even just a simple picture frame, it’s as if I
and Crafts and Hobby Association trade shows rediscover the pleasure of learning how to build all
over again.
and social media outreach This book is for the non-woodworker, someone like
me years ago, who wishes they could make their
own attractive, modern furniture but just hasn’t yet
found the confidence or the skills to do so. You don’t
need to be physically tough or super strong to learn
to use a power tool, and it is okay if you don’t know
that a 2x4 doesn’t actually measure 2" x 4"; all you
need is determination to make a better home for
yourself or your family. I’ve been there. I know it’s
not easy to squeeze a nail gun trigger for the first
time, or even to load a drill bit when you don’t know
how. But I can tell you this—if I can do it, so can you.
And I’ve written this book specifically to help you.
40 POTTER C R AFT • F ALL 2012 POTTER C R AFT • F ALL 2012 41

Knitted Farm Animals Super-Scary Mochimochi
15 Irresistible, Easy-to-Knit Friends 20+ Cute and Creepy Creatures to Knit
Sarah Keen Anna Hrachovec
Knit up a barnyard with everyone’s favorite furry and feathered critters, For knitters at all skill levels looking for fun, humorous, and sweetly sinister
including a pig, sheep, llama, and many more. patterns requiring a minimum of time and yarn to knit for themselves or as
gifts for kids and adults
This charming companion to Knitted Wild Animals takes us out of the jungle
and back to the farm with 15 original toy designs. Sarah Keen’s cuddly, oversized In Super-Scary Mochimochi, well-known knitted-toy designer and bestselling author
stuffed animals are made with child-friendly yarn in bright, contemporary colors. A Anna Hrachovec presents essential how-to for creating 20 spooky designs along
comprehensive techniques section makes these patterns accessible to knitters of all with ideas and instructions for customizing projects with a variety of “creature-
skill levels. feature” combinations and add-ons. You’ll find knitted monsters, such as tiny
vampire brats, a teenage werewolf, and even goblins that will gobble up your iPad,
SARAH KEEN is a freelance pattern designer and an experienced knitter who
all Anna Hrachovec’s quirky signature style. This adorable assortment may be more
learned how to knit at the age of four. She thoroughly enjoys designing knitted toys
cute than scary, but try not to bruise their egos. These toys think they’re terrifying!
for children, including her nieces and nephews. Sarah is also the author of Knitted
Wild Animals. She lives in Aberystwyth, Wales. ANNA HRACHOVEC launched Mochimochi Land (MochimochiLand.com) in 2007
Crafts & Hobbies - Knitting - Stuffed Animals as a popular craft blog and online pattern shop. Anna’s toys have been featured on
81/4 x 91/4 ; 128 pages; 175 full-color photographs The Martha Stewart Show; on websites such as Boing Boing, CRAFT, and Knitty; Crafts & Hobbies - Knitting
978-0-8230-8594-1 and in numerous print magazines. Her character-based pieces have been shown in 81/2 x 10; 160 pages;
eBook: 978-0-8230-8595-8 galleries in New York, Seattle, San Francisco, Tokyo, and Berlin. 230 full-color photographs;
$19.99 paper (Canada: $23.99) 25 line drawings
978-0-307-96576-9
ON SALE 12/11/2012
eBook: 978-0-307-96577-6
British: GMC $19.99 paper (Canada: $23.99)
Translation: GMC
ON SALE 9/18/2012
1st Serial: Crown
All Rights: Crown
National publicity National publicity

National print attention National print attention
Online promotion Online promotion
• Advertising on craft and knitting websites • Advertising on craft and knitting websites
• Cross-promotion on author’s blog, • Cross-promotion on author’s website,
PushYou.blogspot.com MochimochiLand.com
• Google search campaign • Facebook contest
• CrafterNews feature • CrafterNews feature
• Blogger outreach • Blogger outreach
Featured title at The National Needle Arts Association Featured title at The National Needle Arts
and Crafts and Hobby Association Association, Crafts and Hobby Association
trade shows and ComicCon trade shows
Promotional materials available Promotional materials available
eBook version promoted in all advertising, promotion, eBook version promoted in all advertising,
and social media outreach promotion, and social media outreach
Also available Also available
978-8230-3318-8 978-0-8230-2664-7 978-0-8230-2692-0

$19.99 paper (Canada: $22.99) ebook: 978-0-307-58705-3 ebook: 978-0-8230-8229-2
$19.99 paper (Canada: $23.99) $19.99 paper (Canada: $22.99)

Geek Mom
Projects, Tips, and Adventures for
Moms and Their 21st Century Families
Editors of GeekMom.com
The editors of GeekMom, sister site to Wired’s GeekDad blog, offer a range of
cool projects and parenting advice centered around raising kids in the tech age.
It is fast becoming a geek world out there, and moms from their twenties to fifties
are coming out of the closet and showing off their tech smarts and superhero-like
skills to keep their savvy kids entertained and engaged. Broken up into six sections
spanning everything from fantasy costumes to science projects, this book will
follow in the footsteps of the New York Times bestseller Geek Dad and its sequels.
Geek Mom will explore fun and interesting ways that moms and kids can get
their geek on through projects and activities designed for the whole family, from
homemade lava lamps and Tetris cakes to thrifty costumes for Halloween and
even projects for moms to try when they get a few precious moments alone. Every
Crafts & Hobbies project is designed with an eye toward learning and discovery, and infused with
73/ 8 x 91/ 8 ; 224 pages; geeky flavor, be it through pop culture, music, science, or crafts. Special sections
150 2-color illustrations and essays will focus on important topics like the history of the computer, the
978-0-8230-8592-7 “Being a geek isn’t just about
importance of the superhero, and organizing a home learning center.
eBook: 978-0-8230-8592-7 brains and books anymore. Being
$19.99 paper (Canada: $23.99) NATANIA BARRON was born in Western Massachusetts in 1981 to a geeky dad a geek is a state of mind, and
ON SALE 10/30/2012 and an artist mom. KATHY CECERI is a founder and senior editor of the blog that state of mind leads us to
British: Einstein Thompson Agency LLC GeekMom.com. In 2007, she joined Wired.com’s GeekDad blog as the first regular
intensely explore our interests
Translation: Einstein Thompson Agency LLC mom writer. She also contributed to Ken Denmead’s bestselling series of Geek
and approach the world with
1st Serial: Crown Dad books. CORINNA LAWSON grew up reading science fiction and fantasy and
endless curiosity. When we want
superhero comics. She is a founder and coeditor of GeekMom.com and a core
contributor to the GeekDad blog on Wired.com. She has contributed to the Geek to get involved in something cool,
Dad books and writes for Sequential Tart, a webzine about comics and pop we really get involved. In other
National publicity
culture. JENNY WILLIAMS was born in the 1970s, the decade when Pong was words, we get geeky about it.
National print attention And when we become mothers,
king. She is one of the founders and senior editors of GeekMom, GeekDad, and
Online promotion Common Sense Media. we apply that same dedication
• Advertising on craft and parenting websites and attention to detail to our
• Cross-promotion on GeekMom.com and parenting. We are GeekMoms.”
GeekDad.com
• Cross-promotion on CraftsforLearning.com
• CrafterNews feature
Featured title at the American Library Association,
the Crafts and Hobby Association, and ComicCon
trade shows

