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THE PROFESSIONAL PROFILE

bringing new excitement towards innovative quality visual presentation

I N T R O D U C T I O N
From time to time, Retail Design has posed a great deal of challenge towards consumers. It has been considered to be as what we all know as the face of the merchandising industry which greatly stresses the idea that would linger and definitely make the best impression the store has to offer.

Retail stores can be compared to the tip of an iceberg. It is the small part of the iceberg visible above the waterline that distinguishes it, but the iceberg is kept afloat by the mass below the waterline. For its success, retail operation depends on the unseen mass consisting of business acumen, taste, ability to select

merchandise, its policies and its services. That is the tip of the retail iceberg and that is what I call the Trinity of Retail Design. That is what Store Presentation and Design is all about.

- Martin M. Pegler author of Store Presentation and Design

BREAKING BOUNDERIES, BUILDING BETTER LIVES.

It is with pleasure that we welcome you to Transformation Design Incorporated. We are proud and honored to design with distinction, demonstrate visual quality in relation to retail design, and render with superior professional concepts developing our sense of innovativeness that would cater the needs of our valued clients. Our company was established in the early 2000s to assists in providing fresh exciting concepts and designs for boutique owners and retail outlets. We aspire to meet challenges, enabling us to excel and further broaden our horizon to fulfill our utmost creed towards retail store designing because we believe that the store design should reflect the products its selling. We would like to invite you to come and visit us, sit down and present your ideas for your retail display needs and experience the transformation of your concepts and ideas to a whole new level.

THE CORPORATION
Transformation Design Incorporated has been registered with the Securities and Exchange Commission of the Philippines with the primary purpose of providing interior design ideas and concepts, construction of commercial boutiques and the manufacturing of retail management systems for branded names in the Philippine retail industry.

THE OPPORTUNITIES
Industry Growth Notwithstanding the economic downturn experienced throughout Asia and the world over the past few years, a glance at the business page headlines and the Metro Manila skyline plus a visit to any Mall destination, will provide ample evidence that the retail industry is undergoing a sustained expansion of facilities. For Transformation Design Inc., this represents a double opportunity; all these new retail outlets will require our services for their retail visual display needs and because competition rises as well, the standards of this retail management system must necessarily be superior in terms of its visual presentation. Also, at the same time be effective and more efficient in order for the store to attract customers and succeed to remain profitable to its owners. Superior Service Transformation Design Inc. not only has the expertise and contacts but can also provide people, concepts, as well as retail display systems the three key ingredients for successful retail display planning. We have no hesitation in stating that Transformation Design Inc. has the personnel and credentials capable of rendering precisely what is expected by our clients which imposes creativity and knowledge in terms of retail display concepts and designs. Apart from the depth and breadth of experience of the incorporators in day to day operations, Managements knowledge of access to systems, manpower, resources and connections will be contracted as and when the needs arises, to complement the services of our clientele. Flexibility Transformation Design Inc. recognizes that the needs of every client is different and unique, cannot, and should not, be forced into standards of conformity. Management is willing to sit down and discuss, evaluate, guide, provide ideas and options in order to maximize the benefits available to prospective clients whether these are mall owners or small boutique operators. There may be a few organizations in the Philippines which may have the experience in retail designing, however, Transformation Design Inc. espouses professionalism, flexibility, and a cost effective retail display system that would translate into long lasting profitability for the retail store owners. We also take pride that we take a pro-active role on the services to our clients.

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SM MALL BOTIQUE
Arrow Bobson Folded and Hung Jump, Bounce and Play

ROBINSONS MALL BOTIQUE


GBX Espada Kickers Urban Concepts Ants and Bees

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OTHER NOTABLE PROJECTS
Red Box Umbrellas Buffalo Store Toys and Novelties Anderson Bakery ( China )

AFFILIATE SERVICES

Architectural Design
Here we will walk with you all the way from conceptualization towards designing your dream structures. This includes Schematic Designs, Design Development, Contract Documents and Construction. We will help you translate your ideas into architectural wonders.

Interior Design
Any building can be your home with the right idea in capable hands. Here we will help you select the right blend of artistry suited to your taste and lifestyle. We will help improve your living comfort by creating an artistic and functional harmony in any kind of occupancy.

Physical Planning
We offer designs and solutions for your large scale properties like industrial estates, commercial establishments, subdivisions, and the like. Conceptualizing and analyzing the maximum potential of your property will be realized.

Construction Services
We do not just design, we also help you build. We can also offer full time supervision during the construction phase. This will ensure that your plans are followed to even the minute detail. We also come up with solutions to ensure a smooth period during construction up to the operational phase with your budget always in mind.

KEY AREAS AND BENEFITS

Transformation Design Incorporated is a locally based Interior Design, Retail System Provider and Construction services composed of season architects, interior designers and construction engineers with several years in the interior designs and construction industry.

The company foremost purpose is to provide its client the best concepts and ideas in retail space planning and a cost effective retail display system working side-by-side with its client in order to achieve the best retail visual presentation of the store.

