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Revolutionising the Data Warehouse and Business Analytics


Explore the emerging technological trends and innovative approaches to business analytics and the Data Warehouse
One day forum plus interactive workshops 22 - 23 August 2012 Rydges, Melbourne

Comprehensive case studies by:


Telstra Australia Post Asciano Limited Deloitte PBT Group UnitingCare Health Macquarie University Australian Sports Commission

Interactive Forum Wednesday, 22 August 2012


8:30 9:00 Registration and refreshments Chairpersons opening remarks Alan Duncan, Practice Leader Information and Data Management, SMS Management and Technology 9:15 Building the business case and proving the value proposition of the data warehouse and business analytics Justifying the investment in data warehouse projects Influencing and negotiating C-level stakeholders and executives to establish support Demonstrating the tangible benefits and value proposition of data warehouse Measuring the business value of data warehouse Demonstrating the value of Big Data analytics 2:30 1:45 Interactive session: The impact of big data on data warehousing Dealing with large volumes of data and understanding the storage and processing needs Effectively bringing together internal and external data sets and integrating big data with existing data warehouse capabilities Applying data analytics to unstructured data: how to get more business value and actionable output from unstructured data Analysing big data using technologies like Hadoop, Complex Event Processing (CEP) and Massively Parallel Processing (MPP) architectures

Martin Rennhackkamp, Business Intelligence Specialist, PBT Group


Data Mart as the option for producing better business analytics: Australian Sports Commission case study The rationale for to opt for Data Marts as oppose to a single central data warehouse How this model is able to meet and deliver on business expectations How this model will support other emerging trends, such as social analytics

Robert Hilliard, Partner and National Leader, Technology Consulting, Deloitte


10:00 Effectively engaging with end-users to meet their information needs Gaining support from non-data warehouse experienced users including IT professionals, customers and end-users Maintaining user enthusiasm to continue using the data provided Enabling end-users to understand and leverage data needs 3:15 3:45

Papiya Chakravati, Director, Information Management Services, Australian Sports Commission


Afternoon refreshments and networking Innovative and cost-effective approaches for Business Analytics Open data movement Moving towards a streamlined approach to maintain consistency across the boards Using cloud and mobile data to reduce costs Effectively utilising open-source platforms

Russell Garnett, BI Systems Manager, Asciano Limited


10:45 Morning refreshments and networking 11:15 Maturing your organisations data quality capability What is data quality management and setting a vision? Taking a framework approach Maturing data quality capability is mostly about people not data Measuring success

Neil Fraser, Information Director, Macquarie University


4:30 Panel discussion: New technologies and trends in business analytics Moving beyond traditional data reporting to business analytics The new wave in market development from data hypothesis to predictive analytics The rise of geo-spatial analysis and its benefits Mobile deployment of business analytics and active mobile interaction with business analytics

Robert Barnfather, Enterprise Information Architect, Australia Post


12:00 Transforming the data warehouse using agile methods- A UnitingCare Health Case Study The difference between agile data warehousing and agile BI delivery Utilising agile data warehousing for quick and relevant delivery of data Importance and benefits of having a flexible data warehouse to meet current needs Overcoming the barriers to move from waterfall to agile DW Deploying self-service data warehouse for user-friendly services

Panel members: Russell Garnett, BI Systems Manager, Asciano Limited; Mark Kortnik, Chief Architect- Information & Corporate Systems, Telstra; Robert Hillard, Partner and National Leader, Technology Consulting, Deloitte
5:15 Chairpersons closing remarks and end of connected forum

Brenda Ryan, Business Systems Specialist, UnitingCare Health


12:45 Networking lunch

Your organisation has more data than ever before!


What do you keep, what do you throw away and how do you do this? What can be derived to give your company an advantage? How do you do this effectively and within your budget?

Your organisation has more data than ever before! What do you keep and what do you throw away and how do you do this? What can be derived to give your company an advantage? How do you do this effectively and within your budget? An agile data warehouse and effective big data analysis are essential components in facilitating business trends and growth. These tools play an important role when building the foundations for the perfect competitive advantage. The digital revolution has not made the task of measuring analysing business data any easier either. The rise in web, social media and other digital technologies has affected the volume of information we interact with on a daily basis. Practitioners face the ongoing challenge of demonstrating ROI by extracting valuable data from a sea of data noise that continues to grow.

You will explore the following challenges: Demonstrating the tangible benefits and ROI of data warehousing Effectively managing Big Data Overcoming the barriers of to move to agile data ware house Maturing organisations data quality capability Bringing IT costs into control by effectively using Cloud New technologies and trends in business analytics

Interactive Workshops Thursday, 23 August 2012


Workshop A: Anomaly Detection and Risk Analysis of Big Data within Complex Environments
Registration and refreshments: 9.00 am Workshop time: 9.30am - 12.30pm Facilitated by: Longbing Cao, Professor, Faculty of Engineering and IT Director, Advanced Analytics Institute, University of Technology Sydney About the workshop:

Big data is a big thing for industries and government organisations. A particular challenge facing almost all organisations is to effectively analyse anomalies and exceptions in big data. This includes dealing with extremely imbalanced data, actively managing the risk of customers, services, businesses, processes, and policies. This workshop will address problems, cutting-edge technologies and effective solutions for tackling such critical challenges. What will delegates learn? Basic concepts and major challenges brought by big data in major organisations; an overview of state-of-the-art technologies for anomaly/outlier detection; cutting-edge techniques for complex behaviour analysis, scenario analysis and impact analysis for active risk management; real-life examples of identifying and quantifying risks in big data within complex environments; cost-benefit analysis for optimizing the risk management capabilities in big data.

About the workshop leader:


Longbing Cao is a professor of information technology and the Founding Director of Advanced Analytics Institute at the University of Technology Sydney (UTS). He has PhDs in Intelligent Sciences and Computing Science and is also the Research Leader of the Data Mining Program at the Australian Capital Markets Cooperative Research Centre. He is a Senior Member of IEEE, SMC Society and Computer Society.

Workshop B: Cloud Computing Contracts: Protecting your data with a sound contract
Registration and refreshments: 1.00 pm Workshop time: 1.30pm - 4.30pm Facilitated by: Allison Stanfield, CEO, e.law Asia Pacific About the workshop:

Many cloud computing contracts are very restrictive and users of cloud computing may not be aware of the risks of using cloud vendors without carefully reviewing the contract. Making sure you can always access your data, making sure you actually own your data, where the data is stored, which law applies to your data are all important issues to be covered off, not to mention data privacy. These issues and more will be discussed during the workshop. What delegates will learn: Delegates will learn what to look for in cloud vendor contracts so that their data is protected before engaging a cloud vendor to handle their data. While cloud computing brings many benefits to organisations including reduced costs of storage and handling of data, the risks need to be considered and addressed so that they do not outweigh these benefits.

About the workshop leader:


Allison Stanfield is the founder of e.law International, a niche legal technology company that specialises in digital evidence. Allison is a lawyer who specialises in emerging technologies, and has years of experience managing complex litigation involving digital evidence.

5 WAy s t o B o o k yo u R P l A C E At t h i s E v E n t
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Revolutionising the Data Warehouse and Business Analytics


22 - 23 August 2012, Rydges Melbourne
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Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements. 5. 6. 7. 8. 9.

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