Boyfriend Sweaters BurdaStyle Sewing
19 Designs for Him That You’ll Want to Wear
Bruce Weinstein
Vintage Modern
Photographs by Jared Flood Mastering Iconic Looks from 1920-1980
Nineteen designs and techniques inspired by menswear that will look good on Nora Abousteit with Jamie Lau
both him and her. Learn the sewing techniques that have transcended the test of time. On the
As long as men have had sweaters, women have borrowed them. Popular knitwear heels of the successful BurdaStyle Sewing Handbook comes the complete guide
designer Bruce Weinstein bridges the gender gap by offering nineteen boyfriend to mastering the styles and techniques from decades past.
sweaters and accessories that are uber-comfortable, stylish, and sized to fit either The editors of BurdaStyle introduce key fashion looks of the past and deconstructs
sex. Featuring techniques knitters love, including reversibles, cables, Fair Isle, and them so sewers can learn to use these iconic elements to make their own stylish
herringbone, as well as tips and ideas on making garments more masculine or clothes. Using five full-size master patterns, the book gives step-by-step instruction
feminine, these designs will look great on men and fabulous on women. for 20 projects for men and women inspired by the ’20s, ’50s, ’60s, ’70s, and ’80s.
BRUCE WEINSTEIN is an authority on men (since he is one of them) and on Fashion designers have always looked back to move forward, and budding designers Crafts & Hobbies - Sewing
handknits (he’s been designing knitwear and teaching knitting for over a decade). and fashion-savvy sewers will use this indispensible resource as a springboard to an 83/ 8 x 91/4 ; 208 pages;
He is also the coauthor of 15 cookbooks, including the Ultimate Cook Book series. amazing range of sewing possibilities. 170 full-color photographs;
Crafts & Hobbies - Knitting
77/16 x 9; 160 pages; Once a creative director at Grey Advertising and The Spier Group, he has NORA ABOUSTEIT is the cofounder of BurdaStyle.com, the largest community of 30 full-color illustrations;
appeared on Today, The View, CBS This Morning, and QVC, and writes for 3 pattern sheets
60 full-color photographs; sewers and designers in the world with more than 700,000 members. Before starting
numerous national publications. He lives in Colebrook, Connecticut. 978-0-307-58675-9
25 line drawings BurdaStyle, Nora worked at Hubert Burda Media and was part of the founding
978-0-307-58712-1 team of the DLD conferences. She lives in New York.
eBook: 978-0-307-58713-8 ON SALE 11/6/2012
$21.99 paper (Canada: $25.99) All Rights: Crown
ON SALE 12/18/2012
All Rights: Crown
National publicity
National publicity National print attention
National print attention Advertising
Online promotion • Advertising in Threads Magazine
• Advertising on craft and knitting websites Online promotion
• Google search campaign • Cross-promotion on BurdaStyle.com
• CrafterNews feature • Advertising on craft and sewing websites
• Blogger outreach • CrafterNews feature
Featured title at The National Needle Arts • Blogger outreach
Association, and Crafts and Hobby Association Featured titles at The National Needle Arts
trade shows Association and Crafts and Hobby trade shows
Promotional materials available Promotional materials available
eBook version promoted in all advertising, promotion, eBook version promoted in all advertising, promotion,
and social media outreach and social media outreach
Also available
978-0-307-58674-2
ebook: 978-0-307-58686-5

Polymer Clay Master Class
11 Master Artists, 15 Projects,
Incredible Inspiration
Judy Belcher and Tamara Honaman
Frontlist
Polymer Clay Master Class explores the signature techniques and creative
influences of 11 of the top artists in polymer clay, as they share inspirations Sexy Bing-oh! ...................................50
and studio space to create collaborative projects.
Shoestrology .....................................51
Even artists and artisans with completely different styles of work have been
challenged, moved, and inspired by the work of others. This book delves into The Original
the processes of each of those polymer clay masters as they share a project that Dog Tarot ..............................................52
showcases their expertise, and then documents how their work is changed or
influenced by working with other top polymer clay artists. The book features 15 Wisdom of the House
projects by master artists such as Lindly Haunani, Robert Dancik, Sandra McCaw, of Night Oracle Cards ..............53
Cynthia Tinapple, Seth Savarick, Julie Picarello, Jeff Dever, and Leslie Blackford.
Readers get an amazing overview of what is possible with polymer clay and will Face-a-Day Journal .....................54
Crafts & Hobbies - Polymer Clay take away concrete ideas on how to incorporate different styles or methods of
81/2 x 107/ 8 ; 160 pages; working into their own projects. Q&A a Day for Kids ......................55
250 full-color illustrations
978-0-8230-2667-8 JUDY BELCHER has been creating jewelry for more than a decade. She is the Color Worn
eBook: 978-0-307-96575-2 author of Polymer Clay Creative Traditions and the featured artist in Millefiori Scratch Pads ......................................56
$22.99 paper (Canada: $26.99) Story. She has also served as the president of the International Polymer Clay
Association and as the West Virginia representative for the American Craft Jotty Journals ...................................57
ON SALE 12/26/2012
Council. She has appeared on The Carol Duvall Show and Beads, Baubles &
All Rights: Crown Live the Life You
Jewels, and she teaches workshops on polymer clay internationally. TAMARA
HONAMAN is the media content manager for Fire Mountain Gems & Beads. She Love Postcard Box........................58
National publicity
has also worked as the segment producer for the PBS television program Beads,
National print attention Baubles & Jewels; was editor-in-chief for Step by Step Beads; and was an editor
Online promotion for Lapidary Journal. Tamara also helped develop Bead Fest. Backlist
• Advertising on key polymer clay, craft, and
Decks ..............................................59-61
jewelry websites
Gift Books and
• CrafterNews feature
Interactive Books ................61-66
• Promotional content available on Scribd.com,
and others
Mini Journals ....................................67
Featured title at the Craft and Hobby Association IOU Booklets.....................................68
trade show
Erotica Novelties ...........................69
Stationery
Collections ................................70-75
48 POTTER C R AFT • F ALL 2012

Bingo with a Big OH! Meet Your Sole Mate
SHOEST
SHOESTROLOGY
SEXY BING-OH! Discove
Discover Your Birthday Shoe
Six 2-Player Games
Gam By Tali and Ophira Edut
Illustrations by Samantha Hahn
Illustrat
Open this sexy little booklet and find six different versions
of bingo, including
inclu Kissing Bingo, Strip Bingo, Truth or For sho
shoe lovers and astrology devotees, Shoestrology
Dare Bingo, Sw Sweet Talk Bingo, and more. Spin the arrow is a ma
match made in heaven. Featuring illustrations of
to find out wh
which activity on the game board to perform 366 sh
shoes—one for every day of the year—Shoestrology
(such as remov
removing one item of clothing, delivering a kiss to pairs an
a iconic shoe with a personality profile of the
that special sweet
sw spot, telling a naughty secret). Whoever birthda
birthday girl. Tali and Ophira Edut (astrologers for
gets five in a ro
row spins again to win a special prize, but this Elle.co
Elle.com and AstroStyle.com) provide insightful com-
is truly a game where everyone scores! parison
parisons between the character of the woman born on
each dday and the shoe design that truly fits her unique
Booklet with 12 tetear-out game boards and a spinner
qualitie
qualities. From vintage Dior to the magic of McQueen,
61/ 4 x 81/ 4 in.
978-0-7704-3343-7
978-0-7704-3343- each sh
shoe is deftly painted by noted fashion illustrator
$9.95 (Canada: $1 $11.95) Saman
Samantha Hahn.
January 1, 2013 Paperba gift book with 366 full-color illustrations
Paperback
pag 61/ 2 x 61/ 2 in.
384 pages,
978-0-307-98504-0
978-0-3
$17.95 (C
(Canada: $21.50)
September 4, 2012
Septemb
Also Available
Sexploration
978-0-307-88923-2 Light My Fire
Naughty or Nice Deck $9.99 (Canada: $10.99) 978-0-307-71980-5
By Olivia St. Claire $9.99 (Canada: $10.99)
978-0-307-88899-0
$14.99 (Canada: $16.99)
50 POTTER S TY LE • F ALL 2012 POTTER S TY LE • F ALL 2012 51