As shopping becomes one of the most popular leisure pursuits of contemporary society over the years, consumers becomes more discerning and sophisticated. What was once the domain of select retail designers is now open to the less specialized architectural profession. While the challenge for new designs for retail space flourish. The old formulas of visual presentation and movement through space are still at play, first to entice the consumer onto the shop floor and second to gain their brand loyalty. Key areas to this success is close consultancy with the client, as well as commenting on design details, surface finishes, lighting, and the relationship between product and space.

The benefits of working with Transformation Design Inc. is that we can provide you with people, concepts and ideas, and the retail display system the three key ingredients for a successful retail store visual merchandise presentation. Through the years, we had gained enormous exposure and experience working with local branded stores and at the same time benefited from working with our foreign counterparts on several foreign projects.

Office Address: 100-A Kaingin Road, Balintawak, Quezon City Office Landline: 413 - 4131 to 32; 361 - 6239 Telefax: 413 - 4132

We try to make our retail display system works for efficient and effectively for you at the most affordable rate without sacrificing quality, functionality and visual presentation. This in turn will provide the owners more values for their investments and in the long run will generate more profits for the owners.

Email Address: transformation.design@yahoo.com

SALES AND MARKETING

LOCAL
Networking Trade Publications Database Advertising through word of mouth Public Relation Campaigns Joint ventures Cross selling efforts

INTERNATIONAL
Through our affiliate foreign companies Exposure in International Directories and Trade Publications Participation in Foreign Trade Shows

BUSINESS GUIDING PRINCIPLES

1. The basic purpose of our business is to provide cost effective retail display system that caters to the needs of our clients. 2. Employee motivation is essential for the achievement of our basic business purpose. 3. Profitability is the main condition for the permanence of our business. It is also the source of our companys ability to provide for employees well-being as well stock holder satisfaction. 4. The success of our business is measured by the level and growth of customer satisfaction, employee satisfaction, and stock holder satisfaction. 5. Our companys success depends on the quality of leadership and management. 6. People are the most important asset of our business. 7. The effectiveness of our business depends on our organizational coordination and teamwork, communication, and personnel development. 8. Between the company and its employees, between supervisors and subordinates, and among colleagues commitment, respect, trust and loyalty must be mutual. 9. The viability of our business depends on our fairness in our dealings with our clients, suppliers distributors, and the community at large on our ability in meeting our obligations to our creditors, and on the vigilance of our pursuit and defense of our companys interest. 10. It is the duty of our company to comply with all applicable laws and regulations wherever we operate, and observe the standards of good corporate conduct prevailing in the various communities we serve. 11. Excellence in our companys way of life. By this we mean excellence in the quality and productivity of our products and services, our operations, and our resources; excellence in innovation; excellence in human relations; and excellence in everything we are and in everything we do. 12. A strong sense of Corporate Social Responsibility realizing the sense that whatever we received from the community must be returned to the community. 13. And last but not the least, a deep faith in the Almighty provisions and leadings and whatever work being done by our company is working towards for the glory of His Kingdom.

RONALD ALAN KO President and Senior Architect Transformation Design Incorporated Anvil Business Club Regent Past Chairman

REYNALDO CHUA Chairman China Xiamen Xinjiayi (Mega Design) and Engineering Corporation Xiamen Magnate Food Industry Company, Ltd.

ANDY HUNG Vice Chairman China Xiamen Xinjiayi (Mega Design) and Engineering Corporation Past President Hong Kong Small and Medium Scale Industries Association.

LIST OF DIRECTORS AND OFFICERS


Arch. Ronald Alan Ko
President

David Lo
Vice President

Janice Tajan-Ko
Corporate Secretary

Joseta Ko
Corporate Treasurer

Wilbert Alvin Ko
Managing Director

CORPORATE OFFICE
Arch. Ronald Alan Ko
President / Senior Architect

David Lo
VP - Operations Manager

Olivia Herrera
Administrator

Francisco Simangan
Item Purchaser

Randolph Ray Gimeno


Project Cost Engineer

Karl Gino Buenaventura


Autocad Designer

Cherry Agcang
Autocad Designer

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AMRAK LAND DEVELOPMENT AND CONSTRUCTION INC.
The company is a solid investment to building excellence and prosperity through quality and integrity. We are committed to uphold the highest standards in the architectural industry through advance and reliable construction methods, creative design ideas, innovative solutions, quality material, and strict budget management.

MEGA DESIGN PHILIPPINES


The representative office of Mega Design China is locally affiliated with two construction companies, Amrak Land Development and Construction Inc. and Transformation Design Incorporated. It is established to offer world class design-built service and the most comprehensive building and management solution to clients worldwide.

OUR PRIDE AND CROWNING ACHIEVEMENTS


OLYMPIC MUSEUM ( Xiamen China ) INTERIOR DESIGN OF XIAMEN HOTEL ( Xiamen China ) INTERIOR DESIGN OF PANYEWANC RESTAURANT ( China ) NEW PHILIPPINE NATIONAL RED CROSS BUILDING ALOHA CLUSTERED TOWNHOUSE

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OTHER SERVICES
As individuals we strive to be competitive and, most importantly, be able to surpass expectations from our clients. We will continue to develop strong partnerships based on solid foundations that will ensure the companys future success.

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