Nostradogus Reveals All! Oracle Cards Based on the
Phenomenal House of Night Series
THE ORIGINAL DOG
D TAROT
Your Key to Div
Divine the Canine Mind
A Fortune-Telli
Fortune-Telling Deck and GuideBook WISDOM OF THE
TH HOUSE OF NIGHT ORACLE CARDS
By Heidi Schul
Schulman
A 50-Card Deck
Dec and Guide Book
By P. C. Cast an
and Colette Baron-Reid
Want to know why your dog shreds your slippers but Illustrations by Jena DellaGrotaglia
ignores his de
designer toys? Does your pooch really want
For fans of the
th enormously popular House of Night young
a puppy for companionship,
co or are you delusional? With
adult series, this
th oracle deck allows readers to interact
this entertain
entertaining, tongue-in-jowl deck of oracle cards
with vampyre high priestesses and goddesses, just like the
and accompa
accompanying booklet, you’ll be able to decipher
fledglings of the
t House of Night academy. Readers are invited
the mysteriou
mysterious inner workings of your pup’s mind. Each
to pose questi
questions to the Goddess Nyx and draw one of fifty
of the 30 cards
card offers advice for both canines and their
oracle cards tto receive her guidance. Written by P. C. Cast
humans. This is the perfect gift for dog lovers who take
(the author ofo the series) and oracle expert Colette Baron-
pet ownership to the next level (or get a good laugh
Reid, and bas
based on ancient divination systems, the deck
at those who do!).
functions as ana intuitive guidance tool for questions about
30 cards and 64-page64- booklet in a keepsake box relationships, important decisions, and inner conflicts that
37/ 8 x 5 3 / 8 in.
teenagers experience
exp every day.
978-0-307-98493-7
978-0-307-9849
$14.95 (Canada: $17.95) 50 cards and a 1128-page booklet in a keepsake box
October 16, 2012 37/ 8 x 5 3 / 8 in.
978-0-7704-3344-4
978-0-7704-334
$12.95 (Canada: $15.95)
October 2, 2012
Also Available
Cat Yoga Mini Journal Cat Yoga Postcards

978-0-307-39540-5 978-0-307-39542-9
$8.00 (Canada: $11.00) $9.99 (Canada: $10.99)

Describe Your Day with a Doodle Capture Your Child’s Changes,
One Line at a Time
FACE-A-DAY JOURNA
JOURNAL
Q&A A DAY FOR KIDS
K
Doodle Your Mood
A Three-Year Journal
Jou
Some people are writers and others are doodlers. For those who 365 Questions, 3 Years, 1,095 Conversations with Your Kid
think in pictures, this guided visual journal encourages you to By Betsy Franco
express your moo
mood du jour with a doodle. With very little effort,
you can creatively record how you’re feeling by drawing a facial Can you remem
remember what you were doing with your kids three years ago
expression in an eempty circle. On the opposite page, you’ll on this exact da
day? With this three-year journal, you can keep track of
find prompts to jo
jot down a few details about your day. A fun your child’s development
dev in just a few lines a day. Each page includes a
bonus; once you’ve
you’v completed the book, you can flip the pages question or prompt
prom from children’s author Betsy Franco; the questions
and watch the “an
“animation” of your changing moods in bright, are appropriate for kids roughly between the ages of four and twelve. As
popping colors. you fill out the journal with your kid, past responses can be read as new
ones are written
written. This journal is the ideal way to get kids talking, with
Guided journal, paper
paperback cover
the added benefit
bene of watching them watch themselves change over the
368 pages, 41/ 2 x 5 3 / 4 in.
978-0-7704-3335-2 years.
$12.95 (Canada: $15.95)
$15.9 Guided journal, flex
flexi cover
October 2, 2012 368 pages, 51/ 2 x 7 in.
i
978-0-307-95296-7
$16.95 (Canada: $19.95)
$1
October 16, 2012
Also Available
Q&A a Day 5-Year Journal

Q&
978-0-307-71977-5
978
$16.99 (Canada: $18.99)
$16
The Happiness Project One-Sentence Journal

By Gretchen Rubin
978-0-307-88857-0
978
$16.99 (Canada: $16.99)
$16
Jane-a-Day 5-Year Journal

Jan
978-0-307-95171-7
978
$16.99 (Canada: $18.99)
$16

Customize Your Journal Cover Notepads with a Point of View
COLOR WORN SCRATCH PADS (2 SIZES)
Set of Three Pads with Scratch-Off Covers
Interactive fun awaits with this set of three Color Worn Scratch Pads, which are available in two sizes (large and pocket-sized).
The covers of these unique journals are coated with a silver scratch-off surface—similar to a lottery ticket—that allows you to
customize the outside of your pad. Scratch the surface to expose the fluorescent color below or let the silver ink wear off gradually.
Most journals look ratty as they wear out, but Color Worn pads get cooler and more colorful with use!
Jotty Journals: Priorities

The Big Picture and The Small Shit
978-0-7704-3667-4
Jotty Journals: Reminders

Things to Remember and Things to Repress
978-0-7704-3683-4
Color Worn Scratch Pads—Small
Set of three blank pads with scratch-off covers,
wrapped in a bellyband, shrinkwrapped
Color Worn Scratch Pads—Large 72 pages each, 3½ x 51/ 8 in.
Set of three blank pads with scratch-off covers, 978-0-307-95181-6
wrapped in a bellyband, shrinkwrapped $9.95 (Canada: $11.95) Colors hidden
72 pages each, 5½ x 7 in. September 11, 2012
978-0-307-95180-9 under the silver
$12.95 (Canada: $15.95) scratch-off ink.
September 11, 2012
JOTTY JOURNALS
Set of Two Journals
Jotty Journals: Resolutions By David and Kelly Sopp
Ways to Improve Myself and Ways to Improve My Husband Whether you’re scheming on a grand scale or slogging through the minutiae,
978-0-7704-3684-1
these humorous journal sets are sure to inspire a double-take. Each Jotty
Journals duo contains two blank pads packaged side-by-side, so their bold
cover statements can be read at a glance. The series is comprised of four
titles (all ISBNS sold individually). A display is also available!
Also Available Set of 2 blank journals (with lined pages) shrinkwrapped
96 pages each, 31/ 2 x 5 in. (individual pad size),
MemoRANDOM 7 x 5 in. (total package)
978-0-307-58744-2 $8.95 (Canada: $10.95)
Typographica! Pocket Pads
$12.99 (Canada: $14.99) January 8, 2013
978-0-307-46264-0
$9.99 (Canada: $12.99) Display available!
12-copy counter display
H: 121/ 2 in., W: 71/ 2 in., x D: 51/ 2 in.
978-0-7704-3728-2
Jotty Journals: Wisdom $107.40 (Canada: $131.40)
Things I’ve Learned from Life and Things I’ve Learned from Reality TV
978-0-7704-3682-7

(Unless indicated otherwise): 41/2 x 61/8 in., 50 to 55 cards HUMOR AND GAMES
new!
Hand-Lettered, Heartfelt
DECKS
LIVE THE
TH LIFE YOU LOVE POSTCARD BOX
100 Ha
Hand-Lettered Postcards
By Scot
Scott Albrecht
In an era
e of email and standard typefaces, the use of postcards THE ORIGINAL DOG TAROT STUFF WHITE PEOPLE LIKE HYPERTHETICALS THE ZOMBIE SURVIVAL GUIDE DECK
and hand-drawn
ha typography represents a revival in the personal By Heidi Shulman (TO TALK ABOUT) By Chuck Klosterman By Max Brooks
978-0-307-98493-7 By Christian Lander 978-0-307-58792-3 100 cards, 41/8 x 55/8 in.
touch. Featuring 25 witty and inspirational hand-written aphorisms
$14.95 (Canada: $17.95) 978-0-307-95274-5 $14.99 (Canada: $17.99) 978-0-307-40645-3
(reprod
(reproduced 4 times) housed in a box designed by the artist, this 100- October 16, 2012 $14.99 (Canada: $16.99) $13.95 (Canada: $15.95)
card se
set features postcards that are perfect for mailing, framing, or
pinnin
pinning to an inspirational board.
Keepsak box with foil stamping
Keepsake
postcards, 4 each of 25 designs
100 pos
41/ 2 x 61/ 2 in.
978-0-7704-3301-7
978-0-7
$20.00 (Canada:
( $24.00)
October 9, 2012
THE BOX OF GENERAL IGNORANCE BOX OF BEASTIES HUE ARE U? A DECK

By John Lloyd By John Lloyd By Dewey Sadka
and John Mitchinson and John Mitchinson 66 tabbed cards
100 tabbed cards 100 tabbed cards 978-0-307-35242-2
978-0-307-45144-6 978-0-307-46034-9 $16.95 (Canada: $19.95)
$16.95 (NCR) $16.99 (NCR)
SELF-IMPROVEMENT
new!
WISDOM OF THE HOUSE OF AN ABUNDANCE OF BLESSINGS CHANGE YOUR BRAIN, CHANGE YOUR BRAIN,
NIGHT ORACLE CARDS By John O’Donohue CHANGE YOUR BODY DECK CHANGE YOUR LIFE DECK
By P.C. Cast and 978-0-307-95232-5 By Daniel G. Amen, M.D. By Daniel G. Amen, M.D.
Colette Baron-Reid $14.99 (Canada: $16.99) 978-0-307-72072-6 978-0-307-46457-6
978-0-7704-3344-4 $14.99 (Canada: $16.99) $14.99 (Canada: $18.99)
$12.95 (Canada: $15.95)
October 2, 2012
JILLIAN MICHAELS EMOTIONAL REPAIR KIT ZEN GOLF DECK

HOT BOD IN A BOX By Judith Orloff, M.D. By Dr. Joseph Parent
By Jillian Michaels 978-0-307-58741-1 978-0-307-59056-5
978-0-307-45051-7 $14.99 (Canada: $18.99) $14.99 (Canada: $17.99)
$14.95 (Canada: $17.50)

DECKS FOOD AND SPIRITS (Unless indicated otherwise): 41/2 x 61/8 in., 50 to 55 cards SEX AND RELATIONSHIPS
DECKS
WINE TASTING UNCORKED CHEESE DECK TAPAS DECK BRUNCH! DECK THE KNOT WEDDING LAND YOUR MAN
NAUGHTY OR NICE DECK
By Michael Schuster By Max McCalman By José Andrés with By Gale Gand PLANNER IN A BOX By Janine Driver with
By Olivia St. Claire
978-0-307-71861-7 and David Gibbons Richard Wolffe 978-0-307-88637-8 By Carley Roney and Mariska van Aalst
$14.99 (Canada: $16.99) 978-0-307-38179-8 978-0-307-39361-6 $14.95 (Canada: $16.99) 100 cards, 2 side-by-side the editors of The Knot
$14.95 (Canada: $21.00) $14.95 (Canada: $21.00) stacks in pull-drawer box 978-0-307-71863-1
978-0-307-71860-0 $14.99 (Canada: $16.99)
7 5
5 /8 x 4 /8 in. $14.99 (Canada: $16.99)
978-0-307-88899-0
$14.99 (Canada: $16.99)
REFERENCE AND RECREATION
RACHAEL RAY MAKE YOUR

OWN TAKE-OUT DECK
By Rachael Ray
41/2 x 6 in.
978-0-307-46035-6
$14.99 (Canada: $18.99)
SIBLEY BACKYARD PUPPYHOOD DECK CESAR’S WAY DECK P. ALLEN SMITH’S

PARENTS AND CHILDREN BIRDING FLASHCARDS By Cesar Millan By Cesar Millan CONTAINER GARDENS DECK
By David Sibley with Melissa Jo Peltier with Melissa Jo Peltier By P. Allen Smith
100 cards, 2 side-by-side 978-0-307-46348-7 978-0-307-39632-7 978-0-307-46056-1
stacks in pull-drawer box $14.99 (Canada: $18.99) $14.95 (Canada: $16.95) $14.99 (Canada: $18.99)
43/8 x 57/8 in.

978-0-307-88897-6
$14.99 (Canada: $16.99)
YOUR BABY’S FIRST YEAR DECK BABY SMARTS DECK GOOD OLD-FASHIONED FUN DECK
By the American Academy By Linda Acredolo, Ph.D., By Eleo Gordon and Tony Lacey
of Pediatrics and Susan Goodwyn, Ph.D. 978-0-307-72086-3
978-0-307-88639-2 978-0-307-71862-4 $14.99 (Canada: $16.99)
$14.99 (Canada: $16.99) $14.99 (Canada: $16.99)
ECO-CLEAN DECK TOE-UP SOCKS IN A BOX

By Annie Berthold-Bond By Wendy D. Johnson
978-0-307-59161-6 978-0-307-72039-9
$14.99 (Canada: $18.99) $14.99 (Canada: $16.99)

HUMOR SELF-EXPRESSION/SELF-IMPROVEMENT
DESPERATE CUPCAKES
By Anita Dyette
Sure, cupcakes are sweet when they’re all dolled up for birthday new!
parties, but what happens when the wrapper comes off? This
deliciously funny book gives you a behind-the-scenes look at the
wild and tawdry lives of desperate cupcakes. Follow the cupcakes
to the dark side as they experience sugar rushes and crashes,
succumb to snack attacks, and engage in ill-advised activities
GIFT BOOKS AND INTERACTIVE BOOKS

(like riding with the Hells Angel Food Cakes).
80 pages, 61/2 x 61/2 in., hardcover
978-0-307-71852-5
$12.99 (Canada: $14.99)
FACE-A-DAY JOURNAL DO-IT-YOURSELF THERAPY COLOR ME DRUNK THE HAPPINESS PROJECT

Guided journal, paperback cover Head Games for a Rainy Day Interactive book, paperback with ONE-SENTENCE JOURNAL
new! 368 pages, 41/2 x 53/4 in. Novelty book, paperback with flaps, flaps, illustrations throughout. A Five-Year Record
By Gretchen Rubin
978-0-7704-3335-2 concealed wire-o, includes sticker 128 pages, 81/4 x 10 in.
$12.95 (Canada: $15.95) sheets, perforated postcards, coupons, 978-0-307-88692-7 Guided journal, hardcover,
October 2, 2012 and activities, full-color illustrations $12.99 (Canada: $14.99) ribbon marker, lie-flat binding.
throughout. August 28, 2012 368 pages, 4 x 6 in.
128 pages, 61/4 x 83/8 in. 978-0-307-88857-0
978-0-307-71853-2 $16.99 (Canada: $16.99)
$16.99 (Canada: $18.99)
SHOESTROLOGY
By Tali and Ophira Edut
Illustrations by Samantha Hahn
For shoe lovers and astrology devotees, Shoestrology is a match made in heaven. Featuring illustrations of 366 shoes—one for every day of
the year—Shoestrology pairs an iconic shoe with a personality profile of the birthday girl. Tali and Ophira Edut (astrologers for Elle.com and
AstroStyle.com) provide insightful comparisons between the character of the woman born on each day and the shoe design that truly fits her
unique qualities. From vintage Dior to the magic of McQueen, each shoe is deftly painted by noted fashion illustrator Samantha Hahn.
384 pages, 61/2 x 61/2 in.
978-0-307-98504-0
$17.95 (Canada: $21.50)
September 4, 2012
Q&A A DAY 5-YEAR JOURNAL THE PASSIONATE TRAVELER JOURNAL MEMORANDOM THE MANGA ARTIST’S WORKBOOK: CHIBIS
By Frances Mayes A Journal for Lists, Memories, and Miscellany Easy-to-Follow Lessons for Drawing
Guided journal, hardcover,
Journal with quotes, hardcover Guided journal, hardcover, Super-cute Characters
gilded-edge pages, lie-flat binding. By Christopher Hart
with removable half-jacket, lie-flat binding.
368 pages, 4 x 6 in. Guided journal, paperback,
lie-flat binding. 96 pages, 61/2 x 8 in.
978-0-307-71977-5
160 pages, 51/2 x 7 in. 978-0-307-58744-2 concealed wire-o, includes tracing
$16.99 (Canada: $18.99)
978-0-307-72088-7 $12.99 (Canada: $14.99) and drawing paper.
$12.99 (Canada: $14.99) 160 pages, 6 x 71/4 in.
978-0-307-72004-7
$15.99 (Canada: $17.99)
TODAY I WILL NOURISH MY INNER MARTYR
LIT LIBS: Mash-up a Classic! SENSELESS SENSIBILITIES
Desktop Affirmations for Cynics
By Wright N. Poorly Create Your Own
By Sarah Wells and Ann Thornhill
Austen-tatious Mash-up!
Interactive book, paperback, Desktop easel book, paperback, concealed
perfect bound. Interactive book, paperback,
wire-o, full-color illustrations throughout.
96 pages, 51/4 x 8 in.
perfect bound.
128 pages, 41/2 x 61/2 in.
978-0-307-59090-9 96 pages, 51/4 x 8 in. 978-0-307-72003-0
$9.99 (Canada: $11.99) 978-0-307-88642-2 $12.99 (Canada: $14.99)
$9.99 (Canada: $10.99)
62 POTTER S TY LE • FALL 2012 POTTER S TY LE • F ALL 2012 63

GIFT BOOKS AND INTERACTIVE BOOKS SELF-EXPRESSION/SELF-IMPROVEMENT FAMILY & PARENTING

THE BIG SIBLING BOOK THE GRANDPARENT BOOK YOUR BIRTHDAY BOOK
Baby’s First Year According to ME A Keepsake Journal By Amy Krouse Rosenthal
By Amy Krouse Rosenthal By Amy Krouse Rosenthal
THE MANGA ARTIST’S WORKBOOK FINDING YOUR OWN NORTH STAR JOURNAL NATURE WALK JOURNAL CESAR’S WAY JOURNAL Guided journal, hardcover, elastic
Guided journal, hardcover, concealed Guided journal, hardcover,
Easy-to-Follow Lessons for Creating By Martha Beck A Resource and Record Book for Dog Owners closure, concealed wire-o, includes
Journal with content, hardcover, wire-o, includes sticker sheets and concealed wire-o.
Your Own Characters
Guided journal with content, By Cesar Millan 16 bound-in keepsake envelopes.
lie-flat binding, 2-color illustrations 1 bound-in keepsake envelope.
By Christopher Hart 96 pages, 8 x 9 in.
paperback, concealed wire-o. throughout. Guided journal with content, 104 pages, 8 x 93/4 in.
Guided journal, paperback, 96 pages, 8 x 9 in. 978-0-307-45310-5 978-0-307-34230-0
3
140 pages, 7 x 8 /4 in. 1
160 pages, 5 /2 x 7 in.
hardcover, elastic closure, concealed 978-0-307-46197-1 $16.99 (Canada: $21.99) $19.95 (Canada: $25.95)
concealed wire-o, includes tracing wire-o, includes 3 pocket dividers.
978-0-307-46198-8 978-0-307-59091-6 $16.99 (Canada: $21.99)
and drawing paper. $14.99 (Canada: $18.99) $12.99 (Canada: $14.99) 128 pages, 63/8 x 81/4 in.
160 pages, 6 x 71/4 in. 978-0-307-39631-0
978-0-307-46270-1 $15.95 (Canada: $18.95)
$15.99 (Canada: $19.99)
FAMILY & PARENTING

new!
SCHOOL DAYS BOOKWORM JOURNAL MOM’S FIVE-SECOND MEMORY JOURNAL
Guided journal, hardcover, Guided journal, paperback with Guided journal, hardcover,
concealed wire-o, includes 13 flaps, concealed wire-o. lie-flat binding.
bound-in keepsake envelopes, 112 pages, 61/4 x 83/8 in. 140 pages, 41/2 x 51/2 in.
full-color illustrations throughout. 978-0-307-40826-6 978-0-307-71979-9
58 pages, 8 x 93/4 in. $12.99 (Canada: $14.99) $10.00 (Canada: $11.00)
978-0-307-59092-3
$16.99 (Canada: $19.99)
Q&A A DAY FOR KIDS THE BRIDE-TO-BE BOOK THE BELLY BOOK MY BABY BOOK
A Three-Year Journal A Journal of Memories from A Nine-Month Journal for A Keepsake Journal for Baby’s First Year
By Betsy Franco the Proposal to “I Do” You and Your Growing Belly By Amy Krouse Rosenthal
By Amy Krouse Rosenthal By Amy Krouse Rosenthal Guided journal, hardcover,
Guided journal, flexi cover
Guided journal, hardcover, concealed Guided journal, hardcover, concealed wire-o.
368 pages, 51/2 x 7 in.
978-0-307-95296-7 wire-o, includes 8 bound-in envelopes. concealed wire-o. 96 pages, 8 x 9 in.
$16.95 (Canada: $19.95) 96 pages, 8 x 9 in. 96 pages, 8 x 9 in. 978-0-307-46542-9
October 16, 2012 978-0-307-88798-6 978-0-307-33618-7 $16.99 (Canada: $21.99)
$16.99 (Canada: $18.99) $16.99 (Canada: $18.99)
BABY’S FIRST YEAR HAPPY BABY, HEALTHY MOM THE NINE PREGNANCY COUNTDOWN JOURNAL
By Lydia Ricci PREGNANCY JOURNAL By Kelly Sopp and David Sopp
Guided journal, padded hardcover, includes By Robert A. Greene, M.D., Guided journal, hardcover,
12 accordion-folded pages and sticker and Laurie Tarkan concealed wire-o.
sheets, full-color illustrations throughout. Guided journal, hardcover, elastic 128 pages, 41/4 x 81/4 in.
closure, concealed wire-o. 978-0-307-88641-5
81/4 x 81/4 in.
212 pages, 63/8 x 81/4 in. $16.99 (Canada: $18.99)
978-0-307-40814-3
$19.95 (Canada: $22.95) 978-0-307-38221-4
$18.95 (Canada: $24.95)

WINE AND FOOD Mini Journal Specs • 41/16 x 51/8 in. • 128 pages • elastic band closure
MINI JOURNALS
WHAT I READ WHAT I READ (RED) WHERE I WENT WHAT I ATE (TEAL)
978-1-4000-4998-1 978-0-307-40723-8 (DARK BLUE) 978-0-307-40721-4
$8.00 (Canada: $12.00) $8.00 (Canada: $10.00) 978-0-307-40725-2 $8.00 (Canada: $10.00)
$8.00 (Canada: $10.00)
MRS. LILIEN’S COCKTAIL SWATCHBOOK LIFE IS WINE LIFE IS MEALS

CLASSIC COCKTAILS WITH A TWIST By Graham Harding By James and Kay Salter
By Kelley Lilien
Guided journal with quotes, Blank journal with quotes, hardcover,
Swatchbook format, 50 recipes, hardcover, elastic closure, elastic closure, album bound
full-color photographs album bound 96 pages, 51/ 4 x 8 in.
throughout. 96 pages, 51/ 4 x 8 in. 978-0-307-95269-1
104 pages, 31/ 2 x 8 in. 978-0-307-95231-8 $12.99 (Canada: $14.99)
978-0-307-95514-2 $12.99 (Canada: $14.99)
$14.99 (Canada: $16.99)
WHAT I TASTED WHAT I TASTED MY FAVORITE RESTAURANTS MY FAVORITE BOOKS

A Wine Lover’s Journal (RASPBERRY) 978-0-307-34225-6 978-0-307-33633-0
978-1-4000-5184-7 978-0-307-40724-5 $8.00 (Canada: $11.00) $8.00 (Canada: $12.00)
$8.00 (Canada: $12.00) $8.00 (Canada: $10.00)
new!
Jotty Journals: Priorities
The Big Picture and The Small Sh*t new!
978-0-7704-3667-4
Color Worn Scratch Pads—Large
72 pages each, 5½ x 7 in.
978-0-307-95180-9
$12.95 (Canada: $15.95)
September 11, 2012
DRINK ME: VINO JOURNAL WINE JOURNAL
25 Wine Bottle Gift Tags By Lynn Vaughan
Guided journal with content,
Novelty book, 25 removable paperback, concealed wire-o. Guided journal, hardcover, elastic
Jotty Journals: Reminders
die-cut gift tags for wine bottles, 1
160 pages, 5 /2 x 7 in. closure, concealed wire-o.
Things to Remember and Things to Repress
full-color illustrations throughout. 978-0-307-59132-6 128 pages, 8 x 5 in. 978-0-7704-3683-4
25 pages, 31/4 x 8 in. $12.99 (Canada: $14.99) 978-0-307-33892-1
978-0-307-88691-0 $14.95 (Canada: $21.00)
$9.99 (Canada $10.99)
Jotty Journals: Resolutions
Ways to Improve Myself and Ways to
Improve My Husband
978-0-7704-3684-1
Pocket Sudoku Specs • 81⁄4 x 45⁄8 in. • 3 pads shrink-wrapped side by side • 64 sheets each
COLOR WORN SCRATCH PADS (2 SIZES)
Set
S off Three Pads with
Scratch-Off Covers
Jotty Journals: Wisdom Set of three blank pads with
Things I’ve Learned from Life and Things scratch-off covers, wrapped in a
I’ve Learned from Reality TV bellyband, shrinkwrapped
978-0-7704-3682-7 Color Worn Scratch Pads—Small
72 pages each, 31/2 x 51/ 8 in.
JOTTY JOURNALS 978-0-307-95181-6
Set of Two Journals Display $9.95 (Canada: $11.95)
By David and Kelly Sopp
MORE POCKET SUDOKU MINI NOTE PADS EXPERT POCKET SUDOKU MINI NOTE PADS POCKET SUDOKU MINI NOTE PADS Available
978-0-307-38257-3 978-0-307-38256-6 978-0-307-34693-3 Set of 2 blank journals, shrinkwrapped see page 57
$6.95 (Canada: $8.95) $6.95 (Canada: $8.95) $6.99 (Canada: $7.99) 96 pages each, 31/2 x 5 in. (individual pad size),
7 x 5 in. (total package)
$8.95 (Canada: $10.95)
January 8, 2013

SCHOLAR DOLLARS
60 Rewards for a Superstar Student new!
60 checks (30 for academic achievement,
30 for extra-curricular achievement)
61/4 x 31/8 in.
978-0-307-88640-8
$9.99 (Canada: $10.99)
SEXPLORATION: 52 EROTIC ADVENTURES

52 perforated sheets in a ticket book format
NEW BABY SANITY CHECKS 61/ 4 x 31/ 8 in.
Survive Parenthood by Keeping a Steady Balance 978-0-307-88923-2
By Kelly Sopp and David Sopp $9.99 (Canada: $10.99)
60 checks (30 UOME for Moms, 30 UOME for Dads)
61/4 x 31/8 in.
978-0-307-88638-5
$9.99 (Canada: $10.99)
SEXY BING-OH!
Booklet with 12 tear-out game boards and a spinner
61/ 4 x 81/ 4 in.
978-0-7704-3343-7
$9.95 (Canada: $11.95)
January 1, 2013
MOMMY MONEY
60 We O.U. Checks from Your Family
60 checks (30 Hubby UOME, 30 Kiddy UOME)
61/4 x 31/8 in.
978-0-307-45308-2 BEDROOM BUCKS
$9.99 (Canada: $12.99) Legal Tender for Lovers
60 bills (30 IOU, 30 UOME)
61/4 x 31/8 in.
978-0-307-58739-8
$9.99 (Canada: $12.99)
EROTICA NOVELTIES
IOU BOOKLETS
KARMA CHECKS
60 Checks to Keep the World in Balance
By Amy Krouse Rosenthal
60 checks (30 Good, 30 Bad)
61/4 x 31/8 in. LIGHT MY FIRE
978-0-307-34233-1 69 Sexy Requests
$9.99 (Canada: $10.99) 138 pages, 41/2 x 37/8 in.
978-0-307-71980-5
$9.99 (Canada: $10.99)
SEX CHECKS
60 Checks for Maintaining Balance
in the Bedroom
60 checks (30 IOU, 30 UOME)
61/4 x 31/8 in.
978-0-307-45052-4
$9.95 (Canada: $11.95)
68 POTTER S TY LE • F ALL 2012 PPOTTER

OTTER SSTY LE •• SFPRING
TYLE ALL 2012
2012 69
JANE AUSTEN COLLECTION ALICE & OZ COLLECTIONS by Linda Sunshine
ALICE MINI JOURNAL CHESHIRE CAT MINI JOURNAL

Blank journal with quotes, Blank journal with quotes,
STATIONERY COLLECTIONS
ADVENTURES IN WONDERLAND hardcover, elastic closure, hardcover, elastic closure,
DREAM JOURNAL lie-flat binding lie-flat binding ALL THINGS ALICE
DIE-CUT NOTE CARDS
JANE-A-DAY FIVE YEAR JOURNAL: JANE AUSTEN PUZZLE Blank journal with quotes, 1 1
128 pages, 4 /16 x 5 /8 in. 1
128 pages, 4 x 5 /8 in.
elastic closure 978-1-4000-8174-5 978-1-4000-8177-6 16 cards, 4 images, 17 envelopes
WITH 365 WITTICISMS BY JANE AUSTEN 500 pieces, 6 1/2 x 8 in.
978-0-307-45383-9 160 pages, 51/2 x 7 in., $8.00 (Canada: $12.00) $8.00 (Canada: $12.00) 51/2 x 75/8 in.
Guided journal with quotes,
hardcover, gilded-edge pages, $14.95 (Canada: $17.50) 978-0-307-35261-3 978-0-307-23634-0
$12.95 (Canada: $16.00) $15.00 (Canada: $21.00)
ribbon marker, lie-flat binding
368 pages, 4 x 6 in.
978-0-307-95171-7
$16.99 (Canada: $18.99)
ALICE IN WONDERLAND NOTE CARD BOOK

By Linda Sunshine
JANE AUSTEN JOURNAL JANE AUSTEN MINI JOURNAL JANE AUSTEN ADDRESS BOOK JANE AUSTEN BIRTHDAY BOOK JANE AUSTEN POCKET PADS 24 cards (blank inside), 8 images repeating 3 times, 24 envelopes
Blank journal with quotes, flexi Blank journal with quotes, Tabbed pages with quotes, Guided journal, hardcover, Set of 4 different blank pads wrapped 51/4 x 63/8 in.
cover, elastic closure, lie-flat hardcover, elastic closure, hardcover, elastic closure, lie-flat binding in a bellyband, shrink-wrapped 978-0-307-45045-6
binding lie-flat binding lie-flat binding
140 pages, 43/4 x 53/4 in. 72 pages each, 31/2 x 51/8 in. $16.95 (Canada: $18.95)
160 pages, 5 x 7 in. 128 pages, 41/16 x 51/8 in. 128 pages, 41/16 x 51/8 in. 978-0-307-71981-2 978-0-307-45145-3
978-0-307-35239-2 978-0-307-58743-5 978-0-307-35238-5 $9.99 (Canada: $10.99) $9.95 (Canada: $11.95)
$10.95 (Canada: $13.95) $8.00 (Canada: $10.00) $8.00 (Canada: $10.00)
JANE AUSTEN NOTE CARDS—

PRIDE AND PREJUDICE
16 cards (blank inside), 4 images
repeating 4 times, 17 envelopes
4 x 51/2 in.
978-0-307-58742-8
$12.00 (Canada: $15.00)
JANE AUSTEN NOTE CARDS—

SENSE AND SENSIBILITY
4 x 51/2 in.
978-0-307-58785-5
$12.00 (Canada: $15.00)
JANE AUSTEN NOTE CARDS

WIZARD OF OZ PUZZLE ALICE IN WONDERLAND PUZZLE
repeating 4 times, 17 envelopes 500 pieces, 6 ½ x 8 in. 500 pieces, 6 ½ x 8 in
4 x 51/2 in. 978-0-307-45088-3 978-0-307-45050-0
978-0-307-35237-8 $14.95 (Canada: $16.95) $14.95 (Canada: $16.95)
$12.00 (Canada: $15.00)
70 POTTER S TY LE • S UMMER 2012 POTTER S TY LE • F ALL 2012 71

STATIONERY COLLECTIONS LITERARY COLLECTIONS STICK COLLECTION by Jeffrey Metzner
STICK MASTERPIECES JIGSAW PUZZLE
500 pieces
61/2 x 8 in.
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ANTIQUARIAN NOTE CARD BOOK ANTIQUARIAN POCKET PADS

ANTIQUARIAN BOOKPLATES
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978-0-307-46538-2 978-0-307-46540-5 978-0-307-46541-2
$12.99 (Canada: $15.99) $16.99 (Canada: $21.99) $9.99 (Canada: $12.99)
GREAT MOMENTS STICK MASTERPIECES GREAT MOMENTS GREAT MOMENTS IN

IN FILM NOTE CARDS NOTE CARDS IN ART NOTE CARDS LITERATURE NOTE CARDS
16 cards (blank inside), 4 images 16 cards (blank inside), 4 images 16 cards (blank inside), 4 images 16 cards (blank inside), 4 images
repeating 4 times, 17 envelopes repeating 4 times, 17 envelopes repeating 4 times, 17 envelopes repeating 4 times, 17 envelopes
4 x 51/2 in. 4 x 51/2 in. 4 x 51/2 in. 4 x 51/2 in.
978-0-307-46058-5 978-0-307-71864-8 978-0-307-33898-3 978-0-307-59089-3
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ZOMBIE SURVIVAL GUIDE COLLECTION by Max Brooks
TYPOGRAPHICA! POCKET PADS ZOMBIE SURVIVAL ZOMBIE SURVIVAL NOTES

MY BIBLIOFILE READING JOURNAL EDGAR ALLAN POE GUIDE JOURNAL MINI JOURNAL
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A Reading Journal for Booklovers FLEXI JOURNAL With an Animated
Guided journal with content, in a bellyband, shrink-wrapped Blank journal with
(Lenticular) Cover!
Guided journal with content, hardcover, lie-flat binding Blank journal with quotes, quotes, hardcover, elastic
72 pages each, 31/2 x 51/8 in.
hardcover, lie-flat binding flexi cover, lie-flat binding Blank journal, hardcover closure, lie-flat binding
160 pages, 51/2 x 7 in. 978-0-307-46264-0
(lenticular), lie-flat binding
160 pages, 51/2 x 7 in. 978-0-307-59166-1 160 pages, 51/2 x 7 in. $9.99 (Canada: $12.99) 128 pages, 41/16 x 51/8 in.
978-0-307-46537-5 $12.99 (Canada: $15.99) 978-0-307-46266-4 160 pages, 51/2 x 7 in. 978-0-307-40639-2
$12.99 (Canada: $15.99) $12.99 (Canada: $15.99) 978-0-307-95230-1 $8.00 (Canada: $10.00)
$12.99 (Canada: $14.99) ZOMBIE SURVIVAL MINI NOTE PADS
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81/4 x 45/8 in.
978-0-307-40644-6
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CAT YOGA COLLECTION by Rick Tillotson

CAT YOGA MINI JOURNAL CAT YOGA POSTCARDS
Blank journal with quotes, 32 postcards, 2 each of
hardcover, elastic closure, 16 designs
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37/8 x 53/4 in.
128 pages, 41/16 x 51/8 in. 978-0-307-39542-9
978-0-307-39540-5 $9.99 (Canada: $10.99)
WHO I KNOW ADDRESS BOOK TYPOGRAPHICA TYPOGRAPHICA $8.00 (Canada: $11.00)
FLEXI JOURNAL MINI JOURNAL
Tabbed pages with quotes,
hardcover, elastic closure, Blank journal, hardcover, Blank journal, hardcover,
lie-flat binding lie-flat binding elastic closure, lie-flat
binding
160 pages, 41/16 x 51/8 in. 160 pages, 51/2 x 7 in.
978-0-307-33893-8 978-0-307-46267-1 128 pages, 41/16 x 51/8 in.
$8.00 (Canada: $11.00) $12.99 (Canada: $15.99) 978-0-307-46268-8
$8.00 (Canada: $10.00)

LIVE THE LIFE YOU LOVE by Scotty Albrecht SWEET TREATS COLLECTION
new!
LIVE THE LIFE YOU LOVE POSTCARD BOX DESPERATE CUPCAKES
By Scotty Albrecht NOTE CARDS
Keepsake box with foil stamping By Anita Dyette
16 cards (blank inside),
100 postcards, 4 each of 25 designs 4 images repeating
41/2 x 61/2 in. 4 times, 17 envelopes
978-0-7704-3301-7 47/8 x 63/8 in.
$20.00 (Canada: $24.00) 978-0-307-72006-1
September 11, 2012 $12.99 (Canada: $14.99)
CUPCAKE DELIGHTS
NOTE CARDS
4 images repeating
4 times, 17 envelopes
-
4 x 51/2 in.
978-0-307-35234-7
$12.00 (Canada: $15.00)
DOUBLE HAPPINESS FORTUNE

COOKIE NOTE CARDS
-
4 images repeating
4 times, 17 envelopes
PARIS VS. NEW YORK by Vahram Muratyan 4 x 51/2 in.
978-0-307-71978-2
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PARIS VS. NEW YORK
A TALLY OF TWO CITIES IN 100 POSTCARDS
By Vahram Muratyan
Keepsake box with magnetic closure
100 postcards, 2 each of 50 designs
4½ x 6½ in.
978-0-307-95512-8
$20.00 (Canada: $24.00)
BAREFOOT CONTESSA COLLECTION by Ina Garten
INA GARTEN’S BAREFOOT CONTESSA

FARM STAND NOTE CARDS
4 x 51/2 in.
978-1-4000-4583-9
$12.00 (Canada: $18.00)
SUMMER FUN
BAREFOOT CONTESSA RECIPE JOURNAL INA GARTEN’S
By Ina Garten BAREFOOT CONTESSA
Guided journal with an index to 6 DELUXE RECIPE JOURNAL
FLY-FISHING FLORA & FLIGHT Blank journal, hardcover,
of the Barefoot Contessa backlist
POCKET PADS POCKET PADS concealed wire-o, elastic closure
books, hardcover, concealed wire-o,
By James Prosek Set of 4 different blank pads
wrapped in a bellyband, includes 6 pocket dividers 160 pages, 6 x 8 in.
Set of 4 different blank pads
shrink-wrapped 978-1-4000-4988-2
wrapped in a bellyband, 160 pages, 63/8 x 81/4 in.
$13.95 (Canada: $21.00)
shrink-wrapped 72 pages each, 31/2 x 5 1/8 in. 978-0-307-71697-2
978-0-307-39573-3 $15.99 (Canada: $19.99)
72 pages each, 31/2 x 5 1/8 in.
978-0-307-38287-0 $9.95 (Canada: $11.95)
$9.95 (Canada: $11.95)

FRONTLIST AUTHOR & TITLE INDEX
Abousteit, Nora ........................................................ 47 Draw 50 Animal ’Toons .................................. 36-37 Hart, Christopher .....................................................34 Q & A a Day for Kids .............................................. 55
Albrecht, Scott ......................................................... 58 Draw 50 Cats ..................................................... 36-37 Hoffmann, Tom......................................................... 35 Roehm, Carolyne ..................................................... 22
Amberlyn, J. C. .......................................................... 31 Draw 50 Dinosaurs and Honaman, Tamara ...................................................48 Roney, Carley ..................................................... 24-25
Other Prehistoric Animals ............................. 36-37
American Beauty ....................................................... 11 Hrachovec, Anna .....................................................43 Schulman, Heidi ....................................................... 52
Draw 50 Dogs .................................................... 36-37
American Heart Association ......................... 20-21 Jotty Journals: Priorities ....................................... 57 Shoestrology .............................................................. 51
Draw 50 Famous Cartoons ........................... 36-37
American Heart Association Jotty Journals: Reminders ................................... 57 Small Changes, Big Results,
Healthy Slow Cooker Cookbook ......................... 21 Draw 50 Horses ................................................ 36-37 Revised and Updated ............................................ 28
Jotty Journals: Resolutions ................................. 57
American Heart Association Draw 50 Monsters ............................................ 36-37 Solarski, Chris ........................................................... 32
Jotty Journals: Wisdom ........................................ 57
Low-Salt Cookbook, 4th Edition........................20
Draw 50 People ................................................ 36-37 Sopp, David ............................................................... 57
Keen, Sarah ................................................................42
Ames, Lee J. ....................................................... 36-37
Draw 50 Princesses ......................................... 36-37 Sopp, Kelly ................................................................. 57
Knitted Farm Animals ............................................42
Artist’s Guide to
Draw the Draw 50 Way .................................. 36-37 Steel, Tanya................................................................. 18
Drawing Animals, The ............................................. 31 Knot Complete Guide to
Drawing Basics and Weddings in the Real World Stets, Marah ................................................................ 12
Baking Out Loud ......................................................10
Video Game Art ....................................................... 32 [Revised Edition], The ........................................... 25
Style Me Pretty Weddings ................................... 27
Barefoot Contessa Foolproof ............................... 4
Editors of Epicurious.com, The ........................... 18 Knot Ultimate Wedding Planner
Super-Scary Mochimochi .....................................43
Baron-Reid, Colette ................................................ 53 [Binder Edition], The.............................................. 24
Editors of GeekMom.com ....................................44
Symon, Michael .........................................................14
Beall, Sam.................................................................... 12 Krieger, Ellie .............................................................. 28
Editors of TheKnot.com................................. 24-25
Ten Dollar Dinners ..................................................... 6
Belcher, Judy ............................................................48 L., Joey ........................................................................39
Edut, Tali ...................................................................... 51
Watercolor Painting ............................................... 35
Bernamoff, Noah ....................................................... 8 Larson, Abby............................................................. 27
Edut, Ophira ............................................................... 51
Weinstein, Bruce ......................................................46
Bernamoff, Rae .......................................................... 8 Lau, Jamie .................................................................. 47
Epicurious Cookbook, The .................................... 18
White, Ana ................................................................ 40
Bittman, Mark ........................................................... 26 Live the Life You
Face-a-Day Journal ................................................54
Love Postcard Box .................................................. 58 Wisdom of the House of
Boyfriend Sweaters ................................................46
Filicia, Thom ................................................................ 11 Night Oracle Cards ................................................. 53
Michael Symon’s Carnivore...................................14
Bryan Peterson’s Understanding
Flowers ........................................................................ 22 Young Artists Draw Animals................................34
Composition Field Guide...................................... 38 Mile End Cookbook, The ......................................... 8
Foothills Cuisine of
BurdaStyle Sewing Vintage Modern ................ 47 Mini Minimalist, The ................................................ 26
Blackberry Farm, The.............................................. 12
Carter, Darryl..............................................................16 Original Dog Tarot, The ......................................... 52
Franco, Betsy ............................................................ 55
Cast, P. C. .................................................................... 53 Peterson, Bryan........................................................ 38
Garten, Ina ................................................................... 4
Collected Home, The...............................................16 Photographing Shadow and Light ....................39
Geek Mom ..................................................................44
Color Worn Scratch Pads .....................................56 Polymer Clay Master Class...................................48
Goldsmith, Hedy .......................................................10
D’Arabian, Melissa ..................................................... 6 Potter Style........................................................ 54, 56
Handbuilt Home, The ............................................ 40
76 F ALL 2012 F ALL 2012 77

FOREIGN REPS ORDERING INFO GET POTTER STYLE: 1-800-733-3000
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78 F ALL 2012 F ALL 2012 79

Unforgettable
Holidays Start Here
978-0-307-45102-6
$35.00 hardcover
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On Sale October 2012
Don’t Forget
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Clarkson Potter - Fall 2012 Catalog

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Small Changes, Big Results, Polymer Clay Master Class

4 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 5

Cooking - Quick & Easy

6 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 7

National television appearances

8 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 9

10 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 11

12 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 13

14 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 15

16 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 17

National radio campaign 1. Preheat oven to 350°F.

18 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 19

A Personal Plan for

Think Eat Move

20 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 21

Author events at major garden shows

22 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 23

24 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 25

26 C LARKSON POTTER • F ALL 2012 C LARKSON POTTER • F ALL 2012 27

refrigerate for 1 hour. toothpick.

28 C LARKSON POTTER • F ALL 2012

STUNNING J. C. AMBERLYN is an award-winning artist, animator, novelist, photographer, and

IMAGES. eBook: 978-0-8230-1424-8

CLEAR National print attention

INSTRUCTION. • Promotion on author’s website, JCAmberlyn.com

Founded in 1937 and serving generation after generation of artists

WATSON -G UPTILL • F ALL 2012 31

32 WATSON -G UPTILL • F ALL 2012 WATSON -G UPTILL • F ALL 2012 33

34 WATSON -G UPTILL • F ALL 2012 WATSON -G UPTILL • F ALL 2012 35

38 A MPHOTO • F ALL 2012 A M PHOTO • F ALL 2012 39

40 POTTER C R AFT • F ALL 2012 POTTER C R AFT • F ALL 2012 41

National publicity National publicity

Also available Also available

978-8230-3318-8 978-0-8230-2664-7 978-0-8230-2692-0

42 POTTER C R AFT • F ALL 2012 POTTER C R AFT • F ALL 2012 43

44 POTTER C R AFT • F ALL 2012 POTTER C R AFT • F ALL 2012 45

46 POTTER C R AFT • F ALL 2012 POTTER C R AFT • F ALL 2012 47

48 POTTER C R AFT • F ALL 2012

50 POTTER S TY LE • F ALL 2012 POTTER S TY LE • F ALL 2012 51

Cat Yoga Mini Journal Cat Yoga Postcards

52 POTTER S TY LE • F ALL 2012 POTTER S TY LE • F ALL 2012 53

Q&A a Day 5-Year Journal

The Happiness Project One-Sentence Journal

Jane-a-Day 5-Year Journal

54 POTTER S TY LE • F ALL 2012 POTTER S TY LE • F ALL 2012 55

Jotty Journals: Priorities

Jotty Journals: Reminders

56 POTTER S TY LE • F ALL 2012 POTTER S TY LE • F ALL 2012 57

THE BOX OF GENERAL IGNORANCE BOX OF BEASTIES HUE ARE U? A DECK

JILLIAN MICHAELS EMOTIONAL REPAIR KIT ZEN GOLF DECK

58 POTTER S TY LE • F ALL 2012 POTTER S TY LE • F ALL 2012 59

REFERENCE AND RECREATION

RACHAEL RAY MAKE YOUR

SIBLEY BACKYARD PUPPYHOOD DECK CESAR’S WAY DECK P. ALLEN SMITH’S

43/8 x 57/8 in.

ECO-CLEAN DECK TOE-UP SOCKS IN A BOX

60 POTTER S TY LE • F ALL 2012 POTTER S TY LE • F ALL 2012 61

GIFT BOOKS AND INTERACTIVE BOOKS

FACE-A-DAY JOURNAL DO-IT-YOURSELF THERAPY COLOR ME DRUNK THE HAPPINESS PROJECT

62 POTTER S TY LE • FALL 2012 POTTER S TY LE • F ALL 2012 63

GIFT BOOKS AND INTERACTIVE BOOKS

FAMILY & PARENTING

64 POTTER S TY LE • FALL 2012 POTTER S TY LE • F ALL 2012 65